The Pinkbike Podcast: Paul the Punter on Content Creators, Marketing Budgets, & YouTube Money

Feb 17, 2023
by Mike Levy  
Pinkbike Podcast
Art by Taj Mihelich


Paul Haysom has worn a bunch of different hats in the industry, from ad sales to video production to what he's best known for, his Paul the Punter YouTube channel that he grew to 179,000 followers... Until his last video titled, 'Why I've Quit Mountain Biking,' that is. Today's show sees Brian and I quiz Paul on what makes a successful video, why he doesn't ride as much as he used to, how much time it takes to run a growing channel, and how much money YouTube pays for a lot of views.




THE PINKBIKE PODCAST // EPISODE 166 - PAUL THE PUNTER ON CONTENT CREATORS, MARKETING BUDGETS, & YOUTUBE MONEY
Feb 17th, 2022

YouTube explained by a retired YouTuber.


Featuring a rotating cast of the editorial team and other guests, the Pinkbike podcast is a weekly update on all the latest stories from around the world of mountain biking, as well as some frank discussion about tech, racing, and everything in between.

Subscribe to the podcast via your preferred service (Apple, Spotify, RSS, LibSyn, etc.), or visit the Pinkbike Podcast tag page for the complete list of episodes.




Podcast presented by The Pro's Closet

photo



Author Info:
mikelevy avatar

Member since Oct 18, 2005
2,032 articles

106 Comments
  • 54 9
 Very privileged to call Mike and Brian colleagues at one point, thanks for having me on! As this is a rare opportunity, and I'm very much an open book, I'll answer any questions people might have in replies to this comment..... of course there might be no replies at all haha.
  • 3 2
 wanna play a round golf?
  • 1 0
 Thanks for the shout out. Let me know if you ever need your clubs servicing! But seriously, I hope all is good
  • 2 0
 Thanks Paul for sharing your adventures with the world. You videos were always entertaining, educational and genuine. Good luck with the next chapter!
  • 11 15
flag djjazzynick (Feb 17, 2023 at 13:50) (Below Threshold)
 Thanks Paul, You are spot on with the Racing Sentiment! I Don't care one bit about racing! I don't watch car racing before I picked my Outback. Id rather have more Value for a purchase not support a junior racer (just an example). Their local dairy queen can do that, I work to hard to waste money supporting brands as well as my family.
  • 4 0
 @paulhaysom

How tall are you?

(I'm trying to compare your feelings about a 460mm reach to mine)

And do you know who won the 2022 pinkbike advent calendar prizes?
  • 4 1
 @Tim-bikes-a-lot: I am 5’ 10 with a pretty 0’d out ape index. Pretty sure I’m regularly portioned torso vs legs…. Unlike Mike Levy’s dancers pegs.
  • 2 0
 @paulhaysom: ahhh the Inbetweener size based on most size chart recommendations I've looked at. I've also reached a 460 conclusion at the same height.

For me, all these long reaches mean my 6'4" friend finds it easier to find a bike that fits him well, whilst I just move further down the sizing chart to get my good fit.
  • 2 0
 Bobo mentioned you both share a pineapple tattoo....is this because you like the fruit or because you're in "the lifestyle"?
  • 2 0
 @Ironchefjon: haha so I had 0 idea of what the pineapple “lifestyle” was before the tattoo. We always talked about getting matching ones, he had suggested a pineapple because it’s a sign of friendship.
  • 8 0
 I don't know you - we've never met and I never sub'd to your channel but YT showed me the video where you signed off. I watched it and I was sad. How could the thing that I love so much drive somebody away?

I'm immensely happy to hear that you've got a bike again and you'll consider dabbling in some casual rides.

Score on for the riders who are here to have a good time. I even race and I still abide by pretty strict rules: Garmin device ONLY for navigation. I have zero concern for watts or Strava leaderboards or what have you. The crazy thing is, I even race hard occasionally and sometimes do well or win. Even still, I refuse to track my training or compare myself to others incessantly. I think it's possible to ride a lot and keep it simple.

