Video: Kona Launches New Aluminum Hei Hei Bikes

Jun 14, 2018
by Kona Bikes  
Views: 4,867    Faves: 18    Comments: 3


PRESS RELEASE: Kona Bikes

Our latest Hei Hei Trails are now in stock and ready to be ridden! The new Hei Hei Trail and Hei Hei Trail DL are the next iterations of our Hei Hei Trail lineup. Our carbon Hei Hei Trails are so much fun to ride that we figured a more wallet-friendly version would be a nice addition. These bikes are the ultimate do-it-all machines, whether exploring your local backyard trails or for taking on that epic summer biking vacation.

With two aluminum 140mm 27.5” versions to complement our existing carbon lineup, there’s sure to be a build for most budgets. We’re sticking with our Fuse suspension platform to ensure just the right amount of support is provided on both the climb and descent. The Hei Hei Trail DL features a RockShox Revelation fork and Deluxe RL shock. Hills are made easy with a SRAM GX Eagle drivetrain and a Reverb dropper post. The Hei Hei Trail comes ready to shred with A RockShox Sektor RL fork and Deluxe RL shock, a Shimano Deore drivetrain, TransX dropper, and Maxxis tires.

The Hei Hei Trail MSRP is US $2699 / CAD $3499 and the Hei Hei Trail DL is US $3499 / CAD $4499. Find your local dealer on Konaworld.com.

Charlotte Jane Frost rides the Hei Hei Trail

Charlotte Jane Frost rides the Hei Hei Trail

Charlotte Jane Frost rides the Hei Hei Trail

Charlotte Jane Frost rides the Hei Hei Trail

Charlotte Jane Frost rides the Hei Hei Trail

Charlotte Jane Frost rides the Hei Hei Trail

Charlotte Jane Frost rides the Hei Hei Trail

Charlotte Jane Frost rides the Hei Hei Trail

Views: 1,185    Faves: 1    Comments: 0


Hei Hei Trail DL
Hei Hei Trail

Charlotte Jane Frost rides the Hei Hei Trail

Charlotte Jane Frost rides the Hei Hei Trail

About Kona:
At Kona, we're all about the freedom and empowerment of the bicycle. We have been since 1988. We still have the same founding owners. We're still populated by a staff of keen, active, impassioned cyclists. We're not big, nor are we that small. Just a dedicated group of cyclists making bicycles for people who love bikes - no matter if that love is new or long established.


