Video: Josh Bryceland's First Ride on a Cannondale Habit

Jan 1, 2019
by James Smurthwaite  
Josh Bryceland has kicked off 2019 with a ride on his new Cannondale Habit.

There's no official word yet but check out the video of him hitting some turns and jumps from his Instagram here:

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View this post on Instagram

Test ride.

A post shared by josh bryceland (@ratboy_bryce) on


It looks like Josh has already made some modifications to the stock Habit with a coil shock and a pair of Santa Cruz wheels.


267 Comments

  • + 118
 I still cant believe seeing him riding not a santa cruz...he is like the face of the company..
  • + 223
 He isn’t the face of the company for the kind of well off 30-50yr old that has enough coin to go into a shop and walk out with an £8k bike though.

Big world out there beyond PB.
  • - 75
flag thenotoriousmic (Jan 1, 2019 at 9:45) (Below Threshold)
 @justanotherusername: yes he is.
  • + 1
 @thenotoriousmic: sure thing man, you may want to re read what I wrote - you are not in that demographic.
  • + 46
 @justanotherusername: yes I am in that demographic. His edits are the reason they sold so many bikes 5010’s especially. Him out of everyone is the most responsible for Santa Cruz being so popular as of recently and he’ll do the same with Cannondale. I mean seriously how many bikes do you think Luca Shaws sold?
  • - 22
flag justanotherusername (Jan 1, 2019 at 10:03) (Below Threshold)
 @thenotoriousmic: you are not in the demographic, you are not wealthy enough to be.

A few 5010 bikes won’t keep the venture capitalists that now own SC happy.

I didn’t deny he was the face of SC to many, as I said - re read what I put; to many of the people that have the real cash to put down on one, those that are not already well into the scene and nosh-fest on here he won’t be such a big deal.

Oh and you forgot about Peaty, and Greg.
  • + 86
 @justanotherusername: Excellent assessment of the guys financial credentials and worth via two comments on a website...

I am in the demographic of SC ownership (nearly 40, management level), and I think the yoof is rad. I even have a 50:01 sticker
  • + 79
 Smoking weed and doing skids so a few kids with too much money can pretend they are part of the 50:01 crew is'nt particularly high up on the investment company that own Santa Cruz marketing strategy.
For sale section will now be flooded with thrashed Bronsons covered in stickers.
  • - 17
flag justanotherusername (Jan 1, 2019 at 10:19) (Below Threshold)
 @usmbc-co-uk: yea but you are one of the fanboy 50:01 noshers on here - hard to imagine I know, but as I say, big world out there beyond PB.
  • + 77
 @watchmen: the comments on here are a testament to how fickle people are - grown men getting upset when their idol moves on to a different brand of push bicycle because they just spent £8k on one because he rides one.
  • - 6
flag thenotoriousmic (Jan 1, 2019 at 10:22) (Below Threshold)
 @justanotherusername: you have no idea what your talking about and you are seriously underestimating the level of influence and clout that lad has in the mountain bike world.
  • - 12
flag justanotherusername (Jan 1, 2019 at 10:26) (Below Threshold)
 @thenotoriousmic: well SC seem not to think so, what do they know, eh?

You yet again need to re-read what I wrote, I am talking about the people with money, not already aware of josh and his past, use your imagination, it’s a big world out there!
  • - 4
flag CM999 (Jan 1, 2019 at 10:30) (Below Threshold)
 @thenotoriousmic: He certainly influenced me. If he was riding it I didnt want it.
  • + 35
 @thenotoriousmic: I think justanotherusername is right. I've seen more Santa Cruz riders in that 30-50 demographic who don't know who ratboy is than who do. People with money just want whatever the hot thing is. They see their local riders who ride well on a SC, then they buy one. They're not going on PB and watching ratboy shread...and even if they were they probably don't care or know what his name is even...it's just marketing to them. PB is just a small corner of the bike industry... Albiet prob the best one to be in.
  • + 16
 @justanotherusername: Fan boy nosher? I am flattered.

You need to work on your sweeping generalisations mate,

Since you asked, have been riding since long before the "PB Noshers" were a thing, I am fully aware of the big wide world.

Got to love the comments section of the internet these days, full of unqualified experts
  • + 0
 @justanotherusername: no I really don’t need to read you wrote again. You’re not even close to being right the guy turns up to an EWS for a laugh and overshadows the whole event. Getting interviews, clips, bike checks etc wherever he is not just on pinkbike. His influence is massive and he sells a shit tone of bikes that’s why Santa Cruz always used him to launch bikes and not any of the other riders Santa Cruz has on is books that nobody really cares about.
  • - 4
flag justanotherusername (Jan 1, 2019 at 10:41) (Below Threshold)
 @thenotoriousmic: Jesus Christ - do you seriously think everybody spends their time following the EWS, reads bike checks, goes on Internet forums etc?

Why can you fail to understand that he world is bigger than the online mtb community with all of its prior knowledge, the world has plenty of people who will buy a bike because the shop said its the best, a magazine review said it was the best or because their mate has one. You are a fanboy, a participator in online mtb chat, we are the nerds, the minority.

