The Pinkbike Podcast: Scott’s CMO Reto Aeschbacher on Integration, Marketing, and That Time They Tried Making Suspension

Feb 24, 2023
by Mike Levy  
photo
Art by Taj Mihelich


From their Unishock suspension fork in the early 90s, two-damper downhill rigs with huge seats, and some of the lightest frames around, to their modern mountain bikes with hidden shocks, Scott has a long history of doing things their way. Today's show sees us talking to Reto Aeschbacher, Scott Sports' CMO, about their US origins, how they handled Covid, e-bike sales versus mountain bike sales, marketing advice, and the future of integration.

Got a question for us or Scott? Post it down below and it might get answered.




THE PINKBIKE PODCAST // EPISODE 167 - SCOTT’S CMO RETO AESCHBACHER ON INTEGRATION, MARKETING, AND THAT TIME THEY TRIED MAKING SUSPENSION
Feb 24th, 2022

Scott's US origins, how they handled Covid, e-bike sales versus mountain bike sales, marketing advice, and the future of integration.

If you'd rather read than listen, below is an edited excerpt of our conversation with Reto that covers Scott's origins, how they handled Covid, and the risk and rewards of innovation.


Mike Levy: I'm Mike Levy and today I have Brian Park with me because we are talking to Reto Ashbacher, the CMO of Scott Sports. How are you doing today, and where are you?

Reto Aeschbacher: Hello everyone. I'm quite fine, and I'm on the other side of the ocean in Switzerland, based in our headquarters.

Levy: And is that you live there, too?

Reto: Living here in the neighborhood between Bern, which is the capital of Switzerland, and Fribourg.

Levy: I imagine, there is a whole bunch of good riding close by close to headquarters?

Reto: Yeah, actually, we have really good trails but we're very close to the mountains. So it's a perfect location for any sport we do at Scott, from skiing ski touring, trail riding, trail running, and road cycling. So, we are actually really in a perfect location.

Brian Park: When I was in Switzerland, I guess it was 2019 to visit Dan Roberts, we went to a mountain bike park near Scott Sports and the entire mountain was covered with Scott employees. That's an amazing mountain.

Levy: Basically, if it's outside, you guys are doing some part of it.

Reto: Yeah, you know, it was really organically grown. Scott was founded with their first ski pole back in 1958 in Sun Valley, Idaho. And then it started to grow into goggles, motorsports goggles, motorsport boots, then it went further into bike accessories. Then the triathlon handlebar that Greg LeMond used to win the Tour de France. And, you know, this was kind of all organically grown.

Levy: He used a Scott aero bar to win that Tour de France by seconds over Laurent Laurent Figion.

Reto: Exactly. Eight seconds.
photo

Brian: Levy pulling out the deep knowledge, the deep lore.

Levy: When what year was that? What year was your guys' first bike product?

Reto: It was in 1986. We came with bikes and this was kind of a bit of a gold rush over here, with mountain bikes. Every bike was basically sold whenever it arrived on the market and it was like really the sport at this time.

Levy: Sun Valley is very different than Switzerland, Reto.

Reto: You know, we actually have a really close relationship with Sun Valley. We have been there for 40 years; it was really kind of our headquarters and then headquarters for the US. Basically, a perfect location for all the sports we do. But then later on we had to find out that it was great to do sports but not so great for work. Because, you know, people, they always wanted to go to ride their bikes. It was not so easy to find employees there and it was always kind of a nightmare to travel from there. So, we decided ten years ago to move down to Salt Lake where we also have access to manpower, but also easier traveling. And also having people visit Scott.

Brian: But when did the Swiss office become the de facto headquarters?

Reto: It was in 1998 when there was also transitioning ownership of the company; there was a management payout at this time, and it was also the majority of Swiss management together. So, with some key management from the US, they bought the majority of the company.

Brian: Because for us, having grown up in the 2000s, Scott is always a really Swiss company, but it is originally from Sun Valley, which is wild. You've been at Scott for a very, very long time. When did you join? What was your position?

Reto: I came out from Snowboarding and at this time, my first position was at the beginning of 1996 as a racing and promotion manager in snowboarding at Scott. We had about, I think, twenty or twenty-five people at this time.

Brian: Wow, so you were an employee before Scott was centered in Switzerland. Wild.

Levy: So you've seen a lot of change because now there's, I don't know, thousands of people?

Reto: I think worldwide we are about 1,500. But in the new office, we're somewhere over 400 or 410 employees. We moved in 2019 right before Covid.

