Tenneco Inc. Buys Öhlins Racing

Nov 15, 2018
by Richard Cunningham  
Ohlins RXF 36 COIL Ohlins RXF 36 27.5
With the expansion from gravity into the trail and enduro market, Öhlins Racing seems ready to expand into the larger OEM market.


Kenth Öhlin founded Öhlins Racing and forged it into a world-renowned high performance suspension maker. Today, Öhlin announced the sale of his company to Tenneco Inc, an international automotive conglomerate that also owns two other suspension makers, Monroe and Rancho. Reportedly, Öhlin will stay on the board of directors of Öhlins Racing and is a minority shareholder. Tenneco also stated in the press release that they plan to retain the staff at Öhlins, so we can assume that the transition will be seamless from a customer's perspective.

Ohlins Downhill Fork
Specialized has been a partner with Öhlins since 2016. No news yet about how the Tenneco acquisition will affect that relationship.


This is the second time that Tenneco has made a bid to enter the mountain bike and motorcycle suspension game. Its first foray into mountain bike was the purchase of Marzocchi in 2008. Tenneco lost interest in the two wheel market, however, and spun the Italian brand off of its acquisition list shortly after in 2015. Marzocchi is now owned by Fox Racing.

Ohlins Racing
Öhlins Racing products are assembled by hand in their factory near Stockholm.


In recent history, Tenneco's strategy has been to acquire popular brands, primarily in the high performance motorsports arena, and then strive to expand their product ranges and sales numbers. No secret that Öhlins Racing has been working overtime to produce a more comprehensive range of mountain bike suspension products, so this could be good timing for a large influx of capital and a global marketing plan for the Swedish manufacturer.

The official press release is included below:



Kenth Öhlins Sells Öhlins Racing

Kenth Öhlin today announced an agreement to sell a majority share in Öhlins Racing AB to Tenneco Inc. Öhlins will become a subsidiary of Tenneco, joining one of the largest global multi-line, multi-brand OEM and aftermarket companies in the world.

Öhlins Racing has been an integral part of the motorsport, motorcycle and automotive industry since 1976, when Kenth Öhlin founded the company and created his first legendary motocross shock. Since then, Öhlins have been setting global industry standards by offering state-of-the-art suspension technology to racing teams, OEM partners and aftermarket. With distribution in 50 countries and manufacturing facilities in Europe and Asia, Öhlins has managed to combine global reach with world class industry knowledge.

With the acquisition of Öhlins, Tenneco will enhance their position as leading global designers, manufacturers and distributors of ride performance products and technologies. Öhlins will be a subsidiary of Tenneco and keep both its strong brand and team. Kenth Öhlin will continue to be part of Öhlins and provide continuity in strategic and technological development. He will retain a minority interest in the company and serve on the board of Öhlins.

Kenth Öhlin comments “Together, Öhlins and Tenneco will be a very strong constellation. After considering the strengths of both companies, I made the hardest decision of my life — to sell my life’s work. I am absolutely convinced that we are going to develop very positively in the future, and that Öhlins will benefit from the opportunities that will now arise due to Tenneco’s entrance.”

Öhlins’ strong position as a technology company with high-end suspension for motorcycle, automotive and mountain bike will complement and further strengthen Tenneco’s advanced ride performance portfolio.

Brian Kesseler, co-CEO of Tenneco, comments “Öhlins’ technology team will allow us to rapidly grow our premium product offerings for current and future customers, as well as help us win a larger share of business in developing mobility markets.”

Henrik Johansson, CEO of Öhlins, comments “Tenneco will help grow our business on a global scale. Tenneco and Öhlins have been working together for 20 years, delivering outstanding products for the intelligent suspension market. This is the beginning of something even bigger.”

The acquisition is expected to close in early 2019, subject to regulatory approvals and other customary closing conditions.

