Supreme & Santa Cruz Collaborate on Limited Edition Chameleon Hardtail

Dec 14, 2018
by Richard Cunningham  
Supreme.Santa Cruz Chameleon
As advertised in Supreme's Fall/Winter roll-out.

If there is a Supreme store nearby, your favorite color is fire engine red, and the only mountain bike in the world that can satisfy your finicky tastes is Santa Cruz's Chameleon hardtail - you're in luck! The New York-based streetwear brand, which has gained a cult following since it was established in 1994, has had a series collaborations with the likes of Gucci, Dior, North Face, and Fender. The most recent collaboration with Santa Cruz Bikes offers a signature version of SC's aluminum hardtail, painted bright red and emblazoned with Supreme's white, block-lettered logo.

Santa Cruz's standard D+ Chameleon build is damn close to the Supreme collab's, with a SRAM NX 12-speed transmission, Race Face cranks, Maxxis Rekon 27.5" Plus tires, and a cockpit that is outfitted with WTB and Race Face items. If you don't mind orange or blue, you can pick one up at your Santa Cruz dealer for about 1800 bucks.

Or, you can trot over to Supreme and pick up a red one for $2,698 - provided some other urban hardtail junkie didn't beat to the draw. Reportedly, Supreme New York only made enough to outfit each of their stores with five of these red and white beauties. And that's less than 200 worldwide.

eBay Supreme collectors, who horde and resell just about everything that "Sharper Image of the Hood" releases, already have Supreme Chameleons on the block, starting around $8,000 USD.
Chameleon D
The red-branded Supreme's doppelganger is Santa Cruz's entry priced $1,800 Chameleon D+



237 Comments

  • + 240
 I don't understand Supreme.
  • + 99
 True,Same. But i think it's because we are older than 16. lol
  • + 7
 Neither do I. Apparently that means we're old?
This article will get a lot of hate regarding the people that will buy this, but if someone is willing to buy this overpriced bike, then more power to Supreme
  • - 3
 @dh-bomber: or rather younger than 30 and not stuck in the past, still living in your moms apartment in NY...
  • + 52
 I've never heard of Supreme.
  • + 26
 “You don’t understand hype if it hit you in the face.” - a f*ckboy
  • + 24
 This explains it pretty well:

www.youtube.com/watch?v=RKl_Y3EA7Sc
  • + 23
 @dh-bomber: I am 15 and I don't do either. Maybe because I spend my money on bike tho
  • + 5
 It is funny how I see more and more Supreme clothing on people around Gothenburg these days. So relateable... a red square with text in Arial Black Italic. Could have been anything like Sphincter or Sodomy. Or Supreme could be standing for alt leftist organisatioj that wants to gillotine all the people with income above minimal wage. I am no anyi globalization hippie, but this is where it goes too far.
  • + 14
 it's no different than the "Im Rich" app when the Apple app store first opened. It cost $10,000 and did nothing but have a spinning diamond on your screen. It's sole purpose was to signal that you were wealthy enough to burn 10 Gs and not give a f*ck!

