Tags: Deity
DEITY Components    Mar 7, 2019
Video: Skywire Style with Sam Blenkinsop Video: Skywire Style with Sam Blenkinsop
Enjoy a slice of New Zealand in the latest production from the DEITY crew!
DEITY Components    Mar 6, 2019
Deity Launches 35mm Full Carbon & Aluminum Handlebar Line Deity Launches 35mm Full Carbon & Aluminum Handlebar Line
The brand releases six different 35mm handlebars.
DEITY Components    Sep 5, 2018
Video: Spotlight on Vaea Verbeeck - Women of Deity Episode 1 Video: Spotlight on Vaea Verbeeck - Women of Deity Episode 1
Take a journey behind the scenes as the Deity crew spotlight Vaea Verbeeck as she runs through an onslaught of events at Crankworx Whistler in Episode 1 of "Women of Deity."
DEITY Components    Jul 4, 2018
Video: Idaho's Trails Look Awesome in 'Hometown' Video: Idaho's Trails Look Awesome in 'Hometown'
Taylor Reed explores some of the state's best trails.
Read More | 29 Comments
DEITY Components    Jun 6, 2018
Must Watch: Doing it Bren-Doggy Style Must Watch: Doing it Bren-Doggy Style
Feast your eyes on this banger: Brendan Fairclough rides Revolution Bike Park in North Wales the only way he knows how – with masses of style, steeze and speed.
DEITY Components    Jun 5, 2018
Deity Launches Brendan Fairclough Signature Handlebar Deity Launches Brendan Fairclough Signature Handlebar
Ever wondered what The 'Dog thinks the perfect bar should look and feel like? Wonder no more – Deity has launched the BF800 Brendog signature handlebar.
DEITY Components    May 3, 2018
Knuckleduster with Sam Blenkinsop - Video Knuckleduster with Sam Blenkinsop - Video
Gloveless and with a style unlike anyone else, Sam Blenkinsop is set loose on home turf in this Deity production, "Knuckleduster."
DEITY Components    Mar 7, 2018
Bas van Steenbergen & David McMillan Scrubbing Whistler Clean - Video Bas van Steenbergen & David McMillan Scrubbing Whistler Clean - Video
Deity's new 'LAPS' video has David and Bas hitting some classic Whistler lines and showcasing their timeless style on two wheels.
DEITY Components    Feb 5, 2018
Deity: Lust 4 Dust - Video Deity: Lust 4 Dust - Video
Dive into Australian dirt with the Lusty Industries crew and watch Joel Willis, Daniel Chiarelli, and Pacey Stockton break in some fresh DEITY kits.
Read More | 18 Comments
DEITY Components    Dec 20, 2017
Deity: Complete with Bas van Steenbergen - Video Deity: Complete with Bas van Steenbergen - Video
Bas van Steenbergen tears it up on his trail bike and downhill bike with style for miles.
DEITY Components    Nov 8, 2017
Deity: The Outlaw Featuring Joe Smith - Video Deity: The Outlaw Featuring Joe Smith - Video
Hold on to your hats - Joe Smith is on a tear in this rowdy edit from Deity and Caldwell Visuals.
Read More | 111 Comments
AJ Barlas    Oct 26, 2017
Ridden and Rated: Six Flat Pedals Ridden and Rated: Six Flat Pedals
We look at what some of the innovative designs have in common, and how they compare to each other.
DEITY Components    Oct 17, 2017
Deity: Whatever It Takes with Max Morgan - Video Deity: Whatever It Takes with Max Morgan - Video
Ripping Mulally's home trails while he's stuck behind the (old) handycam.
DEITY Components    May 31, 2017
Deity: Born For This with Britney White – Video Deity: Born For This with Britney White – Video
Britney White rips the loam of the PNW to pieces as though she was born for this.
