Two-Time BMX Rider of the Year Brad Simms Joins Canyon

Jun 9, 2021
by James Smurthwaite  
Brad Simms Photograph by Brett Carlsen Nashville Tennessee 5 16 21
Photos: Brett Carlsen

BMX legend Brad Simms has signed with Canyon Bikes.

The American rider will not be switching over from BMX but will instead add some mountain biking into his program as, "a medium for him to explore more domestically and spark more diversity in outdoor and action sports communities." The signing was announced on Instagram with one of Simms' favourtie mountain bikers and now Canyon team mate Fabio Wibmer.


bigquotesI have a ton of respect for the mountain bike community - especially guys like Fabio [Wibmer] and Thomas Genon, Jack Moir, Braydon Bringhurst, and women like Tahnee Seagrave. Each year ́they seem to find a way to take things up another notch. You can’t help but be inspired. My approach is humble, but I am looking forward to progressing quickly, having tons of fun, and finding out where these trails take me.Brad Simms

Brad Simms Photograph by Brett Carlsen Nashville Tennessee 5 15 21

Brad was born in Waldorf, Maryland and has been riding BMX for over 15 years. During his travels, he has connected with fans and amassed a significant social media following through hard-charging and eye-popping bike content. Last year, Brad earned two of the sport’s most sought-after accolades - the 2020 NORA Cup BMX Rider of The Year and the 2020 Vital BMX Rider of The Year. He currently resides in Austin, Texas which he helped solidify as a hub for BMX riders in the United States.

Brad Simms Photograph by Brett Carlsen Nashville Tennessee 5 15 21

If you need a catch up on Brad's riding, check out a few of his BMX edits below:






103 Comments

  • 50 0
 Damn pinkbike is quick with this. Not even updated on his IG yet. Had been hearing this rumor for a minute, rad to see it’s true.
  • 4 0
 Lol I was just watching his last 180 off the compactor vid then saw this here first. Such an awesome rider to watch, can't wait to see what he does on big wheels and hopefully this goes better than whatever happened with Fit
  • 4 0
 Yep I follow his IG, too. Dude rips - good for him!!!!
  • 30 3
 Yh bt s h prt f th clltv r nt? Ths s s cnfsng...
  • 2 0
 N, thnk h sgnd wth CNYN bks, nt TH CLLCTV:

The American rider will not be switching over from BMX but will instead add some mountain biking into his program as, "a medium for him to explore more domestically and spark more diversity in outdoor and action sports communities."
  • 23 0
 Oh shiiiiit! This dude goes hard and huge on BMX. I can't wait to see what he'll do on MTB. Congrats, Brad!
  • 5 0
 "Oh shiiiiiiit" is about the only response I could come up with. This dude is amazing, looking forward to some sky high supermans.
  • 3 0
 Can't wait to see what he can do on a mtb!
  • 24 0
 Moeller had it right all along...
  • 5 0
 Damn good call by Moeller. Interesting now to see if Canyon start a BMX programme?
  • 6 0
 Brad even denies it on his response episode of unclicked, sick to see that it’s actually true.
  • 2 0
 Came here to say exactly this.......
  • 3 0
 @leeroySilk: i would guess no, because A) there is no real money to be made in BMX. B) Brad listed companies he’d take a bmx frame sponsor from. Don’t think he’d have thrown that out if he knew canyon was making the move into bmx.

