Video: Bryn Atkinson Rides the 2020 Norco Optic

Oct 15, 2019
by Norco Bicycles  


Words: Norco Bicycles

Bryn Atkinson and Scott Secco teamed up to create an inside look at Bryn's notorious speed and style.





The crew: Bryn, Scott, Matty Miles, and Shaun Sanders. Not pictured: Jill Kintner, Tom Richards

Learn more about the new Norco Optic at norco.com/2020optic.


See The New Optic For Yourself

Though the new Optic shares its name with the past all-rounder trail platform, there isn’t a single aspect of the new bike that hasn’t been examined, re-addressed and overly-scrutinized from previous versions. With this new bike, there is a clear priority put on creating a short-travel trail bike with the agility and confidence riders need to manage speeds that usually overwhelm bikes with this amount of suspension travel.

We have partnered with select Western Canadian dealers on October 15 to provide you with first-hand access to our new high-speed, short travel trail bike. Find it at Norco JH (North Van), Kinetik Cycles (Coquitlam), Caps Bicycles (Langley), Kelowna Cycle, Bow Cycle (Calgary), Western Cycle (Regina). Head over to these Norco dealers from noon ‘til close to see the bikes and talk with their staff and a Norco Sales Representative about the clarity that the Optic can bring to your trail rides.

Additionally, Optic Demo Events will be held South of the border 10am-4pm on the following days: October 19 (Fanatik Bike Co, Bellingham), October 26 (Project Bike, Bend), October 27 (Blazin Saddles, Sisters), and November 2 (Sandy Ridge Parking Lot, Brightwood).

---

Video by Scott Secco
Photos by Tom Richards



146 Comments

  • 147 0
 That poor bike was just chilling in the box and when the lid was opened there was Bryn smiling down. The bike then thought 'oh ffs here we go'
  • 28 0
 Took the words right out of my mouth. I already own an Optic and a Range and now I want another Optic.... Bryn = Norco sales
  • 7 0
 @CentralVTMTB: Just what I was gonna say. They're going to sell a shitload of these.
  • 13 0
 Bryn Atkinson is always ahead of the curve, especially when driven into a corner
  • 7 0
 That rear mech was having a hell of a ride!
  • 4 0
 @captainian: came here to post the same. Kinda scary to see how flexy mechs can be o.O
  • 2 0
 @pperini: Ya'll are looking at derailleur flex, I'm watching that chainstay twist!
  • 99 3
 I haven't seen a pounding like that since the Pamela Anderson / Tommy Lee video.
  • 3 0
 Oh SNAP!!!!!!!!!!
  • 3 0
 Somebody call the ambalamps!
  • 73 0
 Best promotional video I've seen in a long, long time...
  • 2 0
 Fully agree!
  • 2 0
 Yepp
  • 61 0
 Someone left @scottsecco alone with the slo-mo button again. Great vid everyone involved!
  • 24 0
 This bikes no good, hardly sustains any traction
  • 3 0
 Yeah, got to see the rear rim contort and snap back at 0:28-0:30, pretty cool
  • 3 0
 is this a challenge against a possible up coming video by @jasperwesselman of luke?
  • 2 0
 Was that a little nod to the Sherlock Holmes film? @scottsecco
  • 12 0
 @nyhc00: haha that was definitely the inspiration here! Such a cool way to get inside a character's head.
  • 2 0
 @scottsecco: Solid solid work to you and the whole crew. Bryn's hustle & style is ridiculous, so best to exploit it!
  • 43 0
 I want to ride like Bryn
  • 16 1
 get a norco
  • 27 0
 @jorge269: x2 seems excessive, if I could ride like Bryn x0.4 I'd be pretty stoked Wink
  • 2 0
 @jorge269: dhx2
  • 1 0
 @stepf: LOL that´s better