MENTIONS: @konaworld @RotoruaGravityPark @charlottejanefrost



Must Read This Week

88 Comments

  • + 123
 Kona is out of their minds on pricing. $3,499 for a bike with sektor fork and all cheap components. It's really a $1,800 bike at the most if you compare to what the competition is offering.
  • + 10
 @casman86 my thoughts exactly. Was definitaly expecting a more competitive price point.
  • + 11
 My hardtail that cost less than 1000.00 usd came with a sektor fork, and was promptly upgraded to a pike. I like Kona bikes, but at that price point, a much better fork is warranted.
  • + 8
 see their Operator... 4000€, alu frame, Boxxer RC, Guide R --'
  • + 0
 New Kona is an oxymoron.
  • + 29
 Pretty big f*ckup from either Kona or Pinkbike, as the article lists prices in canadian dollars. Maybe would be a good idea to clarify whether USD or CAD. I'm not saying these are like amazing deals, but the usd prices of 2700 and 3500 dollars respectively aint that bad either, roughly in line with lets say Transitions pricing.
rideonline.konaworld.com/mountain-bikes/platform-heihei-trail.html
  • + 11
 Yet strangely enough they smacked the nail on the head and drove it way past other LBS brands with the upcycled “old” Process 153 frame in this SE build for $2200 konaworld.com/process_153_se.cfm ...very confused
  • - 1
 looks like a trance
  • + 4
 With Canyon and YT out there, these prices seem really high. You can even get a Transition Patrol/Suggler for mid 2k.
  • + 5
 Kona used to spec their bikes so well and you'd get so much bang for buck buying a Kona complete. The complete builds have definitely been sad recently
  • + 2
 @High-Life: Can you imagine what these guys are making per bike....the margins must be insane!
  • + 3
 @richsoffar: when? they've always had wierd builds and cheap out in the most random places. in 2006 i got a stinky primo and it had f*cking husslefelts on it. a top of the line bike with the worst cranks ever made. I also have a 2005 kona kula which new was close to 3k which was up there for a xc bike, it has hayes nine brakes and the shittiest sun ringle rims i've ever seen. the fork is mint, the frame is beautiful and the drivetrain was bombroof and light.
  • + 1
 @Rusettipasta: Yes, I would be pissed if I were Kona and paid money to PinkBike to push their product out and then turned off a significant portion of there customer base by incorrectly stating the prices.
  • + 2
 @makripper: I was pretty happy with what came on my 15 153 for the stock lower model build... I mean it came with a pike even, now they got a revelation on their DL model in this article? also came with a mix of Shimano brakes and sram drivetrain (obviously a Shimano brake fan so see that as a plus, this was also the generation before everyone started having issues with their xt's), oh and the ks lev dropper instead of the now reverb. They just used to mix and match more, now its all sram everything.
idk just my previous bike was the lower model and I was fine and happy riding what came on it. This year when it came time to upgrade I knew I wanted another 153 but the spec just wasn't doing it for me so I copped a carbon frame only this time.
  • + 2
 I originally bought my Process for $1700CAD off a guy who had bought a previous season model, used it for two weeks, and didn't want it anymore; it was too good a deal to pass up, I mean the tires still had the danglies on them. Into it now for about $3000CAD but with upgraded fork, shock, dropper, bar, stem, and full xt drivetrain/brakes, but she's minty fresh and I love it. IMO used is always the way to go if you find the right deal.
  • + 3
 In the interest of full disclosure, my usual MO is that of PB price whiner... but indeed, these bikes are expensive. Go look at the YT you can get for $2700 USD. You'll get a Pike at that price.
  • + 2
 Are you sure you actually read the article? That's the Canadian pricing. It's a $2,699 bike with a Sektor and a $3,499 bike with a Revelation in the US...
  • + 2
 shit. i mean looks like an anthem
  • - 1
 @pinhead907: blame your president on the higher prices. buying aluminum to make bikes is now more expensive because of the tariffs u.s. buyers have to pay for raw material. this will shut down smaller hand made bike companies for sure or push more production overseas.
  • + 2
 @HeartOfAGravelRacer: When the article came out there wasn't any USD/CAD pricing only as in USD but had the CAD price.
  • + 3
 @makripper: Trump is absolutely a bumbling @ssclown. Couldn't agree more with that. But in fairness, I don't think the price of this bike is being influenced by the aluminum tariff.
  • + 0
 Not sector. Revelation. The blue one is the $3500, which is still not great, but it's a lot closer to ball park.
  • + 2
 @pinhead907: Right. It only applies to raw materials. Finished goods from outside the country aren't affected. Really what it means is if you build bikes here you pay more for your aluminum and have to charge more, but if you make them in Taiwan and bring in a finished frame you can keep the price down.
He really flucked the American small business person with that one.
  • + 1
 @juicebanger: Weird. I got mine the same way. 2015 almost new for $1900 last October. The Pikes had lower leg vacuum suck, maybe the guy thought it was supposed to ride like that. Fixed that, only put another $300 into it and now? Pffft! Bike is amazing!
  • + 2
 @makripper: yeah but a Trance looks better.
  • + 1
 LMAO.. I'll just wait and keep my eye out for their next bike.. The She She!
  • + 1
 @Jaybirdy: The They They
  • + 2
 @taletotell: except trek hits that build at 2799
  • + 18
 Please start thinking about your price policy Kona! Your bikes are awesome, but you just don't offer a single Process or Hei Hei model that isn't ridiculously overpriced AND has a heavier frame as the competition...

