MUST WATCH: Matt Jones in 'Frames of Mind' - Video

Nov 14, 2017
by Red Bull Bike  

Today sees the launch of rising freeriding star Matt Jones’ first production entitled Frames of Mind. The film, which uses gripping rotoscoping techniques, shows how Jones visualises tricks and pushes MTB freestyle skills to the very limit, providing a fresh view into how elite athletes use sports psychology to compete at the highest level. Filmed on his own purpose-built trail at Rushmere Country Park, the latest film sees Red Bull’s young gun demonstrate unique tricks including world-firsts in freestyle mountain biking: Bum Slide, 270 Rim Bonk, Hitching Post Flip to Feet, Decade Tsunami, Superman Backflip to tuck no-hander.

Matt Jones - dipped 360 during Frames Of Mind Fred Murray Red Bull Content Pool P-20171114-00228 Usage for editorial use only Please go to www.redbullcontentpool.com for further information.

Within the film, an advanced editing technique ‘rotoscoping’ was used by Cut Media to enable the audience to see what going through Matt’s head as he prepared for seemingly impossible tricks. This required an intricate process, cutting out countless sequential frames, in order to create the floating ‘traces’ seen in the final production.

As an athlete in a high-risk sport, Matt Jones works closely with top Performance Mentor Gary Grinham to help him maintain a winning mentality in the run-up to competitions and in his comeback after injury. Grinham commented: “The most important thing that you must do is accept the worst possible outcome. You will never perform your best if, while you are competing, you are thinking about getting hurt. Once this is done, it will allow you to perform free and without worry.” Their partnership was the inspiration behind the film. Matt Jones was forced to visualise his tricks with very little physical practice when he broke his wrist following a crash at Crankworx Rotorua, weeks before filming started.

Matt Jones watches himself loop the helix. Fred Murray Red Bull Content Pool P-20171114-00237 Usage for editorial use only Please go to www.redbullcontentpool.com for further information.

Matt Jones, now 23, has been mountain biking since the age of ten, spending as many hours building jumps as he has riding them. He first emerged onto the British dirt jump scene while still at school, before winning his first international competition in 2016.

Jones commented: “Landing a trick you’ve been building up to is the best feeling. It’s all about visualisation. Once it feels familiar it comes down to getting on my bike and trying it for real. From take-off to landing, you can run through it all in your head before you get in the saddle. I already know the jump work, height limitations, airtime; the entire trick from start to finish. I can figure out so much about a trick just by visualising it; working through the physics in my head and imagining how it feels.”

Matt Jones - 270 barspin over the big hip. Fred Murray Red Bull Content Pool P-20171114-00240 Usage for editorial use only Please go to www.redbullcontentpool.com for further information.

To find out more about Matt Jones and to watch his film ‘Frames of Mind’ go here.


MENTIONS: @redbullbike



Must Read This Week

174 Comments

  • + 405
 That was honestly one of the best dirt jump/slopestyle videos I've ever seen. So creative. Insane tricks. Great style. Jumps and features all looking dialed AF. Sick.
  • + 84
 If you listen closely, you can hear Kirt Voreis orgasming all the way in Colorado......
  • + 180
 Your move semenuk
  • - 23
flag steezer (Nov 14, 2017 at 8:59) (Below Threshold)
 @SnowshoeRider4Life: Semenuk would remain unfliched....
  • + 16
 Damn good video, and what a playground they built for him!
  • + 8
 The trick at 1:07 should be called "the spinning pope"
  • + 5
 Brandon should be aware of him.....
  • + 5
 @TheR: He built a lot of it himself with some help
  • + 3
 That is a hell of a video!

Hooooow maaaany DJ's??? Smile When you see the Forte's involved with Matt the quality of the building all makes sense.

Awesome, awesome video
  • + 9
 That awkward high five.
  • + 5
 @chyu: Actualy his tricks are not so difficult considering that in his planet gravity is twice as heavy as the one on earth, and they say we are alone in the universe!!!!!!!!
Massive thumbs up to Stu and of course to Matt.

