Sterling Lorence Joins Pinkbike

Feb 24, 2011
by Julian Coffey  
Pinkbike.com joins forces with iconic mountain bike photographer Sterling Lorence. Lorence will work as senior photographer for Pinkbike.

 Sterl. Photo by Matt Hunter

Growing up on Vancouver’s North Shore, the breathtaking scenery, unique light and atmosphere quickly inspired him to start shooting the trails he loved to ride. Sterling’s photography and the sport itself both began to flourish, allowing him to not only capture but also help evolve the freeride side of MTB. By 1997 Lorence was shooting professionally on the Shore.


   Eric Vandrimmelen on the millenium log ride, circa 1998, before the chainsaw massacre. RIP!

Lorence creates images that have a distinct visual narrative, inviting viewers into his world and providing them with a unique and compelling perspective. He has been at the forefront of mountain biking photography for over 12 years, having shot some of the biggest names in the sport, for the most dynamic brands.


   Wade Simmons on Vancouver's North Shore

Sterling’s prolific work has graced the pages and covers of several magazines, most notably Bike Magazine USA, where he has been senior photographer for more than 10 years. His first published photo in Bike was in 1998. His work made the cover shortly thereafter in the 1999 photo annual. Today, 22 Bike Mag covers hang framed on the wall of his studio. Lorence has helped characterize and continually refine what MTB photos should look like in print.


   The stuff of legends - 22 covers and counting!

bigquotesI cannot say enough about Sterl. I read and hoarded my copies of Bike Mag from day one, and his work practically leapt off the pages for me every time he was published. Years later, the first call I took as the new marketing guy at Race Face was from him: 'Yo, it's Sterl. Congrats on the new gig!' We have worked closely for a number of years now, and I learned early on that while his gift is most definitely behind the lens, he is an extremely savvy businessman and visionary. Have no doubt, Sterling Lorence is at Pinkbike to help shape and direct the future of MTB photography online. - Julian Coffey, Pinkbike publisher



   Matt Hunter and Kamloops dust

bigquotesSterling has always made himself available to lend his expertise, and we are excited to work even more closely with him. Both Sterl and Pinkbike have the same level of passion and commitment to mountain biking. We share very similar goals for the online biking media space. - Karl Burkat, Pinkbike co-founder


   Thomas Vanderham and Andrew Shandro on Vancouver's North Shore

bigquotesThe crew at Pinkbike clearly love the sport of mountain biking and I have always been very impressed by their commitment to the sport and to making Pinkbike the number one online source for mountain bike content. They were the first to promote photography through a POD, and I am stoked to work with them to deliver photography online in unique, captivating, and inspirational ways - Sterling Lorence


   Darren Berrecloth in Hanksville, Utah

Look for monthly content on Pinkbike from Sterling as he continues to kill it! Click here to see his first submission. Check out Sterling’s blog to see where he’s been roaming lately.


45 Comments

  • 23 0
 Pumped to have you on the team Sterl - welcome! Looking forward to working with you this season and many to come.
  • 5 0
 yea epic combo!
  • 18 0
 brule, Sterling on too, I hope U guys don't grow into some sort of bike media corporation, don't sell Ur soul to Disney! Big Grin
  • 7 0
 Sterling is definitely my favorite photographer, seems he can capture not only the actionbut also a glimpse of the culture & soul of Mountain Biking in every image. truly a gift.

I can only hope my next POD is chosen by him with some good constructive criticism.
  • 1 0
 gnarly
  • 2 0
 Sterling's work has been an amazing part of the biking industry and community for years. Can't tell you guys how happy I am to see more of his imagery here on Pinkbike. Great news!
  • 4 0
 Where's the "LIKE" button for this!!
  • 1 0
 wow, this is a massive step! Really looking forward to it, just as ridesingletrack said, more than happy about it!
  • 1 0
 Very very nice news, congrats Sterling, enjoy it!
  • 1 0
 That is great news!
  • 13 0
 Ian and Sterling for photography duties, what a combo pinkbike,you guys will be bringing the goods!!
  • 13 0
 That Berrecloth shot is ICONIC! Wow!
  • 6 0
 this is good news, I think the team of photographers who now has pinkbike marks a new chapter in the picture of our sport, great respect for the talents of Sterlin and his vision, bike magazine has always inspired me and that is why I am biker and photographer, Sterlin and Ian have different styles but very talented, and I think that each style is a different side of what we know as mountain biking photography, two have gone a step further and say wthat's next. Congratulations pinkbike. now I have to do everything possible to make a POD, you just see the mexico pics, sometimes there are also good job
  • 5 0
 This really drives home how pinkbike has grown in the last few years. Just a few short years ago, it was still basically a blog and a forum for bored Chilliwack kids to talk trash about Kona vs. Norco. Now they have freaking Sterling Lorence on payroll! My man-crush on him goes back to The Collective and beyond! Can't wait to see what he brings to the table here...
  • 8 0
 Ian and Sterling what a combo!
  • 3 0
 What great news for the sport of Mountain Biking, Sterling brings so much to the table with his skills and dedication to capturing what true biking is about. I can only see PB getting better.

Pinkbike – you forgot to mention that one of the sickest trails on Cypress is named after the lad Smile
  • 3 0
 Sterling Lorence joins pink bike too,Awesome. World domination by Pink Bike next..
  • 3 0
 Super pumped to be working with you this year, Sterl. 2011 is going to be an amazing year!
  • 3 0
 Understated yet boatloads of talent. Pretty honoured to work with your shots Sterl
  • 3 0
 Pinkbike is going pro. Hiring professionals is a great way to put yourself on the map.
  • 1 0
 Rock on sterling. I myself am a photographer. I would love to work with this man... Hey maybe pinkbike should do a comp where the winner gets to work with Sterling on a shoot...Hint hint...
  • 2 0
 Top top photographer, good luck on joining the PinkBike family Sterling!!!
  • 3 0
 Maybe the best move PB has made IMO!!!
  • 1 0
 Oh Sterl! I'm so pleased for you but more pleased for us- now we get to see more of your work. Looking forward to seeing you in the South Chilcotins again this summer.
  • 2 0
 Super talented, awesome shots!
  • 1 0
 Thats just awesome Pinkbike, ive always loved his photos! Top stuff! Cant wait for more sick PODs Big Grin
  • 2 0
 Wow. Cool. Heavy hittin' here PB!
  • 1 0
 hylands and lorence with pinkbike... this website just got that much better
  • 1 0
 Ha! I never knew what he looked like until now! ...thought he was some old guy
  • 2 0
 Awesome!
  • 1 0
 The man behind so many great shots
  • 1 0
 That last pic is so sick!
  • 1 0
 AWESOME addition to PB..!
  • 1 0
 finally good to see a huge drop on this site again.
  • 1 0
 he definately loves 8==>~~~~~~~
  • 1 0
 Great addition to the team. A very excellent photographer
  • 1 0
 Ian Hylands and Sterling on board. Wow, PB is stepping it up!
  • 1 0
 That Whitewater Ford hat is a classic!
  • 1 0
 sveeet! definitely an artist that can capture the essence of the scene!
  • 1 0
 Welcome! Great shots!
  • 1 0
 BEST !
  • 1 0
 Last photo blew my mind
  • 1 0
 YES SO RAD!
  • 1 0
 he definatley ,v

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