TLD Welcomes Brad Simms

Feb 1, 2022
by Troy Lee Designs  
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PRESS RELEASE: TLD

One of the world's best in BMX street, Brad Simms has made a name for himself over an illustrious 15+ year professional career. Known for his powerful riding style, Brad’s love for bikes has taken him around the world to ride in over 100 countries. Expanding his skills to mountain biking in 2021, brad’s natural talent makes everything on two-wheels look easy.

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bigquotesSigning to Troy Lee Designs is a major milestone achievement for me. As a kid, I grew up BMX racing and saw TLD all over the race tracks so wearing their top-shelf helmets and iconic designs are a big thrill for me.—Brad Simms


To learn more about Brad, watch Power the True Story of Brad Simms below and follow @tld_bike for the latest updates.



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54 Comments
  • 87 0
 I feel like people are throwing money at this guy! Well done Simms
  • 79 0
 I feel like its about time.
  • 16 0
 @SacAssassin: Agreed. He's been kill'n it for over a decade.
  • 22 0
 Hard work paying off!
  • 7 0
 Never heard of this guy till a few days ago… looking forward to seeing where he goes with his talent and shear strength!
  • 9 0
 @vonroder77: 2 decades
  • 7 0
 Dude has a business head as well as amazingly powerful bike skills. Gotta respect that
  • 29 5
 Wow a bmx rider with a helmet sponsor, seems like two polar opposites come together, hope that helmet enjoys a nice life sitting on a shelf somewhere haha
  • 12 9
 Came here for mountain bikers finding the one thing they can put BMXers down on, was not disappointed.
  • 2 0
 @Steventux: only one thing? their wheels are sooooo small!!!
  • 21 0
 Sick! Has anyone seen his bunnyhop superman?? Its legit
  • 17 0
 I had never heard of him before watching the video but will now follow him on social. Dude is unreal and seems to be an all around good guy.
  • 20 3
 Hope this means he'll wear a helmet in his BMX riding too.
  • 6 2
 Probably not lol I’ve seen TLD make nice hats though
  • 8 1
 Not gonna lie, after all the talk of his bmx "background"...was hoping to see some clips of what he's doing in MTB. Everytime i watch BMX videos my knees and concussions hurt. Serious respect though.
  • 7 15
flag blackercanyons (Feb 1, 2022 at 19:47) (Below Threshold)
 he's a phenomenally good BMX'er, and a pretty meh MTB'er.
  • 4 0
 @blackercanyons: That's perfect... I'm also a pretty meh mtb'er! I seriously doubt that will be for long if he finds passion it it though. Some people are able to just become one with their bikes and he's obviously one of them.
  • 5 4
 @blackercanyons: if he is a pretty meh MTBer then what do you make of dads in Friday Fails?
  • 5 1
 @blackercanyons: He's literally just started in MTB - and he's already hitting Rampage size features and doing bunnyhop supermans. Give him a couple years he'll be unreal
  • 2 1
 @tom666: I think it is a matter of perspective and riding with different people form different disciplines, A seasoned BMXer will reach far higher level in any skillbased discipline of MTB within a year than someone with XC background given same time. Here we have a fricking elite BMXer, he'll rip. He surely has prime genetics given how far he got with his skill. Raced BMX - fitness aspect of MTB is not on the list of his problems.

From a pure PR perspective for the brand such riders are gold - people who can send stuff with style, who are very creative, can do wonders out of a rock on a trail will generate loads of WOW content.

To sum up, we should get more and more people with BMX background (ekhem). I believe they can motivate folks to practice riding skill, particularly jumping skill. It's the best insurance policy against innjuries one can have. Athletes like Brad are at the forefront of it.
  • 5 2
 @blackercanyons: lmfao he just got an MTB in the last half of a year. jesus christ I can't stand the comment sections anymore
  • 3 1
 @blackercanyons: you're a pretty meh troll
  • 1 3
 @ream720: yet he’s a pro mtb’er. That’s the point.
  • 1 0
 @calmWAKI: 1: bad comparison, 2: they are trash
  • 10 0
 What a beauty!
  • 5 7
 Come again?
  • 8 0
 @generictrailrider: nope
  • 8 0
 Dude rips... Can't wait to see what he brings to the trails.
  • 5 0
 Awesome rider. He really pushes his limits, and believes in showing the younger riders. Would loke if PB did a better story on him. Congratulations Brad.
  • 4 0
 I met him at Rampage last fall and saw a clip of him sending the Bender Sender with Anthony Napolitan no prob. Cool guy, can’t wait to see him shred more MTB!
  • 3 1
 Pbbttt, stop being so elitist…..

Rob Roskopp had a skateboarding background,
Shaun Palmer had a snowboarding background,
Brian Lopes had a bmx background,
Josh Carlson had a moto background,

We all started somewhere….
  • 1 0
 Anyone else notice it looks like the helmet is not secured (chin strap undone) in both photos of him riding? I'll never understand peoples opposition to wearing a helmet whether it be no helmet at all or leaving the chin strap undone.
  • 5 0
 Visor angle check*
  • 3 0
 Waldorf MD is a tough spot to grow up! Love seeing Brad finally get the support he deserves!!
  • 4 0
 yeah Brad!
  • 3 0
 Awesome work! Great to see a top BMX rider enter into MTB!!
  • 1 0
 Good on Canyon, TLD, RS, SRAM, and all the big wheel players for helping this legend shine!!!! Warms my icy little obsidian pellet of a heart.
  • 1 0
 I guess TLD finally saw him ride, realized he never wears a helmet. Well done TLD for wanting to protect that big beautiful brain, lets keep Brad shredding!
  • 2 0
 Congratulations Mr. Simms!! Enjoy the stoke and the ride.
  • 1 0
 Technically burly……his style reminds me of pro skateboarders Kareem Campbell, Gershon Mosly & Sean Sheffey.
  • 1 0
 Specialized needs to sign him as an ambassador for Status line. This guy fits profile like no one else.
  • 2 0
 The pure strength he has is wild
  • 1 0
 So stoked for this dude. Wasn't getting his dues in the BMX industry and now he's already sending it pretty big on the mtb.
  • 1 0
 A helmet company sponsoring a BMXer, but they don't where helmets? How's that going to help sales?
  • 2 0
 Respect!
  • 1 0
 Congrats, put your visor up man.
  • 7 7
 Did they mention he had a BMX background?
  • 1 0
 did they mention PBA jokes are dead?
  • 6 6
 dude never wears a helmet tho
  • 1 1
 thank you!
  • 2 5
 This guy is crazy to be riding like that without a helmet!
  • 7 2
 Also no back-brace, no neck-brace, no knee pads, no elbow pads, no brakes, no Go-Pro, no Strava, no flip-chip, no Kashima, cos it's his fucking choice.
  • 1 0
 @Steventux: ^such an underrated comment. oh man.







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