I suppose you can be proven right in a few years when SC go bankrupt anyway...
  • + 6
 @thenotoriousmic: The love is strong with this one.
If he is so pivotal then SC must be mental to let him go.They should disband the Syndicate (as no one cares about them) and give Josh the money instead.Job jobbed.
  • - 9
flag thenotoriousmic (Jan 1, 2019 at 10:43) (Below Threshold)
 @Squeakybb: he makes it the hot thing. He influences the fast young guys who influence the old dudes etc etc assuming that these guys don’t know who he is though sounds a bit far fetched though. They’ve got the internet they’re getting the same feed as everyone else.
  • - 4
flag justanotherusername (Jan 1, 2019 at 10:44) (Below Threshold)
 @thenotoriousmic: small world you live in ain’t it.
  • - 15
flag thenotoriousmic (Jan 1, 2019 at 10:49) (Below Threshold)
 @justanotherusername: oh you are funny. It’s you that’s failing to understand not just mountain biking but how the internet works it seems. It’s the stars of the sport who influence the whole industry but your too far wrong to even bother with so I’m just going to leave you to guess the bank balances of people you don’t know and just generally being wrong about everything.
  • - 10
flag justanotherusername (Jan 1, 2019 at 10:56) (Below Threshold)
 @thenotoriousmic: get off the internet!
  • + 45
 @thenotoriousmic: As an old guy that just makes the above age cut off and could probably come up with the coin for a new SC purchase and has likely been riding mountain bikes since you were a zygote, I can say SC was an awesome brand when they showed up on the mtb market, even for a skateboard company. I bought their bikes long before they had any paid talent riding them. I still have a USA made 99' or so Chameleon that gets drug out from time to time. Following the sport for so long, and SC, the rat has never really been the face of SC, for this old dude. It's been Peaty or Minaar. As for my "inspirational" videos, the rat is down towards the bottom of the list. Anyone can blow out a corner, I'll take a style cat video any day of the week. Gracia, Peaty, Simmons, those guys make me wanna ride.
  • - 1
 @justanotherusername: user name and profile check out. As faceless as the corporations that own both brands, and blandly authoritarian.

Boycott Cannondale--and Santa Cruz. That'll burn off some of the instagrammic haze.
  • + 17
 gotta say I agree with some NOT ALL of what justanotherusername has spouted. To me Santa Cruz is Rob Roskopp, Josh is great but I think a lot of the people (not just guys) buying these bikes either buy them because they -a) remember them from their first bikes back in the days of the Super Light and Heckler
B) see them everywhere on the trails and ask owners about them and the warranty (which is meant to be very good) and then buy into them as more dealers spring up

Absolutely not denying Josh hasn’t helped the brand grow but he was a small part of the conglomerate it is now
  • - 1
 @oldschool43: btw, the santa cruz skateboard company is unrelated to santa cruz bicycles. I actually have an old SC bikes coffee mug that says "not the skate people" over their logo because so many people thought this.
  • + 10
 @fpmd: maybe so but if it had Roskopp at the helm it was Santa Cruz skateboards whether it was intended or not
  • - 3
 @justanotherusername: I love watching rich old codgers crawl around on 8k Santa Cruz bikes. Those videos get me hyped to knock back some prune juice and take a nap!
  • + 12
 @fpmd: pretty sure they're part of the same group of companies. I believe they define the relationship as "sister companies"
  • + 13
 So we’re all here because some guy posted a 30 second Instagram video of his new bike that got 40000 views in three hours. Cannondale just got more exposure in the last three hours that they’ve got in the last five years in the mountain bike world. Everyone’s talking about it all the media is going to cover it and right now everyone’s on the Cannondale website having a look. I’ve already been proven right. This years kicked off a treat.
  • + 2
 @samfr1000: Pons Holdings is a dutch conglomerate that owns Santa Cruz Bikes,Cervelo,Univega and Gazelle.And they sell VAG group cars (gives you a hint to their target market).
You love The Rat,we get it.It's starting to get a bit creepy now tho'.
  • + 7
 @thenotoriousmic: Except if you are so ''right''....... Why did Santa Cruz let such a massive cash/publicity cow go?

It is very simple, because he obviously wasn't going to be able to bring them enough money to justify him doing a handful of edits a year. That is as simple as it can be. If 40,000 video views in a few hours was worth more than a few cents then maybe your argument would be valid. But they aren't.

Everyone is on the cannondale website looking are they? I'm not....... I'm willing to bet the majority here aren't on their website looking right now either.
  • + 4
 @thenotoriousmic: you really are not going to look outside of the bubble, are you?

Do you realise some of the biggest bike brands outside of the UK don’t sell as single bike inside he UK/USA, don’t fill up your Instagram and don’t show up on PB yet sell to an absolutely huge demographic, just as an example?

