Video: Best of Mike Hopkins' DreamRide

Apr 4, 2019
by Diamondback Bikes  
DreamRide


A Tip of the Hat to Mike Hopkins and the DreamRide Crew:

When we at Diamondback first started down the DreamRide vortex, we had no idea what we were getting into. We thought we’d asked them to make a video for a product launch. Instead, we got a feast for the eyes: three tales that invite us into a world of wild adventures through mystical landscapes.

Every spring when we head back out for the first rides of the season, we look at familiar trails with a fresh perspective. So to with DreamRide. Take a fresh look at the best from all three films packed into one final edition, DreamRide - A Trilogy.

As they say, every great ride has to come to an end, or is it a place where the next one begins? Til next time, old friend.


DreamRide
DreamRide


Mike's Take:

The DreamRide series began with a simple idea: Take a childhood book filled with adventure, discovery, excitement, uncertainty, strange and far-off lands... and bring it to life... turns out simple, ain't easy. At the end of the day, an idea remains an idea, until someone puts in the work, takes that lightbulb of inspiration, builds it out, and brings it to life. You could say ideas and execution live on different poles of the same planet, and it takes one hell of a team to connect them. From the get-go, we set out to create an experience with enough relatable context that anyone could picture themselves within the folds of the story, in the same way, a book makes a reader feel like a character.

This project was always going to be a "we" not a "me" project. Counterintuitive to the hero structure of the sport, the focal point of this series was never going to be the athlete. I was merely the vehicle to take audiences through the story. This approach enabled the series to exist both within the industry and beyond. So, naturally, we're pretty fired up with how it all turned out and the opportunities that lie ahead!



DreamRide
DreamRide
DreamRide
DreamRide
DreamRide
DreamRide
DreamRide
DreamRide

To The Friends Made Along The Way: via Bruno Long

As a small crew exploring unique locations all over the world, we couldn’t have created a series like this without the help from random people in every spot. The hospitality and kindness of strangers along our travels helped us find locations that we wouldn’t have otherwise found on our own. From getting directions to a secret canyon drawn for us on a napkin, to having Hawaiian locals show us their zone and take days off of work to help build props for our shoot, to New Zealand Heli mechanics (Blair you're the man!) letting us stay at their house, we couldn’t have done it without the kindness and generosity of these people. It’s a humbling experience to accept help from someone that you don’t know and it’s a great exercise in trusting others to help you with such an important project. I’ve learned so much from all of the people I’ve met along my travels and I try every day to incorporate that sort of kindness and helpfulness into my own life. I cannot thank all of them enough for enriching my own life and teaching me to trust my instincts and be open to accepting help when you truly need it.


DreamRide
DreamRide
DreamRide
DreamRide
DreamRide
DreamRide
DreamRide
DreamRide
DreamRide
Views: 636    Faves: 1    Comments: 0

DreamRide
Views: 685    Faves: 1    Comments: 0

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The Dream Team:


Mike's Take:

I'll be the first person to tell you that I can be a real "treat" to work with. I push things to the brink when trying to execute an idea, and my approach is not for everyone. Hell, it's barely for anyone.

I bring this up because nothing gets done without a team, and it definitely helps when they are cut from the same crazy piece of cloth. I have an amazing (and small) group of talented friends who beat to the same drum. I can't say we've been through it all, but we've definitely put our chips on the table, through 48hr editing marathons, erupting volcanoes, altitude sickness, sandstorms, frostbite, heat stroke, never ending ass cramping drives, dirt naps, spider infested jungle, hurricane force storms, dodging acid pools, crushed croissants, destroyed gear, unbreathable air and sleeping in respirators, razor grass, lava tubes... and most of this enjoyed from the travel comforts of a single minivan.

How have we been able to endure the pre-, on-location, and post-production of these projects? Because we have an incredible amount of trust within our team. All I gotta say is that you guys are the best bunch of misfits, and make one hell of a creative force!


