Trade-in Your Old Lid and Get 25% Off a New Bell Helmet

Aug 10, 2016
by Richard Cunningham  

MIPS Helmet Trade-in Program

MIPS-equipped helmets may provide an additional measure of protection in certain impacts. Beginning August 1 and continuing through October 31, consumers may bring in their current helmet to local participating U.S. Bell Bike Helmet retailers for inspection and/or trade-in, and get 25% off on select new MIPS-equipped Bell Bike Helmets!

*Promotional discount does not include new-for-2017 models. Discount is only available in-store at participating U.S. Bell Bike Helmets dealers, and with trade-in of an old helmet. Not applicable with other promotions. Does not include Powersports Helmets. Other terms and conditions may apply. Promotion ends October 31, 2016.
Bell Super 2 red
Bell Super 2 MIPS

Find your local Bell retailer on our Dealer Locator

Check out our selection of MIPS-Equipped helmets and learn more about the Brain Protection technology

MENTIONS: @BellBikeHelmets


  • 88 4
 B shur two do this guise, I was to late adn now am incasapitated. wishh i head traded uup!>
  • 28 0
 You're Bell got rung too many times bro.
  • 24 0
 pinkbike seriously needs a comment of the year competition
  • 3 0
 @fercho25: Agree! But also top ten.
  • 38 3
 @BellBikeHelmets No love for those of us outside the US Bell? Bummer...
  • 3 0
 I just happen to need a new helmet too....damb
  • 12 1
 Somebody put a cap on stupid in the US. Bell is just doing their part.
  • 1 0
 second that
  • 15 0
 25% off for canadians would bring the price back down to msrp, ay?
  • 31 4
 Cheers for forgetting about the rest of the world Bell
  • 13 1
 Thats ok. It will still be cheaper at CRC or the Germans even with the discount. And you get to keep your old one. No biggy.
  • 2 0
 Instead of just empty criticism why don't we try to discuss why this is the way it is? Maybe there's legal issues with it for all we know? Or red tape that they couldn't get through. It's not always companies fault these things happen.

Have you tried to contact bell and find out why they chose to do this before just assuming they did it intentionally?
  • 18 1
 Or you can just keep your old helmet and buy a new one online for 30% off!
  • 2 0
 On line is the deal always
  • 2 0
 Or buy last years model that is exactly the same except a different color for 50-75% off.
  • 17 1
 Damn, would of been all over this if it was available in Canada Frown
  • 9 0
 If you actually have a concussion or PCS then DO NOT WATCH THE VIDEO!!! Super flashy and headache inducing!!
  • 3 0
 "MIPS-equipped helmets MAY provide an additional measure of protection in certain impacts."

That part must have been written by the legal team because the MIPS marketing machine seems to leave no doubt that they are better....
  • 1 0
 Yep. No real data. My favorite part of the often quoted "study" is that the corny helmets with neoprene covers saw a greater rotational decrease vs the MIPS helmets with and without.
  • 6 0
 oh, great...
  • 9 6
 Standard American circle jerk. Thanks for nothing Bell. I'll just go ahead and order a Troy Lee Designs D3 Midnight Carbon MIPS then...
  • 4 0
 How about MIPS and the twin density foam (as used by Kali) all in one helmet?
  • 2 0
 Would have loved to, but the Super 2 no longer fits the noggen... those new hard rubber pieces on the inside back curve of the shell dig in... Can I trade down for a new 2013 Super?
  • 1 0
 Just peal them off - they're stickers. It's what I did, and the MIPS helmet fits great like my old Bell.
  • 1 0
 @wrinkledpants: awesome.... I will give it a try... thanks.....
  • 4 0
 Funny how the video blatantly says "MIPS might protect you better, but we still don't know" lol
  • 3 0
 Here I was thinking, "various types of brain injury" was a competition to get them all. Boy was I misguided.
  • 4 0
 Shoutout to Bell for having a kickass pro deal for military!
  • 4 1
 Prove that MIPS is safer and I might consider it.
  • 3 2
 There's a lot of research (peer reviewed) on the MIPS website. Worth a read.
  • 5 1
 Ha! Gotta be a bit skeptical when they won't even say it with certainty! I quote from the first sentence "MIPS-equipped helmets may provide an additional measure of protection in certain impacts". Yup, so might wearing a thong which both lifts and separates the buttocks. However, if you can't say it really does, then you don't get to charge more for concussion reducing thongs. That said, I would totally buy a concussion reducing thong. Just saying.
  • 3 1
 @VwHarman: they say it may because if they say that it does, someone will sue them for getting an injury
  • 1 0
 @kingtut87: There are in house studies only. All papers show a conflict of interest I've ever seen.
  • 1 0
 @Mtbkid21: no they say it because no science exists to show it actually decreases traumatic brain injury
  • 2 0
 @gdnorm: exactly! When all the "evidence" presented is produced by the people pushing the tech I am instantly skeptical.
  • 1 1
 @VwHarman: Being a skeptic is always a good idea. The evidence isn't conclusive for bicycle helmets, but having a slip plane does reduce impact force. The papers aren't produced by the people pushing the tech, but by universities.
  • 1 0
 @kingtut87: link me this paper. Every single one is authored by someone working for MIPS.
  • 1 1
 @gdnorm: The main researcher involved in developing MIPS is still a researcher (He probably also is owns part of the company, but that shouldn't effect the research). Academic research is often spun out into tech companies, and in fact, most universities encourage this as it helps them obtain more funding through 'impact'.

