Street Art x MTB - Introducing Riot Freeride

Riot Freeride is a new MTB gear and lifestyle brand from Bend, Oregon inspired by street art, punk rock, metal and B movies.

We are artists. Anarchists. Individuals. Black sheep. We don't care about labels, MTB fashion trends, gender specific colors, order, authority or boost hubs. We live to do things differently.


MTB Counter Culture

Riot was established to stand apart from the mountain bike mainstream. Designed to serve the outcast and the underground. The gravity pilots, adrenaline junkies, free riders and dirt jumpers. We started by looking for inspiration in new and unique places to come up with ideas that are unexpected. While we don’t have many options yet, we have a ton of designs, sketches and ideas ready to go into production in the near future. We plan to release our Limited Edition jersey designs in very small production runs on a regular basis. 250 to be exact. Once they are sold out, they will never be printed again with the exception of crash replacement for the original customer.

We are die hard fans of the leading MTB brands but we still feel like more choice is needed to express our own individuality. Maybe you feel the same.



High Quality Gear at a Better Cost

$200 shorts and $100 jerseys are an insult to your intelligence so we set out to design gear that could compete on quality but leave out the additional markup and unneeded features. Riot DH jerseys offer 4-way stretch fabrics, bullet proof five needle stitching, lightweight and breathable fabrics, an athletic fit for mobility and high-quality printing at a realistic price. Our base jerseys sell for $55 USD and Limited Edition jerseys are $75. All of our designs and color ways are unisex with specific fits for men and women.

No Women Were Harmed in the Making of Riot Jerseys

Yes, girls love everything beautiful. They especially love pink and baby blue. We get it. Also, butterflies, ponies, rainbows, puppies and things that are sparkly. Are you sensing sarcasm? Good. Unlike everyone else, we thought maybe we should just concentrate on making gear that fits women. We thought hey, maybe girls don't even want to look like girls from 5 miles away. Maybe, they just want to f*cking shred.

To fix a broken system in a male dominated sport we decided to design and develop our women’s jerseys using women's input and then use women to test them. It's not rocket surgery, but it makes a difference in fit, form, and function. Ask the girls of the Riot Wrecking Crew or any of our new customers and you will hear nothing but positive reviews. We couldn’t be more stoked.






Join the Revolution

Riot Freeride was created to tear down the old standards and start a new world disorder. We are just getting started but with your help, we will create a revolution. We are currently offering a pre-order sale on our long sleeve DH jerseys, so pick one up and put the money you save into more beer or 3mm wider hubs, we won't judge. #RideFreeOrDie

https://www.riotfreeride.com/


Love,

Shay and Kelly
Riot Freeride

Riders: Kate Meyer, Gunnar Barrett, Brandon Giessinger, Drew Barber, Penny Pritchard
Photos: Trevor Lyden

About Riot Freeride

Founders Shay Casey and Kelly X are both successful artists in their own fields. Shay is an award winning graphic designer and illustrator with over 20 years of experience for national consumer brands. Kelly is a renowned pinup artist and former fashion model for Ford Models in New York. She also has many years of experience as a Fit Model for many of the top fashion brands. Together, they have worked to develop bad ass product line that will exceed your expectations at prices that are much lower than current industry standards. Of course, they love to ride bikes but you will rarely find them pedaling up a hill.