Supreme brand is the same thing. Conspicuous consumption.
  • + 13
 So what does this say about Santa Cruz? They lent there name sake or maybe it's nothing but selling bikes.
  • - 14
flag endlessblockades (Dec 14, 2018 at 10:57) (Below Threshold)
 OMG what a trip. I get Supreme, I had a 12 year old (they are all resellers through Stock-X). I have a Supreme Zippo lighter and a set of Hanes/Supreme checkered boxxer shorts (For Racing Only). Fox head has done goggles boots helmets n jerseys w Supreme. Supreme made floundering Sears-level sports wear Co Champion cool again too. The list goes on.....
  • + 60
 Commencal had them way back. Check out Commencal Supreme.
  • + 3
 "sharper image of the hood" !? Are you trying to say n rich but want to sound less racist?
  • + 2
 @WAKIdesigns:
Sorry, what?
  • + 4
 Odd flex but ok
  • + 1
 @endlessblockades: pretty sure Hanes, the owners of Champion, stepped up their game and it likely had little to do with Supreme
  • - 1
 @laxguy: My son says otherwise. Supreme has the midas touch. Nobody gave an F about the big C til the S blessed.
  • + 8
 @chyu: check out chicken supreme. F'in sellout birds
  • + 2
 @dh-bomber: I am 16 and I don't understand the appeal of supreme. I would keep my $700 and buy the cheaper bike.
  • + 2
 @rivercitycycles:
I was wondering that too. SC is already one of the best know bike companies on a global level and 200 units of this bike doesn’t really rake in a ton of dough for them. It’s gotta be some sort of target marketing. Haha, the blue looks way better in my opinion.
  • + 6
 @InThePines: I'm druank give me a brek
  • + 6
 @Ozziefish: Or a Cutlass Supreme or a burrito supreme.
  • + 4
 An entire brand built off of stealing the artwork of artist Barbara Kruger. Hyped up NYC trash that became trendy because reasons. Noone but sneakerheads and wannabes appreciate this "collab". Thanks santa cruz
  • + 3
 @NYShred: Barbara stole her whole motto from Descartes!!!!!! Life is a mvtherfvckin collab

"I shop, therefore I am" Not very original, Babs!
  • + 3
 @chyu: I've still got my 2010 Supreme if any resellers are interested? It's from the Atherton Collection.
tup
  • + 2
 @endlessblockades: well played good sir, well played
  • + 8
 I feel embarrassed for anyone who buys one of these
  • + 2
 To anyone who doesn’t get it.

In short: supreme is hipster.
  • + 6
 All I know about supreme is that there's a video of some dude with a supreme sticker on the dash of his McLaren losing control while driving in a straight line and plowing into an Audi. That's really all I need to know.
  • + 7
 Supreme shop in Soho London is nuts. Idiots lining up around the block day in day out, all sporting the same bum bag across their torsos. Like automatrons patiently waiting to satisfy their craving for any old piece of tat with a supreme logo. Makes me think we have most likely reached peak consumerism - can it really get worse than this?
  • + 1
 @pedalmore: Thanks, I have a new show to watch.
  • + 1
 That Supreme's so hot right now.
  • + 2
 @pedalmore: SO I can support the bombing in Yemen and overpay for a hardtail at the same time, Pass..
  • + 1
 @myfriendgoose: I feel embarrassed for anyone who currently owns a santacruz
  • + 1
 @dirtybikejapan: just wear a Camelbak to it
@sandboass: don’t be so hard on yourself. It’s just another added-personal-value crap like Coke life or Snickers Protein. Like all that BS H&M does. The very idea of a bike like Chameleon is messed up in the first place, where you can buy a pretty ok fully in that price, or a really nice steel HT. It’s pretentious AF
  • + 2
 @dh-bomber: I'm 16 and I really don't get it either. Oh no am I old now?
  • + 1
 @AlexW159: no you are too young and not pretentious enough.
  • + 1
 I do understand Superme though
  • + 1
 @Hugo26 For real. Its funny that my carbon Stumpy costs less than this. I never understood why someone would buy a Gildan tee shirt with an iron on logo for $700.
  • + 2
 @Cashallen: as I said above, Chameleon became obsolete as a bike after around 2008 when the new breed of "aggro" hardtails flooded the market. There are better HTs for the function for less money and then there are quite ok full sussers in that price. If you buy a Chameleon, you are some flub, no matter if there's Santa Cruz skateboards, Supreme or Vans logo on it. Not a bad bike for sure, just not for the money. A legendary trend setter in the past. Not anymore. Same with Jackal. Yeah it was cool to have a DJ bike from SC around 2005! Wow! Not anymore... it has to compete with names like NS, Cachet, DMR and what not. Only nostalgic snobs get Jackals. Real posh get some Ti frames. And good luck showing with one on a DJ site full of kids that will burn you with their sight, cashrolls, double tailwhips as soon as they see you try jumping anything. With Ti cash the chance for the owner to have any skills is virtually zero
  • + 105
 There should be a Mike Tyson "Thupreme" version as well...with a tribal tattoo paint theme
  • + 5
 This is literally the best thing I’ve seen all month. Thank you for that
  • + 2
 I'd buy that.
  • + 2
 If you like boxing I think this would also work for Chrith Eubankth!

