Press Release: YT IndustriesDonald ‘Cowboy’ Cerrone, one of the greatest mixed martial arts fighters on the planet, is not only known for sending his opponents to the deck of the cage but also enjoys sending it on his local trails on the mountain bike. YT Industries hooked the 36-year-old American up with a sick custom-painted Capra to send it into the New Year on.
Doanld Cerrone's All-American Custom Capra
Freeride legend Cam Zink represented the YT Family and stopped by Cowboy’s ranch to drop off a brand-new custom-specced and All-American camo-painted Capra 29. Cerrone, who is already in preparation for a big fight coming up in January, took the time to spend some time with Zink and go for a ride.
| I tell my guys that if you are not scared to death at least once a day, then we are doing something wrong. I like the mental growth of making yourself do things that you normally wouldn’t do within your comfort zone. The better you get and the more in shape you get the harder you can push it. I remember the first time hitting little jumps. Now, it just keeps getting bigger and bigger. That to me is what I love the most. It keeps you young. When the old man comes knocking, I just don’t let him in.—Donald 'Cowboy' Cerrone |
| I enjoy the downhill adrenaline, white-knuckle riding of mountain biking. But I also enjoy the crazy physical side of the uphill climbing, geared towards the training camp. It is just another avenue I can pursue and not be in the gym lifting weights or running. I can use it as a crazy intense leg and endurance work out. It is also great training mentally. You get tired and fatigued going up, on the way down you need to be able to answer all the questions of jumping, pulling, sitting, turning, lifting. There is so much that has to go into staying sharp, because you know that if there is any ill play, you are going OTB.—Donald 'Cowboy' Cerrone |
| New Mexico is where we live and have all our bikes. We have ridden in Arizona, Colorado, Utah, Las Vegas, Canada and down in Mexico. There is lots of good riding down here on the border. I would say Vancouver and Whistler are the best when it is all about fun. But I also like trails that aren’t really that groomed. New Mexico and Colorado have some awesome trails. There is a place called Otero Canyon here and it is pretty gnarly. It is probably my favorite place to ride. The rockier, the better. I especially enjoy having to pick your lines when riding uphill.—Donald 'Cowboy' Cerrone |
SpecFrame: YT Capra 29 Custom Paint
Pedals: Crankbrothers Mallet E 11 Black/Gold Spring
Weelset: Crankbrothers Synthesis E11 29“
Headset + Custom Topcap: Acros AZX-203
Tires: Maxxis DHF 29x2.50 EXO+ und Maxxis DHR 29x2.40 EXO+
Grips: ODI Elite Motion Lock On
Saddle: SDG Radar MTN YT Custom
Chainguide: E*Thirteen TRS Plus
Fork: Rockshox Lyrik Ultimate RC2 29” 170mm RED 42mm Offset
Shock: Rockshox Super Deluxe Ultimate RCT 230x60
Brakes: SRAM Code RSC, 200mm SRAM Centerline Rotors
Stem: Truvativ Descendant 40mm
Handlebars: Truvativ Descendant 800mm
Seatpost: Rockshox Reverb AXS 150mm
Drivetrain: SRAM Eagle X01 Chain, Cassette, Shifter, Crank + PF92 Bottom Bracket
Photos: Peter Jamison
Video: Rupert Walker
@Biocoug1 Did I hurt your feelings insulting your fighter man?
Just be happy for the guy for getting a bike Bro.
Do you buy lunch for every homeless person you walk by or something? Or can you even reach that far down from your High Horse?
YT teamed up with Sram this year to do a dream build fundraiser for the World Bike Relief. WBR already has somewhere around 500,000 bikes out in the world and a raffle like this will bring in a good amount of money and will allow WBR to get even more bikes out to there.
What have you done in 2019?
I said man GTFO because you opened your mouth without learning about whom you are speaking about.
