With an Impulse being a sudden force or desire, it became clear that's what riding is like to me and I hope this video will electrify an impulse for other people to get out and ride. If you follow an Impulse your acting on a sudden feeling or thought which is the stoke of riding every day.
Lucas and I went out to just try and get a few banger clips but this track was too good not to try and get a full top to bottom banger edit.— Ethan Craik
Saw Ethan at Rogate about 5 yrs ago and thought "he'll be a DH world champ one day"... 2020 world DH junior champ... Think I'm popping to the bookies to put money on him taking the Elite title.... ????
Had the pleasure of meeting him a few times now as he was supported by the bike shop I used to work in and we share some mutual friends! Hes a real nice lad as well as being a total weapon on a bike ???? fully deserves a factory deal and will for sure be going places in the future