Title MTB Launches With Star-Studded Promo Video Featuring Casey Brown, Brett Rheeder & Others

Jun 8, 2020
by Mike Kazimer  


Title MTB is the new component brand headed up by slopestyle superstar Brett Rheeder. The initial line of products includes aluminum handlebars, stems, seatposts (there's even a carbon option for keeping that slope machine as light as possible), and a gyro. The 26" crowd hasn't been forgotten, either; Title has a carbon DJ wheelset that uses rims from We Are One laced up to Industry Nine or Profile hubs.

bigquotesAt first, Title wasn’t a brand; it was just a small idea. I needed components that could handle the abuse of freeriding at the highest level. Since I wasn’t excited about the options that were available to me, I decided to design the parts myself. The idea progressed from producing a handlebar with clean styling into sketches and prototypes of stems, saddles, seatposts and eventually wheels.

I knew that I wouldn’t be able to create a brand like this without drawing on the experience and knowledge of other riders. Making Title real required input from other people who push the boundaries of what’s possible on bikes.

Now, over two years later, the brand is launching with products that we’ve designed, tested and proven at the biggest mountain bike competitions in the world. From Rampage to Crankworx, we’ve climbed to the top. Countless rounds of feedback from our team and prototyping with our factories have refined Title, and now we’re ready to share what we’ve been working on. It’s been a long road to get to this point, but short in terms of where we plan to go.
Brett Rheeder


titlemtb.com


56 Comments

  • 94 3
 So will the gyro be traditional lamb or some other meat?
  • 36 1
 I heard Rheeder makes a mean tzatziki sauce.
  • 4 1
 Certified organic, apart from the carbon rims.
  • 4 1
 I would assume clif bar?
  • 38 0
 I was in a cafe and I saw Brett sitting there. Typical fan I said hi and we started talking. He is one of the most genuine and humble professional athletes out there. It was a pleasure talking and now that he is releasing a product line, good for him. I’ll buy it just to support such a stand up athlete.
  • 23 0
 You can tell this wasnt a recent experience because the cafe was actually having people sitting down
  • 5 2
 @Jack-T-Media: January during mcgazza fest. ????. Would be weird during lockdown ????
  • 19 0
 It's funny how much of the roster is former Chromag athletes. Is inland vs coastal BC the bike battle equivalent to east and west coast rapping?
  • 13 0
 Dr Bre . . . :-/
  • 1 1
 @adrennan man that statement is wack, yo.
  • 24 9
 "I decided to design the parts myself"
...
"Title has a carbon DJ wheelset that uses rims from We Are One laced up to Industry Nine or Profile hubs"

Man, must have been a long process designing these wheels!
Really funny how rebranding is now called designing parts.
  • 1 0
 I think these will be 26 inch carbon rims. I think that's a first for We are One. I could be wrong but you don't hear about carbon fiber DJ wheel sets.
  • 1 0
 @Sshredder: We Are One has been selling the 26" Coup rim for like 2 years. It's intended for DJ and thats what Rheeder was using before Title was a thing.
  • 1 0
 @bananapancakes: That's cool We are One are making CF Dirt jump , pump track 26 inch rims.
Bret mentions We are One and Industry 9 so he isn't hiding anything . He is also bringing the We are One DJ wheels to my attention. Re branding involves hiding the original maker . Most Stems, bars , pedals hell even frames are made by a handful of companies and rebranded . Design changes are mostly for the sake of a different look . I wouldn't mess with the We are One rims they appear to be on top of thiere game.
  • 20 1
 Came here for the title.
  • 14 1
 Ill buy this brand just cause Brett is such a stand up guy. I rode with him one day at joyride 150 before he was huge and he was super genuine and helpful. All around decent guy.
  • 17 7
 starting a mtb brand these days is like printing your own T's. Open catalog, choose color & finish. ask the manufacturer to change the up-sweep by 2 degrees or mill out a rectangular pocket instead of round pocket on the stem . then call yourself bike part designer, rider owned....blah blah blah.... Unless you've got in house engineers, and your are developing manufacturing methods or materials.. your just another generic brand tailored to price point and marketing BS. Welcome to the bike industry, best of luck.
  • 5 0
 If am wrong with my assumption that this is simply a catalog relabeled part, well the advertisement didn't really speak to the engineering or manufacturing work.
  • 4 7
 @BoneDog: The only thing new I saw was the stem, which is still pretty close to a deity. The collar is a rebranded nukeproof collar, gyro stuff is odyssey with a different top mounting plate. We are One rims... I stopped researching what the parts really were after that.
  • 5 0
 Dang, and I wasn't through being impressed yet. Making my own components and frames is why I went to a technical school. I am graduating from my machining program in 11 days, and hope to go to welding this fall...
  • 3 0
 @rosemarywheel: Good luck with it!
  • 2 0
 @commutercross: Thank You! It's my calling to create things, and I love bicycles, so... what better occupation?
  • 6 1
 @bonedog While partially true, TITLE represents a great collection, to me. Or curation. However you want to put it. But it serves part of the riding community better as a tight collection, rather than having to go to each company individually. ie: Profile makes seriously great stuff, but their website is more clunky. And can my LBS get these rims, who knows? Looking forward to their progress.
  • 5 0
 @commutercross: the gyro stuff is not rebranded odyssey. It is a revamped design made by slope style gyro. All made in house in BC
  • 2 0
 @rosemarywheel: answer: one that you can actually make a profit doing. Now if you can make bicycle things and make a consistent profit, excellent.
  • 7 0
 @commutercross: the gyro is entirely custom machined oversized in two sizes for mtb head tubes. Quite different than the odyssey!
  • 1 2
 @DavidLieb: The lever is akin to odyssey medium monolever (difference being slightly different bend in lever), and I doubt there's any difference in he actual gyro cables. The top plates are machined differently, but the style (with all of the plates sitting above the steerer tube) is a derivative of the odyssey gyro that about every FMB trek rider has used for years before this company went public Emil's 2017 bike: www.pinkbike.com/news/emil-johanssons-trek-ticket-s-bike-check-2017.html.
  • 1 0
 @commutercross: so basically your argument is all gyros are alike.