DEITY Components    Apr 14, 2017
Deity: Slash and Burn with David McMillan - Video Deity: Slash and Burn with David McMillan - Video
Take a rip through some New Zealand landscape as David McMillan visits the epic estate of Sam Robbie and then cuts some lines through fire riddled terrain in the latest edit by Deity, "Slash and Burn"
DEITY Components    Mar 1, 2017
Deity: Blood On My Hands with Bas Van Steenbergen - Video Deity: Blood On My Hands with Bas Van Steenbergen - Video
Watch as Bas Van Steenbergen ditches winter conditions in Kelowna in favor of slashing lush dirt in Vancouver B.C.
Read More | 72 Comments
DEITY Components    Feb 28, 2017
Deity Overhauls Entire Company With New Line Deity Overhauls Entire Company With New Line
The folks behind Deity have been painstakingly working around the clock to supercharge their new look and line of products. Get all the details inside.
Read More | 296 Comments
Danielle Baker    Feb 14, 2017
Deity: A Bike Industry Love Story Deity: A Bike Industry Love Story
Two individuals, so in sync, inseparable, and the unstoppable force behind Deity. Before the relaunch of the brand that will see new products and a new direction for the company, we focus on Sadie and Eric, who through their love for each other and the love for what they do, continue to drive the business to new heights. Find out more about how the owners of Deity met, their company values and how they've worked together to get where they are today.
Read More | 74 Comments
Olly Forster    Oct 11, 2016
Deity TMAC Pedals - Review Deity TMAC Pedals - Review
If you believe that all flat pedals are pretty much the same, these will set you straight.
Mike Kazimer    Sep 21, 2016
Deity 2017 Preview - Interbike 2016 Deity 2017 Preview - Interbike 2016
New bars, pedals, and stems are on the way from Deity this February.
DEITY Components    Jun 9, 2016
Break Loose with David McMillan - Video Break Loose with David McMillan - Video
Holy crap! David has one gear and a pin it or bin it style of riding.
Danielle Baker    Jun 7, 2016
Deity: New Digs in Idaho Deity: New Digs in Idaho
Deity have a way of doing things like no one else. From small beginnings to where they are now, Sadie and Eric have built the foundations of Deity on passion and staying true to what they believe. We caught up with them to check out their new digs and find out more about the company.
Read More | 107 Comments
DEITY Components    May 24, 2016
Video: Brakeless In Virgin with Cody Gessel Video: Brakeless In Virgin with Cody Gessel
Well, this might just be one of the most creative ways to ride Virgin, Utah, that we've seen.
Read More | 96 Comments
DEITY Components    Mar 23, 2016
Lazy Sunday DH Laps at Coast Gravity Park - Video Lazy Sunday DH Laps at Coast Gravity Park - Video
In between winter's rainstorms, Deity's Spencer Graf is loving the good days on the Sunshine Coast as he rips it up at Coast Gravity Park.
Read More | 72 Comments
DEITY Components    Jan 13, 2016
Bikes N Beer with Neko Mulally - Video Bikes N Beer with Neko Mulally - Video
The amount of charging being done by Neko is equally matched with the solid soundtrack in this new video.
DEITY Components    Jan 8, 2016
10 Years With East Coast Legend Lars Tribus - Video 10 Years With East Coast Legend Lars Tribus - Video
Lars Tribus is an East Coast OG and it's rad to see a company putting out a tribute video like this to thank a rider for 10 years of service together.
Read More | 76 Comments
DEITY Components    Oct 29, 2015
Video: Berm Warfare With Tyler McCaul Video: Berm Warfare With Tyler McCaul
Tyler McCaul teams up with Clay Porter and absolutely crushes this secret slalom course.
Read More | 126 Comments
DEITY Components    Oct 27, 2015
Deity Launches the Tyler McCaul Signature TMAC Pedals Deity Launches the Tyler McCaul Signature TMAC Pedals
What would you get if you listened to your rider's feedback and worked together for close to 3 years to develop a product? The TMAC pedal is the answer.