Shock parts. Photos courtesy of Specialized Cameron Baird



178 Comments

  • + 146
 This news has damped my enthusiasm for Ohlins products
  • + 55
 It certainly shocked me..
  • + 18
 @islandforlife: if r and d continues, you interest might spring back
  • + 14
 I'm not too stroked on it either.
  • + 10
 10,000 Swedes ran through the weeds when chased by 1 Norwegian.
  • + 0
 dont worry, you will all bounce back.
  • - 14
flag theedon (Nov 15, 2018 at 12:55) (Below Threshold)
 This will speed up their rebound, and smooth out this rough ride
  • + 2
 All good things come to an end one day
  • + 2
 Did Kenth Ohlins get r-oily paid?
  • + 17
 @OliverPowell: "R and D" plus the Y factor = Randy
  • - 4
flag AutumnMedia (Nov 17, 2018 at 6:54) (Below Threshold)
 F speckalized - they can shove it up their crownholes for all I care...bunch of greedy bastadddss...more ohlins for all!!
  • + 1
 Swedes not run they ride ???? @endlessblockades:
  • - 1
 @AutumnMedia: never had any issues with specialized, love their bikes.
  • + 2
 They really put a cap on this news until the deal was done and sprung it on us unexpectedly.
  • + 1
 OMG. THANK YOU for using the correct verb! So frustrating to hear people talk about suspension in terms of dampening.
  • + 2
 You managed to slide a nice pun in there for us to rebound off. It's been a while.
  • + 107
 Tenneco buys marzocchi- f*cks it. Now buys Ohlins... Profit?
  • + 73
 just thinking the same thing.. RIP Ohlins
  • + 64
 Tenneco f*cked the Italians, now wants to f*uck the Swedes. Fox gets sloppy seconds.
  • + 17
 enjoy your leaking seals.
  • + 49
 yeah.. but what if I told you that this time the coils were yellow?
  • - 21
flag RedRedRe (Nov 15, 2018 at 13:13) (Below Threshold)
 Tecno just bought the marzocchi mtb name and marketing department.... all the facilities and engineers stayed with marzocchi moto. I doubt olins has their own factory in sweden.
  • + 5
 @RedRedRe: Ohlins have a factory in Sweden that’s where or the MTB coil shocks are manufactured plus most Moto products and some high end auto.
  • + 14
 KO: why, oh why, did I ever get into this mtb thing and how do I get out of this mess?

... ring, ring ...

TC: Hello, KO? TC here. Have you ever considered selling out and taking it easy for the rest of your life?
  • + 21
 @TheUnknownMTBR: exactly. He doesn't need his legacy in twenty years when he's dead. Better ti cash in now and live out your days in a fountain of cocaine and hookers!
  • - 8
flag TheUnknownMTBR Plus (Nov 15, 2018 at 16:47) (Below Threshold)
 @jaame: it’s not worth eternity in hell imo, but let those who have eyes; see, and those who have ears; hear ...
  • + 5
 @TheUnknownMTBR: let those who have understanding recon the name of the beast, for it is a human name...
  • + 3
 @jaame: That's the spirit!!!!!
  • + 1
 @Boardlife69: Ooh a porn movie.
  • + 2
 Yep. This guy definitely F*s --> www.tenneco.com/media/2014-Annual-Report/images/04_Success_01.jpg

"As Chief Executive Officer at TENNECO INC, Brian J. Kesseler made $4,377,356 in total compensation. Of this total $970,479 was received as a salary, $944,912 was received as a bonus, $0 was received in stock options, $2,177,555 was awarded as stock and $284,410 came from other types of compensation. This information is according to proxy statements filed for the 2017 fiscal year."
  • + 1
 @motard5: 4mil? half of what'll in in 4 lifetime! bahh
  • + 1
 News brief in 2 years will be as follows:

Fox Racing to acquire Ohlins from Tenneco.
  • + 1
 @Muckal: Number of the beast, not name. Wink
  • + 1
 @Poulsbojohnny: i'd say Tenneco is a name, not a number.
  • + 1
 I feel like the MTB sector of Ohlins is already toast though. They could care less about the quality of their products it seems
  • + 1
 @amartin9659: they could care less? So they do care a bit at least. That's better than nothing.
  • + 44
 They bought marzoochi and killed it, 2008 / 9 was a disaster and ruined marzocchi. The good guys left and formed dvo.
Hope this isn't history repeating itself..
  • + 33
 The silver lining is that DVO was born, and frankly, their stuff kicks ass. If/when Ohlins takes the ol' dirt nap, fingers crossed the market gets itself another group of people passionate about making killer mountain bike suspension products who are willing to form a new brand.
  • + 14
 @mikealive: DVO was definitely a positive. Love their products and customer service.
  • + 2
 @mikealive: i dont understand the hype on ohlins i rode there coil 36 and it felt like goo and the rear coil was aboutthe same. Not to mention the issues now popping up.
  • + 9
 That's not entirely true. Tenneco brought Marzocchi for the automotive division (MX/road), the MTB division was failing before that. Marzocchi's move to Taiwan killed them; look up the legal, warranty and OEM issues of 07/08. Tenneco dropped the MTB division. The automotive division is still producing good products as part of VRM SpA. The MTB sadly just a name, now used by FOX so they don't have to cheapen their brand with an Evolution line.
  • + 1
 2008/9 a lot of companies got killed. Had nothing to do with their products...
  • + 8
 I don't particularly want to defend Tenneco, but the history before Tenneco for Marzocchi was not great at times - the way I understand it is that Marzocchi needed to move to the far East as they were having a lot of problems producing in Italy, yes that move to Asia didn't go well, but to lay it all at the feet of Tenneco is not accurate.

