Troy Lee Designs Launches New A3 Helmet with 'Never Take it Off' Campaign

Mar 18, 2021
by Troy Lee Designs  

PRESS RELEASE: Troy Lee Designs

So comfortable you’ll never take it off. The A3 mountain bike helmet is a new standard in premium mountain bike helmets with luxury comfort, patent-pending innovations in safety, ventilation that will keep you cool on the longest climbs with comfort and coverage to protect you on the sketchiest of descents. Highest possible score (5-star) from Virginia Tech safety lab so you can feel confident in all conditions.

Not new to creating industry leading helmet, we have always been known for the best-in-class full face Daytona series. But for years, TLD athletes and customers wanted a half shell trail helmet. In 2013 the long-awaited A1 helmet was born and brought TLD safety and style with DNA in action sports.

4 years later the A2 was born and was the first MTB helmet to offer high speed and low speed energy management protection with EPS and EPP impact foam co-molded together. Both helmets remain in the lineup with the A3 so every customer can find what’s best for them with a wide range of features, benefits, and price points.

Troy Lee Designs A3
Troy Lee Designs A3

• Advanced layering 3 piece shell for optimal construction
• Energy management EPP-lo speed / EPS-hi speed
• MIPS® injection molded 360° brain protection system
• All new TLD sweat glide system directs sweat away from the eyes and optics. Two additional spare included
• Ionic® comfort liner padding, anti microbial and quick dry
• TLD micro adjust 360° fit system, all new retention stabilizer for precision fit and pressure free contact
• 3-way Magnajust® visor for quick adjustment with goggle stowage
• Custom 3D Fidlock® magnetic buckle for seamless on and easy off movement
• Sizes: XS/S (53-56cm), M/L (57-59cm), XL-XXL (60-63)
• 2021 Spring colors: Silver/Electro, White/Black, Camo Gray/Black, Black
• Available now
• MSRP: $220 USD

Troy Lee Designs A3
Troy Lee Designs A3

Troy Lee Designs A3
Camo Gray/Black
Troy Lee Designs A3

• A3 helmet
• Two additional TLD sweat glide systems
• One additional Ionic® comfort liner padding
• Two spare visor screws
• TLD A3 sticker kit
• Helmet travel bag
• A3 helmet manual
• Pack of velcro strips with adhesive backing

A3 Never Take It Off - Vali Höll: At home with Vali Höll in beautiful Austria for another relaxing day of yoga, chill time and her daily sauna routine all in the A3 Helmet. It's so comfortable you'll never want to take it off.

A3 Never Take It Off - Brendog & Olly: What's more relaxing than a spa day? A spa day with the A3 Helmet. The A3 Helmet is so comfortable you'll never take it off, just ask Brendan Fairclough and Olly Wilkins.

A3 Never Take It Off - Steve Peat: What's more relaxing than a spa day? For the legend Steve Peat ultimately post ride relaxation is pouring a drink, throwing on some comfortable slipper, hoping in this favorite chair next to the fire and wearing his A3 Helmet.

Available now at


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 Anyone else see Mike Pence's fly at :19 in the Vali clip? What the heck?
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