Mike Kazimer    Oct 19, 2015
Deity Bladerunner Pedals - Review Deity Bladerunner Pedals - Review
We put Deity's widest and thinnest pedals yet to the test.
MacDuff Matt    Sep 23, 2015
Pinkbike Review Bazooka: Deity Divot I-Beam Saddle Pinkbike Review Bazooka: Deity Divot I-Beam Saddle
Matt Macduff's Review Bazooka puts Deity's Divot I-Beam saddle between his legs to find out if it's worth your money.

Review Bazooka blows up DJ, street and slopestyle products to shoot you the straight goods.
DEITY Components    Aug 19, 2015
Video: Invading Silver Star Resort with Tyler McCaul Video: Invading Silver Star Resort with Tyler McCaul
Tyler McCaul makes the trek from a parched California to join his Deity teammates Bas van Steenbergen and Noah Brousseau to hit up the magic that is the Silver Star bike park.
flag DEITY Components    Jul 29, 2015
Video: Uncooked Raw Diet of Dirt Video: Uncooked Raw Diet of Dirt
There is a lack of moisture on the trails, but the fun factor is still high.
Read More | 46 Comments
DEITY Components    Jul 17, 2015
Video: East Coast Vengeance with Adam Hauck Video: East Coast Vengeance with Adam Hauck
Deity's Adam Hauck absolutely destroys zones on the East Coast in this video.
Read More | 45 Comments
DEITY Components    Jun 17, 2015
The New Line of Deity Blacklabel Handlebars and a Massive Giveaway The New Line of Deity Blacklabel Handlebars and a Massive Giveaway
It's the middle of the week, it's summer time and we all love contests.
DEITY Components    Jun 3, 2015
Video: Turn Me Loose In The Pacific Northwest Video: Turn Me Loose In The Pacific Northwest
Look at these lush trails and tell us that you don't want to join Matt Patterson as he rallies them?
Read More | 56 Comments
DEITY Components    May 21, 2015
First Look: Deity Launches New Line of Compact Stems First Look: Deity Launches New Line of Compact Stems
The crew at Deity has been busy revamping their Micro Direct Mount and Cavity stems and they are ready for the masses.
DEITY Components    May 2, 2015
Videos: New Frames and Trail Chills, The Deity Cryptkeeper Double Feature! Videos: New Frames and Trail Chills, The Deity Cryptkeeper Double Feature!
Both Steven Bafus and Cody Gessel have so much style on their bikes. Be it in the concrete parks to the secret jump trails that are hidden in the woods, these guys really throw down.
Read More | 55 Comments
Mike Kazimer    Apr 16, 2015
Bontrager, Deity, Giant - Sea Otter 2015 Bontrager, Deity, Giant - Sea Otter 2015
Fresh tires, pedals, helmets and more in this update from Monterey, California.
DEITY Components    Apr 9, 2015
First Look: Deity Bladerunner Pedal First Look: Deity Bladerunner Pedal
Deity has revamped a ton of goods for the 2015 season and the new Bladerunner pedal is looking sweet.
DEITY Components    Mar 24, 2015
Deity Signs On Gstaad-Scott, Neko Mulally, and Brendan Fairclough Deity Signs On Gstaad-Scott, Neko Mulally, and Brendan Fairclough
It's looking like Deity is making some good moves this season with the signing of the Gstaad-Scott DH team.
DEITY Components    Mar 22, 2015
Video: California's DJ Scene is Strong in Black and White Video: California's DJ Scene is Strong in Black and White
Get sideways with Deity's Jake Kinney, Cody Gessel and Alex Reveles.
Read More | 7 Comments
DEITY Components    Mar 12, 2015
Video: Winter in Western BC Has Never Been Better Video: Winter in Western BC Has Never Been Better
Virtu Media takes advantage of a rare season of mellow weather and perfect dirt on the west coast of BC to bring us this sweet trail riding edit.