Also, I know a few of the guys at Marzocchi and the suggestion that "all the good guys left" is nonsense - Bryson Martin and his associates left, and yes they were a big part of what Marzocchi was (although that is a can of worms I don't want to open), but there were still good people left at Marzocchi until the very end and it sucked seeing the company collapse around them.
  • + 0
 Model year 2007 was great, 08 09 suck and that's where warranty issues where. I had 2010 888's for 7 years sold them on and have 2 sets of 380 c2r2ti on mine n juniors bike. Wont be buying the fox made stuff...
  • + 4
 @drjohn: In Marzocchi's case it was definitely their products. I made the mistake of buying them.
  • + 20
 To be fair people. . . How much worse can öhlins get?? Sure the stuff rides really well when it works but let's be real here. . . Super leaky rear shocks that were constantly being warrantied, absolute garbage tune and damping on forks that were. . . Surprise!. . . Always being warranties. Sh!t bushings on forks that were always being warranties. Does anyone notice a theme here??? And then a massive recall because someone forgot the loctite! In my opinion things can only get better from here.

With Keith staying on board maybe some of his mad scientist ideas can actually have some consistent quality manufacturing with Tenneco's $$$ and experience.
  • + 6
 That sounds like an improvement over my 08 Tenneco 888 air. Blew the cartridge and it got stuck halfway into the travel after 3 weeks. Received a “redesigned” cartridge that allegedly fixed the issue under warranty. Blew that one up in literally 2 minutes of riding. They replaced that cartridge with a spring version, which felt like ass but at least it would return to full travel
  • + 4
 They aren't that bad. I've had several Ohlins forks and shocks and never had a problem. It seems like most of their problems had to do with the models or parts from overseas mass production which is likely only going to get worse when Tenneco takes over. But I hope for the best.
  • + 1
 @surfhard987: Wow. Yeah, I was honestly debating putting a solid fork on my hardtail. Just for ease of use.
  • + 6
 I find it so strange how such a prestigious motorcycle suspension company has developed such a bad reputation so fast in the mountain bike world. Anyone who rides or races sport bikes knows Ohlins as the Holy grail of suspension. Hope they can become known for that in the Bicycle world too.
  • + 5
 @seismicninja: exactly, it’s like they half assed the mtb stuff. They have had our fork for 5 months still nothing. . . . . . Will never run Ohlins stuff again!
  • + 17
 So when does Fox buy Öhlins? 2022?
  • + 12
 Have good things ever come from large "Conglomerates" taking over?? I know it's not like Ohlins was a small startup or anything, just still smaller and different than the other bigger names out there. Hopefully they keep making "different" products.

Makes my decision to spec my new Knolly Fugitive LT with a MRP Ribbon Air fork look even better. Just chatted with MRP yesterday regarding various fork oil weights and how they'll change the fork's characteristics. Good luck doing that with Ohlins after Tenneco takes over... hopefully not...
  • - 8
flag underhawk (Nov 15, 2018 at 11:59) (Below Threshold)
 'Did you know that all car companies are corporations?'
  • + 30
 @underhawk: Have you ever looked at the shocks on the average minivan?
  • + 24
 @underhawk: Yes, but what does that have to do with a large international automotive conglomerate taking over a relatively small suspension company who now will have to not only report to a much larger board only looking at the bottom line but product decisions will certainly now also be forced down their throats.

