The Story of XTR Parts 1 to 6

Dec 9, 2010
by SHIMANO  
Discover the history, design and development of the latest generation of XTR through stunning images captured by the award winning Anthill Films. From the history of XTR, to the design process, to introducing riders to the new XTR for the first time and then seeing it in action at the BC Bike Race, the World Championships in Quebec and we cap it all off with Andrew Shandro and Mark Weir showing us the new Trail version of XTR in its element.

Learn about the new XTR inside,This first of 6 episodes will explore the history of Shimano, the mystique of Japan and how XTR has impacted MTB racing.

Views: 28,243    Faves: 104    Comments: 0




Delving deeper into the story of XTR, long time Shimano Skunk rider Paul Thomasberg takes you inside the walls of Shimano to introduce the development team as they take you through the intricate process to refine and perfect the new XTR.

Views: 18,086    Faves: 57    Comments: 2




In Episode 3, our guests explore the manufacturing process of Shimano XTR as they venture through the rarely exposed factory in Osaka Japan.

Views: 6,586    Faves: 20    Comments: 0




In Episode 4, we follow Shimano XTR from the factory in Japan to it's first real world test at the prestigious B.C. Bike Race. Follow pros like Geoff Kabush, Catharine Pendrel and Melanie McQuaid as they successfully put XTR to the test in some of the most challenging conditions in the world.

Views: 6,658    Faves: 19    Comments: 0




The 2010 World Championship race course of Mount Ste. Anne, Quebec, Canada challenged the best riders in the world with slick conditions mixed in with lung ripping climbs and treacherous downhill sections. An excellent test for the new XTR M980 cross country group!

Views: 6,099    Faves: 21    Comments: 0




In the final episode of "The Story of XTR", we treat the viewer to some of the most spectacular riding in the world. The singletrack that Andrew Shandro and guest rider Mark Weir ascend and descend is nothing short of epic! Join us as we reveal the new "Trail version" of XTR!

Views: 8,652    Faves: 62    Comments: 3




To learn more about the new Shimano XTR, please visit their site.

Also check out Mike's First Impressions on the new XTR here.


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57 Comments
  • 12 0
 Saint cranks will go down as one of the best products ever made..
  • 6 0
 I rode an XTR for 2 seasons and it was a phenomenal product. Highly recommended. But i guess after 89 years of trial and error, it should be good.
  • 9 17
flag WAKIdesigns (Dec 9, 2010 at 0:31) (Below Threshold)
 Oh you sound surprised. XTR - a phenomenal product, ORLY? Wink
  • 2 1
 these vids are great, even if it is their of advertisng xtr, had me doubting some of my x.o for a few seconds!
  • 5 2
 My bike has X0 and my girlfriends bike has XTR, we both like the X0 setup better.. as far as shifters/derailleurs... cranks though.. I'll take XTR anyday over a SRAM crank. Brakes.. well XTR brakes were too pricey, but I got a great deal on my Elixir CR, and the girlfriend has Elixir 5s, which we both like the feel of the lever blade more than the SLX and XTR brakes, couldn't complain about stopping power, they're great.

SRAM and Shimano both make awesome products, but SRAM will never have the "class" that Shimano has since they're all made overseas, where Shimano's High End is made in Japan.
  • 23 1
 Is Japan NOT over seas anymore???
  • 5 0
 SRAM has some great feel indeed, but the X.0 group for me personaly is an overkill in terms of price. At the same time XX price is just plain stupid, there's no justification for the price. X9 is where the price should stop accelerating, it is already above Shimano XT price level. The only exception is the XX cassette, which has amazingly low weight, and that is the only component where price can be justified. Well Shimano has the Yumeya thing, where it goes bullocks too, but these are "addons" not the whole group.

What I mean is that Shimano has much better price/performance increase ladder between different groups. There is a steady gradual increase. SRAM above x9 just goes bullocks. And apart from 1:1 gear actuation which is great in X7 already, it is extremely hard to believe that X.0 is any better than XTR in every other aspect.
  • 2 0
 Shimano is based in Japan.. and manufactures in Japan.

