Video: DHaRCO Launches New Tech Party Shirts

May 23, 2023
by DHaRCO  

Press Release: DHaRCO

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Introducing the new Tech Party Shirt: spreading FUN and GOODTIMES.

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Big thanks to Connor Fearon for joining us to headline the show, and all the crew for always being up for a party.

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Connor Fearon, PhD in Cornering and Style. Accompanied by none other than Hugh Balcomb and James Horton.

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Sam Fraser, in the 'Fraser' Tech Party Shirt.

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Jadon and Wriggles.

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Ellie Smith, Indi, Frankie, and the crew.

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The Mercedes getting a low rider make-over with the shingleback bike rack, loaded with goodness.

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Good times, best crew. No ordinary life.

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Posted In:
Reviews and Tech Videos Press Releases Apparel Dharco


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148 Comments
  • 182 50
 I’m ready for this trend to end.
  • 66 2
 guess i'll be returning your b-day gift then. no party for you!
  • 22 1
 Hier issst die Spass Polizei!
  • 11 0
 @mi-bike: Wie heisst die beste deutsche Bremse? Nein, es ist nicht Trickstuff, es ist die Spassbremse! Hue hue hue...
  • 5 0
 @Justachillin2: don’t threaten me with a good time!!
  • 4 3
 Agree with you. Shirts to go to Ibiza to night clubs.
  • 5 3
 I'm conflicted.

Big fan of Fearon, and like it when people are having a good time. And oftentimes the more ridiculous the better at some points.

On the other hand, this felt like a biking version of Macklemores thrift shop video (not sure if thats good/bad in this case),but there is no way I'd ever wear any of this apparel, even if it was free.

And... I actually like apparel with color. Apparently I can't handle aggressive prints though (shrug)?
  • 2 1
 absolutely
  • 89 32
 Trying way to hard,guys.
  • 28 11
 I know right, definitely not serious enough. I know I never want to have fun like that!!
  • 38 26
 Haha, cause you don't know how to party?
  • 8 2
 @DHaRCO: He is nuts. His username checks out (in Portuguese).
  • 1 0
 @mi-bike: brunutte
  • 5 0
 That's what I thought too when I first opened the article. But watching the video made me change their mind. They are not taking themselves seriously.
  • 6 4
 Trying to hard... to be Pit Viper.
  • 3 1
 Corny
  • 45 1
 I'm too sexy for my shirt.
  • 9 2
 Those shirts are too cool for me.
  • 2 2
 I bet you look good in my shirt.
  • 2 1
 @Jacquers: It is all relative. Maybe you're just too hot.
  • 6 2
 And I'm too sexy for your party Too sexy for your party No way I'm disco dancing
  • 2 0
 So sexy it hurts.
  • 44 7
 Got to love PB comments. Company releases all “plain” looking jerseys, PB comments “OMG I’m so tired of black, where’s the originality?”. Company launches shirts that are actually different, PB comments, “OMG cringe, who would wear this? Where’s the plain black?”
  • 8 10
 There is a middle ground. Stop being disengenous. Comments like this appears on every product release. Not everything is two extremes. Youre just sitting there pkaying the devils advocate.
  • 2 3
 This is the bane of all clothing retail. Bright pieces bring folks in the door, but then most people are super basic so they go with grayscale, beige or dark blue items. Same with bikes. And cars. And pretty much everything else. Bunch of Karens and Chads
  • 1 3
 Karen and Chad won’t wear a bright color, but they HAAAATE tipping and the LOOOOOOVE downvoting.
  • 2 0
 @wyorider:
  • 2 1
 @Riwajc: You're right but getting downvoted by the dorks who think a "party" shirt is a personality.
  • 2 0
 These aren't original though. Give me some straight up psychedelic inspired, ORIGINAL artwork.
  • 36 1
 Or you can just go to your local thrift shop and find a poly-cotton blend Hawaiian shirt for like $3.50
  • 24 0
 This. I'm laughing at the thought of people buying $90 shirts to imply that they're chill and know how to have a good time.
  • 2 2
 Cotton anything sucks in terms of breathability, even blends. But yes, would not spend $90 on this shirt.
  • 6 5
 No snap buttons is a miss but these types of shirts are great for riding. I’m sure the PBers that dress motocross light will disagree though.
  • 1 0
 I like the tiki shirt. I also went to the thrift store before my trip to Hawaii where I scored a five pack of some kick ass Hawiian shirts.
  • 3 0
 but they're not "crafted with the mtb lifestyle in mind" and that's very important to my conscience
  • 23 1
 I prefer when middle-aged men dress in too tight clothes and look like a pack of skittles barfed on them.
  • 2 5
 It seems like you got a downvote from a manbunny.
  • 18 5
 yeah... nah not even close... these look like the kinda kooks that go to the beach to go surfing and all ride a 'party wave' together... they probably even wear pit viper sh1t...
  • 3 1
 Knock off pitties gang
  • 17 7
 What I like about it is that you absolutely can't take yourself too serious if you rock a look like this. Good reminder that this sport doesn't have to be serious all the time.
  • 11 0
 Does have to be expensive all the time.
  • 4 0
 If one is needing to wear a leopard skin button down and maintain impeccably manicured facial hair so they can prove to themselves they are not taking things too seriously.... they are most definitely taking things too seriously.
  • 12 3
 Dang that video is cringe.
  • 16 8
 Looks like Topman or Matalan trash.
  • 4 0
 Yeah you have been able to by shirts exactly like these in Primark for ages.
  • 4 0
 @redrook: I bet the Primani ones cost 10% of the Dharco ones Smile
  • 9 2
 volcom "launched" a mtb serie with shorts and trousers. dharco can pack up, the real party heros just entered the mtb room
  • 2 0
 Volcom? Sick. I have always liked their snowboarding and skateboarding stuff
  • 7 0
 Seems like a LOT of industry types have stumbled across the Pit Viper website.
  • 8 1
 How did the hipster burn his lips? He drank his coffee before it was cool.
  • 10 4
 Perfect for all the riders who spend more time standing around talking about riding than riding.
  • 2 1
 Nobody knows how much you suck at riding if you're just hanging at the trailhead. Nobody knows you can't carve if you just hang at the base lodge.

