The best part about mountain biking is the actual biking, of course, but there's certainly nothing wrong with being just as excited by the latest piece of technology or that brand-new bike you just bought. And if you're anything like us, you also love to see the gear that you can't quite buy yet - I'm talking about those grainy spy shots of bikes and parts that are still very much in the development and testing phase. Of course, there are a few different kinds of so-called 'spy shots,' be it a brand rolling their unreleased bike through the Whistler village during Crankworx in the hopes that someone will snap a few iPhone photos for their guerilla marketing campaign on Instagram (yes, it does go down like that), to the honest-to-goodness spy shots that a brand begs us not to post on the homepage. And it gets even more complicated when there are embargoes involved or if an editor already has the information on that bike...
Episode 51 sees Kazimer, Brian Park, James Smurthwaite, and myself talk all things spy shots. We explain how embargoes work, how we cordon off an editor who already has information in the event of a pre-embargo spy shot, and the ethics of whether we should be posting spy shots at all. Spoiler alert: the answer is hell yes, but listen to the podcast to hear our take on this sometimes thorny topic.
As always, hit us up in the comments to tell us what you think. Should we be posting spy shots of yet-to-be-released bikes, or should we be keeping those photos to ourselves until brands give us the green light?
THE PINKBIKE PODCAST // EPISODE 51 - SHOULD MTB MEDIA POST SPY SHOTS?
March 4th, 2021
Has anyone seen where I left my telephoto lens?
Hosted by Mike Levy (usually) and featuring a rotating cast of the editorial team and other guests, the Pinkbike podcast is a weekly update on all the latest stories from around the world of mountain biking, as well as some frank discussion about tech, racing, and everything in between.
Previous Pinkbike PodcastsEpisode 1 - Why Are Bikes So Expensive?Episode 2 - Where the Hell is the Grim Donut?Episode 3 - Pond Beaver TechEpisode 4 - Why is Every Bike a Trail Bike?Episode 5 - Can You Trust Bike Reviews?Episode 6 - Over Biked Or Under Biked?Episode 7 - Wild Project BikesEpisode 8 - Do We Need an Even Larger Wheel Size?Episode 9 - Why Are We Doing a Cross-Country Field Test?Episode 10 - Getting Nerdy About Bike SetupEpisode 11 - Are We Going Racing This Year?Episode 12 - What's the Future of Bike Shops?Episode 13 - Are Bikes Too Regular Now?Episode 14 - What Bikes Would Pinkbike Editors Buy?Episode 15 - What's Holding Mountain Biking Back?Episode 16 - Who's Your Mountain Biking Hero?Episode 17 - XC Field Test Insider Episode 18 - Electronics on your Mountain Bike: Good or Bad? Episode 19 - The Hardtail EpisodeEpisode 20 - MTB Conspiracy TheoriesEpisode 21 - Stuff We Were Wrong AboutEpisode 22 - Does Your Riding Style Match Your Personality?Episode 23 - Grim Donut 2 is Live!Episode 24 - Why Even Buy a DH Bike?Episode 25 - Fall Field Test Preview Episode 26 - The Three Most Important Mountain BikesEpisode 27 - The World Champs Special Episode 28 - All About Women's BikesEpisode 29 - Freeride or DieEpisode 30 - Would You Rather?Episode 31 - Wet Weather Riding Tips & TricksEpisode 32 - What Needs to Change in the Bike Industry?Episode 33 - Behind the Scenes at Pinkbike AcademyEpisode 34 - Grilling Levy About Field Test Trail Bikes (and His Bonspiel)Episode 35 - Story Time - Stranger Than FictionEpisode 36 - Grilling Kazimer about Field Test Enduro BikesEpisode 37 - The 2020 Privateer Season with Ben CathroEpisode 38 - Editors Defend Their 2020 Best-Of PicksEpisode 39 - Predicting the Future of Mountain Biking Episode 40 - The Pinkbike Awards! Episode 41 - Racing Rumours and Team ChangesEpisode 42 - Mountain Biking's Guilty Pleasures Episode 43 - Dangerholm's Wildest Custom Mountain BikesEpisode 44 - Mountain Bike Suspension Decoded Episode 45 - What Makes a Good Riding Buddy Episode 46 - Episode 46 - The RockShox Zeb vs Fox 38 Deep DiveEpisode 47 - High Pivot Bikes: The Good, The Bad, and The Why?Episode 48 - Rides That Went Horribly Wrong... & Why That Made Them So GoodEpisode 49 - What's the Best DH Bike?Episode 50 - Are Bikes Actually Getting Less Expensive? (Value Bike Field Test Preview)