Nobody is arguing that josh isn’t influential and will be very good at selling cannondale but yet again (5th time or more?) you completely ignore what I actually wrote about him not being a big deal to everyone, and not a big deal outside of the very bubble you just described.
  • + 5
 @thenotoriousmic: so you think because he has 225k followers on instagram, cannondale sells 225000 bikes??? and santa cruz let him go because they sold already 225000 bikes???
  • + 4
 @fpmd: When they first showed up at my local bike shop, they had one of the first frames made, it had the exact font as the skate deck hanging 10 feet away on the wall. And it was created by Roskopp, a skateboarder. I know the story, not the same, blah, blah, but it's closer to compare Santa Cruz then say, a Jeep bike or a Porsche bike. Know what I mean?
  • + 28
 @thenotoriousmic: I work for a Santa Cruz dealer. I can unfortunately confirm that pretty much nobody is coming in to buy a Santa Cruz because of the Rat. I've tried to use it as a selling point various times, even mentioning Peaty and Greg, and usually people have no idea who they are. At least around here (New Hampshire), Santa Cruz bikes are in the minority; most people buy what is the best deal (usually not SC), not based on who their favorite athlete is. Its very unfortunate, but the majority of the people who ride mountain bikes aren't die hard enthusiasts like you and I, they don't give a shit who rides the bike that they own, they don't follow EWS, World Cups, etc... I think that the Rat is probably going to put Cannondale back on the map for high end mountain bikes for us on the forms, but I doubt that the sales will dramatically increase due to the rat joining the brand.
  • + 7
 Umm, why was it important again if ratboy's the face of sc?
  • + 2
 @Geoff-Smith: Honestly I don't give a sh*t about who rides the bike I own. It has nothing to do with being enthusiast or not. Me and lots of people ride bikes just because they love riding bikes and buy bikes based on reviews or personal experience.
If you buy a bike just because some guy made a fancy commercial you are just a victim of marketing if anything.
I love riding bikes, I moved across the world to Canada because of MTB and riding. But I don't follow EWS or downhill, just because it is boring to watch 50 guys riding in front of 5 cameras the same section over and over again. I do follow MotoGP, Road racing because that is the stuff I cannot do, myself easily. But I can take my bike and hit the trail anytime I want, I dont need to watch dudes on tv doing the same (well of course, there is no comparison between their and my riding)
  • + 1
 @fruchtriegel: Jesus Christ, Kathy Newman is on Pinkbike! Kathy, for the love of God, he absolutely did not say that or anything like that. For some reason I still sort of fancy you though. Hmmmm...
  • + 26
 All this talk of SC athletes and I don't think anyone has mentioned Danny MacAskill. He is bigger than Peat, Minnaar, Gracia and Ratboy combined.
  • - 3
 @Geoff-Smith: that’s just your opinion dude the evidence clearly states otherwise.
  • + 6
 @BigAlfonz: I agree with you there, I have lost count of the amount of general people and work colleagues who mention Danny to me. People who aren't even into MTB seriously.
  • + 1
 @aps62: well for being in my mid 40, I take that as a compliment and think I still have lot's to give...
  • + 1
 @samfr1000: that’s how I understand it. Robscopp was a pro skater and employee of the skate company when he got into mountain bikes and the skate company helped him start the bike company, as I remember the story.
  • + 2
 @epideme: I totally agree with you, that's what I'm trying to say. The people who ride for the brands don't matter that much, as most of them are disposable (just like the Rat). I wasn't talking about people like you (props to you for living the dream), I meant the dentists that care more about having a spotless ride then having a good time.
  • + 1
 @thenotoriousmic: well I’d rather watch an Arron Gwin film and listen to him “praising the lord”! Smile
  • - 5
flag pinkdog321 (Jan 1, 2019 at 15:05) (Below Threshold)
 @samfr1000: no sir you are 100% wrong.
SC skate & SC bikes had NO Business relationship Period.
They were on same premises at one time but not business related.
  • + 7
 I never really understood that whole Instagram thing myself. I still don't actually. What is it, like, Facebook for photos?
And Twitter? Most people I know call it Twatter... And also don't know what it is.
I want to buy a Ducati. No idea who any of their riders are. I just know they are excellent bikes!
  • + 3
 @pinkdog321: I'll just direct you to the FAQ page on Santa Crux Bicycles own website:

www.santacruzbicycles.com/en-GB/frequently-asked-questions

There's an interview where Rob talks about it somewhere.
  • + 5
 @Geoff-Smith: Yes it is just as you as say, that it is not the enthusiast who drives the sales. It is the "dentists". Just look at Porsche. If it would be only for enthusiasts they'd be bankrupt by now. The best selling Porsche are SUVs. That have nothing to do with Porsche pedigree, but they have the right badge.
Same goes for bikes. People who have the money want the best, or what they are told is the best, cool and in.
  • + 1
 @watchmen: I don't know about you... but I buy my weed from www.budexpressnow.ca. Not sure if Santa Cruz is going to like to hear that though lol
  • + 1
 It is as weird as Aggy leaving Kona and riding something different.
  • + 1
 @justanotherusername: Shut up and go to bed
  • + 5
 The best way @Cannondale can make this work is to get Ratboy on a Habit frame in the Team Blue colour with yellow decals that was raced from 1998 through 2002. #makecannondalegreatagain

Oh and make a new DH bike!!! Lets see some Cannondale craziness again like the good old days, pinkbike spied a DH bike that has never been seen before on the factory tour in an article last year make a modern version of it, or a modern day SuperV DH4000.
  • + 5
 @pinkdog321: Other than the owner of Santa Cruz Skateboards owning 45% of SCB...... but yea, that's nothing.
  • + 2
 @Geoff-Smith: unfortunately the only people who can actually tell you id he sells bikes are santa Cruz. In any case, it's about brand awareness not neccesarily direct sales from him being on the brand. And also him leaving SC is unlikely to be just about sales. Its about his price/fee the fit with the brand and their direction and his direction
  • + 2
 @oldschool43: Yes, it appears that someone named Rich Novak founded the skateboard company (who Roskopp was sponsored by) then founded the bike company with Roskopp, at least according to wikipedia. So you were right, my bad. Learn something new every day. Cheers
  • + 0
 I know they always say pro athletes have to have their social media game well oiled these days but I think the value of it is overrated. I mean, 40,000 likes in three hours. So what? All it means is 40,000 schoolboys had recess in that three hour window. There is nothing wrong with being a schoolboy and liking bikes. There is nothing wrong with 40,000 likes. What are they worth in real terms? I would have to say, pretty much nothing. I am not in marketing and I don't work in a bike company so maybe there is something I don't now about. Still, I would bet that the majority of Santa Cruz owners do not have Instagram on their phones. Basically the people with enough money to buy these top expensive bikes are too old for that shit.
Who rides what means literally nothing to me. Who cares if some guy who is awesome on a bike because he was too busy learning how to be awesome on a bike to go to school, or learn when it is appropriate to use expletives? (Tip for you Josh if you're reading this - swearing all the time on videos for no reason, when said videos are likely to be viewed by kids or dads with their kids, is pretty much a no no).
Not hating on anyone, just stating that I think the value of social media is totally overestimated at this time.
On a tangent, it always amuses me that they see fit to add to news articles what so and so from social media thinks about said news. There is no need to tell me what some nobody thinks about something they are probably unqualified to comment. I really don't care! And it's the same in this case. JB is an awesome rider, yes. But does he sell bikes? I'm not so sure. Probably enough to justify them giving him three frames a year since they are made in China out of plastic for $340 USD each. I highly doubt it's anywhere near enough to affect their sales in any meaningful way.
  • - 7
flag thesharkman (Jan 1, 2019 at 22:18) (Below Threshold)
 He's not that great of a racer. Things come and go, and he's gone. I'm wondering if he will just be a face for Cannondale or if he will really compete.
  • + 2
 @jaame: whilst the value of social media may be hard to quantify, in today's world what other options do you have for promoting your brand?