Read More | 49 Comments
flag DEITY Components    Mar 10, 2015
Deity Distributed in Canada by Trident Sports Deity Distributed in Canada by Trident Sports
For 2015 and forward Canadian distributor Trident Sports will be bringing Deity Components into Canada.
DEITY Components    Feb 5, 2015
Video: Lighting Up the Backwoods With Style Video: Lighting Up the Backwoods With Style
Take a trip with Alex Reveles to his private playground, hidden deep in the woods, in the latest edit by Deity, "Backwoods".
Read More | 23 Comments
DEITY Components    Dec 31, 2014
Video: Deity- Average Days Video: Deity- Average Days
An average day to one rider is never the same to another. DJ's days are enviable.
DEITY Components    Dec 22, 2014
Video: Deity - No Trails For Christmas Video: Deity - No Trails For Christmas
Style is its own present and Santa has left a lot of it under Cody's tree over the years.
Read More | 18 Comments
DEITY Components    Dec 5, 2014
Video: Deity - On the Level with Brayden Barrett-Hay Video: Deity - On the Level with Brayden Barrett-Hay
Brayden Barrett-Hay is a testament to determination and hard work. From his potentially career ending crash at Crankworx in 2013 to the rider you see in this video today, he's a machine.
Read More | 52 Comments
flag Ray's MTB    Nov 26, 2014
Video: Deity Components and Profile Racing take Ray's Odd Couple 5th Place Video: Deity Components and Profile Racing take Ray's Odd Couple 5th Place
Here are your fifth place winners, stay tuned for more announcements during the week.
Read More | 12 Comments
DEITY Components    Nov 12, 2014
Video: Deity- Getting Rowdy with Tyler McCaul Video: Deity- Getting Rowdy with Tyler McCaul
We've wondered what Tyler McCaul has been up to lately and this video says that he's straight killing it.
DEITY Components    Oct 22, 2014
Video: Deity- Thicker Than Water with Bas and Tom van Steenbergen Video: Deity- Thicker Than Water with Bas and Tom van Steenbergen
Two of the most dynamic brothers in MTB have just dropped a banger edit that you should watch.
DEITY Components    Oct 9, 2014
Video: Deity - In the Groove with Tracy Moseley Video: Deity - In the Groove with Tracy Moseley
Get a glimpse at the speed required to be a back to back Enduro World Champion in the latest edit by Deity, "In the Groove" featuring Tracy Moseley.
DEITY Components    Aug 27, 2014
Video: Deity - The Finest Cali Roast Video: Deity - The Finest Cali Roast
Welcome to the lost files from Deity as their athletes Jake Kinney and Cody Gessel take to rad spots like Aptos' Post Office jumps.
Read More | 16 Comments
DEITY Components    Jul 17, 2014
Video: Deity's Summertime At The Taj Video: Deity's Summertime At The Taj
These might be the sweetest looking jumps we've seen all season and Jake Kinney is simply killing them.
Read More | 34 Comments
DEITY Components    Jun 18, 2014
Video: Deity - "New Beginnings"... the DC31 Mohawk Giveaway Video: Deity - "New Beginnings"... the DC31 Mohawk Giveaway
Sometimes a rider needs to step back and start fresh. Living in Cascadia makes it easy to find what you need as a rider, and watching the good times roll is the next best thing to being there.
Read More | 26 Comments
DEITY Components    May 16, 2014
Video: Deity - The Deer Camp with Tyler McCaul and Greg Watts Video: Deity - The Deer Camp with Tyler McCaul and Greg Watts
If tricks are for kids, then Tyler McCaul and Greg Watts are well on their way to never growing up.
DEITY Components    May 2, 2014
Video: Deity- "Through the Night" ...the Streetsweeper Giveaway Video: Deity- "Through the Night" ...the Streetsweeper Giveaway
Jake Kinney has mad, effortless style. Best street, park edit we've seen in a long time.