I’d imagine trying to bring bmx’ers into MTB would be far more profitable than trying to make their way into BMX. Probably way more of a long play. How many of us MTB riders come from. Bmx background. Out the canyon name is the back of peoples head early so when they are ready to make the switch there is brand recognition already.
  • 2 0
 he always does.... haha
  • 2 1
 Hah yeah! Because Moeller is and always will be the allmighty. \m/
  • 1 0
 He knew Brad's value was increasing but I think he didn't want to pay him more. Brad could have represented FIT on the BMX side and Canyon on MTB without any problem of clashing. But it seemed like this was too outside the box for a guy like Moeller.
  • 1 0
 What did he say?
  • 4 0
 @DarrellW: listen to the Unclicked Podcast with Chris Moeller
  • 15 0
 I think BMX riders bring the most innovation to MTB riding. Look forward to seeing what he can do with it.
  • 11 0
 Can't wait to see an mtb edit!
  • 43 36
 I don't want to come out as frustrated rider or something. But damn, wear your helmets Riding and promoting BMX without helmet to 10 yo kids is just plain stupid and bad influence. Yeah you are cool and stuff, but you aren't cool with broken skull or worse. Kids, helmets are cool!
  • 17 7
 I’m constantly surprised that sponsors (like red bull), don’t have a “helmet worn, correctly” clause in their contracts for bmx and even skate athletes.
  • 11 2
 I think it's kinda weird how bmx athletes do the wildest stuff on conrete without a helmet and when they are riding an mtb helmet is always on. Like even if they are riding uphills or digging.
  • 10 19
flag remyL06 (Jun 9, 2021 at 8:19) (Below Threshold)
 tbh that hair should take same impact but i completely agree with you
  • 30 35
flag T4THH (Jun 9, 2021 at 8:37) (Below Threshold)
 it's not their responsibility to influence 10 yo kids. It's his head and it should be his choice when, where and if he wears a helmet. every time there's a BMX article there's a load of endurodads whining about it.
  • 27 7
 @T4THH: It is absolutely his responsibility to understand who is influenced and impacted by the decisions he makes when representing his sponsors publicly.
  • 9 1
 I was thinking along similar lines. I wonder if BMX riders are secretly excited or at least relieved that helmet usage is expected when riding a mountain bike.
  • 3 2
 @remyL06: ha yeah I think it would. I worry that that Canyon can’t handle what he’s about to do to it !
  • 6 0
 @KalkhoffKiller: That to me just shows that its a matter or perception and style over anything else. In BMX its cool to not wear a helmet, while you look like a complete fool riding that MTB without any helmet on.
  • 5 13
flag laceloop (Jun 9, 2021 at 8:52) (Below Threshold)
 @T4THH: if some 10 year old hucks off a 6 foot drop without a helmet and has life changing brain injury because he wasn't wearing a helmet and he says " well brad simms doesnt wear a helmet" whos responsibility is it. kids look up to these guys they have to be good influences.
  • 7 0
 @T4THH: I would not agree with that. BMX and MTB are sponsor driven sports. The athletes literally make their money by their ability to influence people, many of whom are young kids when it comes to action sports.
  • 3 0
 @sino428: because that’s what we’ve got used to seeing. That could soon be changed with a few of the top dogs starting to wear helmets in their street edits.
  • 11 10
 @laceloop: Absolutely the wrong take. These guys are professional athletes they wear what they want to. If a kid breaks his neck in moto because cooper webb doesn't wear a neck brace do you blame the rider? If I break my wrist riding a drop do I say well amaurry doesn't wear a wrist guard so I blame him? MAYBE that kid shouldn't be riding that drop with or without a helmet in the first place.
  • 6 1
 @larrythelamb: the people these kids look up to not wearing helmets makes them think its ok to not wear helmets, it isnt the riders fault. but it is there responsibility to know what influence they have.
  • 3 1
 @laceloop: Sounds like the parents may have fell a bit short in this example.
  • 8 3
 @laceloop: it’s not any pros job to be a good role model. It’s a parents job to teach their kid things like you’re 10 and not a pro biker so you need a helmet. Are you also gonna say that pros shouldn’t do big jumps because when a kid tries to copy them and gets wrecked it’s the pros responsibility? Is the helmet even enough though, or should all pros have knee, elbow, chest/back pads and a neck brace at all times because of the children.
  • 1 0
 @crazy9: I don't follow it that close but that would be good to see.
  • 4 5
 @Daledenton: of course they should do big jumps and stuff thats what makes them pro and thats why kids look up to them. A helmet is the minimum equipment to get on a mountain bike, bmx bike, skis, skateboard, scooter, snowboard etc. in my opinion and thats what kids should see. its not there responsibility when somebody crashes seeing what they are doing because its on the rider to know what they can do but it is the athletes responsibility to be mindful about the influence they have especially with something as important as a helemet.