@skeeple: yeah! you´re right :o he´s such an amazing shredder
  • 2 0
 Let it Dance!
  • 29 0
 My favourite piece from you @scottsecco , nice work on the lensing and Bryn on the shredding.
  • 4 0
 Thanks so much @liammullany! Gotta give credit to Matty Miles too as he shot a bunch of the Phantom slow mo stuff.
  • 23 0
 Bryn can read me bed times poems every night if they are like this.
  • 4 0
 Here's how it breaks down...your head hits the pillow... Smile
  • 21 0
 No one can ride like that. Give us more Bryn Atkinson!
  • 3 0
 yep. look forward to his vids as much as semenuk's. steeziness while just blasting.
  • 19 0
 Let me quickly sum up all the comments on this video: best marketing video ever. A bunch of people who would never consider a 125 mm bike, now are drooling for one.
  • 3 0
 THIS!
  • 1 0
 Just like they didn't accept the 115mm Giant Trance 29er. Super fun and capable bike. Sheep. SHEEEEEP.
  • 8 0
 @Garethccc: Then perhaps Giant should have made a kickass video like this.
  • 1 0
 Nah, I'll stick to my Mid Travel 29er 150mm rear for the win! Big Grin
Now only if I could find 2 degrees steeper Seat Tube Angle Effective.

More interested in his riding breakdown which was great.
  • 1 0
 @Rubberelli: it would have helped, Bryn is a wizard!
  • 1 0
 @Rubberelli: they did, with Eliot Jackson. It was awesome but could have had more Eliot Jackson and not the other guy, think his name was Adam or something.
  • 1 0
 @Ktron: ahh yes, completely forgot about that!
  • 1 0
 @gnarterrorist: how is 150mm mid travel? That is pretty standard Enduro rig travel. In fact, a few years ago, that was as long a 29er as you could find.
  • 1 0
 @gnarterrorist: Saddle with longer rails, slam forward – done. 2deg is not a lot to find.
  • 20 1
 This is way more exciting to me than the Semenuk clip. Wow...
  • 7 0
 way better...came here to say the same
  • 15 0
 this was epically epic. style for miles, skills to pay the bills....all of that. The riding was good too.
  • 13 0
 "Don't touch the brakes..." ah, of course—why didn't any of us think of that? Top notch work Scott, and good shit Bryn eh
  • 5 0
 The secret is out now...so easy...will let you know how it goes...Smile
  • 13 1
 After this vid, everybody wants to ride the Optic ????
  • 11 0
 absolute master piece. Bryn is the man. That was such a rad edit. Whatever they are paying you Bryn, its not enough
  • 13 3
 I want the build Bryn has.. The only thing on that bike you get from Norco is the frame!!!
  • 15 9
 As opposed to the Norco brand suspension, drivetrain and brakes you've seen elsewhere?
  • 11 3
 @dkidd: Is there any chance at all, even remotely, you might have missed the bit Mr Slackwilly here perhaps meant about a stock build from Norco?
  • 2 1
 @thomaspearson: did you perhaps just maybe miss the joke?
  • 1 0
 wait til about August 2020 and then check BuySell...dude's bikes usually rock up on Pinkbike after a season. He keeps em in pristine shape, too.
  • 10 0
 On a short travel bike?!?! INCONCEIVABLE!!!!!
  • 21 1
 You keep using that word... Wink
  • 14 1
 @g-42: I do not think it means what you think it means...
  • 7 0
 That was the best promo video i've seen in while. They actually did something super unique on focused on the actual RIDING as opposed to just showing them make coffee and drive out to the trail.
  • 8 0
 Love the description of each moment! Now to try that myself and look awful while doing it, but believing I ride like Bryn.
  • 7 0
 Hahaha, that's quite the post work to make Harper look that green! Nice job, bit of a different take than the original optic launch video, which was also fantastic.
  • 9 0
 mind blowing @scott_secco, awesome riding @brynatkinson
  • 1 0
 Thanks @felipebikeandgo! Such a fun film to make. Crazy watching Bryn ride like that in person.
  • 8 0
 possibly one of the coolest edits I've ever seen. That super slo-mo is siiiick!
  • 9 0
 I've never wanted a 29'er or a Norco until after watching that!!!!!!!!!
  • 9 0
 That just makes you want to go ride… like that! Nice Bryn!!
  • 8 0
 When I see Bryn Atkinson with a vidoe, I just click, and I am never disappointed. Sick ride!
  • 8 0
 Sorry to say this, but I enjoyed this edit more than that latest Semenuk video...
  • 9 2
 wait a sec.. in the previous post about the norco optic, none of the builds comes with dpx2 nor the factory 36.. wtf norco?
  • 14 0
 It is available as a frame only. Add all the Fox you want.
  • 10 0
 Pretty sure he’s sponsored by Fox racing shox
  • 2 0
 @artistformlyknowasdan: that sounds convincing enough
  • 2 2
 RockShox is better than fox anyway...
  • 1 0
 @MoonboyMTB: i had the first charger pike and rode it for about 3 years.. now i´ve changed bike and fork, new one has a 36 performance elite.. and even though i wanted a lyrik, the fox is pretty nice!
  • 8 0
 Wow, that was some epic filming
  • 6 1
 Does Robert Downey Junior get a kickback for the theatrics? www.youtube.com/watch?v=OS-Qd-jQFkM 1:20.

