Urge bp Announces Convertible Gringo-Matic Helmet

Dec 14, 2018
by Urge Bike Products  
Views: 3,544    Faves: 2    Comments: 0

The Gringo in motion Gaëtan Dupin leads you through the wonderful trails of Luberon and shows you all the purpose of a modular helmet!

PRESS RELEASE: Urge bp

The new Gringo is the most versatile helmet ever made by us at Urge bp. Between us, we almost called it the « Greengo » because it’s made from 80% of recycled materials. Decreasing the impact on our planet while manufacturing our helmets is the main guideline for our brand. Its main purpose is at the heart of mountain-bike, a true All Mountain.


The Gringo is split into 2 categories: De La Sierra and De La Pampa.





Both versions have a modular chinguard, but we thought that ‘Sir De la Pampa’ will ride more often without removing the chinguard. That’s why we maximized the airflow in its full face appearance.
‘Sir De La Sierra’ will rather climb ‘open-face’ and add the chinguard with the grid before engaging a technical downhill section for an additional security


In the end, it’s also an aesthetic choice, with or without the grid, it’s up to you to decide which one you like the most. You’re more into googles? Or sunglasses? Its design is compatible with both of them.


El Gringo is extremely well ventilated however you choose to wear it, with our without the chinguard. And, as usual with all Urge bp helmets, it features our legendary comfy pads for long riding days full of fun.
Enfolded and very protective, it will stand on your side to provide the highest security when it’s time to.


Technical Data :

Eco-Friendly Index: 5/7
Weight: 790gr full face, 412gr without chinguard
Visor: adjustable made from recycled ABS
Certifications: CSPC1203, AS/NZS2063, CE1078
Intended for: All Mountain
• Mold made from recycled EPS
• In-mold construction
• Removable chinguard
Additional pads: Yes
Sizing: S/M 55-68 , L/XL 58-62
• Gringo de la Pampa: Gold / Black, Turquoise / Black, White Gringo de la Sierra: Black, Grey, Deep blue
Price: 149 € RRP

Available March 2019

Subscribe at www.urgebike.com to get the availability alert for March when the Gringo will hit the stores!

Don't miss yours!


MENTIONS: @urgebikeproducts



94 Comments

  • + 22
 @urgebikeproducts: I'd definitely consider this. Like one of the commenters above I have a Super 2R at the moment which is great for versatility - days at the bike park with a bit o' extra chin, or trail rides. If anything yours looks a little more streamlined and less robot. Owning less stuff that does more is the holy grail, especially if you're touting your environmental credentials.

That visor though... come on. I know you have a thing for circular holes, they're part of your brand identity and make your stuff look a bit different. But a visor is there to keep rain, sun, and mud out of your eyes and eyewear. And you've just put a big hole right in the middle of it. If it's not too late for production, please have a think about that.
  • + 0
 The placement of said hole is only a problem if you have the eyes of a snail. The big issue is the misproportioned chin guard, which I can only imagine was designed for jawlines like Dolph Lundgren's or Meghan Markle's.
  • + 8
 @dominic54 : My biggest issue is no MIPS or any type of concussion reduction system. No thank you,
We have come far enough to know now that every Helmet needs some sort of concussion reduction system!

