Oakley's new MTB-specific goggles reflect their MX counterparts, the new Field and Flight Jacket glasses have more features to reduce fogging and the brand new DRT 5 enduro helmet is designed to meet Greg Minnaar's needs.
In 2010 Oakley first stepped into Utah with their signature piece of freeride architecture - the Oakley Icon Sender, a structure that has proven to be a must hit feature at the Red Bull Rampage. For 2013, with the help of the Pinkbike audience and the Render The Sender contest, Oakley has managed to step it up yet again.
Oakley is one of the leaders in the eyeglass industry, heck they even make bullet proof goggles for SWAT squads and police teams. When we heard that Oakley had started doing a custom program we decided that it would be the perfect excuse for us to pick up some new glasses. Have a look inside to see Jordan's custom lifestyle orientated Jupiter glasses and Mike's tailor-made for riding Jawbone!
I think the first real pair of sunglasses I wanted when I was a kid was a pair of Oakley Frogskins.
It was sometime in the late 80’s and my old $10 knockoffs weren’t getting me any points with the ladies and I was at that awkward age when I needed all the help I could get. They were sitting behind the counter at the local sports shop taunting me and I begged and pleaded for my mom to buy me a pair. It was as if my whole future hinged on that purchase, I was so mad when she flat out refused. In her sensible wisdom she stated in a tone I had heard before ”if you really want them, buy them with your own money”. I knew it wasn’t up for discussion. My mom was always like that when we were growing up. She would get us the basics we needed to look presentable but anything that was deemed “fashionable” we had to step up and get on our own. It would make us appreciate things more was her reasoning and we would thank her later on. So I spent the next couple of months mowing lawns and chopping firewood and I finally saved enough for my new shades. Then hockey season came and I desperately needed new goalie skates.
As I was sitting in the 90 degree Utah desert earlier this spring watching Robbie Bourdon pour Redbull over the lip of a 35ft hip that he intends to 270, my mind wanders back to the huge flatspin he pulled off in the last installment of New World Disorder. What would posses someone to try that? Why would he go back after it has beaten him so many times. What else does he have up his sleeve?
Brian Lopes, Cedric Gracia and Niki Gudex will be coaching at The Camp of Champions this summer as part of Oakley Week.
Oakley is stoked to bring our top pros, products and custom technology to an action packed, one of a kind week at the Camp of Champions from June 28th - July 5th. The Oakley week is almost sold out so if you want to be a part of this amazing week, you had better sign up soon.
The smoke and ashes have finally settled…..this time last week, it was sketchy …but now it back to normal.
Our Dirt lab out back…AKA Whiting Ranch & the Luge are toast…they both look like they had a massive haircut. The good news is that everyone I know is ok and have their homes and families intact. I rode Laguna on Monday and it is good to go.