As its pretty much an ad for TLD, you can't blame them for including slo mo. When done right it can be used for highlighting the kit that Jono is wearing, nothing wrong with that! Wicked video accompanied with even better riding!
"including?" I think it goes much further than that, with nearly half slo mo. ttthhhhaaattt'sss aaa bbbbiiitttit mmmuuuccchhh iiinnn mmmyyy ooopppiiinnniiiooonnn
i came about 2 cm. from slicing open my eyeball on roots cuz i thought goggles were lame, cut my face to the skull instead, 2 black eyes and all the skin shredded off my nose. calling people out for rocking protective gear is for squids, doesn't matter what you wear if you shred
I must not be riding hard enough because with my shorty mud guard, same one as Jono uses here, I rarely get any mud fling into my face. I guess I need to hit Mach 1 first. :-)
I was gonna say these new mudguards must be for keeping mud off your down tube or something but I guess his face would be brown all over if they didn't work at all. Makes me miss puddle jumping. Fuck summer.
The riding in that vid really was awesome, but as much as I hate to be negative, or care about production in videos, the music literally ruined it for me. Everything that got me hyped about the riding was sorta numbed by the fact that throughout the whole video I felt like I was on hold while calling the bank.
DnB, Metal, Dubstep, Punk, even bloody pop music woulda been better. Anything a bit upbeat. This music woulda suited a nice relaxed ride on a recumbant or something, but not smashing corners in the wet on a mountainbike.
I'm guessing there was a Movi rig being used in those later shots towards the end there. You can tell it's on an electric gimbal rather than a standard glidecam as it stays DEAD level. From the look of a photo I saw on the dreaded Facebook he's shooting with a Red Epic. Hollywood sh*t right there. He must have won the lottery or robbed a bank :-)