"Tenneco's strategy has been to acquire popular brands, primarily in the high performance motorsports arena, and then strive to expand their product ranges and sales numbers". Which means - make the same shit as everyone else while cutting corners, quality (streamlining production) and then marketing the product better, in order to make the larger conglomerate more money. The customer? Who cares about what they want! I'm not saying this will definitely happen, it's just the pattern and history of what companies like this do. It's not like the execs are sitting around saying "Hey, we love what this company is doing, lets support them and help them do it better"... no no, it's much more likely their analysts have said, "hey, here's a company with really high quality products with huge brand recognition and good will... we could easily cut quite a bit of quality, streamline the product offerings, stop trying to be so "different" and squeeze a lot of cash out until we sell it off once we're done."
  • + 12
 I will tell you one good thing to come of conglomerate takeover... Kenth's bank account.
  • + 6
 There is the possibility that Tenneco may have learned a lot from the Marzocchi purchase that could benefit their relationship with Öhlins Racing.
  • - 12
flag endurocat (Nov 15, 2018 at 12:23) (Below Threshold)
 Here we go again.
They purchased Marzocchi and ran it into the ground.
Now is Ohlins , what's next, Manitou?
Wait, Manitou sucks already.
  • + 8
 @islandforlife: . I'm not a corporation basher, I love capitalism, but yes that's exactly what's going to happen. Ohlins will no longer be a special breed of suspension (talking motorsports here, not their less than successful MTB stuff). Does anyone in the know consider Rancho shocks premium units anymore ?

But - that leaves room for the next small entrepreneur suspension company to bloom.
  • + 2
 @RichardCunningham: one would certainly hope that they learned a lot from that “experience”
  • + 4
 Who cares. All I've heard is Ohlins horror stories lately anyways. They were never a viable option in this game.
  • + 7
 @RichardCunningham: If they learned from that experience, why didn't they use that to get Marzocchi back up there?
  • + 14
 @RichardCunningham: there you go again forcing your reasonable and optimistic ideas down our throats, you have no power here, this is the pinkbike comments section, where wild speculation and ad hominem attacks reign supreme!!!
  • + 6
 @larrylars12: It's why I come here, really.
  • + 2
 @enki @islandforlife i get that you missed the Portlandia reference because it's a niche show for garbage hipsters like myself, but i don't get how you extrapolated any kind of meaning from what i said......
  • + 2
 @underhawk: I was totally confused... I did try and watch that show, hated it.
  • + 5
 @RichardCunningham: Shyeah, and monkeys might fly out of my butt
  • + 5
 @RichardCunningham: The comment section is no place for that kind of optimism!
  • + 3
 @acali: It's not like he actually meant what he said. He's just laying the groundwork for good relation$ with Tenneco.
  • + 2
 @acali: party time! Excellent!
  • + 3
 @RichardCunningham: It's also possible Donald Trump will wake up tomorrow and apologise for snubbing the Armistice Day memorial service in a rare display of self awareness. I wouldn't put any money on it but it's possible right?
  • + 1
 @chriskneeland: same here. If I want truth I do books. I’m here for the lolz. And good looking bikes. And watching jumps I will never be able to clear. Trials I will never ride blah blah blah
  • + 8
 @chriskneeland: I bet the MotoGP paddock cares. One must think that this deal is more about buying into the motorcycle business than whatever Ohlins is doing for mountain bikes.
  • + 1
 @crashthenet44: I meant who in the mtb world cares.
  • + 4
 @islandforlife: "Tenneco's strategy has been to acquire popular brands, primarily in the high performance motorsports arena, and then strive to expand their product ranges and sales numbers"

As far as visionary statements go that one could use a little work.
  • + 3
 @preston67: I hear ya on the Rancho shocks. They're absolutely nothing special, at all. Shit, Chevy puts em' on a vehicle adds some stickers, and a badge, calls it a Z71 and charges thousands more. Hop online, and you can purchase the exact same shocks for all 4 corners for under $500. That's stupid conglomerates for ya!

In the car world, King Shocks are where it's at. Hands down.
  • + 2
 @Fix-the-Spade: this is a mountain biking website, move along.
  • + 0
 @RichardCunningham: Don't try and be logical, we are all still pissed about our 08' zooke!
  • + 3
 @Yourworstnightmare: Z-71 package is a lot more then shocks. Usually axle gearing, limited slip diff, skid plates, springs, tires and yes cheap shocks. It costs a hell of lot more to walk into 4wheel parts and get the same things purchased and installed on a stock GM 4x4.