Read More | 53 Comments
DEITY Components    Apr 26, 2014
Video: Deity- Derek Tromp Draws Fresh Blood at Ray's MTB Video: Deity- Derek Tromp Draws Fresh Blood at Ray's MTB
Cool to see a rider moving up the grassroots ranks with a company, all through hard work and dedication.
Read More | 52 Comments
Mike Kazimer    Apr 12, 2014
Deity, Guerrilla Gravity, Race Face - Sea Otter 2014 Deity, Guerrilla Gravity, Race Face - Sea Otter 2014
Take a look at new pedals from Deity, an all-mountain machine from Guerrilla Gravity, Race Face's Indy knee guards, and more in this installment from sunny California.
DEITY Components    Mar 19, 2014
Video: Deity - Enduro Is Going Downhill Video: Deity - Enduro Is Going Downhill
Bas grabs his trail bike and shows us what it should look like when we point our bikes back down the hill.
Read More | 238 Comments
DEITY Components    Feb 26, 2014
Video: Deity - "Streets Is Chill" with Steven Bafus Video: Deity - "Streets Is Chill" with Steven Bafus
Join Deity rider Steven Bafus as he takes to the streets of Portland in this chill video from Cory Tepper.

*Warning - Helmets should be worn when attempting to ride like Steven*
Read More | 127 Comments
DEITY Components    Feb 5, 2014
Video: Deity - "The Chamber" with Jeremy Weiss Video: Deity - "The Chamber" with Jeremy Weiss
The riding, filming and tunes are gonna draw you into this sick park edit, so sit back and take it all in.
Read More | 57 Comments
DEITY Components    Jan 7, 2014
Video: Deity - "Island Air" with Bas van Steenbergen Video: Deity - "Island Air" with Bas van Steenbergen
Bas van Steenbergen heads to Vancouver Island and hits up some of Mark Matthews big ol' senders.
flag DEITY Components    Dec 10, 2013
Video: Deity - Jonesy Fedderson Gettin' Rad Video: Deity - Jonesy Fedderson Gettin' Rad
As fall arrived, Jonesy Fedderson teamed up behind the scenes with Riley Smith on this quick Deity edit that showcases the BMX henchman hitting spots throughout Utah.
Read More | 11 Comments
DEITY Components    Oct 30, 2013
Video: Deity - "The Time Has Come" Featuring Greg Watts Video: Deity - "The Time Has Come" Featuring Greg Watts
Double or Nothing, Greg Watts, is back and just killing his local zones in California.
DEITY Components    Oct 7, 2013
Video: Deity - SEND with DJ Brandt Video: Deity - SEND with DJ Brandt
Take a ride with Deity's DJ Brandt in the latest edit by Connor Tieulie!
flag Tyson Bobrel    Oct 3, 2013
Video: Tyson Bobrel - Deity Video: Tyson Bobrel - Deity
The Alberta scene is strong and it's cool to see videos of up and coming riders throwing down.
Read More | 12 Comments
DEITY Components    Sep 12, 2013
Video: Deity - ALIVE With Cody Gessel Video: Deity - ALIVE With Cody Gessel
From his clothes to his riding, Cody Gessel has style like no other.
Read More | 40 Comments
DEITY Components    Aug 21, 2013
Video: Deity - Long Way From Home Video: Deity - Long Way From Home
More trail riding goodness with Kyle Warner.
Read More | 69 Comments
DEITY Components    Aug 1, 2013
Video: Want The World - the Deity Frame Launch Video: Want The World - the Deity Frame Launch
Jake Kinney has so much style, just watch this guy's smoothness all through the newest Deity video.
DEITY Components    Jul 3, 2013
Video: Tracy Moseley and the Deity T-Mo Enduro Video: Tracy Moseley and the Deity T-Mo Enduro
Take a ride with Tracy Moseley as she hits the local trails and showcases why she is one of the fastest women ever on a bike.
