Pinkbike.com joins forces with iconic mountain bike photographer Sterling Lorence. Lorence will work as senior photographer for Pinkbike.
Sterl. Photo by Matt Hunter
Growing up on Vancouver’s North Shore, the breathtaking scenery, unique light and atmosphere quickly inspired him to start shooting the trails he loved to ride. Sterling’s photography and the sport itself both began to flourish, allowing him to not only capture but also help evolve the freeride side of MTB. By 1997 Lorence was shooting professionally on the Shore.
Eric Vandrimmelen on the millenium log ride, circa 1998, before the chainsaw massacre. RIP!
Lorence creates images that have a distinct visual narrative, inviting viewers into his world and providing them with a unique and compelling perspective. He has been at the forefront of mountain biking photography for over 12 years, having shot some of the biggest names in the sport, for the most dynamic brands.
Wade Simmons on Vancouver's North Shore
Sterling’s prolific work has graced the pages and covers of several magazines, most notably Bike Magazine USA, where he has been senior photographer for more than 10 years. His first published photo in Bike was in 1998. His work made the cover shortly thereafter in the 1999 photo annual. Today, 22 Bike Mag covers hang framed on the wall of his studio. Lorence has helped characterize and continually refine what MTB photos should look like in print.
The stuff of legends - 22 covers and counting!
|I cannot say enough about Sterl. I read and hoarded my copies of Bike Mag from day one, and his work practically leapt off the pages for me every time he was published. Years later, the first call I took as the new marketing guy at Race Face was from him: 'Yo, it's Sterl. Congrats on the new gig!' We have worked closely for a number of years now, and I learned early on that while his gift is most definitely behind the lens, he is an extremely savvy businessman and visionary. Have no doubt, Sterling Lorence is at Pinkbike to help shape and direct the future of MTB photography online. - Julian Coffey, Pinkbike publisher|
Matt Hunter and Kamloops dust
|Sterling has always made himself available to lend his expertise, and we are excited to work even more closely with him. Both Sterl and Pinkbike have the same level of passion and commitment to mountain biking. We share very similar goals for the online biking media space. - Karl Burkat, Pinkbike co-founder|
Thomas Vanderham and Andrew Shandro on Vancouver's North Shore
|The crew at Pinkbike clearly love the sport of mountain biking and I have always been very impressed by their commitment to the sport and to making Pinkbike the number one online source for mountain bike content. They were the first to promote photography through a POD, and I am stoked to work with them to deliver photography online in unique, captivating, and inspirational ways - Sterling Lorence|
Darren Berrecloth in Hanksville, Utah
Look for monthly content on Pinkbike from Sterling as he continues to kill it! Click here
to see his first submission. Check out Sterling’s blog
to see where he’s been roaming lately.