The building we were in before was really more of startup a environment. You know, all the factory buildings with not everybody fitting in, and we have been spread out into the whole industrial area of Freeburg. We didn't have showrooms, and we didn't have meeting rooms, so we were growing out of the infrastructure. Now we have a perfect setup and luckily it also helped us to survive Covid because we had enough space. We had all the meeting rooms. Every brand and every product group has a meeting and showroom. So, this was crucial for us.


photo


Levy: Did your offices close down at all during Covid? Did you completely close it all as you keep it rolling? How did that play out for you guys?

Reto: You know, I would say the last three years were really like being on a roller coaster. Then they open everything and then we had, you know, the high demand. And we were luckily in Switzerland. We had quite a liberal law during Covid, so we could always run the office. We reduced the staff here, and people were working more from home, but we always have people in the office and we always could keep running the operation.

Levy: How have the last couple of years been? It has been a roller coaster. It's been a wild time.

Reto: The 1,500 people, they are spread out into the different markets, you know, here in headquarters, we are 410. And then all the others are worldwide, distribution subsidies, back offices, logistics centers.

Levy: Speaking of logistics, we've talked to some other people and heard some crazy numbers for lead times. Stuff like 700 days, 900 days. Was it that bad for you guys as well?

Reto: It was really crazy for quite a moment. You really had to order pieces two years ahead. Now we see the opposite, production started to have more space, lead times are definitely decreasing significantly, and now you have in some, at least in some segments, some oversupply.

Brian: Is it the same situation with Scott?

Reto: I think it goes a little bit beyond just oversupply. I think the whole the whole supply chain, how dealers and retailers ordered products, and also this very classic way of when you present your bikes, when you sell your bikes, and when you supply your bikes, definitely got disrupted by Covid and certain political issues in Eastern Europe Also, you know, the whole situation is how you can plan your sales. And this is definitely something where everybody, or probably most of the industry, came to quite a new situation with the understanding that there is a significant oversupply in certain product categories. There are other factors impacting the situation... I think we have massive inflation in certain markets. Really this could influence where people will spend their money and what they're going to buy, how they are going to have to invest.

A lot of people bought products and I think now they will go back to their old pattern. They can use their cars, they are probably going to go on vacation, and they can spend their leisure time differently than just riding bikes.

Brian: Scott has always marched to its own drummer, and sometimes that's been frustrating for reviewers or for some North American audiences, but I also think it's very cool that we don't have all same bikes that just look the same or act the same. You essentially bought a bike brand to own its aesthetic, which has then become Scott's entire aesthetic across its whole line. What drove that? That was not something we've seen any other bike brand do.

Reto: Yeah, this was in all our history, to be product first. So we put always a lot into development, and innovation processes, and really trying to be different. You know, we really wanted to go beyond just producing a standard product and I think this is in our DNA. This is our roots and also we really believe that. At this time, it was in 2017-18 that we saw the next step on bikes is going be integration.


Scott Genius headset cable routing


Levy: You guys you definitely don't just dip your toes in the water with this stuff, either. I think it would be easier for you if you guys made less polarizing bikes. I mean, that's not an easy way to go about it. You know, like, in some ways if you read those comments sections, it very much seems like the vocal minority doesn't want a lot of that integration.

Reto: I mean, the numbers definitely show differently. The spark was a huge success and I think it was really received like, "Hey, this is really kind of the next-level bike." Of course, it's always nice if you bring out the new bike and you get the next world champion on it...

Levy: That helps!

Reto: I think it definitely also confirms that the performance of the bike is really there. But you know, I think there are enough brands that do the same that other brands do, and I think we always had a mindset to really search deeper. Also, you know how our brand statement is, "No shortcuts," to go beyond just the easy path and find out new things. And I think, with this whole new bike design, we have the next level of integration.

Brian: How do you parse the various feedback that you get? When you read that all headset cable routing is just the marketing department's fault, is that hurtful? How do you take that on board? Does that affect decision making or is it a good thing?

Reto: I think you always have to be open-minded for feedback. And I think, you know, feedback comes from all different levels. Of course, consumers, at the end of the day really decide what they like and what they feel it is they're looking for. I mean, we get also a lot of really, really good feedback and they like to see that. For example, your suspension doesn't get dirty. It's really clean. It's covered. We also get a lot of feedback from retailers. We get feedback from the market, and from athletes. So, it's really kind of a big panel of people who give us feedback and we have a big team of engineers and designers. They're definitely looking at what is the best solution and what to do on products

Brian: I mean, if people only listened to the Pinkbike comments, all brands would just shut down and bikes wouldn't exist anymore. So it's not good to just listen to any of the echo chambers, whether it's dealers, or pink by commenters, or even journalists.

