Video: Formula Introduces New Slogan with Poetic 'Chang3 Everything' Edit

Dec 21, 2018
by Formula  

To innovate, we must necessarily change. If we remain followers in life, if we restrict ourselves to doing only what others have already done, then there will never be room for progress. Fortunately, the world is full of people who want to change the rules, dreamers who look towards the future as a new and unexplored horizon.

Formula was born with innovation in its DNA. We are not interested in replicating what already exists, we want to explore new territories, we want to experiment with new technologies. When you walk on unexplored roads you can get lost, you can fall, but the most important thing is to get up and get on the road again. Changing the rules of the game, that's what really matters. A change is not always an improvement, but we must change in order to improve.

Three years ago, we started a new adventure at Formula, but we are still at the beginning of a long, interesting journey. In recent months we have started a conversation with riders asking: "What do you want to change?". Today we present our strapline. We like to think that we are at a new starting point, a different way of looking at the challenges that the future has in store for us.

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MENTIONS: @rideformula


  • + 6
 Does it rub anyone else the wrong way when a brand representing toys for adults to go play in the woods (if we're being honest) uses images of geniuses, people who put their lives on the line, and genuine revolutionaries to sell us these things?
  • + 3
 I guess that Nikola Tesla makes the most sense out of all of these examples? Not that Formula is pioneering whole fields of science, but they do employ some sorts of engineers I suppose. To put folks like MLK and Gandhi in your MTB brake ad though is not only hackneyed but also suggests some serious delusions of grandeur.
  • + 4
 Why th3 thr33? Is this still a thing in Italy?
  • + 0
 I saw a truck yesterday with a huge vinyl sticker that said "NO NAME." It had "NO NAM3" vanity plates.
  • + 2
 Jesus, what did I just watch? I think they stepped their boundaries, and went full Hollywood.
  • + 2
 I had to stop the video before it was over.
  • + 2
 Oh, I get it...Fomula are going to golf.
  • + 2
 How many times did I have to hear this lady say the word "change"???
  • + 2
 the Word change was used 18 times
synonyms of change where used: 27 times
those a rough numbers I didn't count very carefully.
  • + 1
 You lost me at the bike in the work stand backwards.
  • + 0
 Are they going to change their dodgy brakes?

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