Video: Loic Bruni Shreds Barcelona Trails in New Fox Kit

Mar 16, 2021
by Fox Head  

Press Release: Fox Racing

Commitment to Safety and Protection, Versatility - Highlight SP21 Collection

Fox Racing is proud to launch the SP21 Mountain Bike collection. A “rider first” philosophy is the foundation for the SP21 product line. Whether it’s the demands of World Cup downhill or the adventure of exploring your local trail network with your crew, we have you covered. Key product highlights include a continued commitment to Safety and Protection with MIPS rotational management featured in the complete helmet range and D3O trusted impact coverage giving support in key knee, elbow and body protection.


See the new Spring line come to life as we celebrate our athletes around the globe with features in the new UNPLUGGED series. Fox provides an in-depth, behind the scenes look into our athletes through a series of videos from March through May, featuring unique personalities of Loic Bruni, Cody Kelley, Tahnee Seagrave and Jackson Goldstone. Subscribe to the Fox Racing YouTube channel to catch each episode as soon as they drop.

Style, design and innovation are the focus of the softgoods line. The men’s and women’s Flexair, Defend and Ranger collections all have a specific feature set to fit every rider’s needs. Breathable mobility, versatility on and off the bike, and complete durability are the keys to delivering the ultimate performance on every ride.

Flexair:

Leading the SP21 collection with market-leading breathable mobility. Flexair meets the needs of modern riders who demand the lightest, most unrestricted movement on the bike. Advanced premium fabric selection and the thoughtful construction techniques ensure Flexair delivers.




Ranger:

Versatility on and off the bike is where the Ranger collection shines. Casual look and feel with stealthy performance on the trail. Ranger will quickly become your go-to collection for trail and life needs.



Defend:

When durability is a must. The Defend collection relies on key fabric partnerships with Cordura to deliver the highest levels of abrasion and impact coverage on the trail. Defend is ready to tackle any situation on every ride.



To see the complete Fox Racing Spring ‘21 line, go to www.FoxRacing.com.


69 Comments

  • 90 7
 Not saying hes a joey but that kit makes him look like a joey lmao
  • 17 0
 Its the kneepads that transition into sock with no shin showing that really put it over the top
  • 4 1
 @endurogan: You're not wrong.
  • 7 0
 it's the light coloured shorts with the orange jersey. not a good combo
  • 1 1
 Loic in a half-lid just seems wrong. Yes, I saw him in the XC short track race video, but not feeling it.
  • 10 6
 oh man, is this a roadie forum? do you think anybody actually cares what you look like when you're riding in the woods?
  • 1 0
 If youre a pro but you want to look slow
  • 3 1
 If I was him, I'd just run the Fox Seagrave colorway and be done with it. Pank and Zebruh
  • 5 0
 Image seeking groms haha, just ride your bike and try to have some fun. No need to compare everything, in the end it means nothing
  • 1 0
 @nbrewste: yes it this like everyone does here in this comment section! hahah
  • 2 1
 @suspended-flesh: he should pedal around in a hot fullface all day to visually appease you
  • 1 1
 @me2menow: Thank you for your opinion.
  • 46 1
 Am I the only one that doesn't like looking like a 5th grader into motocross when I am biking?
  • 44 2
 Saw orange fork lowers and Fox in the title and couldn't believe my eyes. Is ohlins trolling with the orange lowers?
  • 7 0
 custom fork
  • 5 0
 @eebz: you reckon?
  • 2 1
 that's not orange, that's something between red and eeehhh yellow
  • 2 0
 It's the color grading of the pictures
  • 1 0
 And full orange shock
  • 12 1
 I don't envy action sports clothing marketers peeking in at forum activity to see how a new campaign is being received. This is a sport where all day long consumers are talking up products that are just as performative as a Ken Roczen (or Cooper Webb if you like, no dog in that fight) replica gear set, like Kashima coating and ano stems. But take one step too far from the pretense that real mtbers are totally performance-oriented, rational, and under-stated, like the only way to be cool is to always ride one level higher than you dress, and the peanut gallery decides the way to perform their cool is too complain there's too much color