Reto: I think this is a healthy market situation. I think you need to be challenged and if there wouldn't be any critical feedback or if there wouldn't be any other brands, you know, developing lighter faster, nicer products, you would just stagnate and you wouldn't work as hard. I think the innovation process is always risk-taking because you need to go beyond the known thing. You always need to explore, you know, how could you find a different technical solution, and as long as you have this kind of culture in your company, that's something that goes way beyond the bike development.

The aero bar was also something like this. They started to invent and work on aero bars and started to make tests. And the writers, in the beginning, didn't want to write about it because it looked strange and they didn't see the reason for it. And then at the end of the day, you have such a big success. So I think this is always what you need to be aware of. If you want to have innovation, you need to take a certain risk.




Featuring a rotating cast of the editorial team and other guests, the Pinkbike podcast is a weekly update on all the latest stories from around the world of mountain biking, as well as some frank discussion about tech, racing, and everything in between.

Subscribe to the podcast via your preferred service (Apple, Spotify, RSS, LibSyn, etc.), or visit the Pinkbike Podcast tag page for the complete list of episodes.

Author Info:
mikelevy avatar

Member since Oct 18, 2005
2,032 articles

70 Comments
  • 71 2
 Did a bike mechanic beat you up as a child?
  • 35 6
 Is anyone else enjoying these interview type podcasts a lot less than the old format of PB staff just chatting about MTB stuff around a loose and vague theme? I definitely am, just wondering if I'm alone on that. MTB is, among other things, a way for me to escape from the world of corporate crap, I have no desire to come on PB to listen to yet another random corporate exec, even if he/she is chief whatever officer of whatever or he/she is influential because of whatever. These podcasts have a lot less joy and fun about them then they used to. Interviews with athletes would be pretty interesting, but c'mon Levy, all I want is for you to pick some random MTB topic and link it to Tim Horton's, monster and aliens somehow while the others make fun of you! I know I could not listen, and I'll probably do just that in future, but surely I can't be alone in yearning for some classic PB podcast goodness? These newer podcasts feel like a Tim Horton's coffee with no donut - they're fine, sure, but why bother?
  • 16 1
 Noted! We love just having fun chats as well and we'll be doing a lot more of them in March.
  • 11 0
 The interviews are going to peel off the more casual listeners, but there is good info to glean from these execs. But I agree, they are a bit less "fun" to listen to. Levy has honed his craft, however, and always brings positive energy to the conversation, which helps. I don't expect every podcast to be goofing on cable routing or ebike specific grips. That would get boring for all parties involved.
  • 5 0
 @mikelevy: if you're going to have these execs on the pod, we really need you need to be grilling them about the aliens they definitely work for. Real missed opportunity.

"Wow the new Spark looks really great, can't wait to get one on test. Anyway so did the aliens find you through LinkedIn or...?"
  • 1 0
 @mikelevy: Can you do a podcast about Trailforks? I have some dirty laundry to air out there...
  • 5 1
 @bkm303: Agh, you are 100% right. I always plan on ending every podcast with a UFO question but forget half the time.
  • 4 0
 @DizzyNinja: We've been meaning to do a TF podcast, it'll happen at some point and you can do laundry things then.
  • 5 1
 @mikelevy: thanks for the reply Levy. I don't mean it as a criticism, you're a great interviewer and I always think you do a great job, plus you can never please everyone. If you ever have any thoughts to share about aliens, donuts or F1 I'm here for it!
  • 5 0
 @mikelevy: I enjoy the bike company interviews personally. Vital used to do these years back on their Podcast, I think they did Transition and a few others, and recently Downtime did YT, Santa Cruz, and one I am forgetting. I think these interviews humanize these companies and portray them as a group of individuals vs just a product on its own. That being said, I really really enjoy the banter between yourself, Kaz, Henry, and BPark! I think at the end of the day, a variety of podcast topics vs just interviews is a good way to keep listeners entertained. I think you are doing a great job, so keep it up. Also, sound seems to be back to normal, so kudos!
  • 9 0
 @mikelevy: The interview with Chris Cocalis was excellent. Some of the interviews with bike brand people, like that one, are really great. Some of them, you get what the guest gives, and unfortunately that can be a lot of corporate speak that doesn't really answer the questions.
  • 2 0
 @als802: A lot of it has to do with being in person like I was with Chris. Sometimes conversations can sound a bit stunted when you’ve got a delay and sound issues, they flow less.
  • 3 3
 Agreed. I much prefer Mike & Mike, Brian, def'ly miss Alicia & RC, dunno why Christina's not on every month or so and yeah; as a 25 yr (tiny) biz owner I just don't give a shit about hearing a CEO talk about things. Its really the Pb crew that makes this whole thing tick and while there is the occasional exception (Pivot owner pod was good, that dudes an insane genius) there's little magic in yet-another-CEO-interview.