And I'm sure you know this already, but my approach to riding with others is: If they're faster, I let them go. If they're slower, I take a bike 2x heavier than theirs to ride with them so that it's just harder for me. Or I have one friend who is 100 lbs overweight and slow as molasses. I'll ride 2 hours TO his house, then ride with him slowly around, then back. It's definitely possible to tool around and feel like a kid with any your friends with some pre-planning.

And, I have to be on YouTube for work. Similar size channel to yours.... It is supremely awkward interacting with a lot of the audience in real-life. I feel you there....
  • 13 2
 @hotpotato: I did see it coming that my "I'm Out" video would be seen by people that had never seen a video haha. I'm sure you can relate as a creator!

Look here's the main thing, and I reply to you as someone who can understand a lot of things here. Every person has a different experience of everything. If you look down this page it's a lot of "Well I don't do this....." and "How can he generalise everything like that, that's not what happens to me..." - yeah I'm sure it isn't, how can I possibly know what your (general your) experience of riding is and how you choose to do it? I'm not talking to you personally!

This is what happened for me with mountain biking, I live in a VERY different part of the world and am around people who are very skilled at riding (pretty much) wherever I rode. I am aware that it's MY perceptions of what's happening and how it makes ME feel.... it's not the on purpose actions of other people, because they are enjoying riding the way THEY want to.

For me, I got very exhausted with the constant trying to go as fast as possible and ride as difficult a trail as possible. I would even set out my expectations of a ride at the beginning with who I was with so there were no surprises - "Today I would just like to hang out and chat as we go up the climba and then chill as we go down a fun trail." And in the end, I wasn't getting what I was looking for so I had to cut it.

Now I've seen people who literally just go riding to..... enjoy time out biking. That's how bikes can be a part of my life from now on, so I'm going to set those boundaries for myself.

Hope everyone gets to enjoy riding the way they want to, and hopefully I can find what that looks like for me.
  • 1 0
 Your final video talking about your recent diagnosis made me question a few things myself so I went and got a assessment and turns out I have a similar diagnosis. So thank you Paul. Now I have answers to questions I didn't even know to ask. Sad to see an end of your videos but wish you well in your future endeavors.
  • 1 0
 Late to the party but just wanted to say thank you for a proper entertaining, genuine and frank reflections on the industry/biking etc. Was refreshing.
  • 40 1
 Paul, mountain biking is whatever you make it out to be. Quitting the channel and putting the bike on the back burner is one thing (and is completely valid - it sounds like you're fed up and needed a change), however, to come down so hard on the mountain biking community feels a bit over the top. Mountain biking, or just riding any bike in general, provides a sense of freedom and creativity, a breath of fresh air, and excellent cardio. If you can bike with people, then that is the icing on the cake. But biking is the cake. Perhaps one day in a few years with Jen you'll realize that you can have a great relationship with biking, in whatever capacity you make it out to be, and enjoy life on two wheels again.
  • 5 0
 Well said - its like finding out all the cool people now like your favorite band and it was underground but now its out there and doesn't feel like you own it anymore. I was scratching my head at a lot of what Paul argued for quitting the channel or laying up the bike - there are terrible humans, bad drivers, fast food eaters, people who read too much and terrible movies but I don't diss everyone, not drive, starve myself, read less or boycott movies because that's out there in the world. This seems to be Pauls basis. Different strokes - whatever, he can do what he wants but the reasoning seems flawed & based on what others do / think (etc).
  • 39 1
 I can't imagine quitting mountain biking because other people were riding too hard for me......
  • 23 1
 For a guy who insists making mtb into a job *didn't* ruin the fun & burn him out, it sure sounded like making mtb into a job ruined the fun & burnt him out. Good that's he's found something else to light his fire I guess.

Also while I get that it sucks when someone doesn't wanna ride together anymore, it's legitimately a big bummer to be waiting for someone all the time and/or riding easy stuff when you only have limited time available for riding. Sometimes people just develop different goals & want different things out of riding. Best to just recognize that, move on, and do your own thing.
  • 28 1
 Didn't subscribe to P-t-P but enjoyed the vids, wasn't aware he stopped the channel.

