Last December, we wrote an article
about Tenet Components' comments on Instagram about the similarities between their logo and the logo for the upcoming Christopher Nolan film 'Tenet'. Our article prompted Warner Brothers and Christopher Nolan to reach out directly to Tenet Components' Tyler Deschaine with this letter.
Deschaine responded to Nolan with a request that he use a different font or stylization to make the movie logo more distinct from the Bellingham bike brand's logo.
While Deschaine said that he can't discuss the specifics of what happened after that, you'll see that the logo in the latest trailer has been modified. The second 'E' is no longer flipped and the second 'T' is no longer upsidedown. Film websites such as Bleeding Cool
, Slash Film
, and Entertainment.ie
shared the news of the logo being changed this week and if you peruse the new comments on Tenet Components' December Instagram post, not all fans were happy about the changes. See new logo at end.See initial Tenet logo at 1:50
Deschaine has a statement that now lives on his website
because he wanted to place all the information out there for everyone to see. "It’s not every day you receive a letter from arguably the world's most popular filmmaker and sharing that was important to show the validity of our pre-existence to the film," he said. "At first, this lived on the site without our reply, and when the new trailer dropped last week sporting a new logo we got bombarded by Nolan fans voicing how upset they were with this change. So I felt it was important to post our reply to Nolan as well as a statement enforcing our reasoning. This way people would hopefully understand our side and see that we were reasonable in our ask."
Deschaine said that he never expected Christopher Nolan to reach out to him after he posted his initial story on Instagram. "I thought this would have started and ended with our Instagram post. When the company phone rang and it read Warner Brothers, I had a major fight or flight reaction. I almost didn’t answer fearing for the worst. But I suppose one should never underestimate the power of social media."
We asked him whether he's happy with the outcome.
As you can see in our recent Pond Beaver coverage where we looked at Tenet Components' new Occult flat pedals
, Dechaine's concerns that people will think he's ripped off the movie's name and logo are valid. He said it's very frustrating to constantly have people thinking that.
That being said, Deschaine said he has no hard feelings towards Christopher Nolan and he is planning to watch Tenet when it comes out this July.
When asked whether he believes the "any publicity is good publicity" proverb and if he thinks he did the right thing.