adidas 5.10 Presents 'ECLECTIC’ Starring Thomas Genon, in Partnership with Canyon Bikes
‘Eclectic’ is the latest project from Thomas Genon, filmed on two continents and showcasing his unique style and progressive riding across DH, trail riding and Dirt Jump.
Thomas Genon has always been inspired by other sports, having ridden BMX from a young age he was not only inspired by classic MTB videos. His riding has been well documented, from his 2012 Red Bull Joyride win to top 5 finishes at Red Bull Rampage. With ‘Eclectic,’ however, Thomas wanted to step back from competition and produce a film that really represented his approach to everyday riding, taking inspiration from other sports.
Thomas met professional BMXer and Videographer Christian Rigal
in 2018 during Whistler Crankworx and the two were quick to begin discussions for a future video project. Rigal, known primarily for his street riding and video segments, turned his to film making in recent years alongside his new-found passion for MTB.
Thomas was keen to explore Christian’s home town riding in San Diego and with no creative guidelines or deadlines in place the pair were able to build this project together naturally and feed off each other every step of the way.
With the initial plan to film for two weeks and complete the project in California, the two were hit with persistent rain, meaning more time digging than riding and only half the footage they had hoped for. After returning home Thomas’s bad luck continued and he was left unable to ride from a shoulder injury. The pair knew they had enough for a strong online clip but felt there were boxes left to tick.
After a productive week of dodging the rain and stacking clips in the south of France, the project was finally taking shape!
‘ECLECTIC’ is four minutes of heavy-hitting riding, showcasing Thomas Genon as the rider he truly is. No gimmicks, no storyline, - this is riding in its purest form and for all the right reasons.