Video: Tom van Steenbergen Joins Hyper Bicycles

Apr 10, 2019
by eric carter  

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Hyper Bicycles is proud to announce the addition of Tom van Steenbergen to the Hyper Bicycles family of riders.

Tom is entering his 6th year as a pro and is coming off of a year with some fantastic results, including winning Best Trick and placing forth overall at the 2018 Red Bull Rampage.

For 2019 Tom will be looking to improve on those top results as well as focusing on a upcoming creative video series.

Hyper Bikes

Tom, the 22 year old from Vernon, BC had this to say about becoming a part of the Hyper Bicycles program.

bigquotesI'm stoked to partner with Hyper Bicycles, the amount of support they have already provided me has been great and I am really looking forward to working on some new projects with them. The bikes ride amazing and I can't wait to see what the future holds—Tom Van Steenbergen

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bigquotesWe are super excited to have Tom join the Hyper program, we have a great relationship established with his brother Bas and it was a perfect fit to have Tom come on board as well. We love the story of having these two brothers representing our brand and we look forward to having both Bas and Tom as a part of the Hyper Family for a long time—Eric Carter, Hyper Bicycles Brand Manager

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Both Tom and Bas have an extensive 2019 schedule and will be riding and competing globally on their Hyper Bicycles.

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76 Comments
  • 172 2
 I really don't get Hyper.
They have a brand manager, two well established athletes but no bikes. So basically no presence in the mtb world.
Outside the mtb comm6nity nobody knows who these guys are and what they're doing.
So what exactly is the purpose of this team?
Pinkbike could you please get in touch with Hyper and find out what it is they're doing.
Would be well worth an article in my opinion.
  • 30 2
 I believe they're a pretty well known brand in BMX
  • 21 29
flag NYShred (Apr 10, 2019 at 5:40) (Below Threshold)
 Atleast Hyper's branding style is better executed than the Athertons - there's no denying the "inspiration".
  • 14 1
 @thats-joe:
Cool, i didn't know that.
But still they have been around for ages with their mtb sponsored riders and yet we've seen nothing from them.
I mean,it's not exactly like mtb is a great marketing concept for a bmx brand. Those guys tend to be not so open minded about the whole big wheels thing,so now i'm even more confused :-D
  • 31 1
 its for young kids who see these guys do big stuff on tv then go buy their bike at walmart, young kids can't tell the difference between bikes and parents will be stoked when they only spend 100 bucks
  • 5 1
 They’re very well known in the box world.
  • 6 0
 @justinhoelzl:
Do kids outside of mtb really know about these guys and what bikes they're on though?
Serious question, because around here people might know who Vali Höll is but they sure as hell won't know any more besides that she's being sponsored by Red Bull. And that's a local girl with a huge local sponsor in a region that's got less people than an average midsize US city and huge interest in local athletes. I can't even imagine how low the impact for these guys must be in a big country like the US. I follow downhill/freeride pretty closely and couldn't even have said whether Bas was still on Hyper or not.
  • 4 0
 I'm not saying I agree with their marketing strategy at all, I think it is beyond shot, but I am assuming thats what their angle is so when a few kids see a youtube edit or rampage, they find out the bike their are riding is sold at the local walmart likely 5 minutes from every house in america
  • 1 0
 @justinhoelzl:
Ok, i just wasn´t sure if maybe those guys are more present in the US or maybe Walmart is actively using them for promotional material or something. If they were putting them in adverts or something i could see how it would make a little more sense.
  • 2 0
 @thats-joe: They are well known and that's probably why they can fund the MTB side. Having an established BMX brand and bikes in Walmart keep a steady flow of cash coming in. If the hype for these bikes stays as big when they finally release a frame or two will be the testing point.
  • 2 0
 @Loki87: I think with social media, they very well might. IG and such has kids all over who follow these athletes but aren't really "into" mtb. They just share the clips with their buds. This is super true in BMX... look at the popularity of BMX on social media and then look at how many people actually ride.
  • 1 0
 is dat bike out yet man wtf
  • 1 0
 @trialsracer: You're probably right. Kids these days follow all kinds of shit they're not even interested in just so they don't miss out on anything.
  • 5 0
 it's all just hyper-bole
  • 2 0
 @justinhoelzl: I think you've hit the nail on the head there. I don't think they actually want or need to produce high end mountain bikes. They get some big names riding for them, re-brand other bikes for them to ride and then sell their cheap sh!t at Walmart. It is a model. not necessarily something people will agree with but it obviously works for them
  • 2 0
 @enduroNZ: I just don't see the kid watching Van Steenberg at Rampage on YouTube and noticing he rides a Hyper (unlikely) also being the same kid who buys a $100 bmx bike at Wal-Mart. But maybe his Dad does? Whatever, it's good that they are sponsoring mtb athletes.
  • 4 0
 @enduroNZ: remember when Haro did that with re painted intense M3’s for their DH team. Same story - popular bmx brand using mtb as a marketing vehicle to sell their cheap shit at the big box stores.
  • 2 0
 @cuban-b: greg minaar sure remembers
  • 2 0
 Because lets face it: NOBODY BUYS AN HYPER BIKE..
  • 1 0
 Walmart had revenues of 514.4 billion dollars last year. I doubt they will be paying these riders more than they pay any of their 18000 retail department managers. It's probably worth it to them to get some sick photos of rampage once a year for their in store posters or whatever
  • 1 0
 @dobermon: Three well established athletes Smile
  • 1 0
 @Loki87: PREACH man
  • 45 0
 Wait, wait, wait, wait. Tom VS is only 22!?!? Well now I feel much worse about myself...
  • 37 0
 He was 17 when he did the Unreal front flip.
  • 50 0
 @DylanDaSilva: wo wo wo wowoowowo wait! Unreal is 5 yearrs old???
  • 42 0
 Frames are made from the lightest material possible called "Unavailable-inium"
  • 7 1
 It's called 'unobtanium' ;-)
  • 5 0
 wait... you mean lighter than Backordinium?!
  • 10 0
 @freeriderayward: ah yes - Backordinium - famously discovered by the scientists at YT
  • 3 0
 @cuban-b: refined to near perfection by Canyon
  • 1 0
 @twelve02: Oakley patented that...and ironically flooded the market with the darn stuff.