Print? TV? Demo days?

All the other options cannot come close to the reach and cost of social media. How much did those 40,000 views cost Cannondale? Very very little.

Sure a fair chunk are bots, and an even bigger chunk "school kids on breaks" but that's fine. If someone turns up to the local bike park with the new Cannondale that Josh rides and all the "school kids who were on breaks that can't afford the bike" are asking about it and saying it's cool, then it validates that purchase for the owner. This respect then permeates to other people who are in a position to become potential owners.

Also there is a podcast (HKT?) With Josh, he talks about how he was salaried by SC after he stopped racing, so more than just "a few frames a year".
  • + 1
 @watchmen: And Focus. The main brands of PON are Cervélo for the roadies, SC for the mtbikers, and Focus does both.
  • + 1
 @thenotoriousmic: the most exciting racer on the downhill world cup in recent times with the most fluid style, world cup winner and silver medal at champs with a broken ankle. Then a huge influence on bike social media, turning a large raft of other people's bike edits in to 'jib sessions'.

I hope he can make Cannondale cool again as they really need the cred. It will be interesting to see what downhill bike he rides though. Also, I hope he didn't knock Matt out of the EWS team.
  • - 2
 @watchmen: they never smoke weed or say they do and they certainly don't push that lifestyle but they do advocate drinking water and not energy drinks.
  • - 1
 @fpmd: I love that you got downvoted for pointing out facts
  • + 2
 @kiksy: Obviously having him on the books is worth it for the brand or they wouldn't do it. I get your point about the lack of other options.

I like JB. I think he's funny and talented. He also swears too much. To each their own. personally I am more amused by wit than that kind of thing but that's just me.

Money is not all things to all people but I bet he made orders of magnitude more money when he was racing than he does now.

I hope for his sake he doesn't lament the decision to opt out of the gravy train ride when he's 50 and can barely ride any more, much less get a decent paying job to support his family.

Make hay while the sun shines!
  • + 1
 @oldschool43: Watch any of brycelands recent stuff. Not anyone can ride like that.
  • + 3
 @sewer-rat: Met Roskopp at fort bill once snd had a good chat about the 80s skate scene, that dude is an all time great in so many ways
  • - 2
 @jaame: 40000 views in 3 hours means that people are talking about Josh and his new Cannondale in the group chats on pinkbike, Facebook etc and they’re all getting their phones out and having a look. The. They’re all going on the Cannondale website checking the bikes and overnight Cannondale have just become an option where nobody was checking out their bikes before. It means that more people are going to buy one after seeing josh ride one which means your going to see more Cannondales out on the trails more shops wanting to stock Cannondale which means more people who don’t know josh will be familiar with the brand just from seeing it around so even if they haven’t been influenced directly. There’s a reason why your all here talking about this and it’s the same reason Cannondale wants him to relaunch the brand.
  • + 3
 Us old timers love Ratboy!
  • + 3
 They are certainly talking about Cannondale, but talking is not buying. I talk about Nissan GT-Rs all the time but I'm not going to buy one.
It would make a good pinkbike poll:
How much was your last mountain bike purchase influenced by the pro riders of that brand? Totally, a lot, a little, not at all. @pinkbike
  • - 1
 @jaame: I agree. Talk is just that. No shop in my area is suddenly going to start stocking Cannondale because of internet chatter. The biggest all stock everything BUT Cannondale.
  • + 1
 @Squeakybb: 100% agree, being a fan of pink bike, Im familiar with a lot of pro riders, however I could give two shits what bike they ride. I ride what suits my needs the most.
  • + 0
 Where is the "lefty"... ?!?!?
  • + 0
 @zokinjo: on the other side of your right one
  • - 3
 @justanotherusername: sit down lickle boy
  • + 3
 @owenpmtb: Sorry 'big man' Show us all a pic of that 50:01 tattoo will you bab.
  • - 5
flag owenpmtb (Jan 2, 2019 at 10:52) (Below Threshold)
 @justanotherusername: you're not from the UK so close your mouth big man
  • + 3
 @owenpmtb: I thought I was a 'lickle boy', now I get to be a big man too?

Have you landed a few too many sick jibs onto your head?

Just to add something actually worth noting to your odd launch of abuse, if you read my other comments I am quite positive about Josh's move to Cannondale - he is also one of my favourite riders to watch but that doesn't mean I have to be his groupie and try to copy him, like a few other people do here....
  • - 2
 @justanotherusername: stop being miserable too and patronising everyone you talk to. Josh bryceland would not approve Wink
  • + 1
 @justanotherusername: Can we label 30-50 year olds on SC bikes as"Santacruzers"?

The world needs more labels.
  • + 1
 @thenotoriousmic: Santa cruz bikes are overated anyway,not saying there a bad bike far from it but you can get just as good a bike for a few grand less.
  • + 1
 @Bugmaister: overrated and over hyped and I wonder why?

Not hating though they make really good bikes with good customer service. Just when you’ve got shit hot riders on your team making your brand cool you tend to get favourable reviews and a lot of coverage.
  • + 1
 @oldschool43: yep totally agree with Gracia....guy still rules. I love the 50:01 stuff but yeah a lot of us could do half that stuff tbh, buts its worth a laugh. As for SC riders - i definitely say most of them are over 30 in OZ, but then again so are most YETI riders. Canondale are making a bit of a comeback it seems - new bikes with "normal" suspension so it makes sense to sign a guy who is all about just riding bikes for fun. They are trying to shake the competition only image they have had for decades i guess.
  • + 8
 Notice a lot on this thread saying that Santa Cruz let Ratboy go.

Did anyone hear Sven Martin's interview with Rob Roskopp on Vital? Roskopp sounded genuinely pretty devastated, sure didn't sound like SC 'let him go'. More like he left.
  • + 1
 @justanotherusername: Let's review. You like Bryceland, but passionately dislike heroification and fans. If the original commenter had typed 'like a face of the company' instead of 'the face,' this dust-up might have passed more peacefully. Good for JB moneywise, upsetting for Cruz/JB fan men.

