Video: Jeff Lenosky & Giant Part Ways After 17 Years

Dec 6, 2018
by Pinkbike Staff  

After 17 years with the brand, Jeff Lenosky will not be sponsored by Giant in 2019. Jeff is a trials and freeride legend and a regular in classic mountain bike films, he also holds the record for the highest bunny hop on a mountain bike. He is still active in the mountain bike world and runs bike demos and the Trail Boss YouTube series.

Reading between the lines of comments on social media, it seems that Jeff wasn't the one that made this decision but with partners lined up already for next year he is content to carry on trucking with a new sponsor. In the meantime enjoy this collection he's put together of classic clips both old and new from his time working with Giant.

bigquotesFor the past 17 years I’ve ridden for Giant Bicycles and it was a brand I always figured I’d end my career with. Sometimes things don’t turn out as we planned and in 2019 we’ll be parting ways. We had one of the longest relationships in the industry so it would be impossible to not have some great memories. I decided to put together some of my favorite clips from nearly two decades to say thank you to Giant Bicycles.Jeff Lenosky




89 Comments

  • + 200
 WOW, did not expect to see this on the front page of Pinkbike! Thanks for the kind words everyone, it means a lot. It wasn't my choice to change brands but now looking how things are shaping up I'm REALLY excited. Change is good, your support means everything.
  • + 13
 You da man Jeff,thanks for inspiring us with your riding. Look forward to see what's up next for you. Hope you still get to Madison for the bike shows.
  • + 8
 So who is the new sponsor? I hope it is somebody keeping you street legit and not a fatbike 29er ebike brand.......I still want to see you throwing the bars over a trash can in your 50’s
  • + 2
 @SirWonky: totally! You were what got me into street Jeff!
  • + 3
 Are you kidding? As far as i'm concerned, this is textbook "must watch" stuff.

Those clips bring back so many memories from my teen years, coming over to my friend's house all stoked "Dude, did you see Jeff's latest segment?". So much fun to re-watch it. Seriously, much of it is still top notch even by today's crazy standards
  • + 5
 Thanks for making riding a hardtail cool . You and leech are legendary
  • + 3
 Bluntly -most of us watching your videos are watching the "Trail Boss" not a Giant rider. Relationships like this never go on forever. Clearly you are now with sponsors that want your representation. Good luck with your new sponsors and keep making the great videos. I will look for that new decal on your bike.
  • + 2
 Cannot wait to see what you got coming next Jeff!! Thanks for all the great memories and I look forward to your next chapter my man!!
  • + 6
 Jeff your video on how to do a "punch" over obstacles was the most helpful mtb video on YouTube for me. Great stuff!
  • + 2
 Dude, you shred!
  • + 2
 Well deserved Jeff. Good things to come I'm sure. Keep spreading the love of tech trails and getting kids on bikes. Excited to see what comes next.
  • + 40
 Woa, did not expect this!!! J-Lo is such a good dude, and a very valuable asset to the sport as a whole. It'll be interesting to see what he's up to next, knowing Jeff, it'll definitely be something rad. I'll be rooting for ya!
  • + 4
 JeffWeed, can't you call some of your IBIS friends? I loved the video with the both of you in Florida. Imagine more double Jeff videos with you guys under the same roof! EPIC!!
  • + 36
 I understand it's all business in the end and not a charity.. But with such a long relationship and with Lenosky still representing the brand in such an active role, I just can't understand how someone at Giant was like: ''Let's cut Lenosky, he's been here only 17 years after all..'' and a whole group of responsible people thought that would be a good idea.

Like I said, it's a business and all but common, show some class..
  • - 26
flag austinTRON (Dec 6, 2018 at 8:25) (Below Threshold)
 I highly doubt Giant said "let's cut Lenosky". How do you know it wasn't Lenosky's idea? Maybe he has other projects he's working on that doesn't leave time for the schedule Giant had for him? Maybe it's a family thing. Maybe the decision was mutual?
  • + 7
 You're saying that with literally zero insight to what actually happened.
  • + 7
 @austinTRON: In the above article the writer also speculates it wasn't Lenosky's decision, and in his IG post even seems like he didn't expect to leave. I wasn't in the room either, but...what svenie posted may not be far off??
  • - 2
 Pure speculation.
  • - 66
flag endurocat (Dec 6, 2018 at 9:32) (Below Threshold)
 He wasn't doing anything significant for the Brand. A lot of riders get comfortable after a few seasons and they just want to do what they want to do. Good move for Giant . A lot of youngsters are working hard for an Sponsorship and they deserve a shot.
  • + 8
 I asked him on insta if it was his choice to leave and he said it was not but excited for the changes coming. Suck a dick Giant!!
  • + 120
 @endurocat: I attended 23 events for them last year, plus my own stuff. That A LOT of work and a lot of days on the road, there's always young shredders nipping at our heals and I don't claim to be the best but I will defend my work ethic.
  • - 52
flag jaybird951 (Dec 6, 2018 at 9:59) (Below Threshold)
 and your point is...?
  • - 47
flag endurocat (Dec 6, 2018 at 10:29) (Below Threshold)
 @jaybird951: Exactly!
  • + 15
 @jeff-lenosky: I don't even know why you responded to these goons haha. They are just jelous that you've made a living from biking and they haven't and this situation, SOMEHOW in a world that doesn't exist gives em a chance. Ever since I watched your odd couple video when I was 10 I was hooked.
Thank you.
  • + 29
 @endurocat & @jaybird951: Your comments prove that you have very little insight or knowledge regarding the bike business. Having worked with Jeff personally I will tell you that he did a ton for the brand not only nationally but on the front lines. I guess you'd have to see the look on a young kid's face after being jumped over or receiving a Lenosky high five following one of his shows to understand. @jeff-lenosky keep being you man! Those who know you know what you're about. Keep up the solid work!
  • + 15
 @endurocat: you clearly have not followed Jeff or his activity over the years. The guy is a road dog evangelizing riding and Giant non stop. Work ethic ain't the issue
  • + 30
 Hmm, Ratboy leaves Santa Cruz, Lenosky leave's Giant... obviously a Trail Boss/50:01 collab in the works with a super secret sponsor!