Cheers
  • + 10
 100% agree! One of the best/most creative dirt jump videos I've ever seen. Well done Matt and Red Bull!
  • + 3
 Just came here to say this.
  • + 2
 Legit vid. Like how he took tricks from other sports and applied a biking twist to them.
  • + 8
 Honestly I think semenuk is the most talented rider on earth, but this video tops his recent offerings imo, just purely for having even more creative tricks and bigger tricks as well, filming and editing was tops too, not too overproduced
  • - 1
 @ctd07: Nah, you only think he's the most talented because he's the most recent, most well known rider with insanely good style that premieres new tricks here and there. Depending on your taste, there are more talented riders than him. At slopestyle comps, I agree completely but to say most talented overall is up for heavy debate. There are too many factors and variations to riding and I highly doubt he feels the need to prove anything at this point in time to make it clear if he is or not which is why this vid seems more impressive in certain regards to Brandon's recent edits.
  • + 5
 @scott-townes: no that's not why I think he's most talented, honestly, I think rogatkin is the most talented slopestyle rider, gwin is the most talented dh rider etc etc, I think semenuk is the most talented all round rider and has been for a long time
  • - 4
flag scott-townes (Nov 14, 2017 at 22:56) (Below Threshold)
 @ctd07: Yeah I understand you think he's the most talented all around rider but why? He has only put up good slope results and a couple Rampage results but aside from his personal project, he doesn't have the portfolio close to other riders.

The issue is that you're thinking in a very specific time frame. There have been a lot of other riders who have been insanely impressive in terms of race results, freeride and slope progression, and even some who still kill it in those areas that extend well beyond his career as a well-known rider so longevity as well. Kyle Strait, Gee Atherton, Cedric Gracia, Cam Zink, John Tomac who destroyed BMX racing, road racing, XC and DH all within a short period of time (before freeride but with a record like that... you can only imagine)... the list goes on.

Semenuk is just the new catchy name and for good reason but if you want to better understand the most talented overall riders, you need to expand your scope a bit outside of who just has the coolest edits and best results in certain events of the past 3 years.

I'm certain you missed my point at the end of my last post that he probably doesn't care to prove himself so its impossible to determine this but at the end of day based on what's available, he's not the best all around rider.
  • + 5
 @scott-townes: My perception is not really based on his results, he always does well at events, but its just purely from watching him ride in this instance, I really can't think of many riders who just ooze so much style, fluidity and make everything look so easy on a bike and no other rider does it so well imo, there's been guys like Richie Rude, Chris Akgrigg, Ryan Howard and Aaron Gwin who have put out great videos and show amazing talent but none quite to the all round ability level and with the flair that Semenuk does.

Whatever event he turns up at he is a forced to be reckoned with, honestly I wish he wasn't such an emo sook and would do more events like speed and style, pumptrack etc to unleash his full potential. In no way am I a Semenuk fanboy, I much prefer riders who progress the sport of slopestyle and send it big like Rogatkin and Messere, or even this new Matt Jones kid lol, but I think Semenuk stands at the moment as one of, if not arguably the best all round bike handler on the planet. This comes from the standpoint of someone who has otherwise no interest in Semenuk other than mutual respect.
  • - 7
flag scott-townes (Nov 14, 2017 at 23:11) (Below Threshold)
 @ctd07: So your opinion is based solely on his style. Gotcha. BTW I didn't mention any of those riders in your last post..... really, look up the careers of those I mentioned and look beyond your only criteria of style and its not comparable as of now. Semenuk is incredible but there are others who deserve a lot more recognition in terms of "best all around rider of all time".
  • + 1
 @SnowshoeRider4Life: exactly what I was thinking! lol
  • + 4
 @scott-townes: you're referring purely to competition riders though, I don't consider competition to be the only realm where achievements or abilities can be judged
  • + 8
 @scott-townes: "Semenuk is just the new catchy name ... of the past 3 years. " ??? dude it's almost 2018 and Semenuk won rampage in 2008.
  • - 8
flag scott-townes (Nov 15, 2017 at 7:13) (Below Threshold)
 @josip: LOL, time flies... you get the point. Compared to other legendary riders, he's the most recent popular rider
  • + 0
 @ctd07: They have all put out numerous segments and edits in films for quite a while.... aside from Tomac.
  • + 5
 @scott-townes: He is the most recent contender for greatest of all time, yes Big Grin A decade of pretty much dominance in slopestyle, multiple legendary video parts on both dirt and dh/fr bikes(from NWD10 to his own Revel both all around from dh to dirt), massive influence on the slopestyle game (2013 full opo to regular back to back run, and 2014 bringing back the one foot can's and footplants). I mean, the only thing he is missing is some dh results, but does Cedric have any slope results? You can't count him out just because of some NWD 5 nostalgia.
  • - 2
 @josip: He competed in some of the original slope comps at Whistler but not sure about how he did at those. Essentially they both kill it in almost every aspect of the sport and yeah that's my main point that Semenuk really has zero race results to speak... or none that I'm aware of.
  • + 2
 @josip: cedric does have slopestyle results.
  • + 2
 @scott-townes: who needs race results
  • - 2
 @curranmtb: Read above. You can look fast in edits but race results show you truly are fast which pertains to our discussion. Personally I feel sustained great results mean you are insanely good at riding.
  • + 113
 We couldn't be more proud of @MattJones94. We think his potential is only just starting to be realised. His hard work over the last 10 years with us has not only helped shape us as a company but influence the next generation of riders. Thanks for letting us be part of your story, Matt.
  • + 13
 Well done halo and Matt, that was one of the coolest and inspirational vids I have ever seen!
  • - 1
 @halo-wheels so matt puts out one of his silly videos on youtube riding on just his rims and there is no halo call out in the video? seriously missing advertisements haha
  • + 1
 @adrennan: people that know, know.
Halo have been very supportive of the scene in the east of the UK an UK 4X over the years an have supported Matt, among others. For a long time. Matt an Halo is like Tippie an Rocky Smile
  • + 20
 @nojzilla: only tippie isnt on rocky any more...
  • + 4
 @adrennan: also worth mentioning that Halo have been supporting riders at grass roots level for nearly 20yrs. And it’s not just up and comers, they’ve got Sam Pilgrim and Jordie Lunn and loads of other riders in all disciplines on the team. Genuinely a great brand family who make really, very good products. Most hassle-free wheels I've used
  • + 0
 @Benji-man: all I was trying to do is say in this video www.youtube.com/watch?v=vKGQAprW2TA that halo missed advertising.

