Video: Josh Bryceland's First Ride on a Cannondale Habit
Josh Bryceland has kicked off 2019 with a ride on his new Cannondale Habit.
There's no official word yet but check out the video of him hitting some turns and jumps from his Instagram here:
It looks like Josh has already made some modifications to the stock Habit with a coil shock and a pair of Santa Cruz wheels.
There's no official word yet but check out the video of him hitting some turns and jumps from his Instagram here:
It looks like Josh has already made some modifications to the stock Habit with a coil shock and a pair of Santa Cruz wheels.
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Big world out there beyond PB.
A few 5010 bikes won’t keep the venture capitalists that now own SC happy.
I didn’t deny he was the face of SC to many, as I said - re read what I put; to many of the people that have the real cash to put down on one, those that are not already well into the scene and nosh-fest on here he won’t be such a big deal.
Oh and you forgot about Peaty, and Greg.
I am in the demographic of SC ownership (nearly 40, management level), and I think the yoof is rad. I even have a 50:01 sticker
For sale section will now be flooded with thrashed Bronsons covered in stickers.
You yet again need to re-read what I wrote, I am talking about the people with money, not already aware of josh and his past, use your imagination, it’s a big world out there!
You need to work on your sweeping generalisations mate,
Since you asked, have been riding since long before the "PB Noshers" were a thing, I am fully aware of the big wide world.
Got to love the comments section of the internet these days, full of unqualified experts
Why can you fail to understand that he world is bigger than the online mtb community with all of its prior knowledge, the world has plenty of people who will buy a bike because the shop said its the best, a magazine review said it was the best or because their mate has one. You are a fanboy, a participator in online mtb chat, we are the nerds, the minority.
I suppose you can be proven right in a few years when SC go bankrupt anyway...
If he is so pivotal then SC must be mental to let him go.They should disband the Syndicate (as no one cares about them) and give Josh the money instead.Job jobbed.
Boycott Cannondale--and Santa Cruz. That'll burn off some of the instagrammic haze.
B) see them everywhere on the trails and ask owners about them and the warranty (which is meant to be very good) and then buy into them as more dealers spring up
Absolutely not denying Josh hasn’t helped the brand grow but he was a small part of the conglomerate it is now
You love The Rat,we get it.It's starting to get a bit creepy now tho'.
It is very simple, because he obviously wasn't going to be able to bring them enough money to justify him doing a handful of edits a year. That is as simple as it can be. If 40,000 video views in a few hours was worth more than a few cents then maybe your argument would be valid. But they aren't.
Everyone is on the cannondale website looking are they? I'm not....... I'm willing to bet the majority here aren't on their website looking right now either.
Do you realise some of the biggest bike brands outside of the UK don’t sell as single bike inside he UK/USA, don’t fill up your Instagram and don’t show up on PB yet sell to an absolutely huge demographic, just as an example?
Nobody is arguing that josh isn’t influential and will be very good at selling cannondale but yet again (5th time or more?) you completely ignore what I actually wrote about him not being a big deal to everyone, and not a big deal outside of the very bubble you just described.
If you buy a bike just because some guy made a fancy commercial you are just a victim of marketing if anything.
I love riding bikes, I moved across the world to Canada because of MTB and riding. But I don't follow EWS or downhill, just because it is boring to watch 50 guys riding in front of 5 cameras the same section over and over again. I do follow MotoGP, Road racing because that is the stuff I cannot do, myself easily. But I can take my bike and hit the trail anytime I want, I dont need to watch dudes on tv doing the same (well of course, there is no comparison between their and my riding)
SC skate & SC bikes had NO Business relationship Period.
They were on same premises at one time but not business related.
And Twitter? Most people I know call it Twatter... And also don't know what it is.
I want to buy a Ducati. No idea who any of their riders are. I just know they are excellent bikes!
www.santacruzbicycles.com/en-GB/frequently-asked-questions
There's an interview where Rob talks about it somewhere.
Same goes for bikes. People who have the money want the best, or what they are told is the best, cool and in.
Oh and make a new DH bike!!! Lets see some Cannondale craziness again like the good old days, pinkbike spied a DH bike that has never been seen before on the factory tour in an article last year make a modern version of it, or a modern day SuperV DH4000.
Who rides what means literally nothing to me. Who cares if some guy who is awesome on a bike because he was too busy learning how to be awesome on a bike to go to school, or learn when it is appropriate to use expletives? (Tip for you Josh if you're reading this - swearing all the time on videos for no reason, when said videos are likely to be viewed by kids or dads with their kids, is pretty much a no no).
Not hating on anyone, just stating that I think the value of social media is totally overestimated at this time.
On a tangent, it always amuses me that they see fit to add to news articles what so and so from social media thinks about said news. There is no need to tell me what some nobody thinks about something they are probably unqualified to comment. I really don't care! And it's the same in this case. JB is an awesome rider, yes. But does he sell bikes? I'm not so sure. Probably enough to justify them giving him three frames a year since they are made in China out of plastic for $340 USD each. I highly doubt it's anywhere near enough to affect their sales in any meaningful way.
Print? TV? Demo days?
All the other options cannot come close to the reach and cost of social media. How much did those 40,000 views cost Cannondale? Very very little.
Sure a fair chunk are bots, and an even bigger chunk "school kids on breaks" but that's fine. If someone turns up to the local bike park with the new Cannondale that Josh rides and all the "school kids who were on breaks that can't afford the bike" are asking about it and saying it's cool, then it validates that purchase for the owner. This respect then permeates to other people who are in a position to become potential owners.
Also there is a podcast (HKT?) With Josh, he talks about how he was salaried by SC after he stopped racing, so more than just "a few frames a year".