Glad to hear there's something you like.

Nerurkar on Jekyll 27.5 alloy in 'Unleashed in Whistler' is also a hoot.
  • + 3
 What happend? I made a wrong choice of words and this happend...can we just ride our bikes...
  • + 2
 @talaskinos: No, pick a side and be a dick about it!
  • + 1
 @Shiny-side-up: ill pick a side where a dick is more pronounced as to what a cock is in porn..lol
  • + 1
 @Shiny-side-up: Literally be a dick.
  • + 1
 @ceecee: now now let’s not start the new year so angry!
  • + 1
 @Matt115lamb: & here I was, pleased to have combined a not incorrect use of the popularism 'literally' with a visual joke inspired by Talaskinos' comment.
  • + 1
 @thenotoriousmic: WOW! That escalated quickly. I’m sad to see the Rat leave SC as well. As far as I’m concerned the Rat was a big part of their image. Not the whole image, by any means. Between him and Minnar it’s like yin and yang. Throw Peaty into the mix with Kathy Sessler. RR at the helm and Joe Graney behind the scenes you have a bike company that is a living breathing character. SC losing the Rat is like someone losing their sense of humor. They’re just not the same anymore. And no the current syndicate lineup is nowhere near as vibrant and dynamic as Peaty, Greg, and The Rat were. That was The Syndicate!
  • + 1
 @heavyp: I might actually consider donating my left nut for a modern Super V!
  • + 1
 @aps62: AHAHAHAH so what you’re saying is each Instagram follow = a bike sale?
  • + 56
 Cannondale urgently looking for a translator from Bryceland to English as they can t understand their star rider.
  • + 17
 Am ont way to Cannondale HQ full fookin clanker lad to learn them American boys the queen’s english.
  • + 17
 The hype is strong. I'm now interested in this Cannondale habit.
  • + 37
 So a video of Josh doing what he usually does and will continue to do regardless of the brand of bike he is riding. Pretty much as expected really.

And to the people saying they don’t see Cannodale as cool - you only think SC is cool because of people like him, Peaty etc, give it a few years, that’s what Josh is here to do for them, to change peoples minds who actually care about stuff like that.
  • + 43
 No. Cannondale is still uncool.
  • + 74
 well lets just say the lefty and pull shock didn't do them spades in the coolness department.
  • + 13
 @ryanandrewrogers: all of the people on here commenting on ‘coolness’ are about the furthest away from being so themselves as possible.

Think about it guys, the rider you all literally worship for being the ‘coolest’ out there is happy to ride for them but you bunch of PB slowbois devoid of personality think they are uncool - what does that say?
  • + 6
 @ryanandrewrogers: Bryceland said he wants to help coach and develope young riders in his area. If Cannondale can help him do that along with @jasperpenton and @ 3_dumb on board as younger riders. I’d say that’s pretty cool.
Show me a lefty or a pull shock in any of their vids....
  • + 1
 @headshot: Santa Cruz has had every ones pants down for years with the cost of their kit.. Its a marketing campaign. How is charging that amount of money for pretty average kit cool??? Cannodale has been at the core for a as long as i can remember. The original Rush was years ahead of its time, probably one of the most fun bikes I've ever ridden.
  • - 24
flag rivercitycycles Plus (Jan 1, 2019 at 10:29) (Below Threshold)
 @headshot: True! I put C’Dale in the same level as Ellsworth. The only thing they have going for them is the Lefty Fork
  • + 11
 SC have never been cool IMHO. Very clever the way they managed to go mass market and still get away with people thinking they are boutique
  • + 14
 It wont take much for Cannondale to be "cool" again. (Volvo DH days). Once cool, always cool. Even if you dork out for a few years, and lose all your friends and reputation, you will still get them back once you get your shit together. Look at GT.
  • + 11
 There is a reason the new Habit has no visible cannondale graphics on it.. Cannondale is trying to sneak into our panties... Successfully...
  • + 11
 Cannondale's current image is an east coast XC company with goofy proprietary standards (lefty, pull shock/DYAD etc). They've obviously seen the light and will now produce generic Horst link designs with cooler graphics and sponsored riders in an attempt to sell more bikes.
  • + 7
 @headshot: you didn’t want a lefty Cannondale slalom bike when Garcia was in his prime? I still do....Cannondale is a true old timer
  • + 1
 @headshot: your so right! Hope they dont try a downhill lefty..lol
  • + 2
 @enger: @enger: lefty was developed from a dual crown, dual legged, square stanchioned downhill fork. Would be fitting to go back the other way as cdale has a long history in making dh forks, or cool boundary pushing forks in general.
  • + 1
 @Dnik: this. Prophet 4x looked cool AF steezing over doubles.
  • + 4
 Bingo.

Rember that no name and uncool brand....wait...slipped my mind....oh here it is - Iron Horse.

Mr. Hill put them on the map and the fanboys went crazy, spending grandma’s birthday money on any and all upgrades.

Sure the ending was not the greatest for IH but you get the point.

Now does Rat have the same pull as Hill - doubt it but let’s see what happens.
  • + 1
 @blamacken: let's see if they put it toward a real long suspension bike...
  • + 2
 @justanotherusername: your comment is cool!
  • + 6
 @PocoBoho: Part of me still wants a Sunday!
  • - 1
 @justanotherusername: and why are you outside of that category? You make an awful lot of assumptions about people on here.
  • + 1
 @Welshside: not really average though. The V10 is a total weapon and their trail bikes snake that line of being awesome fun on the downs, feel like they have more travel than they do and still pedal up like a mountain GOAT would if it was pedal operated.