Hows about an interview WITH WAYNE @mikelevy?
  • 28 2
 Pinkbike commenters don’t like being told their keyboards don’t dictate how people spend. This post will serve as social proof with downvotes.
  • 9 12
 Facts. I would bet 75% of new bike buyers either don't give a shit about cable routing, or they actively like it for aesthetic/aero reasons. I'm not personally a fan of the integration but the level of energy these forums have for it is just wildly disproportionate to the actual inconvenience it creates. How often are people really swapping housing, headset bearings, etc??
  • 13 0
 @bkm303: the internet has always been full of stupid people talking. That's why it's fun. Pinkbike is an echo chamber of young and old passionate mtb types with time on their hands... Speaking from first hand experience as I ignore my low level duties at work to argue on a forum about cable routing.
  • 1 0
 @damagemydirt: hey I'm not saying it's stupid to talk about this stuff, if nerding out about bikes is fun (it is for me) that's great! I'm just not under any illusions that most people care about any of it, or that Scott should make business decisions based on what a relative handful of obnoxious people on pinkbike think.

I think about it this way - if I were to go to my last mtb or gravel race, and ask people there if they've ever commented on PB/cyclingtips/WW/etc, I'm betting 90% of people say no. And these are people who buy nice bikes and care enough about cycling to sign up for a race! There were plenty of integrated cockpits at those races too, FWIW.
  • 2 0
 @bkm303: hell, I’ll see your 90% non-commenters and raise it to 98%
  • 2 0
 I doubt many people consider the comments when purchasing bikes. I for one am on PB 3-4 times a day, read alot of comments, and so far have not been swayed on a bike purchase by anyone.
  • 3 0
 So @SoftSoilSampler, you were obviously wrong, we know exactly that our opinions have no direct influence on consumers. People comment because they disagree with industry trends, that's all. The fact that majority is clueless, does not mean that bike industry is right and acts ok. This is what media is for, typically a vocal minority knows something that majority does not.
  • 20 2
 If someone buys an Audi, I see no reason why they wouldn't buy a Scott. And a lot of people buy Audis... Passionate riders who are their own mechanics are probably a minority of riders and Scott knows that
  • 8 0
 I love the look of modern Audis but enjoy working on my own stuff. I am unlikely to ever buy one. Actually, I think your analogy is perfect - I think the Scott's look great too but I'm not going to pick one up.
  • 23 5
 "certain political issues in Eastern Europe"

F""" YOU, Mr. Aeschbacher. Even from Switzerland you are too scared or not too smart to call war a war.
  • 8 6
 Sorry PB, English is not my native language, so my comment above sounds a bit awkward. Anyway, cable routing is potentially not the biggest problem that Scott brings to the world as long as they have at least one putinist on C-level.
  • 11 2
 "it very much seems like the vocal minority doesn't want a lot of that integration."

Hmmm.....5 minutes to change shift cable / housing on my Chromag. Maybe three weeks to get it done at an LBS during busy season on something that's designed to look nice when leant against the Audi. It's a hard price to pay for customers just to make something look 'nice'.
  • 6 0
 They're basing the "vocal minority" on the vast new purchasers during the pandemic that didn't know any different and thought their new Scott looked good leaned against their Audi
  • 10 4
 I own a Scott in all it’s twinloc speghetti cabling glory
I like it.
I do my own work

I would choose a bike with headset routing over one with holes in the frame. It makes more sense to me
bleeding my brakes is something I do regularly headset bearings not so much do I do y see the problem