That's great they are doing that, and I don't recall saying anywhere that YT doesn't do anything for the world. they have a lot of great programs and initiatives. This is just so starkly in contrast to that mentality of giving to the less fortunate that it just makes me cringe.
Like I said, I love Zink, and he is just doing his job as a rider/ambassador for the company. and I am hardly calling to boycott YT or anything. In my opinion it was a lame publicity stunt.
As for what I have done this year...well I don't need to boast about it on the internet. Plus anything I say will not be sufficient to you anyways I am sure.
How many of us have gotten a speeding ticket and said "give it to charity and I'll match it" lol none of us. Lol
Plus he is a self admitted grandma's boy. Cowboy is an amazing human.
@Biocoug1 I didn't say anyone involved was a bad person for doing it. Just stating the facts, the dude clearly could afford to build a custom bike for himself, but he isn't THAT passionate about bikes. Thats awesome he donates to so much, and I am sure he is a decent human being. sorry I hit such a soft spot for you, and I am sure the "cowbow" appreciates the back up.
I work with our local food bank, our homeless shelters, Sunday community dinners at the local church, give money to children's hospital, give money to an organization that gets more kids out riding. I do what I can with what I have and I'm proud of it.
Just don't come in here and shit all over a company for giving A guy a bike when both parties involved do plenty for charities and all that. Or maybe express your feelings of that money being better spent elsewhere in a less attacking method.
Come in hot and people are gonna fire back.
Just wanted to check and see if you were also cringing about this "marketing stunt". Didn't feel the need to jump on Specialized or Ken Blocks case when he was gifted a sweet custom bike that could have gone to a needy kid?
If you're gonna shame YT and Cerrone with your marketing morals then at least be consistent and do it on every marketing article that Pinkbike posts.
I can identify with this and I'm sure alot of other readers feel the same.
And he may be a millionaire but dude got his money in a way most of us lack the courage and dedication to even attempt.
Hello and Welcome to “People who clap their ears whenever they see Stars n Stripes on something”
But god damn is it ever a cheesy click bait video. Would he have ever even received this thing if he hadn't just announced some major match he was about to be in? Was his passion for the sport the reason he got the bike? was his charitable moments the reason he got the bike? No idea because the video didn't elaborate on why he is receiving a nicer bike than half their factory team...because a marketing video is all this shit is.
Anyways looks like I triggered a bunch of people by having a opinion, that's fine...nothing new!
I give zero f*cks about the bike. The nationalist Republican party is a minority in our country they don't represent us. They're policies are bad they're economics are bad.
I respect the man getting the bike and enjoyed reading his quotes.
End of story.
Yeah, the people involved being ok and this whole marketing thing being dumb aren't mutually exclusive. It can be both things. These guys don't have to be a*sholes for this thing to still be dumb
He seems like a good dude overall, no?
What I was getting at is it comes off as a desperate attempt for attention from YT. the way I see it is nothing more than this
1. YT knows a certain UFC fighter has a little interest in bikes
2. fighter publicly announces MAJOR match this week
3. YT gives him a super high end custom bike, in hopes he will post it to instagram
4. profit?
I mean I understand that this is just business, but I cringe at a lot of commercials on TV and this is no different. No
different than why I should give a shit matthew mcconaughey drives a Lincoln...(even though he probably doesn't)
As a user of pinkbike, and a rider/potential YT customer I am allowed to have an opinion on the advertising they do and what my thoughts are about it. I never once said boycott YT, or that he was a bad person., just that this type of advertisement does nothing for me.
Born with a silver spoon in one's mouth: be born into a wealthy family of high social standing.
Like I said, care to elaborate?
Best Wishes and Welcome to PB comment section.
You're a shining example of not being able to please the crowd. YT just saved a fortune on their marketing budget so that they can keep their costs low for consumers, and you're out here complaining about it.
Oh well wasn’t it the main point of the initial comment... rotten bullshit
www.instagram.com/p/B4YB5Iooz1o/?igshid=1w07w46aa9826
It's an odd thing for youvto dwell on as my underlying point was how ballsy, hard working, goid dude Donald is.