I'm betting on Mongoose...
  • + 5
 my head is spinning imagining the world you described
  • + 5
 cannondale or diamondback. I can see Eric Porter and Lenosky doing edits again, especially since they have similar riding styles.
  • + 30
 A classy rider with timeless skills
  • + 1
 Agreed, amazing riding while explaining each feature, just crazy good.
  • + 17
 His Trail Boss series is one of my favorites. It's one of the best in that it gives a view into the riding of someone who is really excellent at all aspects of riding, not just ripping descents (even if they're admittedly my favorite part like everyone else). I really enjoy the climbing parts of Trail Boss and listening to how he approaches lines, etc..
  • + 2
 Agree!
  • + 19
 All of you are seriously amazing, I can't tell you how much the support means to me!!
  • + 1
 Thanks a ton for the inspiration over the years. I started riding street and trials in Montana because of your insane skills on a bike. Excited for your future and the partnerships to come. A true OG of the bike industry.
  • + 1
 @krashDH85: Montana? You guys even have bicycles there? lol Can't wait to see the next chapter Jeff!!
  • + 13
 I hate Jeff Lenosky! He rode my favorite trail in Lynn Massachusetts like I’ve never seen! I used to think I was good ????. Best of luck J.L. With your future plans!
  • + 11
 such a good ambassador. nice video an his youtube channel...excited what´s next. anyway...good luck bro!
  • + 6
 Such a shame Giant would do this, you know they can afford to keep him.

@jeff-lenosky, you inspired me to start riding Dirt Jumpers as a kid after watching your street vids, and while I ride my MTB more, I still ride DJ street to this day.

Wishing you the best of luck wherever you end up. If I were a bike company, I'd be jumping at the chance to support you..
  • + 7
 the Trail Boss series has been great. Nearly two decades of traveling the world riding bikes and getting people stoked in cool places. Very few people can say they have done that.
  • + 4
 Hard to believe. With the Trail Boss series being so legit and down to earth I would have figured your marketing value would be more relevant now than it has ever been. Jeff is a true OG of the sport with massive skills. He is one of the most approachable personalities in the mountain bike gain. A huge loss for Giant. I think Giant may be losing touch with the core rider community. There was a time when most locals in Whistler rode Giants particularly Reigns and Glorys. Those days are long gone. They dont even have a legit 29er. Who's next? Adam Craig?
  • + 6
 Jeff is a true professional in all aspects, as demonstrated in the way he bows out. He is destined to do even bigger and better things as a bicycle ambassador.
  • + 8
 17 years is a long time to be sponsored by anyone. That's pretty damn cool
  • + 10
 It's a long time just to be in a sport at the professional level!
  • + 4
 Would be rad to see him join Santa Cruz for some rad videos with Danny Mac or Mongoose and ride with Chris Akrigg. These three each bring different styles to trials riding and seeing them together would be very cool.
  • + 5
 How can you be one of biggest bike companies out there n not invest in legends n badass riders. Man Giant has really been disappointing me for the last few years
  • + 4
 Didn't this happen to Rob Warner? The new CEO (I think) and Rob had some beef so they kicked him out. Its a shame, but anyway, Giant bikes are f*ckin ugly. Definity a big step for Jeff!
  • + 2
 I'm from the West Coast. But the influence that Jeff and the gang of East Coast riders had on me and my street riding can never be understated. I even owned a few Giant STP steeds in my day. Just because Jeff rose one. You could tell his influence on the frame design. Still one of the best HTs I ever rode. Looking forward to what Jeff will bring in the future.
  • + 4
 We love you Jeff. Where ever you land won't change that (unless its ebikes). Thanks for everything you've done to push the sport. Keep at it Boss!
  • + 5
 Jeff is a larger-than-life guy on an XL bike, too. Always so inspiring to watch!!!
  • + 4
 He's a big dude! He'd give Rude a run for his money in the "maybe I should have played football instead of biking" contest...
  • + 1
 So cool to be thankful for the years past and not bitter about the loss. That’s a real example of a role model. Bravo and looking forward to all you do in the future.
Their loss and good luck on new and better opportunities
  • + 1
 FlorianTHT Yer mum! Good luck to you Jeff. I'm sure you'll get scooped up quick! Grew up watching you ride and you've always been a positive influence! Had the chance of meeting you and hanging for a bit here in the Poconos and it was a pleasure! See you soon riding the glen with a new bike!!! Ride on my friend!!!!
  • + 1
 Jeff's a class act all the way. By chance, I just recently listened to the VitalMTB podcast featuring him - Very funny, down-to-earth guy and has obviously not lost one ounce of hustle... or skill! Excited to see what he has in store for us.

