Video: Craig Evans Flows Yorkshire's Harshest Rocks in 'Hard Grit'

 "nothing but props here"... continues to find something to moan about.

 Drop the S word???? Go on, you’ll have to explain????

 @Cord1: apparently Specialized sent a secret delegation to the north pole. They successfully tracked down Santa and bought the rights to his name for the bargain price of 100 mince pies. They have since sent a cease and desist letter to Santa Cruz who must now change their name to simply Cruz or face a hefty lawsuit.

 @catweasel: well that's all clear now

 @Cord1: either "squarest" or "savagely"

 @vhdh666: I think it might be the word 'savagely' they're referring to. 'Savage' is a word some first nation people (if that's the correct term) view as an historic term of oppression, akin for some to the N word down south.

It doesn't have quite the same connotations in Yorkshire, mind you...

 @Linkpin: my english dictionary app says this (which approves your comment):

A savage is some who does not care about the Consequences of his or her actions. Usually the savage will do things that make other people say, "What the f@ck are you crazy?" It has been over used to mean other things but this is the orinigal meaning.

 @Linkpin: There are several meanings of the word. For example the term "savage criticism" doesn't pertain to First Nation people in any way. The difference is the N word was always meant to be derogatory, where as other words that never were are now being classed as such by some people. I saw another Canadian get indignant because someone used the word chief. These words have been in the lexicon for centuries, but now must be cancelled worldwide because someone's decided they are offensive regardless of context.
Having said that, I'd be more than happy to see the adverts for Eau Sauvage get cancelled. How much money does Johnny Depp need?

 @commental: Yes, words have to be understood in their context, don't they? The word 'savage' existed in Middle English and meant 'wild' or 'from the woods'. Even those meanings could be used in a positive or negative way about people. I totally understand that even apparently innocuous words can be used to oppress and destroy. But when the word is used about an Englishman riding his bike over some rocks you have to look pretty hard to find offence.

 @Linkpin: I guess it's also about location. A word can be seen as offensive in one country, but not in another. I've seen the word gypsy get a reaction on this site, again from a Canadian. In this country the traveller community have no issues with the word (at least as far as I've seen) and I'm pretty sure you wouldn't have TV programmes starring them with titles such as My Big Fat Gypsy Wedding if they did.
As far as looking hard to find offence, it seems to me there are no shortage of people willing to do exactly that nowadays.

 Ummmmm the context of savage in this article has nothing to do with race

 @flaflow @catweasel The US Declaration of Independence calls the indigenous population "merciless indian s......s" Go read it. It's a term founded in dehumanization and oppression. This is all quite recent in the span of history too. If you're a Canadian or American you 100% cannot use this term anymore, especially if you're a Mountain Biker in the Americans as we all ride on stolen land. Historic white-centric action sports are the WORST at abusing this term. Most people haven't thought about this:

theestablishment.co/stop-calling-people-savage-7746984d565d/index.html

 @dr-airtime: wow