Video: Bas Van Steenbergen Signs with ilabb
PRESS RELEASE: ilabb
The cat is finally out of the bag… we couldn’t hold onto this news any longer! The ilabb family is beyond stoked to announce our partnership with this elite rider. Bas Van Steenbergen brings his elusive speed and distinctive style to our expanding team.
Though Bas grew up in the mountain biking playground of British Columbia, rumour has it Queenstown is his favourite place to ride (but, we don’t play favourites). Having earned the King of Crankworx title in 2021 and being on the Crankworx scene since 2011, Bas continues to showcase his dedication to the sport and hasn’t looked back since.
 | I am so excited to be riding for ilabb, seeing their gear in New Zealand a bunch got me super interested in the brand and after meeting with Seadon and hearing the direction they are taking I knew this aligned perfectly with what I am trying to do. I can't wait for the years to come with ilabb and you'll be seeing a ton of cool projects from us! |
| After getting to meet Bas in person late last year when he was out in NZ competing at Crankworx I knew right away that he was the guy I wanted to help lead ilabb’s campaign into the Global markets. Being able to work together on continuing to develop some of the best product in the world along with supporting Bas in his quest to win further championships is a true honor and I know all of the team at ilabb are incredibly excited to race the world together. We welcome Bas to the family and know this is just the beginning of a long and successful partnership. |
Want to learn more about ilabb? Visit ilabb.com
Location: Utah, Virgin - United States
Photo & Video Credit: Calvin Huth https://www.calvinhuth.com/
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20 Comments
- 25 1
n8dawg82
(Feb 23, 2022 at 15:13)
Looks like their stuff is pretty "qqali"ty.
- 22 2
drakefan705
FL (Feb 23, 2022 at 16:03)
what the heck is ilabb
- 18 2
youreapinkbikecomment
(Feb 23, 2022 at 18:31)
you're an ilabb
- 19 0
freestyIAM
(Feb 23, 2022 at 19:04)
@youreapinkbikecomment: your mumz an ilabb
- 3 0
SkiAlta
(Feb 24, 2022 at 16:41)
@youreapinkbikecomment: name checks out. Valid response.
- 12 0
leviatanouroboro
(Feb 23, 2022 at 20:52)
uoᴉssǝS ɹǝdʎH
- 1 0
st1991
(Mar 1, 2022 at 1:57)
ɐıʌnll
- 7 3
lepigpen
FL (Feb 23, 2022 at 17:48)
In between the way they opened the press release, the upside down logo, and the 'live without barriers' photo... I am expecting Bas to start promoting essential oil plans or financial investment advice consulting on social media within 24 hours. Everything screams "i'm not like the other girls"...
- 3 0
stainerdome
(Feb 23, 2022 at 22:02)
But diffuser tire pumps and eucalyptus chain oil is good?!
- 4 1
noakeabean
(Feb 23, 2022 at 15:14)
Well this has already helped their company. Never knew about them til they picked him up!
- 4 1
petenathanson
(Feb 23, 2022 at 16:26)
Hell yeah, found an ilabb store in QT a couple years ago. Love the gear!
- 2 2
resinrider
(Feb 23, 2022 at 21:00)
This just gave me a great idea!...... A Kong DH race!!!.. with a bunch of pros...maybe for charity.. I would organize it myself but I'm too busy coming up with more great ideas!
- 3 0
mikeyfresh1990
(Feb 23, 2022 at 15:14)
What even is qqe1!
- 4 2
nigelnobrakes
(Feb 23, 2022 at 16:53)
He must like loud in your face upside down branding
- 3 0
generictrailrider
(Feb 23, 2022 at 18:04)
BMX background though?
- 3 3
trashpander275
(Feb 24, 2022 at 1:47)
Never heard of em. But looking at their website has me more confused. Women's dresses and DH jerseys? 60%OFF down jackets..What am I looking at?
- 6 1
captbennett
FL (Feb 24, 2022 at 8:51)
They actually make great clothing and gear. I've ordered from them several times.
- 3 2
wobblegoblin
(Feb 23, 2022 at 18:12)
Bad looks like a cigarette box riding a bike.
- 1 0
jayjay1989
(Feb 24, 2022 at 14:19)
Again a black and white picture that had me worried he died...not cool
- 1 0
airon
(Feb 23, 2022 at 15:43)
Kom on kong! 
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