As far as his next ride is concerned... Maybe Jeff could go really OG East Coast and resurrect EWR with a badass street/DJ rig and a full squish Trail Boss 29'er???

And count me in for watching the Hans/Lenosky/MacCaskill adventure team!
  • + 5
 Stoked to see where he ends up! Wink
  • + 2
 Spill the beans boy!!! And punch Simcik for me!! lol
  • + 1
 Man, now you've got me thinking it's something amazing like a Reeb/MRP collaboration. He certainly deserves a great partnership, such an amazing ambassador.
  • + 2
 The OG, I was always blown away with his riding. I remember being a kid and trying to emulate how smooth he was. That bunnyhop @ 1:35, oh yeah.....

Bonus points for baggies jeans....
  • + 1
 Yeah,its sad a couple idiots post such lame comments like above.I have been to a couple of his shows and rode with him in Asheville this year and he is a genuinely good guy....traveling across the country,training,riding,making videos,being away from family and friends is an exhausting job and he gets it done....I personally dont really care for Giant bikes,lol so im eager to see who he is riding for but I wish him the best of luck and look forward to riding with him again and going to his shows in the future.
  • + 3
 I wonder what direction Jeff will end up going, hes a grade A guy and I enjoy his youtube content, very informational and not over the top with everything, good luck Jeff!
  • + 1
 JL, I met you at Motorama in the 90's! You, Trappe, Poji...all you guys ripped! Wishing you the best man! Keep ripping and I know youll keep repping a brand that will be fired up to have you!
  • + 4
 Should ride a Jeffsy now

***sorry, just had a clown for breakfast***
  • + 2
 Jeff is A true legend to the sport of MTBiking!
How many of you too, watched hours of his videos trying mimic his moves? Wink
With our without Giant, you Sir will RideOn!!!!
  • + 1
 Very few people ride Giant in my area, was never a go bike amongst my peers. Jeff will do better, he can ride anything but hopefully his next gig is with a non big box bike company.
  • + 3
 Would be nice to see you hook up with Danny and Hans in some of those trails.
  • + 4
 If I had a bike company, I'd sponsor J-Lo.
  • + 1
 Nearly 2 decades is a very long time to be with one brand. Nothing lasts forever and he’ll likely get picked-up by another manufacturer.
  • + 2
 my all time favorite rider, used to watch his NWD 7 part like every day when I got home from school.
  • + 2
 I saw some Oskar Blues popping up in the videos... Would love to see him on a REEB...
  • + 2
 Thinking the same. He's done some ad work with them and been putting in a bunch of time with their nonprofit, Can'dAid.
  • + 1
 I still associate Martin Hawes with Giant and Jeff Lenosky on Schwinn. I need to stop watching Evolve!
  • + 2
 you are a Legend! Best of luck buddy!
  • + 2
 I still have a giant STP and will never sell that bike!
  • + 1
 dude is HENCH! maybe that's why my JL signature pedals are so bloody stong!
  • + 2
 @jeff-lenosky I always wanted to ride across that dam at Wawayanda
  • + 2
 Does this mean we get to see the infamous Sedona gap jump then?!
  • + 1
 One less reason to buy a giant. Jeff took a super lame xc frame and made it cool.
  • + 1
 One Classy SOB... Love his youtube channel
  • + 1
 Never realized he rode a Giant.
  • + 1
 Inspiration. Good luck ????
  • + 1
 Thumbs up for loose-fit clothing!
  • + 1
 Good luck with your future venture!! You are still the boss!!!
  • + 1
 Giant gas been cookie cutter crap for way too long. Ultra lame anyway.
  • + 0
 * has- and Lenosky is way to good for that crap company. Everyone knew this. Almost like " Wow Lenosky sure is loyal to ride for that lame company for so long" A legend that promotes the sport in so many positive ways. LEGEND status. You ripped at Allaire couple weeks ago btw!
  • + 1
 Love all your work dude. Cant wait to see the new trials bike!
  • + 1
 610 loves you dog
  • + 1
 Childhood hero
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