To introduce his all new POC collection, Fabio Wibmer has planned something big. He gathers a crew of cameramen, a photographer, his trusted stunt double and a renowned director and heads to Saalbach to create the right atmosphere to present the new “Wibmer style” POC helmets, kneepads, elbow pads, sunglasses and goggles as perfectly as possible. But some plans just aren’t meant to work especially when, at first, Fabio’s stunt double is injured – forcing the Austrian to do all the riding himself – and secondly, the director has very specific ideas about what a “good” production should be. Luckily, the outcome easily lives up to the Fabio Wibmer standard:
The partnership between mountain bike phenomenon, Fabio Wibmer, and the protection leaders, POC, goes way back. To celebrate their incredible journey, and the last six years together, the Austrian and the Swedish brand have introduced a stylish eight-part signature Collection, consisting of three helmets (full-face, enduro and street), two pairs of sunglasses, a goggle as well as elbow- and knee pads. Designed by Fabio, the products shine in Fabio’s well-known colors; gold, black and white, while displaying the 25-year-old’s signature and Fabio-specific details on the helmets.
The YouTube clip “Shooting a video – My 9to5” presents this very collection for the first time. The not too serious production confronts Fabio with more than the usual challenges though: his trusted stunt double is sidelined, forcing Fabio to ride himself. Not to mention the nitpicky director, whose aggressive focus to detail drives the whole crew close to total exhaustion and mutiny at once. The result is an awesome blend of stylish riding mixed with a tongue-in-cheek look behind the scenes of a video production. The obligatory Fabio Wibmer banger concludes the edit.
“Shooting a video – My 9to5” was produced by RASOULUTION in Saalbach in August 2020.
For more information on the POC Fabio Wibmer collection please visit: https://www.pocsports.com/eu/mountain-biking/fabio-wibmer-ed/
All products are available at your bike or sports retailer as well as on pocsports.com
Follow Fabio online: youtube.com/fabwibmerinstagram.com/wibmerfabiofacebook.com/wibmerfabio
Photos by Hannes Berger