Video: Looks Like A Session

Apr 8, 2021
by Sarah Moore  


Trek’s all-new Session. It looks like a Session… or does it? You decide. The IFHT/Mahalo My Dude crew hit this one out of the park.

Below is a recorded Session introduction with Cam McCaul, product managers, engineers and other pro riders. Learn about the downhill bike from the people responsible for its creation. Plus, some footage of it under World Champion Reece Wilson.




94 Comments

  • 185 1
 Ooo first comment.... Resist the urge.
  • 205 2
 If you ain't first, you're last
  • 29 1
 @trek: SHAKE AND BAKE!!
  • 26 0
 @trek: "That there is trademarked, not to be used without written permission of Ricky Bobby, Inc."

lol
  • 65 0
 It appears I am no longer need it in this comment section
  • 5 0
 @rickybobby18: do we have your permission...
  • 4 2
 @trek: theres no points for second place
  • 14 0
 DAMN IT CAL! I said "NEEDED" not "NEED IT"! You are no longer my social media manager.
  • 1 0
 Can you post the links to all the tabs?
  • 4 31
flag DAN-ROCKS (Apr 8, 2021 at 11:03) (Below Threshold)
 looks like a session
  • 3 0
 @Dmaxwell: is that company anything to do with Prestige Worldwide..?
  • 2 4
 @Dmaxwell I was actually first
  • 124 3
 Hiring IFHT sure is money well spent on Treks part
  • 25 108
flag Telemahn (Apr 8, 2021 at 10:43) (Below Threshold)
 "looks like a sell out"
  • 59 1
 @Telemahn: A production company producing work for a client? You're insane dude. Get a life.
  • 8 8
 @ADGproductions: Sarcasm friends, I'm all for more IFHT vids promotional or otherwise. This is better than 99.9% of the product intro vids out there.
  • 5 2
 @Telemahn: kinda surprised that 54 people failed to recognize that sarcasm, I thought that was our shit here on PB??
  • 72 0
 ‘Get the F*** out of my office‘
- Quote of the day
  • 57 0
 My boss told me the same thing yesterday. It was less funny
  • 75 7
 Dick Pound
  • 1 0
 Somehow can't see a bike company making a video about that pinkbike name
  • 1 0
 *meme
  • 43 0
 Massive kudos to IFHT, that really is the full package of film-making, acting and attention to detail everywhere.

Right up there for me with my other favourite ad, the Stumpjumper one from a few years back. I admire both companies for being willing to take the p*ss out of themselves a bit!
  • 37 0
 Best commercial I've seen in decades. Shows a real understanding of the community that most marketing and ad teams lack
  • 19 2
 Yeah. Much better than those wannabe Hollywood ads by Specialized, or YT.
  • 32 1
 Damn, must say VERY well done @trek . You owned it in the best way. Kudos. Now get the F*ck out of my office. Big Grin
  • 23 2
 looks like a slash
  • 17 0
 Proof our comments matter. This confirms my bias so I approve.
  • 14 0
 DB Dankbike
  • 12 0
 szechuan
  • 6 0
 Okay, now I totally want to see a knock off bike called the Trak Szechuan.
  • 14 3
 Looks like a Fury
  • 9 0
 i love that the first comment guy had downhill domination on his pc, thought i knew that music
  • 8 1
 Someone else can say it. Go ahead.
  • 6 0
 That Kona looks like a session.
  • 5 0
 Brought Austin Powers to the bike world... Well done Trek... Well done.
*Insert golf clap*
  • 6 0
 DankBike...that's a shirt I'd wear. Yeah, and it looks like a Session.
  • 2 0
 best of all in my opinion is that there's no sign of extreme riding, no boring slowmotion on grass and soil thrown up in the sky by a rocketing rider, no jumps that scares a boeing 777 pilot, just a couple of shots of the product, a funny plot and it's done..... seems easy, but it's not.
  • 3 0
 Looks like the only session I'll be getting is coming soon, to a few gnarly drops about 50km away - when trails are in prime conditions to ride again!
  • 5 0
 These guys are killing it
  • 4 0
 I'm waiting till there is a red color option before i'm going to buy one =)
  • 4 0
 Can't tell if this is a shark jump or just the beginning of pinkbike comment success stories.
  • 4 0
 Is the houndstooth blanket on the couch a throwback to old Session paint jobs?
  • 5 0
 Did I hear and see downhilldomination music??...anyone?
  • 4 0
 Love the Downhill Domination reference. Music playing and the screen shot on the monitor. Dropping in.
  • 5 0
 Zugzug.
  • 3 0
 IHFT + Trek is always a win

Pinkbike comment section really made it man that’s just wild to think about
  • 3 0
 get the f#ck out my office!, hahaha
  • 3 0
 IFHT fuc*ink kill it like a boss! good job, guys!
  • 4 0
 Caveman scene lol
  • 3 0
 T h a t. w a s. m a g n i f i c e n t.
  • 3 0
 That old lady in curlers reminds me of Levy.
  • 2 0
 Reece, I still have one of those trek world racing seats new at home, hit me up
  • 1 0
 Although, I'm not a big fan of Trek bikes this was awesome and well done (of course it's from IFHT) Definitely, aimed at the real deal MTB demographics

Two thumbs up!
  • 1 0
 If only he threw on a helmet and did a rampage style caveman drop out of the window . . . . oh the possibilities . . .
  • 2 0
 Looks like a really great commercial!
  • 4 1
 IFHTrek?
  • 2 0
 Dude, it worked for French Connection when they marketed as FCUK.
  • 1 0
 So is this a 4th wall thing or a Jumped the Shark thing?

Either way...is the joke over?
  • 3 0
 Dankbike!
  • 4 0
 I want a Dankbike shirt!
  • 3 1
 Looks like a sick bike. Too bad it doesn't come in 27.5. Next.....
  • 2 0
 Very clever internet tabs there....
  • 1 0
 It looks like I just wasted more time learning nothing about bikes on Pinkbike
  • 2 0
 I love the Downhill Domination shout out lol
  • 3 1
 LOVE the ending!!!
  • 2 0
 Brilliant.
  • 1 0
 brilliant - give the director a session
  • 2 0
 so well done.
  • 1 0
 Looks like a Ghost DH9......
  • 1 0
 You got me curious now... Can farts kill?
  • 1 0
 Sooooo..... New park bike for Brandon and Brett?
  • 1 0
 promo video was indeed spot on
  • 1 0
 sorry trek, looks like a Fury
  • 1 0
 Looks like a good example of self irony. Well done!
  • 1 0
 Well done @trek or whichever marketing agency made this Smile
  • 1 0
 Keep sessioning the puns, never stop!
  • 1 0
 can we get the dankbike t-shirts though?
  • 1 0
 dumb question but what is the benefit of a high pivot setup?
  • 1 0
 Well played!
  • 2 1
 looks like a ... GT fury
  • 1 0
 "nooOO WAY"
  • 1 0
 Good laughs Smile Nice work
  • 1 0
 What a video!!
  • 1 0
 awesome
  • 1 0
 Way better than aliens
  • 1 0
 ... it can TREK...
  • 1 0
 mint
  • 1 1
 Wow SICK FUCKING BIKE
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