Gibb's Take:

What I loved about working on the DreamRide series, is everyone's willingness to go above and beyond to capture something unique and fresh. Sometimes that meant driving almost six hours for one shot. Other times that meant driving on the "Loneliest Road in America" to the north west corner of Nevada to find out that we couldn't get permission to ride at our dream location. Sometimes it meant staying at a location a few extra days because we weren't quite able to get the shot. It was because of this attitude and hard work of the team that we were able to capture the beautiful footage that made DreamRide.


Presented By: Diamondback Bikes

Director/Athlete: Mike Hopkins

Producers:
Juicy Studios
Mike Hopkins

Cinematography:
Scott Secco
Ryan Gibb
Jordan Manley
David Peacock
Andre Nutini

Additional Cinematography:
John Colthorpe
Axl Fostvedt

Photography: Bruno Long

Writer: Lacy Kemp

Editing/VFX: Juicy Studios

Sound and Audio Design: Keith White Audio

Narrator: Graham Tracey

... and countless support from Friends and Family.


Experience All Three of the DreamRide Chapters:

DreamRide

DreamRide 2

DreamRide 3

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27 Comments

  • 35 0
 Definitely one of the best ad campaigns out there. The scale to do these is just epic and not something I'd expect from DB. Thanks for making them!
  • 15 1
 I feel like calling DreamRide an ad campaign is a disservice to those who worked on the project. It's pure stoke and cinematic beauty - a true piece of art!
  • 4 0
 @TerrapinBen: How? There’s nothing wrong with an ad campaign. And just because an artist gets paid for their work doesn’t make it any less art.
Ain’t nothin’ wrong with makin’ a profit.
  • 19 0
 We need more of this kind of thing in the industry. In watching that, not once did I worry about which damper is in his fork, or what wheel size he is running. Just get out and ride in some of the most stunning places in the world! Props to @diamondbackusa and keep it coming. Love the stoke
  • 13 0
 If I had to vote on most of these for POY, that would be diff6
  • 9 0
 So many amazing pictures!
  • 6 0
 Diamondback has the best ads and I appreciate that it's about the adventure and just riding. Keep up the great work. I want more.
  • 4 0
 WOW! GREAT ENCORE MASHUP!!!!
Forever humbled and honored to have been part of this creative series of visual art.
Two years ago seems like yesterday.
Mahalos for the shout out, Team Dreamride is ALWAYS welcome back to the Big Island.
#Mahaoles @mikejhopkins @eye_b_long @scott_secco jordanmanley
  • 4 0
 I always watch the DreamRide series whenever I'm feeling down or needing a ride badly. Epic work guys and it'll always be on the top of my list of videos. MORE PLEASE!
  • 2 0
 "when a joyously salty six word sentence came blasting through the Sat phone..."We are comming to get you Boys!"
that hit me hard.
the moments of pure edge between real real ducked up strugle and potential death and a message comes through... a message that makes you feel like you can fall back, on some once arms, that all will be fine, all will be good.
that moment, comes once in a while and its so powerfull.

great read.
10/10 will read again
  • 1 0
 I always complain that mtb media is just rehashing materialistic product reviews over and over and over... then something captivating like this gets put out there and it's like I have to remember how to read and hold an attention span
  • 4 0
 I'd give DreamRide 11 thumbs up. Great videos.
  • 3 0
 I'll be the one to say it: Diamondback rules.... no one has ads on this level or bikes as cheap for the same components
  • 2 0
 Just f**king amazing, the cinematography is unreal!

These guys are not getting the credit they deserve for this!
  • 3 0
 Well that was a rather splendid way to spend my morning!
  • 2 0
 I should work and you show me pictures like these!
  • 2 0
 absolutely a dream, well done
  • 2 0
 Holy shit the rust on that little island... wtf caused that?
  • 2 0
 Amazing use of light. Phenomenal work.
  • 3 0
 Lots of POYs here!
  • 2 0
 Doesn't get better than this!
  • 2 0
 My absolute favourite video series! So sick!
  • 2 0
 Holy shit this is good.
  • 2 0
 WOW beautiful
  • 2 0
 Wow is right!
  • 1 0
 After seeing this, I fully understood, what it means to envy someone!
  • 1 0
 that must be one stinky gear kitSmile

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