SRAM is based out of the US.. and manufactures (everything?) in Taiwan.

Overseas based on headquarters location.

Seriously, at a less than sponsored level... it should be whatever feels better to your fingers, e.g. Shifters/Brakes, and whatever has better durability:weight ratio as far as hubs/cranks go.

I personally find Shimano shifters feel horrible, and the servo-wave brakes offer the opposite for what I look for in braking.. I like a linear feel, so if I panic.. I don't end up locking up my brakes completely.

If there is one product in the biking world I could mention as perfect.. it would have been my Saint cranks that I rode for 3 years, which had an owner before me that rode them also for 3 years.
  • 1 0
 mhm...I have completely opposite feelings towards old saint cranks to say the least Wink Not all stuff from Shimano is manufactured i Japan. My 2001 XT rear mech has made in Taiwan written on it. That doesn't change the fact that I had it for 7+ years with very minor play, replaced few parts in it and I look forward to go for 10 year life. Rapidfire feel: I own 2000yr model XTRs and they feel great, bought them used for price of new Deores. They just shift slower than SRAMs. I agree SRAM is superior over Shimano in terms of feel, but that's where it stops. A very short list of advantages especially comparing to Shadow system.
  • 1 0
 The Shadow setup is awesome, since the derailleur is tucked in toward the bike more, as well as not clacking off the chainstay like all the old Shimano stuff did. But in my years of riding through rocky rooty trails, I've yet to smash a derailleur on a rock. Also, assuming we are talking about high end parts here... XTR vs X0. I know most of the Shimano stuff is actually made in Taiwan. It may stop at feel.. but comparing my X0 to the girlfriends XTR.. the X0 is much more crisp and precise, and I bought my X0 stuff used, it's an old 2005 model with a new cage, the XTR stuff is brand new.
  • 6 4
 PROS: XTR CONS: SRAM

now to explain my opinion,

As a bicycle mechanic of 15 years, as well as an avid rider and racer since I was12, I like to think I know a bit about what I'm talking about. If u look back takeing into account the history behind both products, there is one stand out fact. From its creation XTR has been the pinnacle of mountain bike component groups. Srams first attempts at shift systems were un reliable at best. I cant count the number of broken gripshift shifters I have replaced over the years. Every Year shimano has changed the groupo its been an amazing step forward in all aspects of the parts. They have developed each piece over the years putting in countless hours of R&D to create something special. Sram...they like to buy up smaller companies and use their existing technologies, and slowly build a " better" product. As with there Older shifters Sram Product is still some what unreliable, their derailleurs are weaker and more prone to breakage, and the shifters are made from plastic far too often and break regularly.
then take a look at ten speed , where sram just added a tenth gear on the cassette, shimano engineered a whole new drive train, from the shifters to the derailleurs and the drive train. taking into account the position of current suspension pivot designs, and building it around that to maximise pedal efficiency. Sram, not so much.
  • 8 0
 toilet-bowl reader.
  • 4 1
 Yes, comparing Gripshifts with XTR... and low end parts with XTR.. great. Both companies make great stuff, end of story.
  • 1 1
 u do know that back in the early 90s Srams X-ray shifters were there top of the line shifters...the direct competion for shimanos top of the line shifter...XTR
  • 2 1
 Yes and we were also bouncing around on fully rigid bikes with long low stems narrow handle bars and oval chain rings. Palm slaps forehead
  • 1 1
 nato, what are u even talking about...this discusion is about shift systems. It has nothing to do with outdated bike design... actually sram is outdated.
  • 1 1
 Hey Pruss1, what the H E double hockey sticks is a "toilet bowl reader"?
  • 1 0
 If we are not talking about outdated stuff, why are you bringing up X-Ray shifters from the early 90s?
  • 4 1
 too many of you are comparing SAINT against sram and its like comparing goats to a car - saint is a DH specific group and sram does not make one - XO to XTR - X9 to XT , thats how there placed on the market - all of it works better in different areas, its how you ride and not what you ride. if you want the highest durability in either product then dont bye the top level, your only saving weight and that comes at a price - ask any rider who did the Trans Rockies race and the ones who made it the whole 7 days without 1 issue, were using X9, XT, even SLX. if you want bling then by the best, you can even get your favorite color "pink" in XO,
  • 1 0
 I totally agree
  • 5 0
 Always used Shimano, and currently have the older XTR.Works flawlessly all the time, only issue is the cost of the chainrings.
  • 3 0
 Working for a bike store, it is always nice to try out stuff before they hit the floor. If you have been saying anything about the new XTR group (Trail or XC) without even riding it, then you have no idea how amazing this group is.
The XTR Trail brakes stop like no other brakes I have ever felt. X.0 / Codes / XX / Elixirs don't even come close. Cannot believe these things are 2 piston calipers. 7" rotor felt too big.

