Video: Andreu Lacondeguy and Ride Concepts Introduce VICE Mid Shoe

Mar 4, 2021
by Ride Concepts  

Press release: Ride Concepts

VICE Mid was developed with Andreu Lacondeguy and our athletes who desire a mid-top upper for additional protection and support without deviating from uncompromising pedal feel and lifestyle aesthetic.

A veteran of the freeride mountain bike scene, Lacondeguy continues to innovate and dominate competitions such as Red Bull Rampage and Loose Fest with his signature aggressive style and big moves; his love of dirt is unmatched. His VICE Mid Charcoal/Black signature colorway reflects his unique style and personality and equals it with on-bike function.

Photo: Hector Cash

“Having a signature color with VICE Mid is something I didn’t want to pass on,” said Lacondeguy. “It's a shoe that protects your ankles, has grip at high speed and you still feel every pin on your pedals. I like to ride fast and go big, but I also need to feel my pedals and this shoe has it all!”

VICE MID Technology

Like its little brother that debuted last summer, VICE Mid uses our RC Fuzion outsole – an inverse, gradient diameter hexagon pattern designed to bring the pedal closer to the rider. Sloped-angle inverse hexagons, varying in diameter from 9mm at the toe and heel to 7mm at the pedal contact area, allow the pedal to “inject” into the outsole for unrivaled sensitivity. Combined with the proprietary Rubber Kinetics | DST 6.0 HIGH GRIP rubber compound, the optimum balance of grip, durability and pedal feel is achieved.

The mid-cut height of the durable, suede upper and internal TPU toe cap provide additional protection and a D3O insole with High Impact Zone Technology under the ball of the foot and heel absorbs impacts when things go wrong.

VICE Mid is available in US sizes 7-13 and UK 6-12.

Photo: Hector Cash

VICE MID Pricing
$120 MSRP US | $180 MSRP CAD
€130 SRP Europe | £110 RRP UK

Ride Concepts is a rider-owned footwear company based in Reno, NV, focused on building technical, progressive, mountain biking footwear. For more information, visit


  • 16 0
 No more Redbull lid!?
  • 2 0
 Not really showing off that boxxer with the painted-over lowers either
  • 16 1
 good eye. looks like red bull had to make space for all the youtube edit stars. wish andreu was still putting out a bunch of content. his style will always have a special place in the sport.
  • 4 0
 was a choice to move on from redbull on his end.
  • 1 0
 Came here to say exactly that!
  • 1 0
 @DublinCyclery: Good choice?
  • 1 0
 @DublinCyclery: im finding out theres quite a few athletes throughout different sports that wont work with energy drink companies. Because ya know, its sugar water. Props
  • 6 0
 I was just thinking the other day how much I'd like a pair of Freerider mids and seriously considering going back to Vans Half Cab's. Looks like these might be my next riding shoes!
  • 3 0
 + in a material that doesn't act like an heat seeking muck sponge
  • 7 0
 Andreu Lacondeguy is such a bad ass
  • 2 0
 These new AL x RC collab kicks are sick!

I just got my first pair of RC's! I grabbed a pair of the Livewire's for the lady, and a pair for myself. PS we both love them! Thanks RideConcepts Smile \m/
  • 2 0
 Thanks for the support!
  • 5 0
 Still not wide enough Frown
  • 2 0
 Lacondeguy‘s such a sic rider, love his metal style. Enjoy watching him work almost as much as I enjoy a Semenuk vid. Solid

Rad kicks too.
  • 1 0
 Is there a company out there that makes WIDE flats? 510 used to be wide enough for me, but that's changed since the Adidas takeover.
  • 1 0
 I wasn't to know also
  • 1 1
 Shimano. They're great shoes, if not the best out there... I love GR9's because you can resole them when worn out, the upper part will last literally forever.
  • 2 0
 RC's Powerline fits my wide feet great. much more room than the same size in Hellion.
  • 1 0
 I don't get why suede is used for mtb shoes. I went with RC Livewires over 5.10 Freeriders as they look like they should do a better job of shedding mud and water.
  • 4 2
 I like this a lot.
So what do I do when the sole wears out?
  • 9 0
 buy another pair?
  • 4 0
 When you finally wear out the sole, you'll be more than ready for a fresh (not so stinky) pair...
  • 1 1
 @RideConcepts: Okey doke, but one day I want a pair of shoes where my cobbler can replace the sole.
Pedals shred soles: fact
  • 1 0
 @MildMildWest: Agreed. Much more sustainable, too.
  • 1 0
 I love my Livewires, might grab these once they wear out, or the Crank brothers stamps cause those look quite good too
  • 1 0
 shouldn't that d3o be placed more in the middle where the pedal contact is?
  • 2 0
 the D3O covers much of the pedal contact area
  • 1 0
 Stevie Caballoco - Half Locs
  • 2 0
 These look awesome
  • 1 0
 Sadly they don't make mens size 15's for my small feet.
  • 1 0
 How do they fit compared to 5.10 foot mits?
  • 2 0
 Andreu is the man!
  • 1 0
 Bonded sole, get in the bin.

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