Also, you’ll appreciate this. Very very much. Love Frank Bruno. For someone who professionally punches people in the face, he’s such a lovely bloke!

m.youtube.com/watch?v=g4y66d8EDvU
  • + 7
 Oh thnap!
  • + 4
 @Hardtailhooligan: You bet, buddy. Now let's find two pigeons and make them "kith".
  • + 2
 Mike Tyson's Herman Cain impersenation from the 2012 presidential primary season may be the funniest damn thing ever. Just thought I'd throw that in there.
  • + 1
 This needs to be on top
  • + 67
 This is fu*kn embarrassing!
  • + 21
 I wanted to get a new Bronson and use it as motivation. But this... This makes me question if I truly want the Bronson?
  • + 5
 *boots trash can across the locker room*
  • + 6
 @chillrider199: Buy the supreme chameleon and resell it, use the profits for a Bronson or Hightower LT
  • + 6
 Just gross. Shows where their priorities are at (marketing, pushing a brand, jacking up prices).
  • + 5
 @mburnes: Just have a painter repaint a normal frame and mark it up. Not like the idiots would be able to tell.
  • + 2
 This is the real reason Rat left Santa Cruz
  • + 1
 @rezrov: yeah it's lame, but to play devil's advocate, isn't it good for the mtb world if a brand can make a bunch of money off the "mainstream pop fashion" crowd, then put it back into their product development, from which the mtb industry will benefit? (I still think this is phenomenally stupid and I sent it an an email to several friends and coworkers so we could all have a laugh at SC's expense, and I have always thought their bikes were way over-hyped. I just wanted to point this out, because it is simultaneously true.)
  • + 62
 I like Santa Cruz less now
  • + 48
 Cool! Santa Cruz is now in bed with a comapany partially owned by the Carlyle Group. ( Major investors in all things war related and Saudi oil) Way to think that one through SC
  • + 45
 Someone got all the way through that Hasan Minaj special. Gold star.
  • + 51
 Imagine the satisfaction of dragging a key right across that down tube..
  • + 11
 What if someone dragged a key across your down tube d*ckhead?
  • + 19
 Why would it be satisfying to ruin someone’s bike just because you didn’t like the brand?
  • + 75
 Imagine the satisfaction of dragging THE BIGGEST STICK out of the woods. That's some dragging I could get behind.
  • + 12
 @awitt @Edu888 I understand why TheKingOfTown said this. And I agree it is messed up to key someones bike or car. But the odds that this bike is not owned by a douche bag is pretty low. So if you see one of these bikes in public and you also see the owner flaunting that he spent a couple grand on a Supreme Brick because he has money, youll want to key the f*ck out of that bike. And yes there is a literal f*cking red stone brick that says supreme on it. And they sell for thousands of dollars. And people buy it...
  • + 1
 @chillrider199: For the most part, I agree with you. I personally think it’s dumb. But I do have some friends that are neither rich nor douche bags, but like supreme because they are into fashion and skating. I know they won’t be purchasing this because it is way overpriced and they don’t mountain bike, so you could be right. However, it’s still not fair to through an entire group under one assumed label just by a brand they wear.
  • - 1
 @awitt: @Edu888: I find it insulting when people throw money at such useless things. This world has enough problems with distribution of wealth and wasting money like this is a complete insult to everyone that actually needs to put in work to get by or support their passion. f*ck this bike and everyone that buys it. I would feel no remorse for making the down tube look like a real riders bike.
  • + 2
 @shannonsandy: I agree the money could be put to much better things. So could a lot of what we all spend on bikes. What makes you spending your hard earned money on your passion any more valid than others spendin their equally hard earned money on their own passion. If it brings them happiness, who are you to say no.
  • + 2
 @shannonsandy: I find it disgraceful and insulting to those in poverty that you have the luxury to spend money on recreational pursuits like a mountain bike and have a phone or computer when there are literally people starving in the world. f*ck you and people like you with disposable income.
  • + 1
 @chillrider199: Its still insane, but that brick goes for $120, not thousands.
  • + 5
 @awitt: There is a wide gap between buying a bike and buying a bike for thousands over market value. When i see someone wearing a $5 shirt that they bought for $500 there is no real point other than displaying to others they have massive amounts of disposable money. To me its not buying to make you happy it's buying to display financial superiority and if that makes you happy then f*ck yo down tube you can afford it.
  • + 1
 @mburnes: Just like pinkbike was mentioning. They are easily a thousand plus for resale.
  • + 2
 @shannonsandy: I once drove past a Mercedes soft top with two women in it, shopping bags spilling out the back, driving at 60mph in the middle lane. Number plate said P0V1TY. I was so angry I had to pull over.
  • + 0
 @awitt: what if someone flushed your Juul down the toilet? or got a little mud on your white yeezys?
  • + 1
 @TheKingOfTown: what the actual f***? You know nothing about me, making wildly false judgements like that proves you’re a mean human. I’m sad for you that you live in such a state. Sorry that I was standing up for something I believe in Smile
  • + 36
 I am oddly fascinated by brands that make nothing, do nothing, and exist as pure marketing phenomena. I mean, the logo isn't even cool. Supreme is to marketing and hype what, like, the frictionless plane is to physics--it's just so pure in a way. I mean, I am definitely not buying any of that shit, but there's something intriguing about it as a window into human behavior.
  • + 7
 It's a trip - a coworker in his 40s has a Louis Vuitton x Supreme wallet that he paid 3,0000 $ for! He said he was super lucky to get it. They are way more on the resale market. Pure hype.
  • + 2
 .....kind of like the cryptokitties blockchain thing. So stupid, yet brilliant at the same time. P.T. Barnum marketing at it's best.
  • + 4
 @endlessblockades: i would fire that guy for being an idiot.
  • + 1
 I feel the same way. It's so interesting. It's pure, as you said, even more so than relabeling a simple commodity (like Fiji water); it's simply selling a name and nothing more. I have a similar interest in casinos - I want no part in gambling (might be a great venture to own one) or anything, but it's so interesting that people will spend their money, squander it entirely, for the ever improbable chance at winning something.
  • + 26
 It's not April 1st Pinkbike!
  • + 25
 I hate the word collab. Just say collaboration.
  • + 16
 Makes me think of:

All right stop,
Collaborate and listen,
Ice is back with my brand new invention,
Something grabs a hold of me tightly,
Then I flow like a harpoon daily and nightly,


TBF, it's better than when brands call it a CoLab. That I just don't get.
  • + 0
 @NoahColorado: It was harpoon?

Gawd that song sucked. Without that Bowie beat it would have never been heard.
  • + 1
 @Sycip69er: Just how does a harpoon flow?
  • + 2
 @Sycip69er: what? It was clearly different from “Under Pressure”, as Mr Van Winkle explained in detail...

The dude hit Madonna in her prime, so...respect
  • + 11
 [BRAND] x [OTHER BRAND] COLLAB HYPE ...
  • + 4
 Little known fact, Vanilla Ice actually went and bought the rights to under pressure during the whole lawsuit thing and let the news continue to run just for publicity. I’m not a fan of his music but damn that’s smart lol
  • + 2
 @NoahColorado: shit dude. Thanks. Now I got that stuck in my head for the next 3 hours.
  • + 1
 @Sycip69er: it wasn’t the same as Bowie!! Totally different!
  • + 17
 This Sucks
  • + 12
 SUPREME, LIMITED, EDITION, and COLLAB in one promo!!!! Makes me want to shotgun a Michelob Ultra, order a really expensive cocktail that has a Mad Men name, go get some starbucks and then drop 2 grand on one pair of sneakers on ebay in public, wear said sneakers once and then resell on ebay a week later at 5 times the price paid also in public while face-timing my bros!!!! PLEASE STOP THE HIPSTER IDIOCY!!!
  • + 11
 I had to look up what/who 'supreme' even was, so they slapped their logo on a frame.....yawn
  • - 5
flag endlessblockades (Dec 14, 2018 at 10:58) (Below Threshold)
 You're too old.
  • + 5
 I'm also too old.
  • + 3
 @Kramz: I'm technically also too old.
  • + 6
 @endlessblockades: get off my lawn! (don't actually have a lawn)
  • + 0
 Too old to buy into this nonsense, as is any reasonably intelligent child. This emperor is naked.
  • + 10
 Everyone who buys this is just gonna be some hype beast who's never ridden a mountain bike in their life and will never ride this bike for risk of scratching it.
  • + 1
 it'll will be bought by someone who's just really good at doing wheelies down the street
  • + 10
 Sorry with mountain bike resale trends, this will not meet Supreme's hype goals.
  • + 4
 You aren't looking to resell it to mountain bikers, you'd want to find a hypebeast who will pay the $8000 it's listed for on ebay.
  • + 10
 When two over priced brand's powers combine . . . .we get . . . . a red bike. cool.
  • + 1
 I think, that Trek already figured that out.
  • + 8
 The day Pinkbike and Santa Cruz jumped the shark.
  • + 2
 Suprink Bike
  • + 5
 Next year's hot lap will feature a shark pit.
  • + 5
 If article titles were fully honest this one would be called 'Supreme & Santa Cruz Collaborate on Limited Edition Chameleon Hardtail in Desparate, Feverish Spasm of Late Capitalist Cross-Branding'
  • + 4
 I mean honestly im not knocking the hustle. Lets buy a few of these the D build. Take it to a body shop. Get the frame painted cherry red Put on a supreme decals. Viola. 5k a bike. Ill even throw in a dropper post. Limited time only!
  • + 3
 Isn’t this already the business model of a good number of bike brands?
  • + 4
 I mean, if your company is hurting for money this might not be a bad idea. Supreme fans are willing to spend ridiculous amounts of money on the dumbest shit imaginable, even more so than dentists. :troll:
  • + 5
 1000$ logo. If they sell out, congrats and more power to them. I can only dream of selling 7 letters for 1k.
  • + 6
 Supreme?? Isn't it a Pizza with everything on it?
  • + 3
 This is gross.

So is Santa Cruz focused on making good bikes, or pushing a logo and jacking up prices? This "collab" might be a hint.
  • + 1
 Suppose the red paint ain’t gonna last when onlookers get the supreme squits and lay a phat few upon that bike looking object followed by a huge turn back to then buck up a greeny.

With said f boi left shocked as his abhorrent obscenely expensive for what it actually is pos standing naked without even a supreme T-shirt to cover up his pubescent willy
  • + 1
 Supreme has earned me roughly 10k usd in 1 year reselling. funding trips, and new bikes. its a great way for people with computer knowledge or free time to line up to earn a decent income. i dont work 9-5 i work thursday at 7am once a week and that is it. pretty nice? those guys camping profit incredibly high margins as if they have the capital they can buy every item in the store to resell it. its crazy and only fit for some but theyre was guys collecting this before it blew up and made some of the 44$ t shirts re sell for over 1000$ .. and they didnt collaborate with Dior Nor Gucci they receive a cease and desist for a gucci box logo tee shirt which a new one would now run you close to 2500usd.. they did collaborate with LV which had immense resell values. some things proffiting you up to 10 thousand at once. pretty good market right now with how many people are searching for it.
  • + 1
 Good marketing move though, pay peanuts for entry-level setup, produce in limited supply, slap some branding on it, build on the hype and wait for prices to escalate. Then release a 2nd batch at 4 times the initial price. SC doesn’t even have to rely on race results to sell this model. Huffy should do Versace collab.....
  • + 1
 Ironically, all this ‘bashing’ equals to good media coverage for SC and Supreme. You know, those types that go, “Oh so you hate it? Yeahhh, then the more I’m gonna pay double for it, just because...” The juveniles that went against Mommy just got richer.
  • + 4
 A lot of grams could be saved if you scraped off the paint job...
  • + 2
 ROBIN WILLIAMS is somewhere screaming to himself "I WILL NOT BUY STUPID SH!T FOR NO REASON!!!"

