Must Watch: Lightfall - A Journey in Photography with Sterling Lorence, Featuring Brett Rheeder & Jackson Goldstone

 Secco, you still cut them out and tape them to your wall.

 @biname Don't think I haven't seen the pictures of Secco on your wall.

 POHST - Picture of the History of Space and Time.

 In the media industry (photographer and filmmaking), most people are freelancers not in-house or on a retainer deal. Thus, we work on project-based pay and this can have several different forms of compensation depending on the scope of the assignment. Typically, I get paid in day rates (ie. $750-1500/day of shooting) and sometimes negotiate for additional hourly ($50-100/hr) for post-production editing if that’s within the scope of the project. Travel days are normally compensated at 1/2 of your day rate. Other times you get paid a lump sum for a project but that’s less common for commercial assignments and more for passion projects.

As far as deliverables goes, I’m sure Sterling had to send Shimano X number of finished images at the end of this project and the ones we’re seeing here are just the highlights of that overall deliverable. Sometimes companies will buy out your ownership of the raw images or video (for a good chunk of $) but most often the photographer or filmer is actually licensing the finished images or video to the client for use under a set of rules (distribution areas, scope, sub-licensing, etc.) laid out in your contractual agreement.

Whether or not Shimano’s ROI on these images is actually economically viable for them I have no clue but that’s not for the photographer or filmmaker to worry about it.

 @Bikerguy13: thanks!

 @Sscottt well the video has been viewed 17k times in one day. By producing high quality videos like this they are increasing the desirability of the brand long term, which can be worth millions. They want to people to start asking for Shimano on their new bikes. It only takes one product manager to decide to spec Shimano OEM on one more model and it’s paid for itself many times over.
Shimano made US$1.1 billion last year. Using the rates by @Bikerguy these videos probably cost less than one employee per year. It’s pretty easy to justify.

 Sounds like a podcast episode, I'll see if someone is keen.