The Union Cycliste Internationale (UCI) and Mercedes-Benz Vans are delighted to announce
a partnership, which will see the German manufacturer become the top-tier partner of the Mountain Bike discipline.
For three years, beginning in 2018, Mercedes-Benz will be presenting sponsor of the UCI Mountain Bike World Championships and title sponsor of the UCI Mountain Bike World Cup.
In addition, the German brand will work alongside the organisers of every UCI World Championships and every round of the UCI World Cup series by providing a fleet of the latest additions to its range of X-Class pickups to help with the course preparation, as well as V-Class MPVs (multi-purpose vehicles) to provide shuttle services.
In order to support the global launch of the X-Class, Mercedes-Benz Vans had been looking to increase its presence within outdoor sports and in particular within Mountain Bike, which has a very active community and competitions held all across the world.
This partnership with the Stuttgart-based manufacturer provides further confirmation of the gr a owing interest in cycling amongst major brands and media partners. Following the Swiss watchmaker Tissot, (subsidiary of Swatch Group) with track cycling, and the media group Telenet (a subsidiary of the American Liberty Global group) with cyclo-cross, Mercedes-Benz Vans becomes the third title sponsor of a UCI World Cup.www.uci.ch