Video: An Ode To Fall with Jo Peters in Kelowna, BC

Sep 30, 2020
by Norco Bicycles  


Anyone who rides knows how, at any given moment on a ride, a sound, a smell, even a taste can carry you off to another time and place. You’re still riding in the moment – but your subconscious is diving deep in the background, celebrating victories, lamenting regrets, and re-tracing the tracks that have brought you to where you are and who you’ve become.




No other time of year has a sensory connection as poignant as Autumn. The symbolic cascade and decay of the Summer’s leaves, the dark, damp trails, the mud splattering up your back and in your face – it binds you to rides gone by. Every Fall, you’re drawn back to your favourite trails again and again before the weather turns, because you’re afraid it could be the year’s last ride.



Jo Peters, Norco Women’s Ambassador and ever-present member of the Sea to Sky riding community, muses on her life’s journey while communing with Kelowna trails aboard her Optic.


Credits
Location: West Kelowna and Salmon Arm, BC
Rider: Jo Peters
Producer/Director/Stills: Tom Richards
Director of Photography: Alex Martin
Editor: Tim Symes
Young Actress: Tillie Martin
Additional Footage : Corby Martin
Voice Artist: Alaina Wis
Sound: Jeff Yellen

Regions in Article
Kelowna, Salmon Arm


18 Comments

  • 9 0
 Loving the colours and stylistic choices here, I'm a sucker for film!
  • 8 0
 Nice to see more edits like this with some substance.
  • 5 0
 Epic, substance, inspiration. Here's to a hell-of-fall riding season to you all!
  • 3 0
 Lovely to see Jo Peters creative skills meet her bike skills on camera. I can relate to the sentiment for sure. Fall always takes me back to the sheer joy of riding my bike, well said Jo!
  • 1 0
 Thanks love !!!!
  • 5 0
 Sneak peek of new Norco left side drivetrain option at 0:15
  • 1 0
 Yes, slowing down to quarter speed you can clearly see left side drivetrain. Thats how I run my bmx!
  • 1 0
 that's crazy we'd all have to re-learn how to put a bike down
  • 3 0
 I thought those trails looked familiar, Lumpy and Rubberhead in Salmon Arm! Nice video!
  • 1 1
 The article states Kelowna...
  • 1 0
 We shot this video on Kelowna and Salmon Arm trails, so your both correct!
  • 3 0
 Oh, Autumn, not the Friday Fail kind of fall.
  • 2 0
 Feel the Love and Vapour are really nice. Other trails I missed in Kelowna in the vid?
  • 1 0
 Upper Vapour near the end there for sure. Great vid.
  • 3 0
 thats not JOs voiceSmile )
  • 1 0
 Beautiful video Jo. What an honor to have taken lessons from you! Cheers to the fall.
  • 1 0
 Thanks !!♥️♥️
  • 2 0
 Awesome

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