The couple things I have to say about Shimano vs. SRAM. SRAM feels like it was bought out by a bigger company. I'm not saying they are, it just FEELS that way. If we take a look at new SRAM 2x10 packaging, thin cardboard, looks cost effective. If we look at the X.9 / X.7, looks cheap, plasticy, glossy paint. However, boy does it perform well for the PRICE. Shimano, however, does feel like it is refined from start to finish. XTR Trail pedals still have marks of CNC machines done to the face of the pedal. XTR brakes use ceramic pistons to dissipate heat, mineral oil to be non corrosive to paint, one of the easiest methods of bleeding brakes, two piece floating rotors, aluminum sandwiched titanium rotors, and pads with heat syncs!

A good example is the approach of Shimano versus SRAM in their new 2x10 group. SRAM decided to use their road chains, however, Shimano chamfered and smoothed each link on the chain to aid in the tighter cassette shifting, and have mountain specific 10 speed chains.

While Shimano may be more expensive, and heavier, the refined feeling always keeps me going back to the shifters, derailleurs, and brakes. Blame it on the 2:1 ratio, but it always brings consistency and durability. Shimano gets my vote!
  • 2 0
 im planning a little experiment this season im going to remove my x.9 to replace it with a mixture of Shimano saint and Xtr to see how it performs on a DH race bike as id like to see how it works on a harder hitting bike to see if it really is what it is !
  • 1 1
 not sure what you're trying to say but I'm sure if you mix, you won't like what you end up with
  • 1 0
 i have great confidence in what im doing ! Smile
  • 1 0
 yeah never mind what I said.."blame the Kush" hahaha. I thought you said you were mixing Sram with Shimano....My bad dude.
  • 4 0
 Shimano is the best. Clear from the video that quality control could never be an issue.
  • 4 0
 errrr really? basing that on their PR video are ya?
  • 4 0
 That's exactly why they put this vid out. To try and sell to you that image. The Shimano factory in Osaka has been almost shrouded in secrecy and very few people outside of Shimano were allowed there. Why now? Because they lost the market share and monopoly. One of the best things to happen to mtb technology was Sram developing full gruppo. Shimano have had to up the ante.
  • 1 5
flag gnarbar (Dec 9, 2010 at 9:18) (Below Threshold)
 cameronbikes is a perfect consumer-droid lapping up all the marketing gobbledegook sales speak. go boy, you buy all that crap.
  • 2 0
 Actually I have lived in Japan for 3 years and I have seen first hand the dedication of Japanese people to all that they do. The little kid who works at a gas station has more respect for his job than the president of any American corporation. I will agree that there are faults to the Japanese system and one of them is actually that there may be too much respect for the process itself (seniority, time taken to embark on new directions being a few) and in that sense I am in complete accord that SRAM has been a boost to the bicycling industry as a whole. However, compare the reliability factor which is what I was commenting about. Rock Shox Totem, I believe are a SRAM product. Loved that 2-step system they developed and love the river of oil flowing out of my fork. My LBS owner/racer says about his boxxers (world cups) - best race fork out there, worst fork out of the box. SRAM is super-saturating and confusing shit in my opinion. Juicy 3, 5, 7 and then 3.5 and then ultimate and 2 weeks later elixir and then now x-0 brakes. I have not run the elixir, but I have an old pair of 08 saints and they are perfect. Perhaps not as powerful as the codes I tried, but way more consistent (again, no production issues) which is why the codes and juicy's are sitting in a pile in the garage - again, was running the carbon sevens and found half way down A-line I had no brakes - apparently you need to do a full bleed right out of the box. Who knew when you buy something brand new you have to pay 40$ an end to get your shop to fix them).