But I agree, they are disgustingly expensive and see to have brought the price of other bikes up with them. My Hightower has made me want to ride all the time and all my mates with Crapras bitch about their bikes being uninspiring all the time.
  • + 0
 @headshot: if they have jasper penton and ratboy riding for them it must be pretty cool
  • + 31
 If I didn't know better it looks EXACTLY the same as if he was riding a Santa Cruz.
  • + 2
 I wonder how long that frame will last him. My buddy is on his third, yes third, Habit frame since last year. And he wasn't launching off some of the things Ratboy does. We're talking at worst three and a half foot hucks to flat. That bike is fragile.
  • + 1
 @rrolly: The new Habit is nothing like the previous generation bike your friend has.
  • + 2
 @Gruzovik: You mean last year's? He's on his third 2018 Habit. Brutal.
  • + 0
 @rrolly: 2019 Habit has only been out for a few months. It has literally nothing in common with the 2018 bike.
  • + 1
 @Gruzovik: Nothing? okay. For semi-aggressive riders, they better hope so.
  • + 25
 Watched the video. Googled Cannondale Habit. Went to Cannondale website. Ended up browsing their new gravel bikes. Damn marketing worked.
  • + 5
 The Topstone is indeed a good looking bike !
  • + 21
 Still on Santa Cruz wheels tho
  • + 16
 Who gives a crap?
At the end of the day he’s a stoner that’s amazing at riding bikes and needs to do what he needs to do to make it happen.

I just bought a Bronson v3 and am 29 years old and have ridden bmx for years and it didn’t even cross my mind who rode one, just what a rad bike it was is what sold it to me!

Cheer up everyone, there’s a big world out there
  • - 13
flag enduroNZ (Jan 1, 2019 at 22:38) (Below Threshold)
 @josh250 you have no idea if hes a stoner or not, completely unfair and remember these guys actually read PB, so its an unnecessary comment. He works really hard at what he does and is completely professional so i would wind your neck in. sounds like you have a bit of jealously there.
  • + 1
 @enduroNZ:

1- of course I’m jealous...we’re not all as gifted as these guys and able to make a living riding bikes... instead i do 60 a week minimum as a carpenter... so yeah your right.

2- how are they not stoners??? The whole 50/01 lot love it and fair play... we’d all do it if we could.

3- I know they’re normal people and doubt my comment would have offended him or any other stoner mtb riders.

4- People like us getting boners over what bike or team people are switching too is silly, as I said in comment 3 they’re normal people like us... not super human celebrities.

5- Thanks for the advice to wind my neck in, I’ll do that and offer you some advice too...go wash the salt from your fanny and chill the F out man!

Have a nice day in the paradise that is NZ, peace!
  • + 19
 Yip, he'll definitely be Breaking the Habit
  • + 11
 In the end, it doesn't even matter.
  • + 5
 @ratedgg13: Hahahahaha, you tried so hard.
  • + 10
 Signing Josh allows Cannondale to refresh it’s stale image and begin selling lifestyle, stoke and fun which is what 95% of mountain biking is about. Racing success has an impact but who cares that X bike won a World Cup when we know it’s about the riders skill first. It’s a good move for Cannondale and it takes some of the “it”bike factor away from SC.
  • + 5
 That's what Cannondales Marketing hopes. I think they are too deep in a boring brand image to get out buy hiring a guy who is not even on the big stage anymore. Even if he was one of my favorite racers I have no clue what the stuff he is doing right now is about.
  • + 3
 @Chridel: I can sum it up for you pretty quickly.
He's dicking around on bikes making crappy videos with his mates and swearing a lot.
Occasionally showing up to races and smashing them.
  • + 3
 @jaame: Basically a skilled and successful version of what many of us do. As relevant as ever IMO, especially if you look to skiing as a precedent.
  • + 1
 @Chridel: Agree, it's too little too late. Unless they plan on dropping prices significantly there is no compelling reason to buy their generic horst link design. Either you save money and go YT/Commencal or you spend more for actual innovative geo (Transition, Yeti etc).
  • + 1
 The habit is a nice looking bike but I still feel like Cannondale need to revamp their range. All the gimmicks need to go and they need to build bikes with the option to upgrade shocks and not have all these crazy lock out levers cluttered over the bars.
  • + 8
 This was my first "Whoah!" of the new year. My first thought is I'm sad to see him leave SC. My second thought is does it really matter who he rides for? He is still my favorite rider and thankful for all the content he produces. My only hope is the new videos will come with subtitles. Happy New Year all!!!
  • + 6
 Cyclical.
Connandale have been just as “cool” as SC in their time, names like Sam Dale, Martin Ashton, CG, Anne Caroline Chauson, Brian Lopes, Missy Giove, Aaron Chase, all hot commodity’s at the time
And now Josh, love Josh, ace rider.
The more things change the more things stay the same????
The best thing about this is that it shows Cannondales intent, let’s welcome one of the OG’s of mountain bike manufacturing back into the game????????
  • + 4
 The Rat is awesome. Plain and simple. All the best to him in 2019! Rat, keep following your dreams, fueling your vision, and inspiring us with your awesome hippie canal boat mountain bike rider lifestyle and killer stylish and super fast riding and racing.
  • + 9
 LEFTY OR GTFO
  • + 5
 It’s crazy how salty people get when one of their favourite rider switches companies to something deemed less “cool”. The guy still rides bikes, enjoys it and gets a paycheck.
  • + 7
 This seems as wrong as remi metalier on a cube.
  • + 6
 Or Claw on a Canyon.
  • + 3
 Great to see him riding again, shame it’s not on an SC.

Reading some of these comments about how he doesn’t influence the demographic and that SC weren’t benefiting from his riding, jump on the SC website on the Bronson page and it begins by talking about Ratboy riding.....

Seems fairly conclusive that they were leveraging his influence for selling bikes!

All the best Josh
  • + 3
 There's a joke in there somewhere about barge poles, but I'm not much of a comedian...