wicked good release video though.
  • 1 0
 Fuuuuu spot on!!
  • 6 0
 We really need to have more of that!
  • 6 0
 That was some quality cinematography there.
  • 6 0
 I love my 18, the 20 looks even better
  • 7 0
 Kamloops has the goods!
  • 1 0
 Is it kamloops? My guess would be harper or pineview?
  • 5 0
 No one can ride like Bryn. Absolute killer.
  • 3 2
 Amazing huh. That send at 1:26 - I learned that jump like that are a test whether you can jump or not. Most bike park jumps end half way since there is a big landing. This is what saves most beginners getting into A-line size territory. If we get off balance we touch down anyways, and we may mistakenly feel we’re the sht. But on this jump with this speed there is no mercy for poor form. Woooooosh!
  • 3 0
 Awesome launch vid. The temp is strong to cancel the Sight order and grab one of these. New sight better have a sick vid, Smile
  • 5 0
 That's how to make an ad. Bloody cool idea and very well executed lads
  • 1 0
 @caldwellvisuals Thanks Tom! Stoked to hear ya enjoyed it.
  • 2 0
 I hope they come Out with a BA edition Optic Warning says for serious riders only because this edition comes with no brakes and your testicles gets enlarged with this edition lol
  • 1 0
 CANADIANS PLEASE HELP*** I need some good trails/trail centers to ride near Montreal, I am heading up there from New York this weekend, please throw me a bone for trails nearish (2hrs) from the boarder. Any help is appreciated
  • 4 0
 Hollleeey shit........that was badass!!!
  • 4 0
 SHEEEESH WISH I HAD SKILLS LIKE THAT MOFO....SWEET!!!
  • 3 0
 Okay I wasn’t going to watch “Another bike ad” but this was actually really cool. Made me want to ride.
  • 4 0
 Well done.(insert standing O here)
  • 3 0
 It's like Secco woke up from a dream ride and reality was just as epic. Another fabulous edit and mad skills from Bryn.
  • 3 0
 Amazing riding, and some video details.

At 0:25, interesting detail of rear wheel being bend and twisted.
  • 3 0
 This. Blew. My. Mind. in my head I will now think that this is what I look like when I ride...
  • 3 0
 Cool vid... Once it went to reg speed, I was like :"Holy Fuuu! I need to shred NOW!!"
  • 3 0
 Man, not a lot of people who make me wanna ride a bike, and get better at riding a bike, than watching Bryn.
  • 1 0
 Normally I’m into the purp but their top two builds are too Cher for me. And the mint green... yikes... and I’m not going to spend the money to swap out NX and a Pike select and novatec hubs ????‍♀️
  • 1 1
 Super impressive riding. Equally impressive camera work. Narration was fun, too.
But man -- the skidding kills me, especially when you've got a role model like Bryn encouraging you to 'leave your mark'.

