Video: Endura Announces New Baggies with Mock-u-mercial Featuring Rachel Atherton & Joe Barnes

Mar 24, 2020
by ECHOS Communications  


PRESS RELEASE: Endura

We were an original pioneer of baggy shorts in the '90s MTB scene and earned a reputation forged on no-nonsense durable kit for committed riders and pros alike. Right now we are all in need of some light relief and this mock-u-mercial mini-film celebrates the noble Baggy Short featuring a rack of recognizable faces in alter ego.

From the early collaboration with the hardcore bike courier scene in the ’90s that spawned the iconic Hummvee, the baggy short has been adopted by all tribes of riders from downhill to gravel, commute to adventure. A workhorse piece of kit that can be loaded with cargo and relied on to protect and serve you in and out of the saddle. Our Endura baggies have led a look for generations of off-roadies. We honour the riding baggy and acknowledges its place as an essential stalwart of the rider’s wardrobe with this wacky crowd-pleaser of a video.

SS2020 sees the addition of no less than seven new styles to our strong baggy shorts line-up for any type of riding:

Endura MT500 Spray Short

MT500 SPRAY SHORT

An original game-changing hybrid MTB creation that combines the best bits of a waterproof and stretch MTB short, the MT500 Spray Baggy has been a stalwart of the range for many years. The new 2020 version retains the much loved critical waterproofing and stretch combination, while pushing the fit, pedaling comfort and aesthetic to the next level. Available in Cocoa and in Black in sizes S-XXL for Men, and in sizes XS-XL for Women.

Endura Singletrack II Short
Endura Hummvee Lite Short


SINGLETRACK SHORT II
This fully-featured, bulletproof trail short is designed to pedal up, hammer down and then do it all again. The enduring, bombproof construction of the SingleTrack Baggy Short means that once you’ve bought a pair you don’t need to buy another for a very long time, but often you’ll WANT to own more than one pair! Endura’s commitment to constant refinement and fine-tuning gives you the perfect excuse to buy a new pair when an update comes through and Summer '20 is one of those seasons. The latest iteration features stretch front panels, a new pocket layout and of course the trademark SingleTrack
durability comes as standard. Available in Mustard, Forrest Green, Black in sizes S-XXL.


SINGLETRACK LITE SHORT
The SingleTrack Lite Short is a lightweight and breathable trail short in a full stretch fabric providing a “barely there” feeling without compromising durability. Available in 3 vibrant colors and in subtle black in sizes S-XXL, plus in a shorter leg length option. The Women’s SingleTrack Lite Short comes in Kingfisher, Coral, and Black in sizes XS-XL.


HUMMVEE LITE SHORT WITH LINER
This lighter, warm weather friendly version of Endura’s iconic and bestselling Hummvee short is made from a lightweight 4-way stretch nylon fabric. The only thing it is not light on is features, as it is fully equipped with front hip pockets, zipped thigh cargo pocket, elasticated waistband with zip fly and popper closure, and even includes a Clickfast detachable liner with 200 series pad. The Men’s version is available in Black and Azure Blue in sizes S-XXL, while the Women’s Hummvee Lite Short with Liner comes in Pacific Blue and Black in sizes XS-XL.


Find these and other Summer 2020 Styles at Endurasport.com or your favorite retailer.




44 Comments

  • 38 0
 gotta love a company that take its self sooo seriously.!! good work endura. My 8 year old humvee shorts and my 15 year old jacket are still going!! good sh1t!
  • 3 0
 Damn this video is all-time.
  • 2 0
 Wish I had picked up some of their gear during the early years when it seems like it was great quality. The shorts and jacket I was dumb enough to purchase a couple years go are arguably the worst cycling garments I’ve owned.
  • 2 0
 @carbonbootprint: agreed my purchases from them recently have been rubbish
  • 23 0
 Mock-umercial ?
That's the kind of commercial that gets me to buy stuff
  • 8 0
 Wait, your supposed to wash your shorts???
  • 11 0
 @rarrity:
Maybe if they get muddy on the inside.
  • 1 0
 @MeloBikeCO: Damn that's f*cked.
  • 5 0
 @MeloBikeCO: that's why I only have one cup of coffee on ride days.
  • 18 0
 rapid rising graphs for the win -oh wait
  • 3 0
 I love Endura's quality, own six items and want more, but I haven't bought anything since they added that oversized, obnoxious, round logo askew on everything. I'm sad to say that it's not for me. My loss, but also my choice.
  • 3 1
 Not sure how you collaborate with something as nebulous as the early 90s hardcore courrier scene... I’ll concede everyone was wearing the enduro 3/4 bib tights at least, mainly as they were the cheapest and hardest wearing for your hard earned pound.
  • 5 0
 pocket-tastic
  • 2 0
 Love my undura shorts...,,. But liner seems too small and my pet peev with every riding short is the weird bunching up that happens on knee area from rubbing on pads.
  • 3 0
 Just get some sock suspenders and wear them upside down clipped onto your shorts.
  • 4 0
 Where can i get a life size poster of Rachel in that getup!
  • 2 0
 Love my MT Burner shorts but my Hummvees in same size are ridiculously tighter Wonder what SCOTTISH super model they fitted these on for size Twiggy Mibbe
  • 3 0
 Ouh man this one is really funny! =D
  • 3 0
 da 4k for endura prices you can get Norrøna
  • 7 6
 THANKS for showing us that your women shorts are too short. sorry, but show'n skin between shorts and kneeprotectors is NOT sexy.
  • 9 0
 The only thing I wear is knee protectors
  • 3 0
 Does anybody know what fork is on that Nicoli in the pics?
  • 1 0
 MRP bartlett has similar dropouts but this one has pinch bolts.
you can get a better look here:
lp1.pinkbike.org/p0pb18426140/18426140.jpg
It looks like whatever a zoom fork is a knockoff of. I'm stumped?
  • 2 0
 Ramsay McFarlane bike check
MORC Fork
www.youtube.com/watch?v=fRlMPyWxIy4
  • 2 1
 Fantastic! Looks like most other Joe Barnes edits to be fair though Wink
Pocket-tastic!
  • 3 0
 take my money
  • 2 0
 Thank you Endura, great timing, I think we all needed this today!
  • 2 0
 WOW..that was trippy...do they come in Purple Micro Dot???
  • 2 0
 Rachel with such crazy Hair ... top
  • 1 0
 Blimey, Endura has gone all American, never thought about taking a knife with me whilst riding.
  • 1 0
 Hard to find but Endura 3/4 length trousers are the business. Their shorts leave a gap. Some were cordura and are bombproof.
  • 2 0
 Genius.
  • 2 0
 PUPPIES! I want Wendy!
  • 1 0
 third pic from left scares me, I don't wanna know whats outta frame....
  • 2 0
 No Spray no Lay
  • 1 0
 No Dolce Gabbana no sucky banana
  • 1 0
 Wash your hands, don’t touch your face.
  • 1 0
 What did i just watch...!?
  • 1 0
 edit there is a hummvee lite sorry!
  • 2 0
 Video was a bit short.
  • 1 0
 My endura shorts are still going strong after approx 7 years use.
  • 1 0
 Mockin my wallet
  • 1 0
 Big Grin superb

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