Confused about the golf analogy. Growing up in golf til age14 (when I found bikes & dumped it) anyone can see the literal basis of the game is to get the lowest possible score and beat yr buds. Scores are built completely into the very shape, size & layout of courses whereas scoring is not at all whatsoever in evident or implied with bikes unless you dive into that subculture (which is small). Bikes are just bikes and billions of humans have loved & ridden them decades for all the reasons without ever thinking of speed, tricks, scores, or bro/bra-games.

You can play golf and have fun, agree to suck - but to agree to suck you have to acknowledge the scoring basis of the game and compare yourself to others or your previous scores. You're attempting to get the fewest number of strokers per hole and per 18. I've never once met a golfer just wackin' away at the ball without keeping score or caring at all, not attempting to get the ball in the cup, or to keep stokes to a minimum. Not even a close comparison.

Golf is also an entirely different culture w/ real estate dedicated specifically to the game - and dumping millions of pounds of herbicides & pesticides onto fake grass habitats paved directly over once-wild areas and whose existence relies entirely on their supression & obliteration. Bikes need real estate too but nothing is hardly the ecodisaster golf courses have to be to smother & beat down wild areas with fake grass & BS habitats that have no real value anymore.

Fun fact: 100% of people get on a bike with zero - entirely zero - intention to "score", be limited to a course that has to be wrenched & beaten out of nature, win a race or most reasons most of us have to ride. That's just one place to end up - most riders I know ultimately just love to ride. I'm sure golfers love to golf - but they are as different as a space shuttle and walking in a rainforest - and golf is not the rainforest.
  • 12 0
 Yeah I scratched my head at that one a bit... golf is a scored game. Knowing & improving your handicap is no different than knowing & improving your FTP or best time on a strava segment. It's not like golf doesn't have competitive douchebags. I don't even golf and I know some lol.

I've never found mtb culture to be nearly as competitive as Paul seems to, but I can totally see how if you make your living doing bike-related stuff you'd find yourself among a very 'core' group of mtbers.
  • 6 0
 @bkm303: Paul talks about how he plays golf because its not competitive, but knows he's a 3 handicap. I've played a lot of golf in my lifetime and I am not entirely sure how to calculate it. I will say that I started enjoying golf more when I stopped keeping score. I just took each shot as is. Did I hit it well or not and did it go where I wanted it to.

But I also take the same approach to riding my bike. I'm slower than a lot of my friends, but man am I having fun. I also love it when I take someone new out and they connect with how fun it is. Then they see it doesn't have to be very risky if they don't want it to be and can ride however they want. I've wanted to do some races just to see if its as fun as everyone says it is. I can't say its not when I haven't really done it.

I enjoy hearing what Paul has to say, but I think its a gross generalization of mountain bikers when he has been surrounded by folks in the industry.
  • 3 0
 Yeah, I was confused by that too. I have a friend that quit Strava, even though it was 90% social for him, 10% self competition. Now he rides for the only goal of enjoying himself, doesn't track ANYTHING about any of his rides, not even photos.

The only thing I know about golfing is what everyone knows; whacking a ball with a stick into a hole and counting the whacks.
  • 18 2
 The whole "quit because I stress when other people do dangerous things" is such a joke. Own why you are quitting and be honest. This guy is so not genuine.
  • 5 0
 @JSTootell: >> doesn't track ANYTHING about any of his rides, not even photos.