Do we really not, as a group, understand the impacts of skidding? Wider blown out trails, braking bumps, blown berms, etc...?

Seems really irresponsible and short-sighted to showcase that sort of thing.
  • 5 1
 FUUUUUCCCCKKKK
  • 3 0
 Ya. I probably need a bike more travel.
  • 2 0
 That was some awesome riding. Shows that these shorter travel bikes can still get rowdy.
  • 4 0
 Hotel? Trivago
  • 2 0
 Hell I would've been happy even if shredit at the end wasn't there. GREAT video
  • 1 0
 Everyone in my place is craving for longer travel bike and now here is a 125mm bike which I think that most of the people I ride with will not even ride the way Bryn does.
  • 2 0
 That was Matrixeske! I can't decide if Bryn is Laurence Fishburne or Keanu.
  • 3 0
 Always great to see Bryn's videos!
  • 3 0
 Bryn is the man,makes trail riding look like art.
  • 2 0
 100% my next bike, been waiting for this (I was heading down the tallboy route)
  • 3 0
 Contender for best bike edit of all time! That. Was epic.
  • 3 0
 Unreal. Such an amazing edit.
  • 3 0
 That bird at 0:42 "Aight, Imma head out.."
  • 1 0
 If one of the features is the rear shock being unusual for this style bike you would think the promo rider would use it as it a competitors
  • 3 0
 Sound's like a Lincoln Commerical with thr Mathew voice over
  • 2 0
 "Do some trail work"- Took me a while to see the "work" he was doing. Nice.
  • 2 0
 MTB Joey: “oh that’s how you do it”
*attempts*
Featured in Friday fails twisting up bars and going OTB
  • 3 0
 The rear wheel at 30s..
  • 2 1
 And all these people years ago talking sh*t about wagon wheels, 29ers cant turn, cant jump? riiiight...
  • 2 0
 Nice edit, but those trails! Where is this?
  • 2 0
 PNW FIRE! The legend himself.
  • 3 0
 really fucking fast
  • 3 0
 woah. that was cool.
  • 1 1
 brilliant ad -- i don't have room in my stable for this whip, but thinking now i could probably make room.... nice job Transition!
  • 1 0
 The 36 he's running up front- still at 140mm?
  • 3 0
 Yep.
  • 1 1
 Fox's website does not list a 140mm 36 for a 29er, shortest travel on the 36 is 150mm. Because I wondered the same thing.
  • 2 0
 @agmin: it comes oem on a bunch of bikes as a 140mm. Smuggler, fuel ex, etc. I think to get it aftermarket you'd have to buy any size 36 and put in a 140mm air shaft.
  • 1 0
 @agmin: 140mm airspring?
  • 7 0
 You really think sponsored riders ride what’s listed on the website? Hahaha
  • 2 0
 His edits are the best!
  • 1 0
 wicked.. can it climb though? : )
  • 1 0
 Holy feck, what did I just watch? So insane
  • 1 0
 Whoa, Wally West, is that you?
  • 1 0
 Wait a sec... Bryn Atkinson ... Barry Allen... I see you... (well, no I don't, you're too fast, but don't worry I won't tell) Wink
  • 2 0
 Nice tutorial
  • 1 0
 I think I just went my pants.
  • 1 0
 err, nice job _Norco_, lol.
  • 1 0
 Now that's an edit!
  • 1 0
 I'll take two please!
  • 1 4
 How novel. wasn't this most of the formula with the Yeti SB4.5 in 2016
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