Team Chain Reaction Cycles Partners With Mavic For 2017

Mar 6, 2017
by Chain Reaction Cycles  
Team Chain Reaction Cycles Partners with Mavic - Team Camp 2017

Team Chain Reaction Cycles is excited to announce that we have partnered with French brand, Mavic, as a joint title sponsor for 2017. The team will be racing at the UCI Downhill World Cup and Enduro World Series events, plus some select additional events as well.

The team for 2017 has been scaled down a bit but still includes a very talented group of riders, headed up by the legendary Sam Hill, who will be focusing on EWS events, Welshmand, Mike Jones, who will be looking to secure top positions on the Downhill World Cup, and young Wigan rider, Elliott Heap, who goes into his first year as an Elite on the World Cup.

Team Chain Reaction Cycles Partners with Mavic - Team Camp 2017

bigquotesMavic, who have been in the business of making the best wheels and bicycle parts since 1889, have been a sponsor of the team for the last eight years and for 2017 have stepped up the sponsorship level to become joint title sponsor of our great team.

We are very humbled and proud for a brand with as much of a racing heritage as Mavic to become our team partner.
Nigel Page, Team Manager

Sam Hill’s Enduro World Series Focus

After an incredible introduction to world enduro racing in 2017, topped with a win in Valberg, France, and two 2nd place finishes, Sam Hill will mainly focus on the EWS. The five-time Downhill World Champion really enjoyed the new challenge of enduro and Sam’s fully focussed and ready for his first crack at the full EWS series. He will be racing aboard his SRAM equipped Nukeproof Mega.

Team Chain Reaction Cycles Partners with Mavic - Team Camp 2017

Mike Jones’ Downhill Ambitions

Mike Jones is back to full health and the time getting there has made him even more eager to launch his assault on the UCI Downhill World Cup and British Downhill Series. The young and super-talented Welshman landed his first World Cup Downhill Elite podium at Lourdes, France, back in 2015, showing that he has the pace and the head to do it. This will be his third year as an elite rider on the World Cup and we're very excited to see how he goes.

Team Chain Reaction Cycles Partners with Mavic - Team Camp 2017

Elliott Heap Move to Elite Senior

Elliott is the youngest of the team and moves from the competitive junior field, where he finished 2016 in third overall, to the Elite ranks for 2017. Elliot's main focus will be the UCI Downhill World Cup, but he and Mike Jones will also race select British Downhill and EWS rounds.

Elliott has the skills and drive to battle for the top level of world competition, which will make it an exciting year for him and the team.

Team Chain Reaction Cycles Partners with Mavic - Team Camp 2017

With the backing of Nukeproof, who Team CRC work with constantly developing the best bikes and parts available to us, we are also supported by:

• RockShox
• Schwalbe tyres (downhill)
• Mavic tyres (enduro)

Mavic provides our custom race clothing, with 100% for full face helmets and goggles, 7 Protection for knee pads and armour and Muc-Off for keeping our bikes clean and lubricated and our riders clean and smelling a million dollars. Then we have High5 for sports nutrition.

bigquotesThe team bikes will be looked after by Jacy Shumilak and Brooks Cardwell, and Fraser Britton will be capturing the riders’ images around the world at the races.

We have an amazing team: Three of the world’s best riders and the best sponsors we could hope for. We can’t wait for the races to start.
Cheers. Nigel Page, Team Manager.

MENTIONS: @ChainReactionCycles / @mavic / @SramMedia / @schwalbe / @ride100percent / @sevenidp / @mucoffltd


  • 78 2
 Sam Hill, will be truly missed in UCI DH.
  • 17 2
 I hope he still rides World Champs
  • 22 1
 The guy changes disciplines and we talk about him like he's died... It's true though, the end of an era
  • 17 3
 I though I will see him on some DH wc events. Damn...and his surname is Hill not Duro
  • 1 0
 @darkmuncan: Would be nice for sure, but he wouldn't be able to unless he has enough points/bonafidis from doing world cups regularly.
  • 1 0
 @Thimk: don't you qualify for World Championships based on your ranking at National Championships and the # of allocated spots for your country from the UCI?

Or am I thinking about Olympic XC?
  • 4 0
 @Jubbylinseed: I am pumped for him to make the switch, I think he has more to offer the EWS than UCI DH, I say that as fan of both.

I think his experience and skill-set are now better suited to tackle the EWS format. With its multi-stage racing it's more forgiving for riders who make 1 or 2 errors during a stage, and still have a good chance of success. The same errors which would be fatal in a 3-4 minute DH run, and lets be honest consistency is not Sam's strong point at the moment. The dude is fast as hell, but not consistent enough to be competitive in UCI DH anymore (thats just my opinion).
  • 1 0
 @darkmuncan: I'm a fan of both racing format, the problem though with EWS, there aren't much coverage and it is not as exciting to watch compared to UCI DH.
  • 1 0
 @ibis09: EWS is definitely not as exciting, UCI DH is determined by .03 of a second, not minutes like the EWS, so the pure excitement level just isn't there, but the enjoyment comes from watching the entire field as they move up and down throughout the course of a race (and even the season).