@urgebikeproducts : Step it up! we have now learned the dangers of concussions!
  • + 9
 That is for the third eye suntan.
  • + 2
 @rockchomper: What do you reckon is the job of the EPS liner?
  • + 2
 @merlin33: Banana holder for unicorns
  • + 2
 @hirvi: EPS liners only do so much. We have found that Leatts 360 turbines reduce the risk of concussion rotational force by 40% and impact force by 30% and this is on top of the EPS liner. MIPS havent published actual numbers but the IMPACT charts they have shown are showing greatly reduced concussions! MIPS and 360 Turbines still use an EPS liner but they add protection on top of it because we have learned EPS is not enough.
  • + 4
 @rockchomper: *if* MIPS is concussion reduction system then it is called your hair. Or not having your strap set on choke mode. It is a complete gimmick.
  • + 1
 @merlin33: actually, now I want it.
  • + 4
 @rockchomper: We all have that slip plane designed in our bodies, it's called a scalp. Just grab your head and twist around, the skin moves quite much, doesn't it? Test dummies don't have that, so in the lab MIPS or such does make a difference. In the real world, i'm not so sure. It doesn't do any harm either, but i would not skip a well fitting helmet for lack of one.
  • - 1
 @hirvi:
You should look up what MIPS means, then choose whether or not you still wanna 'ask' that question.
Hint: EPS liners do NOTHING for rotational impacts. MIPS is in ADDITION to the EPS liner
  • + 1
 @YoKev: I very much know what it is, and i use a MIPS equipped trail helmet. I also question if it's any better than a helmet without, read my comment above. I can rotate my helmet (with some force) on my head much more than a MIPS liner rotates.
  • + 20
 Hiring a native-tongue English translator is relatively inexpensive for a text of this size. Just saying.
  • + 2
 “Google Translate is free. Just sayin’” —Urge
  • + 2
 @dbendixen: this is more a case of a French marketing person saying "hold my bière". There are f*ck ups in this that even google translate wouldn't make.
  • + 12
 When you swing between down country and up duro or you are safety first kind of Down-Countrist
  • + 14
 Cringe-o-matic
  • + 6
 Is the removable chin bar there to make it easier to chew your Texan bar? One for all the old Brits!

www.youtube.com/watch?v=wqqHbhnZBwA
  • + 2
 From the files of WTF... That's hilarious.
  • + 7
 "You cannot access this store from your country. We apologize for the inconvenience."

So... not available in the U.S.?
  • + 68
 Not for gringos?
  • + 4
 @zeronine3 Same here, not just in the U.S... it seems we need VPN just to see their website. Smile
  • + 2
 nope, super weak
  • + 3
 hmmm, 1:24 chinguard on bars.. then 16 seconds of climbing with no chinguard anywhere to be seen only for it to miraculously reappear at 1:40. That's what I never really got with these convertible lids, if you don't ride with a chinguard what do you do with it while you're climbing? Urge, maybe you could a strap to stop it falling off the handlebars?
  • + 5
 I own a super dh and take the front off, strap to my backpack and put on for the ride down. Granted my rides are grind up and rock down...but I love it. Even when I leave the front on it still breathes really well.
  • + 3
 This video was pretty bizarre in ways I can't quite put my finger on. Hope they didn't break any camera lenses with that rock roost.
  • + 3
 I'd forgotten about Urge! Have been quiet for a while... They were all over the place a few years ago, when Fabian Barel was racing... Nice to see them making a bit of noise again.
  • + 1
 yeah - some noise and an incredible technological breakthrough! I see U helmets now have some sort of holes which should enable ventilation - great for those of us who have a bit more hairs then FBarel.
  • + 2
 Too bad the first 1/3 of it is a motorbike advert. Pulling 'French Lines" and uphill skids after wheelies seems appropriate... I know...."i'm a dinosaur"
  • + 1
 Why have they cut away the area that would protect the back of the neck? Im looking for one of these adaptable helmets as its much easier for traveling to be able to take 1 lid to do it all
  • + 3
 Pity it doesn't have low density foam or anything to address rotation on impact.
  • + 5
 Kill it with fire!
  • + 1
 So, the video seems to indicate that the "de la pampa" version is a motorbike helmet, and the "de la sierra" a mountainbike helmet, right ?
  • + 2
 You cannot access this store from your country. We apologize for the inconvenience.
  • + 1
 a bit like the old Casco Viper, that I used to ride.. which is not exactly a compliment for either the helmet or me, I'm afraid.
  • + 2
 Too right it isn't. 80s sci-fi is not a good look on a bike.
  • + 1
 @BenPea: perfect for the guy with all the reflective clothes on a night ride who looks like Tron when your lights hit him.
(Not to be confused with the Tron from Chappelle Show)
  • + 1
 @ReformedRoadie: or an étron which is French for something else entirely.
  • + 1
 @ReformedRoadie: or Tron from FUBAR.
  • + 1
 @BenPea: It works for Shelly Marsh much better in English
  • + 3
 Nice to see another light full face.
  • + 1
 Well done Urge for not doing the boring motocross copy . remind me why do mtb helmets need long peaks . They don't . If my Bell super 2r ever needs replacing ! .good price to
  • + 0
 Well its not the absolute worst looking convertible helmet.....and thats about all I can say. Looks kinda like its made for a lego minifugure.
  • + 1
 Where did he stash chin bar in the video? Not in a backpack (too small)! Huh?
  • + 1
 The first Urge helmet I would consider buying. Definitely a step in the right direction.
  • + 1
 I used to exclusively ride Urge until they stopped distributing to the US. Super lame
  • + 1
 No rotational force reduction measure like “mips” will definitely cost them sales.
  • + 0
 Maybe it's different in Europe, but in the US it's never wise to lead with environmental creds in your marketing. Always product first, then the environment.
  • + 1
 @humanpowered
Perhaps reducing impact on the environment is more important than reducing impact on the brain.
I have the Urge to pass on this one.