What the hell cares who gets what for free as long as they use it right? Too much negativity here.
@McArdle well 1, I think the tacky paint job is ugly. well done painting but so played out. imagine that, an american with a stars and stripes themed something. a thousand dollar paint job to make it look like something you buy at a dollar store July 3rd.
and 2... yeah I am sure he will use it a bit. but l think your delusional if you think he is riding that thing more than the average weekend warrior. hes a busy f*cking guy to stay in the UFC
These articles show he has been accused of racism, and has consistent relationships with racist, far-right figures involved in using MMA as a recruiting tool to grow their racist ideology of terrorizing minorities:
www.google.com/amp/s/amp.theguardian.com/sport/2018/sep/11/far-right-fight-clubs-mma-white-nationalists
www.google.com/amp/s/www.bloodyelbow.com/platform/amp/2017/10/12/16350612/white-rex-fascist-neo-nazi-groups-thrive-mma-promotions-clothing-brands-karim-zidan-mma-feature
www.motherjones.com/politics/2018/02/the-terrifying-rise-of-alt-right-fight-clubs
forums.sherdog.com/threads/cowboy-cerrone-with-racist-comments-again.3033665
www.google.com/amp/s/sports.yahoo.com/amphtml/blogs/mma-cagewriter/ufc-s-donald-cerrone-denies-racist--sexist-accusations-193340163.html
www.google.com/amp/s/www.newyorker.com/news/sporting-scene/fighting-for-trump-the-u-f-c-comes-to-new-york-city/amp
Cerrone also appears to be severely politically confused and uneducated, advocating for unions when Republicans traditionally try to kill union influence. He also has compared Trump to Connor McGregor? He very accurately describes his political knowledge when he admits "I don't know."
youtu.be/GOg2WRYh5MI
Elite mma trainers and elite facility owners are a very small community, when the Lloyd Irvin story came out, people were scrambling to distance themselves from him because EVERYONE is connected. People just train, they don't screen each and every potential client as to what their political views are.
One's political views are not the be-all and end-all of their character.
As far as I'm concerned Zink is riding for Vladimir Putin, not YT. Fake Patriot.
themoscowproject.org/reports/putins-payout-10-ways-trump-has-supported-putins-foreign-policy-agenda
Donald Trump: “People love me. And you know what, I have been very successful. Everybody loves me.”
62mphEbike: Hold my beer why I write this pinkbike comment.
www.google.com/amp/s/www.foxbusiness.com/markets/analysis-tax-cuts-spending-to-raise-deficit-to-1t-by-2020.amp
Another one of Trump's blowjobs for Putin has been to promote the illegitimate conspiracy theory that Ukraine was behind 2016 election interference and not Russia:
www.google.com/amp/s/amp.usatoday.com/amp/2612331001
All of Trump's corrupt roads lead to Russia, and all the fake patriots do is hide behind Trump's lies and the flag.
@Biocoug1: I just saw a couple of memes and saw a bunch of Americans doing keyboard fighting, I thought I’d pop in to see how’s things
You know that a ton of motobros who follow UFC and this dude on instagram are going to be like, "Damn.. I'd like to have me one of them bikes."
Selling more bikes does not necessarily equate to improving the sport.
If YT was a Russian or Ukrainian company, maybe I’d get my panties in a bunch.
But c’mon, at least Cerrone rides a bike and loves the Stars and Stripes. Maybe he already has some YTs
in the stable. Who cares.
Nevertrumper signing off...
Love it!
He's been fighting since 2006 and has always bailed the UFC out and been their YES man when it comes to taking last minute fights. The guy is a f*cking legend when it comes to Mixed Martial Arts.
Most people watch it to enjoy something they know they ain't got the gonads for and just wanna see people get beat up. No respect for the sport just want to live vicariously through them instead.