I hope he can make Cannondale cool again as they really need the cred. It will be interesting to see what downhill bike he rides though. Also, I hope he didn't knock Matt out of the EWS team.
I like JB. I think he's funny and talented. He also swears too much. To each their own. personally I am more amused by wit than that kind of thing but that's just me.
Money is not all things to all people but I bet he made orders of magnitude more money when he was racing than he does now.
I hope for his sake he doesn't lament the decision to opt out of the gravy train ride when he's 50 and can barely ride any more, much less get a decent paying job to support his family.
Make hay while the sun shines!
It would make a good pinkbike poll:
How much was your last mountain bike purchase influenced by the pro riders of that brand? Totally, a lot, a little, not at all. @pinkbike
Have you landed a few too many sick jibs onto your head?
Just to add something actually worth noting to your odd launch of abuse, if you read my other comments I am quite positive about Josh's move to Cannondale - he is also one of my favourite riders to watch but that doesn't mean I have to be his groupie and try to copy him, like a few other people do here....
The world needs more labels.
Not hating though they make really good bikes with good customer service. Just when you’ve got shit hot riders on your team making your brand cool you tend to get favourable reviews and a lot of coverage.
Did anyone hear Sven Martin's interview with Rob Roskopp on Vital? Roskopp sounded genuinely pretty devastated, sure didn't sound like SC 'let him go'. More like he left.
Glad to hear there's something you like.
Nerurkar on Jekyll 27.5 alloy in 'Unleashed in Whistler' is also a hoot.
And to the people saying they don’t see Cannodale as cool - you only think SC is cool because of people like him, Peaty etc, give it a few years, that’s what Josh is here to do for them, to change peoples minds who actually care about stuff like that.
Think about it guys, the rider you all literally worship for being the ‘coolest’ out there is happy to ride for them but you bunch of PB slowbois devoid of personality think they are uncool - what does that say?
Show me a lefty or a pull shock in any of their vids....
Rember that no name and uncool brand....wait...slipped my mind....oh here it is - Iron Horse.
Mr. Hill put them on the map and the fanboys went crazy, spending grandma’s birthday money on any and all upgrades.
Sure the ending was not the greatest for IH but you get the point.
Now does Rat have the same pull as Hill - doubt it but let’s see what happens.
But I agree, they are disgustingly expensive and see to have brought the price of other bikes up with them. My Hightower has made me want to ride all the time and all my mates with Crapras bitch about their bikes being uninspiring all the time.
At the end of the day he’s a stoner that’s amazing at riding bikes and needs to do what he needs to do to make it happen.
I just bought a Bronson v3 and am 29 years old and have ridden bmx for years and it didn’t even cross my mind who rode one, just what a rad bike it was is what sold it to me!
Cheer up everyone, there’s a big world out there
1- of course I’m jealous...we’re not all as gifted as these guys and able to make a living riding bikes... instead i do 60 a week minimum as a carpenter... so yeah your right.
2- how are they not stoners??? The whole 50/01 lot love it and fair play... we’d all do it if we could.
3- I know they’re normal people and doubt my comment would have offended him or any other stoner mtb riders.
4- People like us getting boners over what bike or team people are switching too is silly, as I said in comment 3 they’re normal people like us... not super human celebrities.
5- Thanks for the advice to wind my neck in, I’ll do that and offer you some advice too...go wash the salt from your fanny and chill the F out man!
Have a nice day in the paradise that is NZ, peace!
He's dicking around on bikes making crappy videos with his mates and swearing a lot.
Occasionally showing up to races and smashing them.
Connandale have been just as “cool” as SC in their time, names like Sam Dale, Martin Ashton, CG, Anne Caroline Chauson, Brian Lopes, Missy Giove, Aaron Chase, all hot commodity’s at the time
And now Josh, love Josh, ace rider.
The more things change the more things stay the same????
The best thing about this is that it shows Cannondales intent, let’s welcome one of the OG’s of mountain bike manufacturing back into the game????????
Reading some of these comments about how he doesn’t influence the demographic and that SC weren’t benefiting from his riding, jump on the SC website on the Bronson page and it begins by talking about Ratboy riding.....
Seems fairly conclusive that they were leveraging his influence for selling bikes!
All the best Josh
All the best to the Rat in his new home. His enthusiasm is infectious and I enjoy watching him ride. ????
Yes, Josh no longer races the DH circuit anymore but there's no doubt in my mind he still loves hitting the most gnarliest of trails at super fast speeds on a high end bad ass downhill bike.
So, to me that's why I'm a bit shocked. Cannondale hasn't made a DH bike in forever so will Josh still be able to shred on his old Santa Cruz V10 even though he is paid to promote Cannondale? Or will Josh just use the Cannondale enduro every where he goes?
Now obviously as Mike the Dougnutslayer always says when he doesn't know a thing but needs to run his mouth wildly guessing about stuff he doesn't know about: "you don't need to be Sherlock Holmes to realize that" Cannondale is probably about to release a longer travel (DH) bike to accommodate Josh, Phil, Aaron and Neko.
As I said, just a bit more smoke for your enjoyment
I think you just did
You were trolling though, weren’t you?
I believe goging is when you just observe other people dogging without physically taking part. It's derived from the slang word for specticals, "goggles". Over time it became "gog" and was used most commonly as a term for looking at something closely.
"Have a gog at those doggers"
Or
"I'm going to be goging the dogging"
*Oxford Derivation Dictionary
But if the comments continue to predict correctly, Gwin's going to Intense... I can't wait to see all the "GwIntense" comments...
Would like to check the stats from C'Dale site Before & After this announcement.