Video: Innes Graham & Max Rendall Get Loose on eMTBs in 'Evolve'

Jan 15, 2021
by Max Rendall  

The history of the bicycle is extraordinary, things have certainly come on a long way in 200 years. I was surprised to find out whilst making this, that the battery was invented before the bicycle. I think that puts in perspective how slow the development of bicycles was back then, even during a time where motor vehicles were starting to emerge.

Recently, electric bicycles have seen some extraordinary leaps in development. We decided to embrace this new technology, attempting to show that these e-bikes are more agile than people think.

I think it's important to say at this moment where access-ability to high-end bikes is very difficult for a lot of people worldwide: A bike is a bike! It doesn't matter what you are riding, just get out there and have fun! That's our message.

Electric or Acoustic, bikes are amazing for your mental and physical health, I think people get lost worrying about what bike they are on or how they appear to others.

We spend a lot of time promoting these new bikes, so I just felt the need to say that jealousy of materials is wasted energy, ride for the love of riding.

Radon have excellent value for money and that has to mean something during times like these. We are stoked to represent that.

- Max


  • 15 5
 2021 is the year of watching pros riding ebikes in marketing videos
  • 23 2
 Trust me they are not being forced!
  • 8 10
 @MaxxRendall: Just like how I'm not forced to go to work and flip burgers. Bitter.
  • 3 0
 How were the last two years any different then?
  • 1 0
 But 2020 was the year of the rat
  • 10 4
 It does not look like they are being forced. Looks like a blast. I am not anti ebike but it appears that they are going to be in our faces until we buy one or they start calling them motocross bikes so the purist biker can also buy one and not get upset that they are ruining a whole genre of sport.
  • 1 2
 Bikers ride motorbikes. Cyclists ride push bikes.
  • 10 0
 Pretty gid eh!
  • 5 1
 Thanks dad!
  • 3 1
 @MaxxRendall: Right on Radon. Great riding Maxx and the bike does look agile. I agree, ride what you brought and just have fun and this video shows that.
  • 8 0
 What a freaking awesome video!!!
  • 8 2
 T'was good. Would watch again.
  • 5 0
 Rad video. Innes is so effortless on the bike and edits are always super cool and unique.
  • 4 1
 I’m starting to think that some of the haters have finally figured out how to use the filter. That or they have realized e-bikes are not the boogie man.
  • 4 0
 Ripping on the eMTB, makes me want to get out and ride todaySmile
  • 4 1
 No uphill shuttle drivers were harmed in the making of this movie.
  • 1 0
 @MaxxRendall Can you speak to your bosses about why the Render can't be delivered to the UK?! I understand Brexit is crap for all of us but this crap?!
  • 1 0

Braefoot and the Golfie?

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