What "car" do you have with King shocks?
  • + 1
 @drunknride: No "car". Several of my close buddies race Trophy Trucks, and Sand Rails. That's where King Shocks belong Wink
  • + 1
 @RichardCunningham: Hey RC! It’s good to see you down here! I’m kind of surprised that someone with your literary ability would muddle with our countless, mostly uninformed opinions.

I have a question though, you sold a small bike company once, a decision I am sure you didn’t come to lightly. I am sure there were factors besides a big payout that you were thinking about at the time. What other insight do you have about what might have been going through his mind when Öhlins was sold?
  • + 4
 @bluemonkeywrench: Good question. Mantis was much smaller than Öhlins, of course, but the commonality was that we were development companies. The focus was to innovate and try to stay ahead of the technology curve. There came a point as we grew where it was inevitable that larger brands were going to close that knowledge gap and Mantis would have to focus less on innovation and more on manufacturing efficiencies and gross sales to stay alive. To make the jump (for me) meant doing much less of the hands-on building and design part of the job that I loved in order to manage money and employees. The catch was (is) once you reach that decision point, you must go forward. Going back means downsizing and laying off the people who helped you get there. Selling meant I probably wouldn't make another bike again, but if all went well, the business and my crew had a better chance of success. Mister Öhlin founded his suspension company primarily for racing development and so far, all of his products reflect that high level of perfection. Mass production, however, is all about managing processes and making an endless string of cost vs efficiency decisions. Business people eat that penny pinching stuff for dinner. Innovative perfectionists like Mister Öhlin, however, don't thrive in that environment. For him, taking Öhlins Racing to the "next level" probably feels a lot like starting over. Unless you've built a manufacturing business from scratch, you probably wouldn't know how that feels. I do, and I wish him the best. If the hand-off is done right, Öhlins Racing has the potential to stand with Fox and RockShox some day. Nothing ventured, nothing gained.
  • + 1
 @RichardCunningham: Thanks for the insight! The mountain bike community is pretty tight (at least we act like it is) and even our biggest companies barely register on the international corporate scale. I guess we are all a little nervous from past experiences with large conglomerates buying well liked smaller companies. Marzocchi had some problems before so maybe it was an exception but do you have any insider or industry thoughts on how Ohlins will turn out? Were there problems within the company that led to this? Or was the move one of a company that truly just needed better corporate management? The press release above is pretty politically neutral.

On a different, but related note, I have wanted to ask you for a long time about what happened to Mantis in the end? After you sold it? They were so cool for their time. I would love to collect one.
  • + 2
 @bluemonkeywrench: For what it's worth he already answered part of your question. His logic is that Ohlins is switching from an R&D focused company to mass manufacturing so it makes more sense to sell it to someone who specializes in that.
I know nothing about Ohlins history, but a quick google search shows Kenth Ohlin who is the founder and had 95% ownership is 67 years old. This sale is purely him cashing out. A company like Ohlins already has a complete corporate structure in place. If Tenneco just stays out of the way then nothing changes. If they try to maximize profits by moving production or cost cutting on quality then it all goes to hell in a hand basket.
  • + 1
 @friendlyfoe: Yeah, I realize that. I think you make a good point though, Mr Ohlin is potentially looking at retirement (or partial-retirement)? And is transitioning his business to the next phase. I was more worried that something will come out down the road that: "Oh, by the way, our business is really struggling and we sold it before we had to close..." which of course we never like to hear but is way too common (RaceFace, Manitou, etc).

I also have to admit that I am always a little starstruck by having an actual conversation with someone like RCSmile who I have idolized for a long time as a heavy hitter in the mountain bike community and just a really cool guy! (RC, we've met a few times over the years). There, I said it out loud!Smile
  • + 3
 @bluemonkeywrench: Ohlins the company just had its biggest year to date. Ohlins the man, other passions are construction and machining so he is planning to build a new machine shop in an unused part of the Ohlins lot so he can supply more in house support and machining to Ohlins the company. Kenth started Ohlins in his Dad's machine shop making exhaust systems then dampers so its almost coming around full circle apart from he still owns part of one of the most successful motorsport companies in the world.
  • + 1
 @font style="vertical-align: inherit;">font style="vertical-align: inherit;">OhlinsMTB /font>/font>: I hope Ohlins RXF ttx can be as sensitive as open damping(for example bos deville ).And DH fork can be listed soon.
I hope they will have the iconic characteristics of Ohlins(for example forging、CNC,Titanium nitride layer.....)
At last, I hope Ohlins fork can be as beautiful as the fork of MOTOGP racing bike.
  • + 1
 @OhlinsMTB: That’s really cool and I am glad the company is doing well. Thanks for the info. My dad’s name is Kenneth, he is a machinist, and they are the same age so the more I read the more intrigued I become. We have an awsome sport!
  • + 7
 Didn't tennaco buy Marzocchi to get thier hands on the motor cycle oem contracts with BMW? Not really any interest in the bicycle side of the business, hence the bicycle side being put up for sale?