in other words, what biking should be and has been for most of it's existance. This is only weird with a certain demographic and the last 10 years.
  • 1 0
 @jojotherider1977: Hear ya on that and I agree the fun can be more fun (golf or bikes) w/o trying to keep scores or track of times - just having fun. That said, I'm always trying to up my times on certain trails/segments and while that's fun - I also don't do that a lot and just play & session w/ buds, forget Stravas running (except to pile up miles & elevation which is also super fun & interesting). Deciding to just have fun is that - a decision and it can be done under full duress of scoring or not - people differ in what they define as fun. I guess I didn't see why Paul had to "quit" the channel or think biking's a bummer b/c of bro/bra culture, that golfers actually don't keep score & just "have fun" or whatever other reasons. My favorite bands & albums are still my favorites even when they get discovered, though the ensuing music may suck but I still like & enjoy music. The analogies Paul makes don't compute to me - and that's fine, just seems like he is still somehow worried what everyone else thinks & does.
  • 2 0
 @JSTootell: I pissed on Strava for years and was self conscious thinking how shite my times would be everywhere, but once I tried it & found I could pile up miles & elevation - which drove me to ride more, set weekly / monthly / annual mileage / elevation goals - I got hooked. That alone is fully worth it. Later I found was actually falling in the top 1-5% of riders, started getting T-10's and a few KOMs and was often fastest for age / weight groups...so the push on miles & elevation strengthene me & the times pushed me to ride faster - but better. I mess around w/ that some still & its fun but mostly just being able to see the miles & elevation pile up, actually have goals that make me ride better and see where buds are riding around the region or world is kinda unlike anything else - you don't have to compete at all for it to be fun or helpful. Its just a tool that can be used in many ways and though it seem to me like Strava is distant and doesn't give a shit what any of the paying users are asking for, it's still a great tool. Just like keeping a scorecard in golf I guess (or whatever mega-app used in that game now).
  • 1 0
 @Mtn-Goat-13: i dont actively go out and try to beat my strava times. I go out to have fun. Strava is more of an afterthought for me. I like seeing if Im being consistent. And hopefully seeing some sort of improvement. I actually care more about my uphill times. I don’t particularly climb fast, I just go how I go. If I’m PRing climbs, it just means I’m getting fitter.
  • 2 0
 @jojotherider1977: Totally legit: speed up or down is just one of countless things. I mostly try to beat downhill times but lately have attempted to up my uphill speeds...which on a 160/180 travel capra isn't much a thing but mostly - just seeing the miles / elevation pile up has driven me to all new highs: speed up & down, miles, elevation, # of rides week/month/year but more so - just having more fun since I love data & stats. In the end its just gotta be fun and that's all that will matter. Strava, speed, records, racing - its all bun but ultimately its being in the woods, w/ buds, the feel, the unexpected, and epic times that is what any rider that loves to ride will remember.
  • 1 0
 @JSTootell: I have to admit that I have enjoyed Strava putting a lot of the analytics behind a pay wall. It's been nice to just track overall distance, elevation etc. Thank you Strava
  • 1 0
 @plyawn: Different strokes I guess. I like to track my own data for myself. I tried using it "offline" (keeping everything private) and I got messages from a lot of people who missed seeing my stuff, as it inspired them to go out and do more (I am a very high mileage rider and popular in my TINY little corner of the world). So, I make my stuff public with photos. If it encourages others to go out and enjoy riding, seems pretty positive to me.