  • 1 0
 I meant some impact not same impact
  • 3 0
 Its interesting because in BMX comps they are almost always required to wear a helmet to my knowledge. But for their videos just riding street they never do. It seems to be a vibe with that community that its not 'cool', same with skate. Its like when all of us were kids and we never wore helmets skiing/snowboarding. That trend caught on and everyone wears them now but doesn't seem to have been the same with BMX/Skate.
  • 10 9
 I can't w this. Raise your own *******ing kids. If some kid does a drop w no helmet and "changes his life" then natural selection just took place. BMX hasn't been helmet friendly ever its a style first sport. Homan, Aitken, plenty of examples to use if you wanna teach your kids what YOU feel is right. That is NO ONE elses responsibility. Everyone always wants to blame someone else. This guy and any other BMX pro owes JACK to your dumb kids.
  • 3 0
 @ThePrussian: Fair enough, yet skiing and snowboarding were "helmet friendly" style first sports for the longest time, so was road cycling....that changed due to the impacts of brain injuries and the relative ease of mitigating them with a helmet. You're right, parents are 100% responsible for their kids. But its not a bad thing if influential athletes who are looked up to and emulated also do the right thing if its gonna be influencing young kids. No, he of course doesn't HAVE to wear one. But sure as shit would be a good thing if he did both for his sake and for kids that are gonna copy him.
  • 9 1
 @ThePrussian: I was going to leave this alone and let the community speak for me, but it's too important. I have kids. I'm a good parent. My kids ARE INFLUENCED by what the see online. Period. I don't like everything they see online, but part of being a good parent is a balancing act between letting them discover by themselves who they are - find their own interests, versus dictating everything they are exposed to. I think it is crazy-irresponsible to represent a hobby in an unsafe way. These guys get paid to be role models. That's how sponsorship works. The target audience identifies with the athlete and mimics what the athlete does. If that didn't work, companies would not sponsor athletes. Someone in the BMX community needs to be brave enough to be a leader and do the right thing.
  • 7 0
 @ThePrussian: I've never really heard something so ridiculous in my life. Its been scientifically proven that children's brains are not fully developed and are not capable or solving problems or making decision's the same way that adults are. Calling it "natural selection" if a kid dies or permanently injures themselves because they made poor decision is really just disgusting.
  • 2 0
 i agree, it's growing in BMX, but I'm still probably in the 10% minority wearing a helmet especially for street riding
  • 3 1
 @toooldtodieyoung: tell your kids to watch Enarson, dalton, elkstran, cranmer, young, walsh, etc. Plenty of bmxers wearing helmts.
  • 6 1
 @laceloop: there’s always gonna be guys who go huge in bmx without a helmet. If every pro was forced to wear a helmet there would still be non pros on Instagram putting stuff out without helmets. You can’t shelter kids from the world, they’re gonna see things sooner or later so parents should be helping them think critically instead of relying on everyone else to baby their child. Plus do you really expect brands to drop top riders who make them money because they didn’t wear a helmet? At the end of the day bmx and mountain biking are extreme sports; they’re not safe and if a kid can’t realize they need a helmet they also probably can’t realize what features are too big for them and they will get hurt helmet or not. I’m very passionate about this because some kid came to my local resort and hurt himself, his parent sued and they took out every single jump at the resort. They weren’t unsafe jumps or anything but because this one kid couldn’t check himself the entire local riding community suffered and basically died off. The more children are coddled and not taught to think for themselves the more things like this will continue to happen and it will make mountain biking less fun in the long run (like tech trails that get neutered for beginners to feel good instead of just having beginners stick to beginner terrain).
  • 8 2
 @Daledenton: Its not about sheltering kids, its about setting an example. Sure they will always see some dumb ass riding without a helmet, but if they see the best riders in the world riding with a helmet (instead of making it seem uncool) it just increases the likelihood that they will put one on themselves. Because lets be honest, the only reason not to wear a helmet is because people think its not cool.