Shame though, i really love my Process G1 which i bought second hand for the price of a NEW and probably carbon Rose/Canyon. Even some not-direct sales brands have more reasonable priced bikes!
  • + 10
 You get a Trek Remedy 8 with Lyrik, GX eagle, guide r, deluxe rt3 (although their special version) and a decent kit from Bontrager for around 3000€ with vat.
  • + 9
 @Br4inm4n Absolutely... In Kiwi land, Konas used to be a really good value but now they are boutique ie ridiculous pricing with a heavy weight and sub par for the price components. Makes me sad as me likey Konas :-(
  • + 6
 I really adore my operator but its getting hard to recommend Kona bikes to people who ask and its a shitty thing honestly.
  • + 2
 Iv been a Kona lover for years but wouldn't touch them we a barge pole now. Awful parts, awful price, heavy and flex stays on some na forget it. Used to be good parts good price heavy but fun and reliable. Only a frame only honzo is worth bothering with I think
  • + 3
 @markg1150: my process 15329 is a brilliant bike, prices same as all other medium sized brands, transition etc
  • + 16
 Looking at LBS brands and Norco has the 2018 Sight A2 for $4299 CDN vs this bike at $4499 CDN. Norco has a Pike fork, Fox rear shock, XT/SLX components..proven suspension design and a 66.5 HT angle...hmmmm
  • + 16
 The missing rear pivot replaced by flexing aluminium sounds like a recipe for disaster. Would like to see the fatigue test results. - Another armchair engineer
  • + 2
 I suspect the number of load cycles required before any sort of issues would arise is quite a bit higher than the life of the bike, but I would still be worried about it every ride if I owned one. Carbon 'flexy' stays on the other hand, I wouldn't even think twice about.
  • + 5
 Kona has been using this system for years already. I think if it was a design failure, we'd know by now.
  • + 3
 I owned a 2016 Hei Hei and the chainstay cracked; 2016 was the first year of the new flex design. Kona replaced the whole rear triangle for free with a new version that was beefed up; you could tell the design was quite different from the original.
  • + 13
 Pricing stated here seems to be different than the numbers on konaworld.com: Trail - $2699, Trail DL - $3499
  • + 12
 So we have the "Dentist" bikes and now the less expensive "Tijuana Dentist bikes"....got it.
  • + 9
 My friend bought a 2016 aluminum Hei Hei and now we're looking at the broken chainstay, which just snapped in the middle during a gentle ride. That was six weeks ago and there is still no sign of the warranty replacement rear triangle. I say STAY AWAY!!
  • + 6
 “Stay away” I see what you did there
  • + 1
 Really? Wow. Mine cracked too and Kona had a new rear triangle to my local bike shop in just over a week.
  • + 9
 I know it's usually not worth it to pick out a single number from the geometry as the overall ride feeling is the sum of so many factors, but still - what's with that 68 head angle?
  • + 4
 Definitely a bit steep for a 140mm travel bike, in my opinion.
  • + 6
 Probably they want to get every consumer possible, but with a different approach. Cater to the modern geo bro's with the process line, oldschoolers with this one, opposed to most other brands who tend to have one bike to rule them all in each travel bracket..
  • + 7
 It's not just about the numbers on the chart. Process 111 has a 68 degree head angle and it shreds.
  • + 1
 @VtVolk: which is slack considerung the xc-marathon travel amount
  • + 13
 Bring back the 111!
  • + 10
 Looks like a Giant Trance from old days in a Transition dress....dated even before release.
  • + 7
 No one has mentioned that the newest versions look exceptionally frumpy. The bent top tube on the aluminum frames look terrible.
  • + 5
 I agree. The previous process frames were a work of art. The current ones look like generic china catalog picks.
  • + 5
 Kona used to be a "go too" brand for me (and 2nd hand still are!) you'd get the value, the bulletproof rep, and spot on build to boot.
Buy any process, stinky and most of the rest of there range only a few years back, and you'd be well on your way to happy times on two wheels normally, this without your wallet taking too hard a beating after the purchase.
I personally love the look of there new G2 process 153 CR/DL, but would, moreover could, I buy one? not fu*king happening, unless a lottery win comes my way!
Seems things have taken a serious nose dive of late, more so on the price front, along with the rep and build issues, all of which are really sad to see happen to a brand that most of us knew had there act, well and truly together.
Are they finding buying stock Alu/carbon costs to high or import/export taxes killing em? there has to be some reason for these problems.
I VERY much hope Kona can sort themselves out, and get back to what they did so well, in the not so very distant past.
  • + 4
 So you made the new alloy version of a carbon version based off the earlier alloy version the ugliest of them all? Whyyyyyy? Lol no one asked for the Hei Hai alloy to look like the Satori... Nobody!