Brakes and totems and boxxers are just three examples.
So, no I am not lapping up one video, I am lapping up an entire lifestyle and culture. If I get 95% the performance (yes, sram shifting is better) but with 100% reliability that is a trade-off I am willing to make for something that I beleive in.
  • 2 1
 Oh my god I almost couldn't watch some of the videos, the dude they had speaking sounded mildly retarded. Besides that really cool look into the development of a product line and the r&d that goes into it.
  • 4 0
 That is just pure awesomeness! XTR = exclusive.
  • 3 0
 Mmmmm tasty. Their marketing is working on me, makes me want XTR. If only money(or XTR) grew on trees.
  • 2 0
 soon be spring and that money tree gunna be flowering fella Smile
  • 5 1
 I prefer Sram components,but Shimano Holowtech II cranks are the best. Smile
  • 2 2
 Who needs a 10 sp cassette with a 36 tooth ring? 34 is enough if not excessive. Also, what's the point of having more of a gradual change between gears? I'm not looking for that at all! I don't expect to be in the perfect gear all the time. If that were the case, I'd always be shifting and feathering the pedals. I just want to be in a decent gear and shift when I need to. Dynasys seems more suited to buff xc where subtle shifts are required, not technical trail riding in BC.
  • 2 1
 i thought the trail version of XTR was XT. Hence the 'R' on 'XTR' because it is the race version? anyway, sexy as hell product.
  • 2 0
 Yeah, last I checked it was XT=eXtreme Trail and XTR=eXtreme Trail Race. So now we'll have eXtreme Trail Race Trail and eXtreme Trail Race Race.
  • 2 0
 I just put the 2010 XTR 9 Speed on my Transition Covert and LOVE IT! Thank you Shimano! Smile
  • 1 0
 Anyone know the name/artist for that song in the last video? Tried Googling all the words I could make out but no deals...

Thanks!

Viva XTR!
  • 1 0
 awesome history and overview! Cool to see Andrew and Leslie leading the show. Must have been awesome for Andrew to lead Mark out in the chilcotins!
  • 1 0
 Makes me wish i could afford xtr... time to start plumpin up the piggy bank!
  • 1 0
 Loved the final video, and all of them really well done! Smile
  • 1 1
 All good vids, last one was my favorite Big Grin Does anyone know what the song in the last one is?
  • 1 0
 What a great way to advertise, I want some now. Vids are great
  • 2 5
 I rode shimano my first few years of mtbking (Acera X), and used all the levels (LX, XT and XTR) until they came out with dual control and I tried them on a friends bike. Then I switch to SRAM and haven’t looked back. If Shimano looks like it may fold because of the dominance of SRAM I would switch back (not too much chances of that happenin). Competition is good, it gives options (hated DC, rapid rise, Saint and Hone BS…). Now about those 10 speed drive trains…9 is enough! Also when is a proper geared hub / gearbox bike coming?
  • 3 5
 SRAM has Never FAILED me!
  • 1 3
 congrats!
  • 2 5
 sram is better
  • 2 5
 Powered by SRAM! Wink
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