All the best to the Rat in his new home. His enthusiasm is infectious and I enjoy watching him ride. ????
  • + 5
 Had a lot of fun reading the first 'fan-boy'ed' comments. Keep 'em coming PB! Gonna' grab some more popcorn!
  • + 2
 Back to the beginning. My first MTB was a muddy fox courier (all mtb s were sold out of windsurf magazines and shops then a cycle shops couldn’t understand the concept) when the only choice in the UK was that or a Marin. Along came Cannodale with their very sexy oversized tubing but out of my price range. Lucky for me as a windsurfer my speed sailing mates went bike with the Tushingham B52 and then Lester’s oranges - the rest is history ????

Maybe it’s time for Cannondale to be cool again.
  • + 1
 Make Cannondale Cool Again!
  • + 2
 Josh and Cannondale? That was unexpected to see.

Yes, Josh no longer races the DH circuit anymore but there's no doubt in my mind he still loves hitting the most gnarliest of trails at super fast speeds on a high end bad ass downhill bike.

So, to me that's why I'm a bit shocked. Cannondale hasn't made a DH bike in forever so will Josh still be able to shred on his old Santa Cruz V10 even though he is paid to promote Cannondale? Or will Josh just use the Cannondale enduro every where he goes?
  • + 2
 Eh, I liked my Cannondale back when I rode one. It was a carbon Trigger back when they made them with 26" wheels. Fun bike, climbed really well and felt good enough on the descents. Not a bad bike for a DH guy to ride around the local XC loops. Unfortunately, I snapped the seatstays when a small branch ended up getting kicked up in my spokes, so that was the end of that...
  • + 4
 Everybody is off to a great start of talking shit on each other in 2019....
  • - 3
 Someone is off to a great start whining about the PB comments section
  • + 5
 @thesharkman: moanining about others moaning are you? ????
  • + 1
 I’m 37 and am building a nomad frame up over the winter. Bought it because I demoed it and fell in love with the ride quality. Perfect Geo for what I’m looking for. And I’ve heard nothing but good things about there warranty. Although they still make there frames over seas it appears that SC is a great place to work as well. Having Ratboy as a spokesperson sure doesn’t hurt but I’m positive ews wins are more important to the casual rider with money to blow. No time to research what bike is best for you, just buy the bike that’s on the podium.
  • + 4
 I wonder why Josh and SC parted ways, can someone please clear this out for me please?
  • + 24
 I’m sure josh has bills to pay. I’m also sure it’s nobody else’s business.
  • - 6
flag Jonsey360 (Jan 1, 2019 at 10:23) (Below Threshold)
 Josh doesn’t agree with sc carbon footprint. Carbondale I believe use green manufacturing techniques etc...
  • + 0
 Cannondale
  • + 11
 @Jonsey360: I hope you are being a troll, if so that’s hilarious.
  • + 5
 LOL. Cannondale is made in a big factory in china. It's not green in anyway @Jonsey360:
  • + 3
 @Jonsey360: should have signed with pole then Smile
  • + 10
 @Jonsey360: Josh and the whole carbon footprint thing is nonsense. He is on carbon wheels, carbon bike and still flies around the world doing edits..... His footprint is still huge in that regard.
  • + 6
 @justanotherusername: nobody has actually called you a c*nt yet have they...
  • + 7
 @Fliberico: Sorry, I can not clear things out but I can obviously create just a tad more smoke. That is, I can guess. He joined SC as a competitive DH racer and especially since well over a decade, the V10 has been pretty much marketed as a DH racer. No more hucking with poor Johnny Waddell (still on board as an endurance athlete) and Tyler Klassen (who went to Yeti before he quit big freeride). Instead whereas Josh seems to favor the smaller frames, Minnaar has been pushing the development of longer faster V10 bikes. And especially as Commencal has proven to be successful with this type of racebike (and just got their freeriders a different bike), I expect SC to push even more in this competitive race direction. So I suppose when Josh told them he wanted to quit competition on this level, they were nice and gave him another good while to land a different deal that better suits his aspirations. And I guess that's what he has now.

Now obviously as Mike the Dougnutslayer always says when he doesn't know a thing but needs to run his mouth wildly guessing about stuff he doesn't know about: "you don't need to be Sherlock Holmes to realize that" Cannondale is probably about to release a longer travel (DH) bike to accommodate Josh, Phil, Aaron and Neko.

As I said, just a bit more smoke for your enjoyment Smile .
  • + 1
 @winko: +1000000
  • + 1
 @vinay: Dutch smoke is the best.
  • + 0
 @vinay: evidently
  • + 0
 @Jonsey360:
I think you just did lol tup
  • - 4
flag thesharkman (Jan 2, 2019 at 1:58) (Below Threshold)
 It's as simple as SC wants results and Josh doesn't have the skills. Only Minaar does so only he was kept. It's a business, can't really be them.
  • + 3
 @thesharkman: you think skills are the issue? World Cup series winner and second in World Champs having turned his foot into the elephant man on the way to the line? OK buddy...
  • + 1
 @BenPea: He won the worlds as a junior riding a V10 too.
  • + 1
 @vinay: good memory skills
  • + 0
 @Jonsey360: aww now that’s just lowering the tone now isn’t it.