Maybe the same thing for this
  • + 8
 You means worlds exist outside of MTB? Blasphemy! I’ll not consider such shenanigans.
  • + 4
 Ohlins Mtb is microscopic Compared to the big boy toys side. Wouldn't be at all surprised to see them kill the Mtb side off. Not like we need another Mtb suspension company anyway.
  • + 5
 @markg1150: In reality, Ohlins manufacturing is outsourced to x-fusion, it would be cool if Tenneco sold the MTB stuff to x-fusion and the end user could see some synergies.
  • + 6
 I have owned three Ohlins forks, two air (STX,TTX) and one coil TTX. I have also owned Three Ohlins rear shocks (STX air, TTX coil) and have had just what I expect from a new player in the game. One leaking air shock seal and the fork recall. The new coil fork.shock setup is a big improvement from the air. I am glad the issues they have had are being dealt with properly. you cant say the same about most other brands. I am excited to see the new products to come. There is a reason why Ohlins is so highly regarded and any new products see many revisions.
  • + 5
 Monroe and Rancho are crap shocks. First thing I did with my brand new truck was replace the shocks with Bilsteins. Great news for Fox; they will get an awesome deal on old patents and technology and then market it as new. Wafj
  • + 5
 Oh great so specialized pushed Ohlins to production too quickly, a giant recall and resultant loss of consumer confidence has sent them broke and now they've been bought out... thanks big S! :-P
  • + 8
 Not good news, they ruined Marzocchi.
  • + 4
 These are the guys who ran Marzocchi into the ground. I hope Mr Ohlins has done very well out of this, because from a customer, supplier and service perspective this is an utter disaster.
  • + 3
 "Tenneco also stated in the press release that they plan to retain the staff at Öhlins, so we can assume that the transition will be seamless from a customer's perspective."

I feel like I've heard this before, and it didn't go well.
  • + 3
 They did such a bang-up job with Marzocchi, what could go wrong?
They're not gonna try to recoup their investment back ASAP by cutting manufacturing and R&D costs. Naw... nothing to worry about here :-0
Well, it was fun while it lasted.
Good luck 'Ohlins'
  • + 3
 The specialized spec’d deal is probably what started this buy out and made ohlins stand out as an investment for Tenneco. Given Tenneco’s history with mtb/marzocchi they would have been better off keeping quiet. Thankfully they didn’t and we all know now. With a tainted name like Tenneco attached outside of oem ohlins and Tenneco will suffer. Prove us wrong Tenneco.
  • + 3
 "In recent history, Tenneco's strategy has been to acquire popular brands, primarily in the high performance motorsports arena, and then strive to expand their product ranges and sales numbers." And while they owned Marzocchi the quality of the products became abysmal. Expect Ohlins to start manufacturing lower- and lower quality products.
  • + 7
 Blah Blah Blah...I want that inverted dh fork
  • + 8
 RIP Ohlins.
  • + 7
 Oh no. If Marzocchi I any indication...
  • + 8
 Peace out Öhlins!
  • + 2
 Tenneco getting lots of hate for ruining Marzocchi; as I recall some of the best and most reliable Marzocchi products were ushered in under Tenneco ownership. The RC3ti lines were coil sprung well damped (for the time) and competitive weight wise compared to the competition pushing air springs hard and working with dampers that were not overly reliable. It's too bad their good forks didn't get a nice cut of the OEM pie.

I feel 2007-2012 was a weird transitional time for MTB, the awkward teenager working through puberty if you will.. There were some nice innovations and advancements though unreliable for the time, were a necessary stepping stone to get us to where we are today where even mid-range gear is very good in most cases.

