Video: Ed Masters & Matt Walker Crack the Case on the New Pivot Firebird

 couldnt agree more

 They took all the awesomeness of Eddie's Bergamont Team and put them under Bernard's wing. Recipe for success.

 it is the only bike that justify the new things by just matching the color of the fox fork.... great team anyway and real rider, video is just as disruptive as orange ice cream.

 Yeah. Melted ice cream running down the perp's hand in the beginning and it's gone in subsequent scenes. If they can't get that stuff right, is the bike even any good?

 That was unbelievable. It's not like it was some random detail in the background. You only have a couple of things to focus on and the ice cream was the most notable one. The shots were stunning, the lighting was great, too bad to throw the video off by having this in the beginning.

 It's a metaphor for life and the way the bike and he has changed... from sloppy and unmanageable to tight, focused and mature... as we age, we grow mentally and as bike designs evolve and develop we leave behind the chaos and emerge as a refined person and bike. We're to understand that between the cuts, he's licked his hands clean, the chaos has been removed, in it's place he has been rebirthed anew and ready to shred not just as a better person and rider but aboard a perfected steed... he and the bike are arisen as one... reincarnated like the proverbial phoenix rising, except better... as a Firebird! Go forth and leave flaming berms in your wake as you blaze into the setting sun...

 @rrolly: They're just taking the piss.

 @islandforlife: ahh, right! The hero with a thousand faces and all that. Can’t believe I missed that!

 The ice cream truck guy happens to be Chris Cocalis, owner of Pivot.

 @rrolly: Pivot is smart to slap something funny like this together with their well known and liked factory team riders (and CEO) instead of wasting hundreds of thousands (million?) on stupid 25min feature film crap like YT.

 @islandforlife: It's one cut and it's while the agent is there. Would totally work if we had one quick shot of him doing that or the hand half clean.

 No problem with that at all. Would've loved the continuity error to not be there so that this would have been an absolute stunner.

 I'd buy that for a dollar!

 From their website:

"Not As Sweet As It Looks
“Sweet bike, man.” It’s the ultimate lift-line compliment. In the case of the Firebird, that sweetness is only skin deep. Appearances can be deceptive. When you’re coming in way too hot on the wrong side of the safe line, you want a partner with lightning reflexes and the dispassionate calm of a cold blooded killer. The Firebird’s Hollow Core carbon construction cleanly disguises its psychotic side with a taut, sturdy, deceptively lightweight frame that calmly gets you out of the most gripped situations, in much the same way that James Bond can get his hands really dirty while keeping his suit perfectly clean. Super-capable suspension, planted handling, perfectly selected components, shaken, not stirred; the cocktail mix for blazing speed. Drink up!"

 It's kinda like when someone tells a joke then has to explain it then...

 Not as many as you would think. These guys are professionals

 rhymes with Door hinge