They labeled it "can't have it...metal" and then sold the heck out of it.
  • 23 0
 Hope they treat him better than they did Zink
  • 16 0
 Hyper!!!!How about release that Dh bike of yours already!!!!(I don't know why I keep asking,never gonna happen)
  • 112 0
 I got you dawg

www.walmart.com/ip/26-Hyper-Shocker-Men-s-Bike/48573003
  • 8 1
 @leviatanouroboro: this made my day , ledgend!
  • 9 0
 @leviatanouroboro: lol says out of stock. Must be a big seller lmao.
  • 10 0
 @leviatanouroboro: Keeping 26" alive! Hyper to the rescue!
  • 4 1
 @leviatanouroboro: The cable routing on that thing is some superior designing!
  • 2 0
 @nug12182 I feel you I have spoke to the owner Eric carter and the athletes and the rep and everytime we talk they say soon they will release the bikes to the public LOL!!!! same thing they told PB in a 2016 article. yet I still ask everytime there is a hyper post. It is truly a shame that the most beautiful DH bike I have ever seen isn't available to buy and probably wont ever be!
  • 11 0
 @rockchomper: Maybe it's a money laundering scheme?
  • 3 0
 @leviatanouroboro:

What I think of when I see Hyper...

m.pinkbike.com/photo/30417
  • 3 0
 @Armalite: what's gnar is that bike is called impact. Looks like it took a fuggin impact upfront alright.
  • 1 0
 @leviatanouroboro:

If I remember correctly, this was a hideous mashup of a Santa Cruz Cameleon and some KHS. It also kind of reminds me of that original Evil hardtail from the early 2000's.
  • 2 0
 @leviatanouroboro: I exploded in my pants. Thank you
  • 16 0
 That on/off front flip was next level.
  • 2 11
flag speed10 (Apr 10, 2019 at 5:57) (Below Threshold)
 Agreed. But needs to go back and clean up the landing ;P
  • 9 0
 Sell the bike, then I’ll be interested. Not sure why this team even exists currently.
  • 7 0
 Great move to get both brothers. I wish I could find out the backstory with Trek though. I'm sure I never will.....
  • 1 0
 $$$$
  • 6 0
 @HyperBicycles More pro riders are awesome. An XC Team is awesome. Whats better, are bikes that can be purchased after being inspired by your riders. When will we see them?
  • 9 3
 It's a lie...............................................no one is stoked to ride a Hyper.
  • 4 2
 Guarantee you there are thousands of kids stoked to get them at Christmas or their birthday. Don't be a brand snob, it's not good for the sport.
  • 1 0
 vimeo.com/230702918 from a while ago and lots of talk about bikes and yet still none... given their reach with Walmart single use bikes they must be one of the most prolific and profitable bike companies out there. Why not put out these higher end bikes to boost image of the crap they are selling. Super curious that you would hire a team, build bikes for them and then not release the bikes.
  • 1 0
 Hyper's marketing strategy is just weird. They have one of the best BMX riders of all time on their roster, yet cannot get it together to make a decent MTB brand name. Come on, you had Zink riding for you and you still did not push it far enough! He is one of the baddest dudes to have ever made MTB freeride a thing!
  • 4 1
 Always reminds me of Scooter "Hyper Hyper":

www.youtube.com/watch?v=7Twnmhe948A
  • 5 1
 Link to the bikes he'll be riding is conspicuously absent.
  • 3 2
 You can thank me later: hyperbicycles.com
  • 7 1
 @enduroNZ: it doesn't actually have the bike Tom is riding listed there. More hype than hyper.
  • 2 1
 @enduroNZ: Haha. No mountain bikes and doesn't even have Tom listed as on the team. Quite the roll out Hyper.
  • 1 0
 @chriskneeland: these are just minor details... lol
  • 1 0
 @chriskneeland: more like Rick roll out
  • 4 0
 Think of it from Tom's point of view: "Eh, still looks like a Session."
  • 2 0
 *sees pretty, fun looking jump bike... prepares 'take my money' comment... reads other comments...


oh. guess not then.
  • 2 0
 Interesting move for Tom! I wonder why Trek let him go? Should be interesting to see where these two brothers can take Hyper. Hopefully Hyper releases their bike frames soon!
  • 2 0
 Cam Zink had a "pro" model sold at Walmart via Hyper back in the day...Just sayin. www.pinkbike.com/news/Hyper-Cam-Zink-Edition-Now-Available-at-Walmart.html
  • 5 2
 Go Tom and get some Walmart money.
  • 2 2
 Never knew Eric Carter is behind the brand, should work out well eventually. Like many probably, I'm really curious what that Trek Ticket bike is like. Can't find it on their website (yet).
  • 2 0
 Hopefully Tom and Bas can take this brand to the level it deserves for sponsoring such epic riders like those two brothers.
  • 1 0
 Man, Wally world is killing it. $6000.00 hardtails, and now Steenbergen is on Hyper bikes. How is this happening? Can I get one of these in store. HAhahahaha
  • 2 1
 Are they actually making their own bikes now? I thought they used to be re-branded treks.
  • 2 0
 Fitting this was posted on National Siblings Day :-)
  • 1 0
 Anyone else wondering if C-Mac is gonna wind up here too?? Seeing as how he's off of intense
  • 1 0
 Jumps, bikes, trucks...good times
  • 2 0
 Tom is nuts!
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