Definitely validating gapers by having pros acting like Jerrys/Freds/Gapers in this ad......
  • 6 0
 Only complaint is there wasn't enough shots of the curly hair girl in the silver top.
  • 3 0
 Haha I had to go back and look and it turned into a game of where’s Wally / Waldo. Excellent selection.
  • 6 2
 We will have to live stream the next one, no one parties harder than the Dharco crew...billions of brain cells were harmed killed in the making of this video!!!
  • 9 3
 WOOF. Drugs are a hell of a drug.
  • 2 1
 Lol, the truth hurts
  • 6 1
 Good times were indeed had... Vid helps the recollection a little!
  • 10 6
 Hahaha, that was the best!!!! Nice product launch vid, Party Vibes all round
  • 4 0
 The Benz is asolutely bonkers!!! For the rest, I guess I'm not party enough.
  • 2 0
 "tech party wear"

I have never been at a party and found myself needing a specific, technical shirt, to properly party....in fact, my shirt usually comes off pretty quick at parties...Big Grin
  • 7 7
 Seen these shirts in real life and they feel insanely good. They look better in real life too and I was already pretty keen on them when looking on the site. All these boomers who are like "awwhh so dumb i'm over this trend" need to chill out and get a grip. You're riding a push bike bro, have some fun with your sport
  • 3 2
 It’s not the shirt that’s annoying. It’s the lame fake party promo for shirts DorkCo up ZERO effort into designing.

At least Zoic or Club Ride actually choose fabrics/prints/cuts for their shirts.

DorkCo just went to a trade show and picked some stuff off a rack. If I want a cheap (but comfy and fun) casual polyester shirt for riding, I won’t pay their premium for a label.
  • 1 1
 @wyorider: Wow dude, your attitude sucks. Name calling? How old are you.. twelve?
  • 2 0
 @mosierman: DharCo’s product sucks. I’m just calling it out.

A lame photo shoot doesn’t make for good product. But hey, let’s be all positive about companies gouging people for “meh” stuff.

I specifically did name a couple of companies who do decent design for a reason…….
  • 5 0
 Are Pit Vipers included?
  • 2 1
 Until they fall off your nose when you hit a drop or two......Tried the Vipers-they kinda suck.
  • 2 0
 Not really digging the shirts but I am digging that 80's era Mercedes. The last era when Mercedes actually engineered and produced a quality car.
  • 1 0
 80's? I think we're talking mid-70's here.
  • 5 0
 @Snowytrail: W123 so 1975 to 1986. So you are both right.
  • 4 0
 I think I'll keep buying cheap synthetic Hawaiian shirts from Lowes.
  • 3 0
 If Pit Viper and Dixxon had an unplanned child.... and drank through the whole term.
  • 3 1
 Why do I have a feeling either this shirt Co. or Pinkbike is trolling for comments with this one? Never go full Enduro.
  • 2 1
 I’m only here for the comments!
  • 1 0
 Make one in a woolie and I'll make some party pogies with a special flask pocket for whiskey when it realllllyyy cold. Winter special edition
  • 3 0
 What's up with the one parallax image? The webdev bored today?
  • 3 0
 LMFAO called and said they want their Party Rock back.
  • 3 0
 Leave that poor Merc alone :O
  • 1 0
 Who does that to a 4-door? LOL
  • 4 0
 @suspended-flesh: Bogans
  • 1 0
 Why? They built a ton of those W123. It isn't some rare car.
  • 1 0
 @93EXCivic: It's a 4-door and therefore an odd choice for modding/rodding. I wouldn't drop a dime on a quattroporte - they are inherently deficient but that is probably the joke here.
  • 1 0
 @suspended-flesh: it’s a German lead sled, not some muscle car. Four door is the way for these things. Also, who even has two-door merc money?
  • 2 0
 @dirtyburger: I'll bet it weighs less than most classic muscle cars
  • 2 0
 Maybe a little info on what makes them any better for riding than any opp shop shirt? (Which honestly would look way cooler)
  • 3 0
 Bang on, these things were only ever cool when you got it at the opp shop or from the auto parts shop in a five-pack for $10.
  • 2 0
 Finally, might be able to get the Mrs out MTB'ing, get her a leopard print, collar and buttons, she'll have no excuses left!
  • 2 3
 Cheap shirts with something like a 300% markup for DorkCo. If you get a cheap, colorful shirt-that's fun. If you pay 90 bucks for the same cheap colorful shirt-you're a basic sheeple consumer.

