SRAM goes big, especially at the races, where their red and white tent and adjoining tractor-trailer is usually found in the center of the action and stuffed with Race Techs, busily wrenching on bikes and suspension that belong to the world's most enviable athletes. Most race fans have watched the action in the SRAM pits from the sidelines - and on those rarer occasions like Crankworx, when SRAM opens its race-tech services to the public, some have been fortunate enough to watch their own drivetrains, brakes, forks, and shocks, get the pro-treatment. Few, however, are invited to climb the steps that lead into the cavernous trailer where the secret stuff happens, safely hidden from the lenses of tech-hungry journos.
PB photographer Ross Bell is one of those lucky ones, and who better to guide us through the SRAM Mother Ship than the multi-time RockShox Boxxer World Champion, Evan Warner. Click on the audio track and listen to Warner as he gives PB a walk-through of SRAM's Race Support operations while you view the images below.
Next! When half the Pro Peloton is riding red, SRAM needs big bike stands to queue up the bikes.