I also work on cars…so I do not consider anything on a bicycle “hard to service”
  • 1 2
 I’m definitely not someone who can take apart an engine. But I feel like most routine car maintenance is actually easier than most routine bike maintenance as long as you have access to the tools. I’d rather do a car’s brakes than a bike’s any time.
  • 6 0
 Nice Interview Reto. Although I disagree that Sun Valley wasn't great for a "work" culture, Yes, we went on lunch rides, but that's what motivated good people to do great work. Riding the gear you sell makes you more connected to the brand and the product. Sure, it's easier to get to SLC from Fribourg... but not better. I'd bet you 100 CHF that you'd rather do a Sun Valley office visit with a weekend backcountry ride an an American burger by the lake than any work trip to the Salt Lake office. See you in June...
  • 19 14
 "it very much seems like the vocal minority doesn't want a lot of that integration." - Just watch your sales numbers brother. You can continue to not give a shit about your customers or you can drop your ego at the door and listen to them. Your choice.
  • 8 5
 Exactly. Wait until all the idiots who bought into this integration realize how much it's going to cost for maintenance/repairs and they will either stop mountain biking or never again buy a bike with too much integration. The truly sad thing is that alot of these idiots care more about how something looks vs functionality and performance. I guess a fully integrated bike looks better for their social media pics.
  • 14 1
 Dude thrifty people who buy reasonably priced bikes and do all their own mechanic work just aren't the majority of people buying new $4000+ bikes. It's been a few years since the integration wave started - I'm pretty sure if it wasn't good for Scott's sales they'd be changing course by now. From what I'm seeing it's the opposite - I see lots of new Speedster gravel bikes (and similar) in the wild and on forums. If we're being honest, most bikes Scott sells probably only get new housing every couple years... paying a little extra to a shop every couple years is not going to break the bank or kill someone's stoke over their sexy new bike.

tl;dr: I'm not really a fan of the integration but I believe Scott and other mfrs when they say people who hate it are a vocal minority.
  • 5 0
 You and I are in the minority of Scott buyers, just the way it is.

I have no interest in Scott. But most riders I know* take their bikes to a shop to fix a flat tire by adding sealant.

*Hyperbole
  • 1 0
 I think the question is whether there are enough folks out there who are attracted to this aesthetic that values clean lines over serviceability, to offset the "hell no" crowd. I fall in the later of the two buckets for sure.

I guess another question is how representative the PB community is of the entire bike-buying public? We have to remember that most folks don't ritually masturbate to the image of their mountain bike.

I don't have the data or wherewithal to answer either question, but it seems like this is Scott's calculated bet.
  • 7 0
 @bkm303: It's not just maintenance or repairs but in many cases simple fit and tuning adjustments as well. Why do I want my stem and handlebar to be one piece? How do I change stem length without having to buy a new handlebar? What if I want a different handlebar rise/sweep, etc..., I need to now buy a new stem? What about somethng as simple as adding removing stem spacers? Oh, and how about tuning my rear shock? Where is my rear shock? And how come I need all these complicated lock-out levers for my suspension - wouldn't a better suspension design be more effective? Plus a 2-week wait for servicing at the local LBS. Thanks for the Friday morning clown show Scott - never would buy or recommend one to anyone.
  • 4 0
 @FatTail: I have a cabinet full of handlebars and a drawer full of stems from adjusting every bike I've had until it fits me perfectly. I'll never accept being locked into a stem/handlebar combo because of that, but a lot of people don't care.
  • 8 1
 @FatTail: dude for 80% of Scott riders (making that number up but it's definitely more than half), all of that stuff is the shop's problem or it doesn't matter. Think about how many people you see in the wild on nice bikes with their saddles too low, squeaky chains, all original parts, etc. People who nerd out about fit and tuning on mtb forums are not the general bike-buying public.
  • 3 0
 @bkm303: bingo, the same ones not caring about cable routing cause it looks better (to them) are the same ones thinking kashima is the shit, but servicing their suspension only when it feels absolute trash, let alone doing 40h lowers service.

@jaytdubs: true PB comments are not very representative, the same way everyone has a car, but only the ones who really are into car stuff cares to post in car forums. Then again, bs is called out in forums, but the general public doesn't care, just deal with higher bills and service inconvenience (examples aplenty, headset routing could perfectly equal car oil changes where you can't empty the pan from the bottom, but have to suck it from above instead).
  • 2 3
 I didn't initially take kindly to his remark, but the more I thought about it, the more it rings true. I am not a Scott customer, as I prefer more niche brands that do their own craziness, but the innovation coming out of Scott, like it or not, is good for the industry in general.... so every doesn't look like a Session.
  • 3 0
 At least based on the image above, headset routing appears to be aimed at wireless derailleurs. I'd not thought of that before. Sharp bends in hydraulic lines have a minimal impact, but sharp bends in shift cables is a bad thing. It's very easy to tell the difference in shift quality on bikes with complicated vs simple shift cable routing.
  • 7 0
 But that's an engineering contradiction. Sram is the only manufacturer with a wireless MTB groupset, however their BB standard is BB92 which is basically a Shimano standard for 24mm spindles. The amount of engineering thought behind all of these claimed innovations is basically brainfarts from the marketing department and junior engineers developing them.
  • 2 0
 @dick-pound: I guess Scott and other integrators are counting on the future having all bikes having some batteries and wireless stuff.