These shirts are the equivalent of an open-mold frame, and I'll bet DorkCo just picked some samples off a rack at a trade show and ordered a bunch.
  • 2 1
 Sheeples, hate to tip, love to downvote. Super susceptible to advertising. Don’t know how outdoor gear supply chains work.
  • 1 0
 Used to ride in Hawaiian shirts back when they were cheap. super practical never get too hot, finally a tech party shirt of retro radness. Definitely like it.
  • 2 2
 So sick to see a brand not taking themselves too seriously and having fun! I absolutely love my Dharco jerseys and Party shirt!
  • 5 3
 The premier is definite clickbait, and with no real smoke. disappointing.
  • 3 12
flag NeddyDawg (May 23, 2023 at 3:59) (Below Threshold)
 Someone wasn’t invited to the party. Boo hoo so sad
  • 4 0
 @NeddyDawg: As a westie, I wouldn't want to go to the North Shore for anything...
  • 5 2
 Hipster kiddos lol
  • 5 4
 Transition + DHaRCO a match made in heaven
Bring back the grassroot party vibes
  • 12 5
 you think forced irreverance and contrived quarkiness is "grassroots"??

LOL
  • 3 6
 Bring back the pretentious wannabe vibes. Transition is another hipster company. Do you drink ipas after the ride bro
  • 2 0
 @Riwajc: I do, bro. why? because I like IPA's. Have since the 90's. lol
  • 1 0
 Gotta love a press release with no prices or a link to buy the stuff. $74usd at Dharco.com
  • 1 0
 Love it. Not my bag, but this is how 17 year old me would have made promotions.
  • 2 0
 wow the parallax scroller image? getting fancy pb
  • 1 1
 No snap buttons is a miss but these types of shirts are great for riding. I’m sure the PBers that dress motocross light will disagree though.
  • 4 2
 Stoked on these. Finally MTB gear for a former Floridian skate rat.
  • 3 0
 You know shirts like this are $15-30 new without the label.

And I mean the exact…..same……stuff. An ex skater should have a keener BS meter.
  • 1 1
 @wyorider: Yeah but also nah. The price is steep and Target has tech Hawaiians for a third of the cost. But I’ve finally started buying name brand stuff and it’s so much better. Just gotta wait for the end of season deals.
  • 3 5
 A lot of bears with sore heads commenting on these shirts. Pretty sure that the majority of mountain bikers rode for the fun of it, and if that means having a bit of fun with the gear you wear too, what’s the issue?

I love the fact that DHaRCO don’t just stick to the boring solid colours across their range and produce a great variety of prints. It’s really good quality kit, too.

Added the leopard print party shirt to my collection a couple of weeks back, it’s lush.
  • 2 4
 Their buyers just selected some samples off a rack at a trade show. There are cheap shirts, no unique prints or ride specific features with a major markup. Tropical print polyester shirts are hella fun and comfy-and cheap. I'll bet you're a MucOff fanboi too........
  • 2 0
 Coming to a till counter bargain basket near you
  • 2 1
 These are gonna be all the rage at Burning Man
  • 3 2
 Dig it! Summer party vibe attire Smile
  • 2 0
 A worked Kingswood!
  • 1 0
 That's a premier champ. Or at least, someone took a Premier front clip panels..
  • 4 7
 More pretentious garbage from dharco. Not only do they have a stupid name but all their clothes are ugly and these take the cake. I know exactly the type of aussies in this vid wannabe hipsters that think theyre so funny and ironic.
  • 2 0
 Pajamas are back
  • 1 1
 It looks like they had a good time, can’t ask for better than that … and they got some nice shirts too!
  • 8 9
 Epic! Love the vibes, and that this is not like every other launch video. Can’t wait to get mine
  • 1 2
 Sweet threads, love it! Good to see a something new and fresh rather than reworked moto gear all the time.
  • 2 3
 For the roadie/XC rider that also owns an enduro bike - and heard about the sport once.
  • 1 1
 Price?
  • 12 13
 Clown wear.
  • 10 9
 Exactly!!! We don’t want diversity in this sport, everyone should just be the same. When the population accepts this, the world will be a better place.
  • 3 4
 Perfect for you and your ebike.
  • 6 9
 @Whataboutism: keep saving lad, you will be able to afford one eventually.
  • 8 0
 Troy Lee Designs actually own the artistic rights to all clown wear in the mountain biking and Motocross space.
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