Imagine multiple, unrelated internet voices seemingly seriously saying one of the best DHers ever and the giant multinational clothing company behind him need to get back in step and obey the rules about having no more than 10cm and no less that 5 cm of bare shin showing between a crew sock and a knee pad. Taliban style micromanaging
  • 4 0
 The higher the socks, the downer the foo.
  • 3 0
 I kinda see where you're going with this. Yeah, MTB is in a weird spot right now and product makers are not in an enviable position. Like, this group waxes on and on over millimeter engineering, but then lovingly buys bike shoes that fall apart easily. It's confusing as a participant and spectator.
  • 1 0
 @suspended-flesh: Damn straight, eh.
  • 1 0
 I still like understated stuff though. I really don't want to look like a moto kid when I am coming down the mountain. Fox Clothing honestly makes me least favorite gear.
  • 11 0
 So super B on renthal now? Also did he actually say the words ‘ do one more run’ ? Still much to learn my boy.
  • 1 0
 he likes to play with danger stuff
  • 11 4
 "One more run is fine" it's is "one last run/lap" that is cursed
  • 1 0
 @zede: both bring the curse in my experience!
  • 11 1
 The things we'll wear for cash.
  • 3 0
 20 bucks is 20 bucks
  • 1 0
 And then there's those orange forks..
  • 3 0
 @jrocksdh: A friend of mine described orange forks as the 'barbed-wire tattoo' of fork fashion.
  • 1 0
 @Steventux: so good!
  • 10 2
 Like their stuff a lot but the colors are for a 10 year old
  • 4 0
 Fox clothing and Fox suspension are different companies. I wonder if it really is a shot at them. Orange Ohlins lowers prototype or not is pretty bold.
  • 1 1
 I didn't know they were actually separate companies. Huh, I really like Fox Suspension, not Fox Clothing so much.
  • 4 1
 @HB208: I think the two companies were started by a couple of brothers who went their separate ways, a bit like Adidas and Puma.
  • 4 0
 New Demo in the back of the truck at 2:08 anyone? Or is that a different brand bike?
  • 1 0
 I believe I saw the 2FO DH shoes that were recently released, and yes I do think so. A new Trek Session this year will mean some competition for all brands to revisit there DH bikes!
  • 1 0
 Il 2nd that. What is it ???
  • 1 0
 I believe the bike at 2:08 is the production privee prototype that was featured on here a while ago.
  • 1 0
 @emarquar: after seeing that picture I completely agree with you
  • 4 0
 Did he say "I can't manual normally"? Well that makes me feel better...
  • 3 0
 4 times World Champ cant manual, it makes me feel way better
  • 1 0
 Barca crew, besides trailforks, where can i get info on the mtb scene in the area? Anyone rent decent bikes locally at fringe sizes? (XS & XL)

Daydreaming of a post covid visit!
  • 2 0
 The video was taken in La Sorrera Bike park
www.lasorrerabikepark.com/home
Most places around MTB is forbidden on trails.

Better go to the pyries
E.g. bergaenduro.com/es/esp
zonazeropirineos.com
  • 4 0
 Good luck finding good quality rentals at these sizes. You are going to need it.
Most trails shown on Trailforks for BCN and around are illegal... but nevertheless ridden every single day by hundreds of us.
All year round open bikeparks are La Sorrera, 4riders and Pure Riding. 4riders are renting Intense bikes now, bikes are good, don't know about the sizes though.
La Molina bikepark and Vallnord are roughly 2 hours drive away but only open in summer for bikes (ski resorts).
Don't miss Riudarenes (check Trailforks). Probably best legal tracks 1h drive N of BCN. Visit La Poma bikepark for amazing DJ stuff (15 mins drive from BCN but you can get there by train too).
Enjoy!
  • 1 0
 Tracks in santa coloma de farners are mint !But no rentals
  • 2 0
 Those blue shorts and no shin showing are doing the first look zero favors, couple that with the blue helmet and it sums up to one awful marketing picture.
  • 1 1
 Regarding the clothing- it's looking good. Better and better. FOX has always crushed it with gloves and kneepads. Helmets have gotten great, and the clothing kits are seemingly poppin off when all the stock comes in. Nice work!
  • 2 0
 Specialized apparel department looking at Specialized bike department all like Frown
  • 1 0
 Specialized apparel department looking at Specialized bike department all like Frown

Though Spesh apparel is only about $300 away from becoming Rapha USA.
  • 2 0
 Well, if they wanted to target the new goons, they did an excellent job.
  • 1 0
 I would love to see more about Thor’s entrance to the MTB market and their collab with Gwin and Intense
  • 2 0
 Oooooof... gotta say I haven’t been a fan of the fox stuff for a bit.
  • 1 0
 I've found the mtb pants to be a bit baggy in thighs and crotch. Like em otherwise but need to tailored soon.
  • 1 0
 Looks like the same crap that comes out every year. Teal and black/red? Is that really what is in style in 2021?
  • 1 0
 What about that S frame used from Loic and Mikel..new frame for trail bike?
  • 1 0
 Trousers / Pants still too short.
  • 1 0
 interesting that he's choosing to ride the status rather than a stumpy.
  • 1 0
 Yes I was wondering what bike that was.
  • 1 0
 The ratio of shred to advertisement was way too low for my liking.
  • 1 1
 When I ride with my Fox gear I feel as fast as them
  • 2 1
 ready for enduro-bro
  • 3 3
 The fox ad really makes we want to buy an Ohlins fork. Smile

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