www.youtube.com/watch?v=NKVfRY53qIY
  • + 3
 A "Race Face Aeffect 30t crankset with SRAM Level brakes" sounds really difficult to pedal. But maybe not. #crankbrakes
  • + 1
 Supreme was once a little one off skateboard shop in New York selling small runs of their own decks and T's to New Yorks skaters, skip forward nearly 25 years and they've become a complete joke.
  • + 1
 I’ve never really cared, but does Santa Cruz Bicycles have some connection to the skate company Santa Cruz? I mean, I’m sure that’s what Supreme is banking on but I was just curious.
  • + 1
 Well Rob Roskopp was a pro for Santa Cruz Skateboards back in the day.
  • + 1
 And co-founder Richard Novak was one of the OGs in the Santa Cruz surf and skate scene. The SC bike logo font is almost identical to SC skateboards logo font too. So yeah, just some historical insights.
  • + 1
 @Ben-76: I thought the logo similarity wouldn’t be a coincidence. Thanks!
  • + 3
 Only collab I be hittin up after this article is between my left click and the back button
  • + 5
 Tabs are life.
  • + 3
 what a joke, but I think those 2 brands do share a custom base of whom would just pay more for a logo
  • + 3
 No thank you. But how about a Montucky Cold Snack collab? Now that I can get behind. Put the pony on the pony.
  • + 4
 If I see anyone riding this in public I’m slashing their tires
  • + 2
 There’s gonna be an influx of 14y/o rich boys in the hospital after crashing on these
  • + 2
 The Norco Torrent is a better bike anyway. Santa Cruz is a bunch of sell outs
  • + 3
 Hypebeasts gonna hype.....
  • + 2
 So you’re saying I could buy the normal version, repaint the frame and sell it for $8,000 dollars?
  • + 1
 If you see someone on the trail with one of these (which you won't, because real bikers wont buy this), make sure to stop in the middle of the trail and be in the way
  • + 2
 It will go well with my "Mediocre" shirt sapandbark.com/products/mediocre-men-s-shirt
  • + 4
 I don’t like this...
  • + 2
 Idiotic. Just lost a whole lot of respect for Santa Cruz.....and I own 3 of them!
  • + 2
 What an absolute con. It looks like a shitty Kmart/Walmart bike with that paint job colour scheme.
  • + 2
 Next thing you know, dudes'll be riding with speakers blasting shitty hip-hop...
  • + 4
 This’ll be big with Post Malone fans.
  • + 3
 I didn't realize it was April Fool's day already, that happened fast.
  • + 1
 This is disgusting. Will remember next time I think of buying a santacruz..
  • + 2
 Supreme sucks and specialized should feel bad
  • + 1
 Even the bike is limited edition, I prefer the one with santa cruz branding. Or if I got the bike, I would repaint it.
  • + 1
 theyre was only 100 of these released worldwide. not online only instore and 20 per store.
  • + 1
 If you can get one for retail price this is probably a pretty sound investment...
  • + 1
 Learning a bit more about the resale market for Supreme products it would certainly appear so.
  • + 1
 Nobody will buy this and next fall there’ll be some chameleons sitting around for 80% off.... not all bad.