That's not my future, but I guess they feel that that is the future for enough people to make their money.
  • 3 0
 Wireless only frames incoming...
  • 1 0
 @bkm303: I wonder what the proportion of frame sales are full-bike vs frame-only. That's a good indicator of how many people work on their own stuff. I've not bought a full bike since the late 90s except for the Ripmo my wife surprised me with, and that has had everything but the frame/fork/shock/wheels replaced with parts that I want at this point.
  • 1 0
 @bkm303: There was already one the other week, a Bold I think
  • 1 0
 @Explodo: I think even a good chunk of frame only sales are getting built at a shop. Racer dudes who buy top end frames definitely bring them into specialty shops to get them built up. At least in my area there's still a smallish niche of shops that do custom builds for people.

Basically I don't think the PB comment section is at all representative of most people buying most of the bikes Scott makes money on.
  • 6 4
 "it very much seems like the vocal minority doesn't want a lot of that integration" Well F@ck us then ! Seriously, how condescending comment it is ! It's just pure practicality and being pragmatic, it's not like we are making up the total mess it is to work on (being a pro mechanics or home mechanics)...
  • 2 0
 I like these interviews. I learn a lot about the industry every time. I do wonder if the whiners I see here reflect reality at all. Even the complaining I agree with. Scott goes for it. It’s not my style but I appreciate it. Hide some shut in there. Lots of levers. Some funky integration. All of them together now!
  • 3 0
 I like the c-suite interviews. But you definitely do need to push harder on sensitive topics if you want the podcast to serve the listeners. As it stands, it's pretty obviously an advertisement, paid or not.
  • 1 0
 @mikelevy Love the show! I have a possible question for a future Pink Pod....
When considering upgrading a shock from a value or more mid range bike would you recommend trying to get the upgraded shock from the MFG to get their specific tune (if that's possible). I have upgraded the fork on my 2021 Stumpy Evo Comp to the 36 Factory and am considering replacing the shock with a Float X. Reading up on the Specialized website their RX Tune if something special for this bike.... maybe maybe not? My stock shock is on its way to Fox for a service and I have been thinking of upgrading and keeping the DPX2 as a spare. Any help or thoughts would be great.
  • 4 0
 He also said Sram when he mentioned motor makers. I know it isn’t a secret, but this might mean it isn’t far off.
  • 5 0
 Bern and Fribourg*
  • 2 1
 Definitely Fribourg rather than Freeburg, Illinois. Fixed!
  • 3 0
 @mikelevy: Our Capital is Bern and not Burn. Thx
  • 2 0
 @mikelevy: Bern i/o Burn as well
  • 8 0
 Finkel and Einhorn.
  • 2 0
 So I guess "no" is the answer to who won the advent contest? Was it hacked?
  • 1 1
 What's all that writing between the drawing of Sarah, Levy, Kaz and a guy in glasses and beard I don't know who is and the comment section?
  • 2 0
 “The right amount of stupid” and I am that gig with the beard and glasses.
  • 3 0
 @brianpark: Brian you missed the part where it says "The Pinkbike Podcast" also come back for some episodes. We need a 3d printing update.
  • 1 0
 @brianpark: sorry for the poor intern that had to transcribe the podcast, hopefully there's an app that does it. Always look forward to hearing them, thanks!
  • 1 0
 @brianpark: What happened to James Smurthwaite?
  • 3 0
 @dmackyaheard: got a big boy job with the bbc
  • 1 0
 @j-t-g: oooo danggggg
  • 2 0
 @mikelevy : Laurent Laurent Figion? Though it was Laurent Fignon ;-)!
  • 5 1
 I cannot pronounce half of all words
  • 1 0
 @brianpark, let's see the 2003 Pinkbike sales press kit.
  • 1 0
 How is buying Bold cycles being authentic??
  • 1 0
 Chief Money Officer
  • 1 1
 Where is Friday Fails?







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