True but that's only because you see more of the Atherton's life outside of the world cup races, that's what I enjoy about the Atherton project. You have to admit though it is nice to see another team making these videos its gives you a different perspective on world cup racing.
I don't see why more teams do it, a lot of free exposure over the interweb, which'll then equate to more sponsorship opportunities, etc, etc. And, look at the teams that do make the videos, they're often peoples fav teams, Yeti, Trek, the Athertons / commencal.
Waaaaay too much XC in these, in my opinion. And yeah, I know all the Emily Batty droolers who've never seen a hot chick before will now sentence me to death, but to thos I say that if you want to see hot chicks, go look somewhere other than in a WC team video.
Good vids though, I just think they could be a little better. Personaly, I like the Atherton Project a lot better.
Blond beauty! :o
some teams probably dont do it as they dont care as much/costs too much