You were trolling though, weren’t you?
  • + 1
 @Jonsey360: @Jonsey360: yeah Cannondale's method of "green" manufacturing is using less carbon in their layups to save the environment (especially in the seatstays). This results extremely high failure rates and then the real key to reducing their carbon footprint is refusing any and all warranty claims. This enables them to make fewer overall bikes. All of those riders with broken bikes wont be driving their SUVs to the trailhead so often so that is another bonus. The final bonus is that since the average rider is out 6000k for a totaled bike they will be working their ass off (contributing to economic growth) so that they may one day be able to buy another bike....
  • + 1
 Exactly. Gunna get some hate for that but it's true @ppp9911:
  • + 3
 @ppp9911: Thanks Man for telling the truth about that miserable brand. We used to have so many problems at our shop with their rubbish bikes that we decided not to sell this crap anymore. Customers had very good reasons to be angry... not to mention their bloody BB30 that cracked... This brand is not brand, it`s a curse.
  • + 6
 The rat has a new habit!
  • + 2
 Some SC fanboys maybe found dead tonight and a few local Cannondale distributors are watching for riots in front of the shops....hahahahaha take your whatever branded bike and go to ride it!!!!
  • + 3
 I wonder how many frames they had to use while making this video. Cannondale is number 1 for failure rate at my bike shop!
  • + 1
 Now if 6 turned out to be 9 I don't mind, I don't mind Alright, if all the ratboy going to cannondale I don't care, I don't care Dig, 'cos I got my own world to live through And I ain't gonna copy you
  • + 3
 Can't even remember the last time I actually saw a Cannondale mtb on a trail.
  • + 0
 I liked him racing. He is quite cool but in his actual field of activity his riding is mediocre and unfortunately he will go down in history books as the one guy that fucked up a great career for doing what he wants. He is not the first one and for sure not the last. He probably left SC because they where not willing to pay him tons of cash for doing what he wants. His exposure if gone, only still in the medias due to his friendship to the industrie
  • + 3
 He mentioned in his SC farewell post that he would be staying on their wheels.
  • + 1
 Interesting. I had just assumed he cobbled together the new bike from parts he had.
  • + 4
 He was on Santa Cruz Reserve wheels though.
  • + 1
 Yes, on his farewell to SC Instagram post he mentioned that he would be stayIng on Reserve wheels. It’s a strange deal and all I can assume that the frames and wheels must on different contracts, similar to how Ropelato left Specialized for SC but stayed on Roval and Spesh tires for a year.
  • + 4
 How many frames the season is he goging to destroy?
  • + 1
 Sorry German phone spelling. I have no idea what goging is ????
  • + 6
 Probably as many SC’s he destroys, a local to me was on his third bronson by the end of this year, Josh rides harder and more often - pros wreck bikes, what’s new?
  • + 3
 @justanotherusername: I have no idea about Santa but Cannondale is on the other side of bombproof.
  • + 1
 @Chridel:
I believe goging is when you just observe other people dogging without physically taking part. It's derived from the slang word for specticals, "goggles". Over time it became "gog" and was used most commonly as a term for looking at something closely.
"Have a gog at those doggers"
Or
"I'm going to be goging the dogging"

*Oxford Derivation Dictionary
  • + 1
 @Dropthedebt: Cool word. "Sigogglin" is the Appalachian term for something that is crooked. I.E you have to look at it sideways to make it appear straight.
  • + 1
 Only today I've checked that Habit is a 29er
Would like to check the stats from C'Dale site Before & After this announcement.
  • + 0
 Funny for "Ratty" to go to the home of the "Lefty"... nvm.
But if the comments continue to predict correctly, Gwin's going to Intense... I can't wait to see all the "GwIntense" comments...
  • + 2
 Jesus, there is some serious tension in the comments section haha. He's just on a different bike that's all. Quit bitching!
  • + 1
 It´s going to be fun to see what happens with this, will there be some DH? Enduro? or just riding the foooking bike (in a good way) with the lads.
  • + 1
 Cannondale tried to win us over with Weir on their bikes. When that wasn't as effective as they hoped, they had to bring out the big guns!
  • + 2
 Mark Weir has always been a great ambassador. CG and Josh swapped brands (with some delay) but CG definitely did a good job for Cannondale (winning Rampage helps too). I always thought this Habit bike is supposed to be what the Prophet used to be back then. It is good for general riding about but it takes someone like Cedric or Josh to make it look exciting.
  • + 1
 Did anyone else realize that several months ago The Randy fad was started when Pinkbike mentioned that Josh might fo to Cannondale.
  • + 1
 "Randy" was really a Marco thing, and that was swooped up by Transition a few days ago.
  • + 3
 anarexol FTW -- Eek -a - is in da house
  • + 2
 Sad to see he parted ways with Santa Cruz Frown excites to see what the future holds for him though!!!!
  • + 2
 Always nice to see him riding!
  • + 1
 Would have never guessed Cannondale, but good for him. Seems like a fun little trail bike.
  • + 1
 I was hoping to see a green frame with some bits of red, purple and brown components.
  • + 2
 Test ride? Means he is test rat!! ????
  • + 1
 Is he going to race, or just dicking about ( Having a great time and not getting big injuries ,I'd to for the latter )
  • + 0
 Josh is a legend! He will always hold a special place in Mt.Biking History! He is not here to sell us bikes, but to keep us inspired to ride!
  • + 3
 So he does have a Habit?
  • + 1
 really he is riding for snap and fail
  • + 2
 nice vid' man!!!
  • + 1
 JOSH WHO???? CANNON WHAT???!!!!
  • + 1
 i don't know, i just ride
  • + 1
 Everyone's an expert. ????????‍♂️????
  • + 1
 desperate times call for desperate measures.
  • + 0
 He rides so differently on the Cannodale than he did on the Santa Cruz. Lol.
  • + 1
 Will probably become a bit of a habit seeing Josh on a Cannondale.
  • + 1
 His boredom on that bike brand is palpable.
  • + 1
 np, he´s still rat Big Grin
  • + 1
 what a legend
  • + 0
 Good to see Rat! Hope to see you in Connecticut soon!!
  • - 1
 The question on my mind: Will he still appear in 50 to 01 edits? If not, I will be real sad.
  • + 4
 I'm sure I saw some mention that he would be back with some new material on 50-01 in their last video
  • + 7
 Why wouldn't he?
  • + 1
 you owe ma half a minute
  • + 1
 had to shazam that track
  • + 3
 Eek A Mouse, I have all his vinyl, Town Pump Vancouver 3 times 1994. Just saying I can afford this shit......
  • - 1
 Does this mean Cannondale are now cool and SC aren’t? Ha, ha
  • - 3
 no way bryce Frown
  • - 2
 Looks like a Bronson
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