  • + 1
 I learned a little more about this brand and holy ****. Not only will they sell all of these but they’ll sell on eBay for $10k.
  • + 1
 @DrPete: the first 20 people in each store bought every bike they had 100 released worldwide, 10k is cheap some stores in LA are asking 15k + for theyres
  • + 1
 @koan-rider: that makes me hate my Santa Cruz a little.
  • + 1
 Why does everyone care about this so much? That's the strangest thing for me...
  • + 2
 Samsung just collaberated with counterfeit supreme.
  • - 2
 I love Supreme from skating back in the day. Their story, the culture, and rise are fascinating. Plus, at least it's a good bike. There's a huge number of bicycle collabs that are usuallyembarrassing to the company. I'm in a bike shop in NYC. Have seen many collabs where the high fashion company adds a few baubles to a department store bike and charges $10k-$20k. We had bike that would have retailed for $250, wrapped in Hermès leather, going to auction with a $10k starting bid.
  • + 9
 Go away
  • - 1
 @Jaguar83: Ha, nah. It's a respectable business plan. Do good, do great, blow the roof off, sell.
  • + 0
 Was the old white British dude who owns the company skating with you “back in the day?”
  • + 2
 I guess I'm destroying my santa cruz frame.
  • + 1
 Give it to me instead.
  • + 2
 This is the last place I would have expected to see shitpreme endorsed.
  • + 1
 If I scrape off the name on my bike and put my own on it, does that mean I am "collaborating" as well?
  • + 1
 Pizza Hut also did a collab......its called the Super Supreme, available in 3 sizes.....pan, regular & large
  • + 2
 I bet most of them won't even be used.
  • + 3
 This is hilarious!
  • + 1
 it reminds me of fubu or any other ghetto fab streetwear brand,nothing special. Just some coolaid I’d rather not drink.
  • + 2
 Why does it annoy me when people use E-bay instead of eBay :-/
  • + 4
 I-Phone
  • + 1
 r-dOg
  • + 4
 @endlessblockades: I get all squirrelly when I see "Pink Bike" or "PinkBike.Com".
  • + 2
 would buy if ebike version
  • + 2
 ok, i dont know about this species, mabe different variety? dont ask 4 club pack elan migh get fazed?
  • + 1
 ANyone buying that, and even worse, being in public on it needs to be banned from riding bikes.
  • + 2
 Hope it’s not Supreme Italia
  • + 1
 Who ever came up with this is wack juice.
  • + 1
 Holy ****. There’s one on eBay that sold for $4200.
  • + 1
 PB’s April fools articles are more believable...
  • + 1
 Only "supreme" I'm interested in is a pizza LOL
  • + 2
 Yes! I’m hungry too
  • + 1
 Supreme, superdry for posh people
  • + 1
 I can't wait to see one of these on a friday fails video
  • + 2
 i fw the vision
  • + 1
 So this is the bike for dentist's kids then....
  • + 1
 $2700 for a hardtail with no dropper? Yikes.
  • + 1
 ....And there goes the likelihood of me ever owning a Santa Cruz bike....
  • + 1
 You know Supreme is desperate when they are selling mountain bikes.
  • + 1
 Not even close. They don't have to 'sell'