obviously, it makes national news in the UK that he is sponsored by halo, but it is still good advertising time for halo when the bare rim holds up to that abuse.
  • + 1
 @halo-wheels how do I get hold of Ur wheels in Oz?
  • + 40
 If Brandon semenuk and jordie Lunn had a kid
  • + 17
 Remembering when a couple of young brothers bugged me at Woburn for a go on my brand new 223. Now to see the progression to full pro athlete is impressive well played all involved.
  • + 1
 It was the same for me back in 2005 I might have old picture of the 2 kids :-)

These twins were unstoppable and never tired to shovel sand !
  • + 13
 I live and I ride round rushmere all the time and I did look at most of the stuff he built and thought oh sick some kids are gonna die haha
  • + 14
 He's the kriss kyle of slopestyle
  • + 9
 This was just crazy awesome!!!So is that a back flip to cave man?never seen that before.That slide to drop too was just crazy awesome too!We will just go with the whole video as a whole was very creatively amazing.Well done.
  • + 10
 I've done that trick were you hit a step-up, land on your side and slide of the backside of the jump, so yeah, I guinea pigged it - you're welcome, Matt.
  • + 1
 Pioneer.
  • + 7
 So impressive, and so awesome to say he lives down the road from me and i've seen him ride in the flesh. So sad that at 43 I get this excited about it !!!
  • + 25
 Dude I'm 45 and I still find this shit rad. No need to feel 'sad' about it lol.
  • + 32
 40 is the new 12. Puberty 2.0 effing rocks.
  • + 14
 Glad to see I'm not the only 40+ dude watching these and figuring out how to make it happen without taking me out for good. Foam pits!
  • + 6
 @dawsonpink: I'm 43 and my powers are only increasing. Amazing video. Wow!
  • + 4
 @BenPea: puberty 2.0 would be a great name for a viagra type product haha
  • + 7
 @streetkvnt-kvlt: I'm 51 and I'm with you. I usually don't dig DJ movies, but this one is a masterpiece and wow, what a rider! I just wish I could do these jumps straight and survive.
  • + 4
 when i grow up i want to ride like Matt and i'm 46, (he could be my son) this is why MTB is so awesome, there is no age restrictions unless u r planing to race WC or slope style/rampage.....i guess i'm dreaming for my kids....this edit gave me goosebum al the way thru
  • + 9
 I am 36 (with child and director role in an Environmental Consultancy), I am also going to dig me dirt jumps alone in the dark this eve. Growing old is mandatory, growing up is optional
  • + 1
 Also seen a vid of a 56 year old dude sending a big set of trails on a bmx the other week (check out Joey Goffs instagram feed)
  • + 3
 @BenPea: Apart from the crippling pain of a crash that I'd have bounced up from 20 years ago...
  • + 2
 @streetkvnt-kvlt: its a mid bike crisis!..haha and its awesome
  • + 1
 I’m turning the big 4-0 in 2 months and I hope vids of dudes killing it on dirt jumps never get old!! I’m not ready to hang it up and join a CrossFit gym or something.
  • + 2
 hey, 53 yr old here and I'm loving this stuff. Rapt I actually cleaned a high speed hop into bermslap (funny hipjump that's sort of not really built) on first attempt on my new bike this morning. Never could get it right on the old 26". Just keep at it I reckon.
  • + 1
 Yep, don't crash (too hard) is all!
@ColquhounerHooner : I've a friend who's your age and is an absolute missile on a snowboard. Inspiration right there. No retreat, no surrender.
  • + 1
 @BenPea: thanks. but already have, separated shoulder last year....
  • + 4
 I shredded some days with him at his place beside seeing him at competitions. this dude is always going 110% and one of the best guys to ride with. he is pushing you beyond your skills to Level up in no time. Edit is too good !