And our sport is all about incremental changes, nothing outwardly radical is given a chance to succeed typically. The last year or 3 though where the general advancement has slowed down some, we see some fringe companies doing radically different things and people are generally more open to these, if they are indeed functional ideas
  • + 5
 Aren't these the same idiots that let Marzocchi die? Madder This is not good !!!!
  • + 1
 As the same as I seem to be reading as I scroll down to post my own comment, I WAS seriously considering changing over to Ohlins. Marzocchi failed me when they were purchased by them, and Fox is failing me with their horrible service work, so NOW what is a person supposed to do?
  • + 7
 Time for DVO....
  • + 3
 @dylandoe if your concerned about service steer clear of Ohlins!
  • + 1
 @MX298: And Bos unfortunately. Two brands that can't seem to get things together at all.
  • + 3
 Not too many swedish companies left i would know now. Volvo cars, Saab cars, Husaberg, Husqvarna and now Öhlins, all are sold.
  • + 8
 They will always have there hot women and meatballs
  • - 1
 @markg1150: I'm sorry but those meatballs suck compared to Italian Meatballs. So maybe some hot women. That's about it. Maybe they'll hit it big being Ethiopia North!
  • + 1
 Tenneco has very likely made some good moves here. They are not Amateurs. Sell Marzocchi before loosing too much. Buy Ohlins right when they make a minor mistake that cost them big. Benefit from their positioning in OEM... They ain't dumb.
  • + 6
 April fools?
  • + 26
 Unforktunately not
  • + 5
 Wow here comes the end of MOTOGP!!!!!
  • + 3
 I was surprised as well to hear this too! They can't be taking control over the WHOLE product line...can they?
  • + 4
 This actualy the second time Keith has sold ohlins at was owned by Yamaha for quite a while.
  • + 1
 But Yamaha care at least for their "two wheeled" division.
  • + 4
 Huge quantities Öhlins shocks and forks posted in Buy and Sell in 3...2...1...
  • + 3
 Hopefully they'll sell off the MTB division to someone who cares before they run it into the ground, and I hope they keep selling dampers for Volvo Polestar cars too.
  • + 1
 Hello Richard,

Its me, your old neighbor Dan Sotelo. Wow, though there is a lot of negative coming from mostly the consumer end. I personally feel these critics will soon learn that Ohlin technology is going to give FOX and all other up and coming high end bike suspension makers a real run for their money.

Back in the late 80s when I used to road-race motorcycles I can personally thank Ohlin shocks directly for helping me become the top three contender for 2 years in a row in the most crowed and most popular MC racing class in the world, in both AFM & WERA 400 cc production class.

I'm sure anything Ohlin will put our will be nothing less then incredible. I think it is a Great investment, and you will see a great push into the next generation of modern suspension.,

Sincerely,
Dan
  • + 1
 My Öhlins coil fork and shock are working just fine, praise Jesus Almighty, who wasn't very fond of air sprung. Now please everyone be sure to check your top caps, make sure they're screwed on nice and tight lest you don't get jacked in the face with an air damper or coil spring.
  • + 3
 Sounds like the recent recall debacle crushed Ohlins and selling off the whole package was better than having to shut it all down.
  • + 5
 Dude, mtb is a tiny part of the ohlins game. Not likely at all. Besides, Tenneco is not really known for acquiring struggling brands and improving them...
  • + 1
 Ohlins as a whole is not going anywhere, the mountain bike side of things may see some changes. The motorcycle side of things is massive pretty much the best if you can afford it suspension for road racing, contracts with multiple moto gp teams. Id be suprised if the MTB segment was more than 10% of their company.
  • + 1
 Tenneco buys Marzocchi, their products become more expensive and tend to self-destruct. Afterwards, Tenneco "lost" interest and sold them to Fox. Now Tenneco acquires Öhlins... Well, we can always hope for Suntour to save the day.
  • + 4
 Fuck it. I can't afford it anyway.
  • + 3
 I don´t think this has much to do with the MTB market. Automotive and moto business is hundreds of times larger IMO.
  • + 4
 Even further reason to purchase a DVO.... Tenneco Sucks @$$.
  • + 1
 So you all learn how to buy these shock absorbers and forks that do not work like hydraulics, just because they are cool and in fashion then you have bought hundreds of them instead of looking at the real quality.
  • + 3
 I can't imagine buying an MTB shock or fork from a company who's logo is on the muffler on my Nissan NV2500...
  • + 4
 There goes öhlins then...
  • + 4
 As goes the MTB industry.
  • + 3
 @theminsta its a good thing you didn't buy an Ohlins. This is going to be a replay of how Marzocchi died Frown
  • + 4
 Oh wow! Last time worked well, didn't it?
  • + 4
 it was a nice run Öhlins, RIP.
  • + 3
 Since Fox bought Marzocchi off Tenneco, I guess the news in 2028 is that Öhlins will be owned by SRAM/Rock Shox?
  • + 0
 And I was thinking of buying a rear shock to match my forks... Sadly, I bought the forks as liked the "brand" but now I have lost interest. I have had no end of problem with the forks and the recall as much as it was dealt with properly did piss me off. Investment from a big company all it does is cut costs and dilute the product value. Look at Rock Shox, only reason they have survived is by sponsoring lots of riders/teams to keep the interest but we all know the product isn't as good as it should be...