DEITY Components    Jun 18, 2013
Deity Carbon - The DC31 Mohawk Handlebar Deity Carbon - The DC31 Mohawk Handlebar
The crew at Deity are proud to announce the official launch of their Carbon lines of handlebars and the debut of the anticipated DC31 Mohawk.
DEITY Components    Jun 5, 2013
Video: Deity - Day's Gone Video: Deity - Day's Gone
Deity's latest video showcases Australian dirt jumper Tom Hall. Watch him get stylish on his local jumps.
Read More | 27 Comments
DEITY Components    May 28, 2013
Video: Deity Spring Break Escape - Episode 3 Video: Deity Spring Break Escape - Episode 3
Deity's Cody Gessel and Jonesy Fedderson end their trip by meeting up with Destin Cantrell for a session at the famous Bundy Trails!
Read More | 64 Comments
Mike Levy    Apr 18, 2013
First Look: Deity's New Carbon Handlebar and I-Beam Post and Seat  - Sea Otter 2013 First Look: Deity's New Carbon Handlebar and I-Beam Post and Seat - Sea Otter 2013
Deity adds two carbon fiber handlebars and an I-Beam saddle and post to their lineup.
Long Nguyen    Mar 25, 2013
Marshall Mullen in Malibu Marshall Mullen in Malibu
Long Nguyen follows Deity rider Marshall Mullen around Malibu, California on what may be some of the nicest trails and dirt jumps we've seen.
Read More | 58 Comments
DEITY Components    Mar 13, 2013
Deity Launches the Cavity 31.8 and Locust DM Stem Deity Launches the Cavity 31.8 and Locust DM Stem
Deity's new stem options look amazing, check out their colourways and tech specs inside.
DEITY Components    Mar 1, 2013
Video: Deity - We Are Fun! Video: Deity - We Are Fun!
It's winter and it's cold, so it's time to ride some indoor with Cody Gessel and Jonesy Fedderson.
Read More | 50 Comments
DEITY Components    Feb 4, 2013
Deity CZ38 Special - The Cam Zink Signature Handlebar Deity CZ38 Special - The Cam Zink Signature Handlebar
Cam Zink has his own signature bar, so let's go for a ride with him and then take a closer look at it.
Read More | 126 Comments
Virtu Media    Jan 4, 2013
Video: Jeremy Weiss - Deity Video: Jeremy Weiss - Deity
Virtu Media is at it again. Looks like Jeremy is recovering nicely from injury and is back throwing more crazy combos than ever.
Read More | 46 Comments
Paris Gore    Dec 7, 2012
Video: Steven Bafus and His Deity Cryptkeeper Video: Steven Bafus and His Deity Cryptkeeper
If the song doesn't draw you in, the riding in this video will. Sick trails and big props to the builders.
Read More | 58 Comments
DEITY Components    Sep 6, 2012
Deity Enters the Exclusive I-Beam Market Deity Enters the Exclusive I-Beam Market
We all love options and with Deity entering the I-Beam saddle market, they are the first seat company to have offerings in all three major saddle styles - I-Beam, Pivotal and standard rails.
DEITY Components    Sep 4, 2012
Deity Enters the Exclusive I-Beam Market Deity Enters the Exclusive I-Beam Market
I-Beam is known as one of the world's lightest seat and post combos, now Deity has entered the game with their own I-Beam saddles.
Brad Walton    Jun 15, 2012
Pinkbike Product Picks Pinkbike Product Picks
Easton Havoc UST 150 wheelset • RaceFace Atlas FR handlebar • Deity Decoy pedals

Product Picks is a weekly feature that lets you see the latest gear that we're rocking and how it performs.
Brad Walton    Apr 27, 2012
Pinkbike Product Picks Pinkbike Product Picks
Dakine Sentinel Glove • Straitline Components Race Ring • Deity Black Label Handlebar
Ian Hylands    Apr 20, 2012
New Deity Products - Sea Otter 2012 New Deity Products - Sea Otter 2012
Deity had several new products to show us at Sea Otter this year, as well as a few surprises like Shaun Palmer...