Everything they touch is consumed by retail piranhas. Tune into Supremenyc.com any Thursday AM (drop day) and sh1t will be sold out within 30 minutes (except Hanes underwear).
  • + 0
 Not that anyone cares but I f'd up the link - it's www.supremenewyork.com
  • + 2
 @endlessblockades: closer to 30 seconds for the good items profiting you 100%-400% of what you pay when you resell it. they arent even close to desparate they sold a pinball machine last year for 9k and now it is 40K on Ebay...
  • + 2
 This is embarrassing.
  • + 1
 Wait, so it's not a Commencal?
  • + 1
 about as interesting as hooking up with coca cola
  • + 0
 Isn't this old news? It's a red chameleon with a white sticker and no dropper. Yay.
  • + 1
 Supreme marketing strategy.
  • + 1
 I am a teenager, and I still don't understand supreme!
  • + 2
 Kill it with fire!
  • + 1
 This is stupid, and giving it more attention is also stupid. News, please.
  • + 0
 Collaboration with Gucci . Say no more!
  • + 1
 garbo
  • + 1
 SC SOLD OUT
  • + 2
 SC is getting free hype in a world they didn't have a toe in.
  • + 1
 Hahahahaha ????
  • + 1
 *facepalm*
  • + 1
 Facepalm not *facepalm*
  • + 1
 I don’t get it.
  • + 1
 whack.
  • + 1
 How gay
  • + 1
 This is f****** lame.
  • + 1
 Supreme rip off
  • + 1
 What is Supreme?
  • + 7
 Guacamole, Sour Cream and lettuce.
  • + 4
 Crush your enemies. See them driven before you. Hear the lamentations of the women.
  • + 2
 @endlessblockades: most underrated comment of all time legend
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