Sad times and I can say this as I have worked for companies that have been bought out and they lost their vision and true meaning of the brand.
  • + 1
 I see your point, but RS has probably survived because some people like the product. I’ve owned everything from a 1999 Judy SL, to a Pike, Lyrik, Boxxer, etc, and I’ve never had any issues that I couldn’t fix with my limited skills.... without RS, we would all be riding fox and the woods would be filled with the sounds of fork crowns creaking endlessly!
  • + 1
 @Timroo1: and using only half the travel of the fox fork... competition is a good thing. I really like my Pike and Revelation before that, which were much better than Fox couple year ago..
  • + 3
 Just looked at the website for Tenneco, they make cheap shit for the masses....
  • + 2
 If you think you are big and you are in Europe, you need to know that this is impossible. Smile
  • + 3
 Wow! good thing I run Cane Creek Suspension!
  • + 2
 If Tennecco saw the articles about the issues Ohlins were having, they probably would have thought otherwise.
  • + 3
 Looking forward to the next DVO models ????
  • + 2
 Tenneco looking to increase sales in the lucrative mtn bike suspension game? LOL good luck!
  • + 1
 Does that mean graphics with hot girls on Öhlins products? Will a porn star appear in a promo video? Tennecos dept used to have those good ideas...
  • + 3
 That was pre-Tenneco Marzocchi.

Speaking of which, I shoulda never gotten rid of my ‘zocchi DJ with the silhouette on the side...
  • + 1
 That was in 2002
  • + 1
 I wonder if this will provide them enough money to hire someone who actually picks up the phone when a customer calls...just saying.
  • + 2
 And actually return your product (that failed) you paid for in less than a year! Good luck
  • + 2
 Wow! No! Surprise big time
  • + 1
 Cane Creek DT Forks MRP Formula BOSS even X Fusion there are a few other options than Rock Shox and Fox.
  • + 2
 purchase price: 160 million
  • + 1
 Number of bikes I've seen on the trail with Ohlins the last two years: Zero. Not surprising.
  • + 2
 I bet they will pull out of mtb and concentrate on motorsports.
  • + 2
 Damn. Why didn't they ever put those USD forks into production? Want...
  • + 2
 We did but the weight was going to be an issue for the MTB market.

ridecake.com
  • + 3
 Oh boy, hello QC
  • + 2
 Welcome to mediocrity!!! Shareholder value or death...
  • + 2
 Here we go again. Its Marzocchi all over again
  • + 1
 Maybe an Ohlins fork cap will blow in some dentist's face, and the resulting lawsuit will take the whole machine down.
  • + 2
 DVO .....arrrghghhghgh
  • + 1
 2020 model: The DVO-O oh oh my god I need a towel
  • - 3
 Tenneco will put chinese rice in the shocks and forks to add suplle feeling and rebound and maybe fast midle low compression and in the next 6 months Öhlins will be cheapper ,better to .................................the garbage .
Tenneco poo brain poo ideas
  • + 1
 Just for this article I’m buying me a Marzoochi Fork lol
  • + 1
 Gawd.....the end of ohlins...
  • + 1
 BOOOOOOOO
  • + 1
 ...
  • + 1
 Not happy
  • - 1
 Who cares? Plenty of other good options out there. Put the speculations to rest for once.
  • + 1
 FÖhlins in 2021
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