I rode for 7 hours yesterday, most of it with my girlfriend. Saw a ton of familiar faces out on the trails, said hello to a lot of folk, and didn't try for a single PR anywhere, just enjoyed the wonderful weather.
  • 31 4
 Sorry, but this smacks of someone with a bit of privilege not having things go their way. Just because you’re not as fast as the people you want to hang out with, you give up. Go and find people with similar abilities and attitudes. And you don’t need to make a YouTube video about it. I watch YouTube for entertainment, not self pitying whinging. Stick to Golf. Sorry, but that’s how it comes across.
  • 4 0
 Agreed. I enjoyed some of Pauls commentary but a lot of it stuck in my craw (we all have craws right?) - there seemed to be a far too generalized reason for anything he said, like the ludicrious "golfers just want to have fun" which is insanely innaccurate or MTB isn't fun because there are bros & bras out there who want to sulk in the scene or ride fast and "can't we just ride together"....but I think you've pinned it. The whole thing just smacked of priveliged whining. I mean - when you're working a job and you have "no money" at the end of the month & your mom suggests you travel the world for a year - how the hell do you have money for that if you don't have money? Doesn't add up.
  • 28 0
 Paul's videos were always weird to me. They weren't bad, just...I couldn't ever tell what was really him and what was shtick.
  • 10 0
 I kinda feel the same way as you. I used to watch his videos but a couple of years ago unsubscribed. It just seemed like mountainbiking was no longer a passion for him and just a job.
  • 5 0
 @Kamperk87: Yeah, and I guess in the end it had become that. I get it. My passion for cars died when I started working on them for a living.
  • 2 0
 Agreed. Was trying to put my finger on it, but I went back after this & watched a few - they leave you with a partially doubting sensation like you've just read your kid a very questionable childrens book. Vids should leave you feeling stoked and there were a few of those but many of them just seem drab and whiny.... what people love is very personal and its clear Paul fell out of love with mtb for whatever reasons - and that's fine. Enjoy the links Paul - FORE! A little more trailspace just opened up...
  • 24 0
 So….do I need to quit mountain biking in order to get on the PB podcast?? asking for a friend
  • 23 0
 @mikelevy I love you but please change the Trailforks advert.
  • 10 0
 What Trailforks ad Wink It’s not in this one! But yes, definitely time for something different. I’ll do a slightly less annoying one soon haha
  • 7 1
 And change the volume! Listening to the recent Pivot interview, the general volume was quiet and needed to have it up higher to actually hear it properly, then the advert comes on and man it gave me a shock. It definitely comes through at an increased volume, I’m guessing on purpose. Perhaps you should introduce it in the actual podcast. “And now a message from our sponsors”. Give us a chance to turn the volume down or brace ourselves ha ha.
  • 1 2
 @mikelevy: I love the trail forks ad. It makes me laugh every time even tho I’ve heard it 30 times I feel like. Lol
  • 22 5
 In a minefield of YouTube content creators on a sport I love just watching a lot of these people socks the entire life out of me and the sport I love .there's so much dross and over enthusiastic fakeism. Bkxc and ptp and 2 prime examples it's just absolutely junk. I hope he finds something that drives him and reignites a passion as he does genuinely seem a nice guy but it's not something I could stand to watch.
  • 14 1
 I liked Paul's stuff, but having done a bit of bike Youtubin' myself, I can see how making it your full-time job would completely suck the joy out of riding... and video editing. The Youtube algo's demand for new content every week is a recipe for burnout.
  • 14 53
flag kokofosho (Feb 17, 2023 at 7:53) (Below Threshold)
 not to mention the shit pay for such work. f*cker Tarlson makes a lot more on Fox "News" than a lot of Tubers combined.
  • 1 42
flag kokofosho (Feb 17, 2023 at 9:22) (Below Threshold)
 FFS Pinkers suck so much lol
  • 7 22
flag kokofosho (Feb 17, 2023 at 9:26) (Below Threshold)
 @nskerb: insightful thanks
  • 5 12
flag teejaaymtb (Feb 17, 2023 at 10:13) (Below Threshold)
 @kokofosho: truth bombs cost a lot these days
  • 18 3
 @kokofosho: Ol Tuck does 4M views PER NIGHT.

So does Rachel Maddow.

Eyeballs = ad money. They both get paid a shit ton.

Show me a MTB tuber that gets 16-20M views per week. Hell, show me any ONE MTB vid that got 20M views over it's lifespan.
  • 6 1
 @greenblur: here's one with 15m

youtu.be/ru0Qv_lRoj0

and one with 19m

youtu.be/ru0Qv_lRoj0

but I understand your point.
  • 7 0
 @greenblur: Umm Fabio Wibmer? He has a bunch of MTB videos with over 100M views.

Here's one with 245M views... www.youtube.com/watch?v=ZDbNe3mS0aw&ab_channel=FabioWibmer
  • 3 2
 @steelpolish: thank you for sharing. That is impressive.

Tuck gets 20M a week x 40 weeks = 800M/yr.
And hes been doing it for like a decade. So 8BILLION.

And before the PB lib brigade jumps in, Rachel maddoe probably pulls same numbers.

And it's not just views, it's the type of consumer who watches. Folks who watch Tuck or Maddow have money, spend money and advertisers like them.
  • 6 2
 @kokofosho: I think you were more down voted for the politics of it, and less the truth. I hate that puke too, but I don't want to talk about him here.
  • 1 0
 @greenblur: that’s not much compared to many of the top people on YouTube.
  • 14 1
 First podcast with Brian on it that I've listed to..... There's clearly some unresolved shit between Paul and Brian.

This whole thing sounds like a classic case of "life is what you make it".