I’ll show myself out.
  • + 1
 Not trying to bash a new product but a Bell Super DH beats this helmet hands down in all departments
  • + 1
 Looks good for trail. First locking system that actually looks user friendly.
  • + 1
 Wow. This is the first convertible helmet that actually looks good in both modes!
  • + 2
 Looks like a football helmet
  • + 2
 Looks better than a c-maniac.
  • + 1
 I wonder what's the use of the L/XL as the S/M already covers 55 to 68cm!!!!
I know it's a typo but still...
  • + 2
 do you feel the URGE?
  • + 9
 Nope.
  • + 1
 Nope. Dont like the looks of it
  • + 1
 giro switchblade dh approved long ago even sorta has the same look
  • + 2
 Switchblade is hotter than the sun, though.
  • + 1
 Looks legit!
  • + 1
 No bowling ball head?
  • + 1
 I like it.
  • + 1
 What does GRINGO mean?
  • + 5
 Mexican slang for white guy
  • + 2
 @yzedf: also all of South America...
  • + 4
 Spanish for GIROswitchblade.
  • + 1
 @pargolf8: and all of Central America as well.
  • + 2
 @pipomax: Not really for all "white guys": Canadians are Canadians, not gringos. The same for Germans, Swiss or any other Anglo-Saxons. Gringo is Latin-American slang for US white people, really.
  • + 1
 @webermtb: i agree. Look it up. It literally means “green go” i embrace it though personally.
  • + 4
 Eagerly awaiting Urge's Round-Eye gloves and Cracker-Matic kneeguards.
  • + 1
 It is what Mexico and South-Americans refer to "Americans" as. South-Americans should be called Americans and Mexico is literally on the same continent as the US and Canada. So Gringo is a term for "Americans" (US) and doesn't specify race.
  • + 0
 @webermtb: Really? Mexicans can automatically spot the Canadians from the U.S. of Americans? That's like a super power.
  • + 1
 @webermtb: when I lived in Arizona, you were either a pinche gringo or a cabron if a Mexican didn’t like you. For some reason one guy I worked with always tried to make cabron sound like a positive thing lol! I never heard anyone else use gringo (outside of movies) so I figured it was a Mexican thing. It was hard enough keeping track of the different regions and their dialects, I must’ve heard 3 or 4 different pronunciations of so many work related words. That was back in the early 90’s when things were much, much different.
  • + 1
 @drunknride: exactly I lived in Guatemala and every white including europeans were gringos.
  • + 2
 @tripleultrasuperboostplusplus: Lol I can just picture the urge knee guards with a big circular cutaway right over the knee cap like this.

www.mcdavidusa.com/knee-brace-w-polycentric-hinges
  • + 2
 From a Mexican standpoint, Gringo means the typical WASP profile, not in a mean way, just a way to say "the ones not able to tell the continent vs the country".

As Weber said, Canadians are Canadians, US white boys are Gringos. Probably other countries are distinct.
  • + 1
 Size s/m-55/68 really?

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