It like comparing F1 to something like the Dakar Rally Smile

I also think the coverage isn't really there as it's NOT that exciting and you can fit the finals into a 90 minute broadcast.
  • 1 0
 @darkmuncan: Not exactly sure, but EWS is definitely not UCI. Lotta fast aussies out there too. His chances of getting back on the team are slim, sad to say. He wasn't selected last year either.
  • 26 2
 OK, then why can't I buy mavic rims from CRC then?
  • 5 0
 @panaphonic Because Groupe Sportif.
  • 4 1
 @jordanneedsafork: That link doesn't work in New Zealand bol. Same as when Chain Reaction have a sale on Kona. I guess there's some sort of exclusive rights thing going on with these brands and their NZ distributors?
  • 2 0
 @TomShark: probly. Deemax in crc is only 1/3 of the price in evocycles. Sucks right?
  • 2 0
 Same in the RSA and with SRAM and Stans too.
  • 1 0
 @headshot: Some things they only have a contract to sell in the EU, such as mavic. If you change the country on to UK, everything shows up, but you still can't buy it.
  • 4 5
 Because Mavic are dicks and restricted CRC to selling in the EU only.
  • 2 1
 @iian: I get their shit shipped to the USA in no more than 4 days.
  • 2 0
 @jaame: Yep but I have relatives in the UK who bring it over when they visit, so no problemo!
  • 1 0
 They used up all stock in winter testing
  • 2 0
 @headshot: good idea but wheels don't fit in a suitcase too easily!
  • 2 0
 @jaame: They do if you take the spokes off
  • 2 1
 @iian: Because Mavic are schrewd businessmen and restricted CRC to selling in the EU only.
There, fixed that for you Wink
  • 5 1
 @iian: yeah, protecting margin for their distributor is a dickish move. Not as dickish as doing nothing and letting a foreign global internet conglomerate undermine any profitability your product needs to offer to its business partners, but yeah, what a bunch of dicks.
  • 3 3
 @Bustacrimes: Yes, but ultimately the international customer suffers most. Say for example, CRC have a killer deal on Mavic wheels. International customer can't buy them due to restrictions, so they either buy from another brand, or pay more for Mavic from a domestic retailer. Either way it's a lose-lose for them.
  • 1 0
 Can't get SRAM out of EU or U.K. to Canada anymore either.
I now have he pleasure of having a bike shop order a component in for myself. Truely exciting times.

Any UK or EU companies that do freight forwarding?
  • 1 0
 @jaame: They do if they 26" :-)
  • 3 0
 @gonecoastal: you've got to love paying someone 40% for making a phone call on your behalf!
  • 2 0
 @jaame: Yes! Or the "We placed this weeks order yesterday so it'll go on next weeks order unless you want to pay for shipping." Or the shop forgets to order it for you.
  • 9 0
 Sam Hill is a five time DH World Champion? At first I thought they accidentally included his world cup championship titles as well, but he simply has two junior titles three senior titles. That's impressive!
  • 12 1
 CRC blue and Deemax yellow is the best colour combination
  • 7 1
 Sam Hill on Mavic tyres. Hope the same thing doesn't happen as when Specialized got him to run their own tyres before they were ready. The king of corners needs grip man!!!
  • 5 0
 His win and second last year in EWS were on Mavic tires. Clementz dominated in his championship year on their tires. The tires are pretty impressive in my experience.
  • 5 1
 Haha, 100% trying to mimic sam's old D3
  • 1 0
 I have Mavic Crossmax Charge tyres front and rear on my hardtail, sh*t hot tyres in all but the sloppiest conditions.
  • 2 1
 Downhill not what it used to be...Frown Sam hill & Stevie smith... Miss these guys...
  • 9 7
  • 15 1
  • 2 1
 its brand made an line up in Indonesia like a Madison brand
  • 3 1
  • 2 0
 So. They lost PayPal? Wink
  • 2 0
 This surprosed me as well
  • 2 1
 @russthedog: I believe PayPal is a major stakeholder in CRC. They obviously didn't feel the ROI was good enough, what with CTC having a pretty below par year by their standards.
  • 1 0
 @jaame: They were just a sponsor, not a shareholder.
  • 1 0
 Cool that they have and mention a team photographer.
  • 1 0
 Love the look.
Where can I get a team jersey from?
  • 1 3
 This will be good for them mavics rock
  • 1 4
 I hope Sam Hill will still ride a bit of can help him for sufferduro....oh I mean enduro.
  • 5 8
 Those yellow wheels just work somehow. Must be mavic magic

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