And comparing the wearing of a helmet to the activities themselves doesn't make much sense either. Wearing of a helmet is a simple choice. Hucking oneself off features that are too big is not. If a kid watches a pro rider jump off a roof or hit a 50ft snow kicker, most kids will not simply see that and think they can just go do it too. Even children have some sense danger and what of what they are capable of. Most who don't have the skill would simply be to scared to ride off a roof or hits jumps of that size.

Riding without a helmet on the other hand is not something that a kids will automatically sense as dangerous. They aren't thinking that even a relatively small crash could change their life forever. They may not see the big shit pro riders do any imitate it, but they certainly may see those riders doing that stuff with no helmet and think that if the pros don't need it, they don't either.
  • 6 3
 @laceloop: It’s not the riders responsibility to live up to your standards. Seriously why is it whenever BMX is mentioned there’s an epidemic of snowflake boomers crying about helmets like a gang of bmx’ers with no brakes are out to take their helmets away from them. How hard is it accept that some people don’t want to wear helmets like some people like to dive without air tanks or go rock climbing without a rope or jump of a mountain in a squirrel suit?
  • 2 0
 @Doogster: that's a solid list. Thanks!
  • 3 0
 @thenotoriousmic: if nothing else, helmet use on public land is the law in many jurisdictions. This is more akin to seatbelt use than free climbing.
  • 2 1
 @larrythelamb: On the one hand, it's a parent's job to ensure their kid isn't an idiot, on the other hand, all kids are idiots from time to time and parents can't always be there (nor should they) to supervise.
Not wearing a helmet poses much more (pointless) risk for most kids than not wearing a neck brace, so in that sense your comparison is stupid. The wrist guard comparison is even more stupid (not you, just your ideas).
If a person makes a living based in part by influencing others via brand representation, then it's irresponsible to promote habits which are pointlessly reckless.
I walked by an old father watching over his paraplegic son, that has to weigh heavily on him.
  • 2 0
 @thenotoriousmic: your argument is automatically more valid when you need to resort to name calling and derogatory phrases to help prop it up. Good job.
  • 4 2
 @sino428: I think you’re too old to get it. Kids are on Instagram all day and they’re gonna we guys who shred without helmets on Instagram. These guys are not dumb asses they rip harder than you or I ever will. Bmx is much less corporate than mountain biking they don’t chase after a parent friendly image. Bmx is more like skateboarding than mountain biking and skateboarding is not gonna force pros to wear helmets. You can even clearly see that pro bmx riders who don’t wear helmets use them on mountain bikes so it’s not like they’re anti helmet, it’s a bmx thing and I’m assuming you don’t ride bmx.
Parents should educate their kid that riding without a helmet is dangerous, my parents made me wear a helmet as a kid when all the older bmx riders I rode with didn’t wear helmets and I never felt like I had to take off my helmet to be cool.
Also with flow trails and new geometry people have much more confidence than their skill warrants; I coach dh I know what kids ride like.
  • 7 1
 Oh this is cool! Simms' has always struck me as such a cool rider because he seems to have insane general athletic ability as well as incredible bike handling skills. I remember seeing a video or photo of him bunny hopping over a 4ft-plus fence, and then jumping it on foot.
  • 4 0
 "My approach is humble, but I am looking forward to progressing quickly"
*Flies off the wallride with steeze on the next photo*
  • 4 0
 Next year's darkfest headline - "Brad Simms lands 100 foot 180 at darkfest". This is so dope though, seriously.
  • 1 0
 Dude looks like a great rider!
I find this funny:
bmx - rigid bike, concrete, big jumps, metal rails - no helmet
Mtb- suspension, dirt, big jumps, trees and bushes - helmet

Partly a style thing I'm sure - but hopefully more bmx riders start wearing helmets! But I'm middle age and never going to be this good - so up to the individual in the end.
  • 5 1
 Kriss Kyle and now Brad Simms?? Unreal!!
  • 2 0
 Time for a team edit with these fellas, Tomomi Nishikubo, and Fabio Wibmer.
  • 3 0
 Was not expecting this! Brad is easily one of the sickest and underrated BMXers out there. Well done Brad and well deserved.
  • 4 0
 Bmx meme pages about to post about this for the next 12 months
  • 2 0
 Could make some bad@$$ vids with the three, wibmer, nishikubo, and simms. Please make this happenSmile
  • 2 0
 YES!!!!! BRAD SIMS!!!!!!!! This dude deserves everything that comes his way!
  • 1 0
 Hell yea!!!!! Can’t wait to see, how many people has he energized to go out and ride especially when you are ever in a funk. May the highest bless this man
  • 3 0
 BMX Community is gonna have a proper laugh at this
  • 3 1
 The BMX community bringing the skatepark to the woods. When there are perfectly good skateparks.
  • 2 0
 This is awesome. Love his riding. I am excited to see what he brings to mountain biking!
  • 1 0
 Sick! How much compression, rebound damping he put in his BMX tyres? My paper pusher, dad bod, weekend warrior joints hurt just watching him land those.
  • 2 0
 Looks like he's adapting to MTB riding quite quickly.
  • 1 0
 WWWHHHAAAATTTT!!!!!
  • 2 0
 This is awesome, super interested to see the direction he takes things.
  • 2 0
 Wow.... those wallrides, stoked to see what he brings to MTB!
  • 2 0
 Congrats, well deserve it !
  • 2 0
 Hell yeah! Dude is a beast on two wheels.
  • 2 0
 So cool, Brad rips. Been a long time coming!
  • 1 0
 all that riders deserve it - so no offence here...but nowadays seems kinda hard to not get a Canyon sponsorship...
  • 2 0
 hes a legend
  • 2 0
 love his IG feed.
  • 2 0
 Fucking A!
  • 1 0
 Sick, is he doing any competitions?
  • 2 0
 Herb Dean
  • 2 0
 HELL YEAH BRAD!!!!!
  • 1 0
 this is gonna be fun to watch! Brad Simms is a ripper!
  • 3 3
 looks like dylan stark has a cool new team mate to shred with!!
  • 8 0
 Thought Stark is on YT ?
  • 1 0
 @mrgonzo: Yes Dylan is supported by YT - haha.
  • 1 1
 Canyon- Gettin Jibby Wit It !
  • 1 0
 Those poor wheels!
  • 1 0
 this is sick
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