Also - golf has so many problems: environmental, economic, political.... it's a pretty gross sport in a lot of ways. One of my first jobs was working on a golf course and boy howdy.... There were 10-20% nice folks out golfing and the rest were complete and total pricks. It wasn't very long ago that courses were shuttering faster than ever in history. And given the demographics of golfers at large, they're in for a really rocky road as all of the boomers start dying off. If you want a preview of golf in the future, look at the last few (non pandemic) years of Harley Davidson. The boom/bust cycle just hasn't caught up to them YET.

@paulhaysom I wish you well. It sounds like you're naturally a little more emotionally sensitive than most. Protect that shit and do what makes you happy.
  • 1 0
 i didnt really get that vibe but there did seem to be some tension between paul and mike. Its probably not that deep though.
  • 1 0
 @paulhaysom said on his latest youtube video that he suffers from ADHD - in fact, that video is what made me think i suffer from it too (since confirmed with a diagnosis.). A common symptom is that we often don't handle emotions the same way as a Neotypical person.
  • 11 0
 So, I agree on a lot of things Paul is saying about marketing and YouTube (working with motorcycles and marketing in Europe, I see a lot of similarities).
But I can't believe how much he is lying to himself and everybody else about why he quit mountain biking. Everyone who watched his videos and is somewhat empathic realized long ago, that his ego was and is the problem. It's not that other people make it a competition, but that he made it a competition – and one he lost. Because to be honest: he was never a particularly good mountain biker – but no one cared. Until he started caring and tried to portray himself as somewhat of an "expert rider". People don't care if you suck – as long as you don't try to tell them that you're super good while being pretty mediocre... This is made even clearer when he’s talking about there not being any natural talent (wtf?) and about golf and his handicap, where he clearly brags about how low it is... He didn't leave because it is a competition, but because he made it a competition he didn't win. And that's why he likes golf more, because he's better at it. And that is fine, just stop hating on the mountain bike community because of your ego...
  • 9 0
 This it it 100%. His skills weren't progressing the way he had hoped, and it made him feel bad. All this complicated by the fact that he made it his career to be a self-appointed authority on mtb.
  • 1 0
 @MN-mtb1977 and @PKShip

This is one god perspective. But Paul was interrupted multiple times in this interview as he was trying to convey his own perspective on why one might get demotivated. It would have been interesting to hear him out just to see if he could develop and grow from where he is here.

Thanks for continuing the discussion.
  • 12 1
 this whole pod was strange. saying that people shouldnt like racing or riding gnarly trails felt like you were being the exact person you were trying to speak badly against just on the opposite side
  • 9 0
 Wow the first half of this was had a seriously frosty atmosphere. Clearly some old rifts still exist. It’s Paul’s decision but golf is notorious for stressing the hell out of people due to the nature of the scoring element. Every time you play you’re either mentally or physically scoring yourself against the last time.
  • 10 1
 also it's a stupid, expensive non-sport for fat old white men.
  • 14 5
 Yuck, hearing this dude talk about mountain biking leaves a terrible taste in my mouth. It was hard to listen to him sh*t talk on the entire mountain bike community, a community that I and so many other love and value, and are a part of, give back to, form lasting friendships within. Honestly @paulhaysom I feel you don't really have the right to try to invalidate that or get on a platform and just take cheap shots at the community that you feel rejected from, likely because you couldn't get over your own ego. 90% of us are here to have fun, and we are doing just that. It sounds like you have a lot of bottled up resentment, I would think twice before you unload that on people willy nilly. It is sad that you somehow missed out on the beauty and experience that makes mountain biking so amazing. I need to go ride to get this sh*t out of my head.
  • 4 1
 Oh man, that's not what I got out of it at all and I am stoked that Paul came on and was honest with how he felt, even if it's not all stoke and positivity.
  • 1 0
 @mikelevy: Yes, I was quite interested in what Paul had to say and I don't think he really intended to sh*t talk the entire community (perhaps just Squamish riders LOL??) but I definitely disagreed with most of his opinions. Seems like I'm not alone. Hopefully he can find his "tribe" and enjoy mountain biking again. I know for a lot of years while racing, I didn't have the patience to ride with slower riders, but that's long gone and our weekly afternoon social rides are a hoot, followed with an après and tons of sh*t talk.
One thing that I totally disagree with Paul on, is his thought that there is NO Natural ability. I've heard him on another podcast say that. Some people, no matter how much coaching and practice, will never attain to the upper echelon of any sport. On the flip side, there's a ton of people with Natural ability that again, will never reach the Elite level if they don't possess the drive and will to succeed.
  • 9 3
 I had no idea Paul worked at Pinkbike... His channel was really cool though. His documentation of the EWS100 in 2019 really highlighted how hard it would be for the average mountain biker. Best wishes for the future Paul!
  • 11 4
 Brian trying to get Paul to talk shit about other people was pretty low ball.
  • 7 0
 The part around 1hr 15 sure sounds like the job ruined MTB for him.
  • 2 0
 Always enjoy listening to @paulhaysom, and miss the vids!

