Video: A Day in the Shoes of Dan Atherton

Apr 8, 2021
by Sarah Moore  

Video & photos by Ride Concepts

From racing BMX as a lad to standing on the top step at a World Cup, Dan Atherton has dedicated his career to the progression of mountain biking. The creator of Red Bull Hardline – the most challenging downhill race in the world – and co-owner of Atherton Bikes along with his siblings, now devotes much of his time to building the spectacular Dyfi Bike Park in the Esgair Forest of the UK.

Many of his days start in the shop, hand-prepping materials for the park in the early mornings.

But before long – and weather permitting – Dan’s back to the park, sculpting berms and jumps with the machine, culminating the day with testing his handiwork and reaping the rewards on the Atherton Racing DH rig. It’s a labor of love and he wouldn’t have it any other way.

bigquotesI feel so privileged to have found riding, and particularly mountain biking, when we were so young. I’ve always felt like it was right. It was always exactly what I wanted to do. It’s so motivating to feel like that. I feel so, so, so lucky to have found it. It’s been my life and it’s been OUR lives. To have that direction and that passion is such an amazing thing to find in life.Dan Atherton


  • 10 0
 Many years ago after a big crash on a drop Dan spent half an hour with me 1 on 1 trying to teach me how to manual and get some confidence back. He was not only super nice and patient but also genuinely stoked at any little improvement I made. Hands down a really great human being! Id love to see him coaching at Dyfi.
  • 3 0
 Watch this space ...
  • 9 0
 Dyfi bike best bike park in the UK easily.
  • 4 1
 i agree, i think revo's got alot of work to do to keep pace with dyfi's development
  • 5 0
 Dans riding is so stylish he can wear shit yellow outfits from the 90’s and still look legit... they need a clothing sponsor... oh wait they have one
  • 4 0
 legit my next bike will be an Atherton bike, they look so sick
  • 2 0
 What a great vision to become reality
  • 2 0
 I'd like to know what engine he's stuck in that landy.
  • 3 0
 It's a Cummins, not certain on particulars other than there mate gazy b did the work.
  • 1 0
 @dhowie: I know of people putting a 5.9 Cummins in and to be fair why wouldn't ya.
  • 2 0
 so long and thank you for all the shoes
  • 3 1
 A smelly day ?
  • 4 0
 Dan's shoes are delicate and perfumed, not smelly
  • 1 0
 I just want that shuttle rig

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