Veronique Sandler has signed with Santa Cruz following a 3 year spell with Marin. The UK-based, Kiwi freerider announced she was
parting ways with Marin on December 28 and left it just four days to let us know her new sponsors. Alongside Santa Cruz, Sandler will be supported by Title, FiveTen, WTB, Giro and SRAM.
| Hyyype! Can’t even tell ya how stoked I am to be riding for Santa Cruz Bicycles for 2021 and beyond. I can’t wait to work on some exciting bits with these guys alongside these dreamy companies Title, Five Ten, WTB, Giro and SRAM. LETS GOOOO!—Veronique Sandler |
It’s time for the sexist and divisive marketing to stop if you ask me. We’re all humans. Slightly different anatomy but everything else is social construct. There is no need for women’s specific bikes. Bikes are bikes are bikes, props to anyone who generates enough hype to sell them regardless of any slight difference in genitalia.
This is politically very correct.
But actually complete nonsense.
They could even double up with a Clyde build and everyone would be singing their praises for the customer specific tuning. It would lead to additional complexity to the supply chain for sure, but not sure if that would cost more or less than their current operating model...
They have a cult following and a lot of people are willing to shell out the extra to get on one - surely for those people the "Juliana Pack" or "Clyde Pack" would be yet another USP.
For the dealers, heck they're already making money - Santa Cruzes are everywhere on the trails near me. And honestly a set of grips or a saddle at cost - probably the same as a tyre for the pair. Shcok tune might take a bit of getting around - there would be some potentially costly swappage there. On the other hand how much does a Superdeluxe cost to buy wholesale? I bet it's under $100 USD and it's not like unused shocks would be going to waste. Dealers could even sell their spare shocks on the cheap and still turn a profit - even trhough the Saturday boy on his FB account or right here on PB.
I expect they don't do that as changing the shock tune to each order adds on quite a bit of labour to each bike sale, and not every shop/vendor is equipped to do that job. Easier to have a pile of bikes ready to go with a more appropriate shock tune.
"If I was" is correct when talking about things that actually happened.
@ everyone who downvoted me - you're welcome.
When people correct me I thank them. It may be embarrassing or seem rude at first, but at the end of the day I'm trying to be the best me that I can be. Every little helps.
What i mean by it is she is a sick rider that is a big part of that scene... I may be wrong but I'm sure santa cruz and cannondale make up a big part of that
Bye
Classic.........did mammy make you so smart
Enjoy the rest of the year
Xxx
You should not of been conceived
Now f*ck off im sure you have some cattle to slaughter