Just because the author of a few papers is also involved in the company doesn't mean the research is bogus. The papers are published and peer reviewed, one of the papers has over 200 other citations, this wouldn't happen if the research was flimsy.
  • 3 0
 @kingtut87: Your right to say that they are still researchers. However, to assume that the people who pay for the research influence the way information is communicated is naive. Even if the research finds no conclusive evidence something works, that can be worded in misleading ways which lead a consumer to believe something that may not be as true as claimed.
  • 2 0
 @kingtut87:I am an academician. Until I see papers without the main financial beneficiary in the authors, it's questionable data at best.

And that is not what impact is.
  • 1 0
 @VwHarman: @gdnorm: Well I shouldn't be trying to explain to you then, but I've also worked in academia, and know how it works. In the UK at least, having research spun off into commercial companies 100% counts towards your impact rating.

I obviously have more faith in the standards of authors, reviews and publishers that you both do.
  • 2 0
 @kingtut87: The impact factor is a measure reflecting the yearly average number of citations to recent articles published in a journal. It is frequently used as a proxy for the relative importance of a journal within its field, with journals with higher impact factors deemed to be more important than those with lower ones.

It has ABSOLUTELY NOTHING to do with research being "spun off into commercial companies". It's not specific to the way any country does research. All of the western academic world uses the same factor system.

None of the MIPS papers are in high impact factor journals for a reason, bias. Tons and tons and tons of potential bias when a person with direct financial interests is creating a purported problem and creating a solution.

Here is the current non-biased state of MIPS from the Bicycle Helmet Safety Institute:
  • 1 0
 @gdnorm: You're confusing the impact factor of a journal and impact of research. Research Councils UK (RCUK) defines research impact as 'the demonstrable contribution that excellent research makes to society and the economy'.
  • 2 0
 @kingtut87: Fine. Choose any research metric you like, JIF, RIF, SJR, ....it doesn't change the fact that the inherit bias in the MIPS research is of concern and as the BHSI pointed out, has not been repeated in other lab testing. Real big surprise there. The fact that both Snell and the BHSI do not endorse the "snake oil" should tell you something.
  • 2 0
 ASTM F1952 DH standards are what?
  • 1 0
 Dh standard for helmets
  • 1 0
 I believe the anvil drop heights are 50% higher, as well as a glancing anvil. Can't remember exactly.
  • 2 0
 The question is.. whill they give the 25% off a moto-9 flex?
  • 4 0
 ** Does not include Powersports Helmets. Other terms and conditions may apply. Promotion ends October 31, 2016.
  • 2 0
 What do the dealers do with the old helmets????
  • 1 0
 exactly my question. Some kind of recycling and material re-use hopefully.
  • 1 0
 Possibly give them to groups that have free riding classes or something like that. I know there's a lot of people who hold bike skills classes using old used gear.
  • 1 0
 @Wesley-Swipes: so what about the question, whether this particular helmet has been in a crash or not? Supposedly, helmets are to be disposed of after a crash, but I believe very few of us actually do that. Would a respected company risk handing out such helmets to riding classes, where people are prone to falling due to lesser skill?
  • 1 0
 they throw them in the garbage. Its not about collecting helmets, its about getting you to buy a new one.
  • 1 0
 @yxbix: I'd wager they would inspect them before giving them out and be able to tell if they were still good or not. Companies give out used stuff quite a bit. Plus, tax write offs.
  • 2 0
 No Full 9s though????
  • 1 0
 my bike shop is asking 35% more than I can get it online.
  • 1 0
 But I like my old lid...
  • 1 2
 giro is doing the same thing. MIPS is pushing it not the manufactures.
  • 4 1
 Giro and bell are the same outfit guy...
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