Podcast: CJ Selig on the Adidas & Five Ten Merger, UCI World Cups, Choosing the Best Athletes & More

Today we are excited to launch ‘The Insider’ - yes another podcast….. but we aim to take a deeper look at the action and outdoor sports industry.

'The Insider' looks to delve into the stories behind some of the most influential people in the action and outdoor sports industry. Rather than focusing on the athletes, the insider looks to go behind the scenes and chat to some of the most influential people that have helped to shape the industry we love. The people you may have never heard of and shine a light on their story.

Welcome to Ep.1 of 'The Insider' from WorkWith Studios featuring Cj Selig from adidas 5.10.

Cj is the Global Sports Marketing Manager for adidas outdoor and 5.10 bike, working with some of the most iconic athletes in the world including the likes of Danny Macaskill, Steve Peat and Tahnée Seagrave. We go behind the scenes to find out about how she got into the industry and unearth what has gone into her career. Touching on the adidas and Five Ten merger, UCI World Cups, how to choose the best athletes and more. The Insider Ep.1 starts off with an incredible talent from the industry and gives you the inside scoop on the action and outdoor sports world.

LISTEN NOW - The Insider is currently available on Anchor FM and Spotify and Apple Podcasts

We will be dropping new episodes on a regular basis so be sure to subscribe to get the very latest episodes. Each episode we will be bringing a new guest to tell us their story and share their insights from around the world.

Maybe you are professional in the industry yourself? Or looking to find out how you can be on the inside? Maybe you are just a fan and want love to find out about the inner workings of the sports you love. Whatever your angle we have a line of some truly awesome guests lined up.


About the host: Adam Dayson has over a decade of experience in the action and outdoors sports industry. Having worked in brand management after graduating his degree in marketing, he later headed up the athlete and action sports marketing programme for Monster Energy across EMEA. He founded WorkWith in 2016 and has since worked in partnership with some of the most iconic action and outdoor sports brands globally. Dayson has been behind a host of action sports content including DEATHRGIP, VISION and multiple web series. He is a passionate rider that grew up racing BMX, 4X and Downhill alongside dreaming of being a pro dirt jumper. He is huge fan of the action and outdoor sports world but bikes will always be his number 1. This podcast is his chance to shine a light on some of the behind the scenes talent that often go unnoticed in the industry we love.

Posted In:
Podcasts Five Ten Cj Selig