Step back two years and the Tel Hei trail in alloy was a f*cking great looking bike... Now this...
  • + 3
 I'm as big a Kona fan as anyone, but I want a bit more to believe in.

The geo isn't as progressive on this bike as some of their other offerings have been, and in compared to what's out there in the market now. The G2 alloy 153's are heavy and I would find it hard to believe that this bike would be any more impressive for it's application.

They had a really good thing going with the 134 and the 111 and I don't get why they went away from that. We'll assume it was all $$$ related in terms of production?

I'm holding out some hope for when the rest of the 2019's come out but I'm also in the mindset that I'm going to ride my 111 until it snaps from under me.
  • + 3
 Kona makes some cool bikes but their prices are insane. The most recent Hei Hei models must be some of the worst value
bikes on the market. Literally any other brand gets you better componets and/or frame for $4500. A full carbon Intense with a better spec is the same price...
  • + 6
 Looks like a Transition anyone?
  • + 5
 Transition called. Wants its ugly colors back.
  • + 6
 Looks like new Transition Smile
  • + 5
 3500$ wallet friendly.....
  • + 1
 Nice video:

1) New Zealand is always sunny
2) and there is no bike theft
3) Kiwis are so fit they can ride all day in a cotton shirt and not show any sweat.

I think #3 is actually true.
  • + 1
 Haha so true.
  • + 2
 Kona make it really hard to buy just a frame. I love my 2015 process 134 and I demo'd a new 153 and would have bought just a frame there and then.
  • + 3
 Hahaha what the hell is that pricing???

I can get better specs on other bikes for 1000$ less...
  • + 0
 Kona has been missing the boat for awhile now. Sad because they basically started freeride and provided the gateway to what is now the enduro bike. Had a stinky back in the day and it was sweet and bulletproof. Somewhere along the way Kona just lost it. Always late on the newest geometry and overpricing their rigs. And cmon, giving it a transition sentinel paint job? Be original. They need to hire someone with creativity at Kona. All of their bikes lately have copycat paint jobs of whatever bike is selling from another company. I really hope Kona can get it together. They had something special at one time.
  • + 6
 Er what? Late on the geometry? There specs are currently shit for the price which is obviously massively important but everything else is absolutely bang on. They don’t say a bike has been processed for no reason.
  • + 1
 @nocker I don't think you can say they were late on geo in the past. The Honzo and the G1 Process were definitely a step forward at that point in time. It can be argued that they haven't pushed the envelope forward much since then (although the Satori was a push forward in seat tube geo, perhaps too far?). Main argument at this point is this bike isn't pushing modern geo and design in comparison to others in it's class in the way the Honzo and G1 did.
  • + 1
 The original Kona Hei Hei was $4000.00 in the early ninties, no suspension, xt drive, ti frame, rim brakes. This new one looks like a good deal to me.
  • + 2
 I love kona but lately I have been Kind Of Not Amazed with their offerings...Just not
  • + 2
 It does not have a rear pivot! Does anyone else not see this? Aluminum is not for flexing!
  • + 3
 You must be new here.
  • + 2
 Just buy the 2018 Process 153 SE and call it a day. One of the best values in the market currently. And it looks RAD!
  • + 2
 Popilar direct sales bikes are out-of-stock most of the times. So, the big brands still have a chance....
  • + 2
 Big brands have similar problems if the company is from across the sea. In europe you have a hard time getting a Santa Cruz when the season has already started but most of the direst sales are available.
  • + 3
 I bought a 14 134DL with a revelation fork, never again..
  • + 2
 Does dl stand for diggler?
  • + 1
 Dee Lux! It's a throwback to the old days.
  • + 3
 Just get a jeffsy
  • + 2
 I can't be the only one that hates the silouettte of this bike right?
  • + 1
 @Pinkbike The prices are listed wrong on here. Follow the link konaworld.com: Hei Hei Trail $2699, Hei Hei Trail DL $3499
  • + 1
 Nice to hear the Fruit Bats get a guernsey.... Love my 3 Konas, got em all second hand.
  • + 1
 Love mine, bought 2nd hand as well. Prices so shocking for the models above they don't even list the prices on the UK site.
  • + 1
 Prices are in CAD y'all...... FYI.
  • - 1
 They always overpriced KONA......
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