The segment on Influencers vs Racers was fascinating for me, and the argument around influencers taking sponsorship $$$ from racers. For me it just highlights that 'Pro' MTB is mainly smoke and mirrors - especially when you look at the Pinkbike poll and see how pathetically little racers generally earn outside the top 10/big hitters who CAN do very well for themselves.

If they had a minimum wage like in road cycling, it would be interesting to see how many brands 'pro' teams would be on the circuit - would they all fold, or would teams find the cash?

One thing that interests me is we keep hearing that marketing budgets are limited, but surely the Scotts/Treks/Giants/Shimanos/SRAMS etc are posting profits in the millions?! (Maybe it's not them underpaying!) To me, some brands have just got away with paying athletes peanuts because they are just grateful to 'be sponsored' and noone is allowed to discuss salaries. Let's hope the Discovery deal can help attract out of industry sponsors in the long term (!) - this seemed to be the big difference in the glory days of DH sponsorship with Mtn Dew/Volvo etc etc in the 90's.

Paul seemed like he'd figured out his value to brands at least,
  • 5 0
 @mikelevy 's riding sounds radicontrol.
  • 7 0
 That’s nicer than how Paul described it haha
  • 1 0
 The discussion on racers vs content creators is interesting.. I was on the racer train, but I've come to realize that the racers mainly appeal to the die hard riders and if there is one thing the industry is good at is marketing to the customer they already have. The YouTube audience is huge.. Newer riders might relate to Paul or Seth more than Loic or the Syndicate.. Room for both, but they appeal to different people..
  • 1 0
 Actually managed a t make it all the way through what felt like one of the more awkward PB podcasts I’ve listened to. Have to ask, did I (or anyone else) hear paul describe Mike’s style as “Gay” in the closing few minutes? I’d love to have been mistaken but my wife called it out and after a few skips back while I tried to say “nah they’d never let that through” I’m finding it hard to say he didn’t… anyone?
  • 1 0
 So after listening to this podcast, I went back and watched some of his videos with a new perspective. I enjoyed them more knowing that it truly was "what you see is what you get" and not a persona.
  • 1 0
 If you don't have that person in your group who is always low key salty, who you only invite on rides out of obligation, who tries too hard and feels a bit fake......then it's probably you.
  • 1 0
 I loved Paul's content, made me feel more included as an intermediate rider. I hope Pinkbike can keep his content in mind as they make theirs.
  • 8 5
 I really liked Paul's videos. He has a very relatable approach.
  • 4 0
 Paul the putter.
  • 2 0
 Really good podcast. Thanks PTP and PB crew
  • 2 1
 Why would Paul think he would be a fit at barstool? Is the big question. I think of him as the opposite of barstool.
  • 1 0
 Any idea how tall he is? Interesting comment on the bike size.
  • 1 0
 5'10 or 178 cm is what I have found.
  • 1 0
 @DuRietz: thanks
  • 4 7
 A truly great content creator/ athlete can be more inspiring than a pro racer. Watching Greg minnaar win another downhill race doesn’t make me want to go buy a v10. braydon bringhurst On the other hand, watching him CLIMB the whole enchilada! That shit makes me want to ride my bike. Maybe even buy a canyon. Which is kinda the point.
  • 6 6
 Great to hear from Paul! Loved his content
Below threshold threads are hidden







Copyright © 2000 - 2024. Pinkbike.com. All rights reserved.
dv65 0.083027
Mobile Version of Website