Back in October, Trust Performance released their multi-link suspension fork
, the Message. Since then, Mike Levy has been putting it to the long-term test. In the meantime, it's been nominated for a slew of awards and accolades for its innovative design. The Message is a multi-link design front suspension "fork". In contrast to what we're used to seeing, a traditional telescopic fork, it lets the front wheel move up and away from an object, rather than just up.
Plain and simple, it's really different than what we're used to and in addition to big claims of how it can improve the ride of a trail bike, it comes with a hefty price tag of $2,700 American dollars. The crew at Trust, along with several leading bike shops have partnered to launch a demo program in the United States to allow riders to experience the fork for themselves before shelling out what many people spend for an entire bike, or a month's rent for a room if you live in much of California.
Trail Head Cyclery in Cupertino, CA, Arizona Cyclist in Tucson, AZ and Worldwide Cyclery West in Newbury Park, CA and Lancaster, PA are now Trust Performance’s first authorized demo partners offering riders the opportunity to demo Trust Performance’s multi-link front suspension design, the Message.
I spent some time talking to Lars Thompson, the owner of Trailhead Cyclery about the Message and why they chose to implement such a niche product into their demo program. Lars has been around the mountain bike industry for years and when it comes to trends and what is or isn't an innovative product, he's someone that I would trust. Thompson says that to him, the only way someone would ever consider purchasing the fork is if they have ridden it and understand what it's about. He said, "It's not what I'm used to, or what anyone is, for that matter. You have to ride the fork to understand what it's doing. It's a complicated piece of suspension."
How does the whole demo program work? Well, at Trailhead, Thompson said that for $100, a rider can have the Message installed and set up correctly on their bike by THC's staff. Then, they have five days to see what the fork is all about as long as it's back before the shop closes. The shop also offers the option of taking the fork out on one of their demo bikes. The bikes are typically reserved at the rate of $90 but, you can ride a high-end bike and the Message for $150, for two days, total.
Trailhead Cyclery in Cupertino
So, now anyone can try out Trust's Message, given that you have $100 and an afternoon near one of the demo shops. Riders can draw their own conclusions as to whether the Message is worth $2,700 and the hype.