Monolevers have no reach adjustment.

Odyssey gyros don’t fit over head tubes. They must be flipped upside down and make for a lot taller of stack height.

Cables are probably very similar. But the main issue is finding upper cables that aren’t crazy long on a mountain bike. Therefore offering cables that are already the correct length is a good improvement.

This entire gyro kit is purpose made specifically for mountain bikes. There is nobody else on the market offering a solution
  • 1 1
 @sickdj17: Except for odyssey, who has again been adorning all prior MTB gyros for FMB that weren't Trickstuff
  • 1 1
 @sickdj17: If that's what you want to read, go fur it homie.
  • 7 0
 I met Brett at Rampage with tons of people trying to get his attention. Super impressed he'd take time for me even with all of that going on. Great guy. Definitely plan on supporting this
  • 6 1
 Curious how these wheels are different than WAO? Price is the same. Even the copy on the warranty is nearly identical.
  • 100 0
 They are identical except the title.
  • 1 0
 @j-t-g: underrated pun there!
  • 1 0
 My exact thoughts, wouldn't it be the same to buy directly from WAO? since the combination can also be sourced from their site.
  • 1 0
 @MasterOfStone: sure would make more sense. plus WAO offers discount when your purchase multiple sets with friends.. Working with them direct on Warranty etc would be beneficial.
  • 5 0
 Such a good video! I like everything about this.
  • 3 0
 Brett, Thank you so much for making a 26” option. It’s good to have choices. 26” are fun and corner so easy. Thank you.
  • 3 0
 26" !!! Stronger than 29. Not as strong as 24. If only tires were available... oh wait... There are many. LONG LIVE 26.
  • 2 0
 smart biz move, i think. cockpit and pedals are one of those things peeps often choose due to the company being local. that is why i run a lot of deity stuff.
  • 3 0
 I bet bar flex shots would make Taj gringe! Smile
  • 4 1
 that was pretty sick
  • 3 1
 I wondered what it was after seeing it on the rampage jersey was year
  • 2 0
 Bike community needs to quit being so enTitled
  • 2 1
 Cool Brett! Will check this out.
  • 2 1
 What was the video for? I read they were making bars and such.
  • 1 0
 Great video, what was kind of shiny bike was that?
  • 1 0
 Just got a new saddle, super excited!!
  • 1 0
 So are the wheels just rebranded WAO wheels? Look identical
  • 1 0
 It's all in the title
  • 1 0
 I don't Rheed much past that anyway.
  • 1 0
 @fruitsd79: yea nah I'm hungry. Might go eat some brett and butter
  • 1 0
 @baxter-rides-a-banshee:
It stems from his father
  • 1 0
 @oscar458: yea but seriously the brand is wheel-y cool tho
  • 1 1
 It’s quite title-ating
  • 1 1
 Why did it take so long?

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