DEITY Components    Apr 12, 2012
Tyler McCaul Joins the Deity Bloodline! Tyler McCaul Joins the Deity Bloodline!
Deity components welcomes Tyler McCaul to the Bloodline, congrats to both.
Harrison Mendel    Mar 23, 2012
van Steenbergens Ride Deity - Video van Steenbergens Ride Deity - Video
The Okanagan boys load up their new bikes and head to the North Shore for work out the winter legs and get up to speed for race season. Widescreen video inside.
Read More | 60 Comments
DEITY Components    Jan 17, 2012
World Champion Tracy Moseley Signs with Deity World Champion Tracy Moseley Signs with Deity
World Champ Tracy Moseley has launched her own team this year, and Deity Components are proud to be a part of it!
DEITY Components    Nov 7, 2011
deity- The Evolution of a Handlebar Line deity- The Evolution of a Handlebar Line
The crew at deity is proud to announce the release of their highly anticipated line of podium ready handlebars - introducing the all new deity Blacklabel, Dirty30, Topsoil, and Villain.
Root One Productions    Oct 5, 2011
Shovels, Trails and Cob... the Deity Cryptkeeper Giveaway Contest! Shovels, Trails and Cob... the Deity Cryptkeeper Giveaway Contest!
Do you enjoy your local trails? Do you thank the folks that build them? Deity wants you to meet Cob and send one lucky rider home with a new frame, details, video and pics inside.
DEITY Components    Jun 15, 2011
The deity Cryptkeeper and Streetsweeper are Available The deity Cryptkeeper and Streetsweeper are Available
We showed you the Deity hardtails at this year's Sea Otter Classic and now the fine folks at Deity are ready to roll them out to you!
Mike Levy    Apr 14, 2011
New Deity Parts - Sea Otter Day 1 New Deity Parts - Sea Otter Day 1
Deity is at Sea Otter showing off their new lightweight nylon blend Compound pedals, as well as new finishes for their Dirty 30 bars.
DEITY Components    Mar 27, 2011
deity Streetsweeper - Sneak Peek deity Streetsweeper - Sneak Peek
We are about to enter the powdercoat phase of our Cryptkeeper and Streetsweeper frame production and to celebrate, we have decided to show some sneak peek images of the upcoming deity Streetsweeper.
Read More | 146 Comments
Ian Hylands    Feb 6, 2011
Behind the Scenes - Deity Components Shoot Behind the Scenes - Deity Components Shoot
Eric and Sadie Davies started Deity Components in 2004 with only 5 products and almost no money. Now almost 7 years later they are releasing two frames, and their product line has expanded considerably in both size and quality.
Mike Levy    Apr 25, 2010
New Deity Components - Sea Otter 2010 New Deity Components - Sea Otter 2010
Deity showed up at this year's Sea Otter Classic with an entirely new range of products. From bars and stems, to pedals and cranks, nearly everything is new and improved. Inside you can watch a video of Eric from Deity showing you what's new and shiny!

Read on...
Jordan Holmes    Mar 18, 2009
Deity Vendetta Cranks Deity Vendetta Cranks
Recently I started the construction of my street bike for the year, and it has some unique features about it. One of which is a mid bottom bracket, meaning I was forced to use press in bottom bracket cups. This application limited me to BMX style cranks, however, doing a test on BMX cranks would not help you all mountain, freeride, and downhill riders out at all.

Deity has been slaving for 2.5 years on the Vendetta crankset, and after a few quick chats with Eric at Deity, I had my cranks picked out.

Click here for information on the Vendetta Crankset...
Tyler Maine    Oct 31, 2008
Deity 2009 Gear Deity 2009 Gear
The first wave of 2009 deity gear is launched!