  • + 6
 One if the coolest videos I have seen to date, Frick in insane riding , that flip to stand or whatever it's called insane and the table slide... amazing !!!
  • + 8
 He build a real life pumped bmx track and killed it!
  • + 3
 This is next level, THERE ARE ALIENS ON EARTH and matt jones has morphed into a humans body as this is not of this world, its been a very loooooooooooooooong time since a video has got me to watch it more than twice little own over and over in amazment of the riding skills of this kid and the choreography of the video is beyound any descriptive words in my vocabulary. I loved Brendon Semenuk's one shot and all of Danny Macaskill's videos and their imaganation but there is a new kid on the block, I'm thinking this should get them both inspired to ignite their imaganation to the next level, so I thankyou for sharing this masterpiece with all riders and non-riders, simply breathtaking and inspirational.
  • + 4
 Best DJ video I’ve ever seen. Originality in this discipline is tough but that was fantastic. The riding and skills were equally as impressive.
  • + 2
 That cork 720 tuck no hander and that back flip to log jump trick was what stood out to me. He could definitely be near the top in next events!!!! That back flip to log jump should be at one of next years events just in a bigger scale! Wink
  • + 4
 That's defo the most creative video edit and bag of tricks I have ever seen Yes Lad!
  • + 1
 Super cool made. But in the text below the video - claiming 'rotoscoping' is an advanced editing technology - is total hyper-nonsense. Rotoscoping is a technology coming from animation movies. E.g. Walt Disneys "Cinderella" was made with this technology. It's patented 1917 to Max Fleischer, by US patent No US1242674 A. And not an advanced editing technique. For real analog drawn (and not computer generated) animation movies, the animation director was drawn each 15th frame or so, to project it's vision, the frames in between have been filled by many other assistant draftsmen and women. De facto, this is exactly shown here in the movie.
  • + 1
 There are sooo many comments here that I haven't read through yet, so sorry if I double up on what's already been said. That was one of the best edits and some of the best riding I've ever seen in my life. Unreal production and editing, and off-the-charts riding. Kudos to all!!
  • + 4
 That superflip to tuck was rad
  • + 4
 Best vid ive seen in years! Creative and original! More please
  • + 1
 What an inspiration, this video is fanastically well put together with some jaw dropping riding. Matt Jones progression is just eye opening and his effortless style is a pleasure to watch.
  • + 1
 I simply didn't think the physics were possible in that backflip double-foot plant. I thought his head was going into the log...
  • + 4
 so siiiiiiick
  • + 1
 Thoroughly enjoyed watching this. Matt is fast becoming one of my favourite dirt/slopestyle riders. Best of luck for the coming season.
  • + 1
 Absolutely bloody amazing! Matt Jones and Harry Main are my new inspirational riders. Love their work. Vids like these are top class! Well done Matt Jones.
  • + 1
 Why are people talking about semenuk in this video? That's so stupid. Anyway. Amazing video. Way to go Matt. Definitely one of the sickest short videos ever.
  • + 2
 That was incredibly creative. Great video, rad riding, awesome job on this.
  • + 1
 Love it when a piece like this pops up and totally blows you away. Moments like this make me so stoked to be a MTBer. Oi Oi Matt Jones!
  • + 1
 Wtf even was that at 1.20? Like a decade but whilst doing a handstand at the same time?!