Portland, Oregon - Bound by attitude, style, and not conforming for anybody, the deity crew continues to expand their ever growing product line with the release of some of their anticipated new 2009 products. With the debut of deity’s all new Fantom Series of stems, Alibi Series of sprockets, Lock-On line of grips, and the Decoy Pedals, you can now access almost a hundred pages of technical information, product images, and much more at www.deitycomponents.com.
Jordan Holmes    Apr 22, 2008
The deity Vendetta LHD Free Upgrade…While Supplies Last! The deity Vendetta LHD Free Upgrade…While Supplies Last!
With the release of the new deity Vendetta REV2 Crankset last week, deity is offering existing 2008 deity Vendetta Crankset owners the opportunity to upgrade to the all new Vendetta LHD Non-Drive arm for FREE (while supplies last)!
Jordan Holmes    Mar 31, 2008
Fresh Meat from the Pinkbike.com Deli - Deity, Formula, Easton, 661, and Shimano Fresh Meat from the Pinkbike.com Deli - Deity, Formula, Easton, 661, and Shimano
Fresh meat is something that Pinkbike.com takes pride in. Showing ya'll what we are going to be testing, and items that we have found to be a good buy, or well worth your hard earned dollars. This fresh meat article is featuring products from Deity Components new line up, Easton Components high end products, Biker Soaps awesome cleaning agent, Shimano's new XT lineup, Forumla's new high end disc brakes, and some flashly 661 Gloves.
Jordan Holmes    Feb 12, 2008
This Could Be You! … The Deity Contest This Could Be You! … The Deity Contest
Here is your chance to win a custom built bike and a possible spot on the Deity pro roster! The five month contest will give true riders from across the globe the opportunity to showcase their skills, personality, style, and why they are worthy to win this bike and a possible spot on the elite deity pro roster…all captured in a video format. Looking for talent, the end winner not only walks away with a custom built Blk Mrkt MOB that features the full, all new Deity 2008 product line, prototype Deity metal, custom powdercoat Atomlab DHR wheelset, GI DU pedals, custom Rock Shox Pike, and so much more, but also an opportunity to possibly become the next Deity pro rider!
Jordan Holmes    Feb 5, 2008
All New Deity Components dot com All New Deity Components dot com
The long awaited 2008 deity site is finally here!

2008 marks a new chapter for deity starting with the debut of their all new website that showcases the new 2008 deity product line in a feature rich package that bleeds deity’s style on every page.

Wanting to deliver far more than the typical formulaic web site layout, the 2008 site has not only emphasized the refined direction deity is seeking, but also delivers comprehensive features and details of their all new 2008 product line plus so much more. Read On!
Tyler Maine    :: from Deity ComponentsAug 8, 2007
The deity softgoods continue to expand! The deity softgoods continue to expand!
Bound by attitude, style, and not conforming for anybody, the deity crew continues to expand their ever growing Softgoods designs to reflect their vision, passions, voice, and influences. Now offering 11 shirts, 6 hats, 1 zip up hoody, and a lot more to come for the 2008 season, the deity crew is proud to introduce five of their new designs…The Matador, Vengeance, Death Bird, Youth, and Propaganda Tee to the masses. A late summer release, you can expect to see the line grow throughout the 2008 season as new designs are introduced, old ones are retired, and new gear comes to the fold.
Rip Video    :: from interbike2006Oct 18, 2006
Deity Interbike 2006 Video Deity Interbike 2006 Video
Deity Interbike 2006 Video
Read More | 2 Comments
Luc 'Acadian' Albert    :: from Eric DaviesMar 9, 2006
deity launches the new Gray kits, revamps site, and signs on Kyle Strait! deity launches the new Gray kits, revamps site, and signs on Kyle Strait!
The deity crew has been busy preparing for the upcoming season in classic deity fashion and is proud to announce the anticipated release of the 4130 CRANKSETS, 2014 HANDLEBARS, and 31.8 STEMS in their third color, GRAY!

 
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