Also lol at 4.52. Totally styled it out Big Grin
  • + 1
 i usually get bored watching dirt jump videos... altought i recognize the skills!!! but this one is from another planet!! well done!!
  • + 1
 Challenger to Semenuk, he has a similar level of flow and his own unique flair, so filthy!
  • + 1
 Sick Riding, Sick Edit. Professionally done. Thank you for putting this up.
  • + 1
 So, So, So good. The still shots reminded me when Fox added the light up line behind the puck in an NHL games. Not needed!
  • + 2
 holy shit that was impressive
  • + 1
 He does some pretty funny youtube videos with harry main. Seems like a good kid.
  • + 2
 His shirts upside down when he's not upside down
  • + 1
 VERY creative. It's not often a DJ type edit gives you that "Danny Mac" vibe but this one delivers 100%.
Great job Matt.
  • + 1
 Gotta say, i have a lot more respect for Matt after this. Next level shit, good creativity.
  • + 1
 First man to break new riding skills in years. Cheers, here is to taking it to the next level.
  • + 1
 Definitely one of the best videos I've seen..ever...Awesome rider and great productions!!!
  • + 2
 When Stu Thomson is involved, its bound to be good.
  • + 1
 As soon as I saw that loop-de-loop I should have known he was involved!
  • + 1
 I had no idea Matt was that good. It's cool seeing the younger riders bring such creative outlooks on the sport.
  • + 2
 What time of super powered trail gnome built those beautiful trails?
  • + 2
 good ride Matt wish u good luck and Crankworx podium
  • + 0
 Quite possible- unless he does 1080's (not in a boxy way) and ridiculous 'oppo' and 'triple' combos with style and that's a winner right there!
  • + 2
 woow effortless style as one knows only from semenuk! very good one
  • + 1
 Colour me impressed ! Wow just wow , you are so on it , can’t say enough good things about this video !
  • + 2
 Well! I enjoyed that. Awesome riding Matt.
  • + 2
 An absolute pleasure to watch.
  • + 1
 I screamed at my screen several times during that video, which for me is a good signal that its content is crazy.
  • + 1
 Love Matt's riding, So smooth, so much style. Such a laid back genuine dude. All the success to him!
  • + 2
 Absolute weapon! He’s so underrated and pulls some tech tricks!
  • + 1
 That is some necromonger type shit right thuur. Thumbs up if you get the reference. lol
  • + 2
 Probably the greatest bike vid I’ve ever seen
  • + 1
 What a thrasher, beautiful vid
  • + 1
 I'm speechless! That was amazing Big Grin
  • + 1
 Absolutely insane. I'm dumbfounded!
  • + 1
 Nice touch prepping the track so that there are no tyre marks.
  • + 1
 super stilish video, ring and creativity
  • + 1
 Video > every thing else in the world
  • + 1
 WTF did i just see? Time to rerererererewatch it again.
  • + 1
 What??? That was sooooo sick! Incredible ideas!
  • + 1
 I love Jono xxx Good vid thou Matt
  • + 1
 Awesome Matt so awesome good luck Matt
  • + 2
 Best edit this year!!
  • + 1
 Ya those were some cool tricks... But where are the E-Bikes?
  • + 1
 its official...my mind is now blown, sick riding Matt!!!
  • + 1
 Best bit at 4:28
The laws...Gawd maybe...luck would have it.
  • + 1
 4:27 is my favorite shot in the world haha....bonkers
  • + 1
 That was bloody ace! Sick video!
  • + 1
 Riding and production were equally INSANE. So good.
  • + 2
 Inspiring!
  • + 1
 Perfect soundtrack choice !!
  • + 1
 if only Red Bull could figure out that bloody vid-player ...aaargghh
  • + 1
 That was fucking awesome ! Could have been a Semenuk flick.
  • + 2
 F@c#!n amazing!
  • + 1
 Is this for real, or he is from another dimension?
  • + 2
 sooo sick
  • + 2
 Stunning
  • + 1
 Great pictures, great article!
  • + 2
 canny
  • + 1
 This is a new level of riding and a new level of filmmaking.
  • + 1
 Good Gaaawwwd!!!...Creative Masterpiece Thank you for That
  • + 1
 I`m not into dirt jumping, but man, that was sick ! love it !
  • + 1
 There are no words for me to say right now having watched that.

Smile
  • + 1
 Insane. Nothing else needs to be said really...a whole new level.
  • + 1
 so technical that it does not seem true! Good job for filming and editing
  • + 1
 thanks Matt, you just got me stoked to ride!
  • + 1
 Insane skills and style Matt!
  • + 1
 I can't remember the last time I saw something this good!
  • + 1
 Magic MJ!
  • + 1
 where is it?
  • + 1
 Magic
  • + 1
 Wow this is so great
  • + 1
 Wow amazing!
  • + 1
 Awesome!
  • + 1
 Oooooooosh!
  • + 1
 о да !
  • + 1
 just BRAVO!!!!!!
  • + 0
 Loose Dog Lewis would be proud. Siiiick riding!
  • + 1
 Crazy dude!
  • + 1
 A new Jedi has arrived
  • + 1
 Brooooo, I am not worthy
  • + 1
 THIS GUY IS CRAZY!!!
  • + 1
 Holy rad!
  • + 1
 that was spectacular.
  • + 1
 THAT WAS SO GOOD!!!
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