Video: Matt Hunter and the Shimano XTR M9000

 "Never second guess your first instinct" - well my first instinct is its ugly and falls short in key areas so i guess i won't be buying it.

 He's relevant cause he f*cking shreds ^^^

 His friend got robbed that's why

 Yo Protour, watch The Collective then get back to me.

 Matt Hunter became relevant because he's fucking awesome. He does super cool rides and is a super cool person, and people dig that. He gets people stoked about riding, and that's probably the best thing a sponsored athlete could do.

 Because getting respect from Protour is on everyone's agenda.

 @protour I think he doesn't care about your respect.Sorry

 @protour no one cares or respects you, what makes you think anyone would want your respect? what does snowboarding have to do with anything? some top guys compete, some don't in all sports. most pathetic troll award goes to!

 @protour Matt competed at Rampage in 04 and got to the final day. He was also a major part of the collective and had parts in NWD. The guy is tremendously relevant. You don't get to be on specialized for a decade for not being relevant and really good at what you do.

 hahahahaha please some tell this protour guy to shut the fork up, i bet he is just trolling, cant believe anyone could be this ingorant and stupid

 @protour, I just had a look at your comments over the years on pinkbike. You seem to think you're pretty smart, you could teach us all a thing or two. Also seems like you have a lttle man crush on Gwin, cute.

 The design of the xtr crank has just gone back 10 years. it looks like a wheel hub and not a very nice one at that. They had it nailed with the current model. Sweetest looking cranks on the market.

 @Protour Just for the record I believe that I saw Matt Hunter competing at Rampage on lots of different occasions so he has competed in that among other events.

 Protour is a natural born idiot.

 lol, listen to protour. "blah blah blah" talking shit from a guy who has a bunch of photos of kids and girlfriend rides on his profile... Im sure mr. hunter is dismayed to not have YOUR respect, but then you don't have any of our respects and we all like matt So..... I agree with arkon though, this video is the first video of matt hunter that I didn't really dig, but its shimano so I wager it payed well. Still mad props to you matt hunter

 @Protour here.... www.youtube.com/watch?v=Shn1egLicmI#t=221 watch until the end. Hunter has been shredding so hard on such a different level than most dudes for quite some time now. Shit, I wish I could shred and ride for Specialized and never have to race, thats ridiculous! Also the cheese wedge sender on one of the earlier Disorder's was siiiiiick, huge gap for a dude I'd never heard of and instant respect.

 Rampage is a competition for the numbest nuts.

 If trolls are idiots. those who feed them are beyond descriptions.

 What results do you have Protour, besides being a massive twat?

 I schooled your dumb bucket of a brain in a couple debates on here.

Over 100 neg props, I'm so devastated! You clones really know how to make a real difference in the world, pushing those + & - buttons and changing the world for the better.

Things I learned on pb today:

1. It's a sin to question any Canadian Frerrider, regardless of their lack of results or accomplishments. Just assume that they have a great personality to make up for any shortcomings, that they "shred", are f'ing awesome, and blah, blah, blah "super cool" blah.


2. My pinkbike profile sucks. Again, completely devastated.

3. I'm apparently not respected by everyone. More devastation...

 Whine somewhere else and deal with the fact that Matt Hunter deserves every sponsorship he has ever received.

 Protour, freeride is one of the only disciplines where results don't really matter. Freeride is all about finding creative lines and having fun, not competing.

 well, funny thing is, in polish "sram" means exactly, pardon my french, "i'm taking shit", that makes your argument both funny and shitty

 Sram is Polish for "im taking a dump?
I need to go to the biff to take a Sram.

 "sram" is a transformed form of verb "srać" which means "to shit". therefore "im shitting" is the same as "ja sram". "sram" is the form that exists only for first person singular in present, so there you go, now you know some shit
that is why also you shouldnt ever wear SRAM trucker while in Poland

 well then SRAM is a perfect name for the company and its components.... shit.

here in Canada SRAM also means shit

 it also means shame in slovenian according to google translate

 Never feel shame in taking a sram.

 ^ amazing

 And in bulgarian it means literally shame.

 hahahhah, just too much

 In Australian it means bike shit.

 So all jokes a side, is sram really that bad? i have had good experience with rock shock and sram shifting. Love shimano brakes, but when it comes to shifting and suspension I will take sram. Fox makes a good product, but i feel like the warranty is not as good and rock shock's product is equal to fox.

 Yeh i love the feel of Shimano shifting… but after reading about this new xtr group i will deffs be on a sram XO1 for my next bike. I will never ever ever touch avid brakes and on the suspension side of things i see what is the best deal i can get. Working in a bike shop really allows for you to know the product and decide what you do and don't like. One of my mates has this little mantra when it comes to drive chains (not brakes or suspension) "Shimano for road and Sram for mountain".

Its just the small things that i don't like about sram - you have to take the entire front plate off the shifter to change the cable, the lever feel in my opinion is inferior to shimano, the brakes… well don't get me started about the lever feel and bleeding them, the suspension on rock shox has tighter seals which are consequently more durable and should allow for less dust to enter the lowers.

Basically, in my honest opinion, if you get Sram, Shimano/Fox and it is tuned up and in good condition it will be nice to ride (except for avid brakes).

 ^ dont know where you got those percentages from.. i enjoyed it. i also agree that most of the videos we see are advertisements for something

 This one is a bit more in your face, but overall to me AD $$ = more videos I watch while sitting on my ass at work.

 Makes work so much better tho rite..

 Every single riding video you see that features a sponsored rider (or any old rider for that matter) is an advertisement. If bike company 'X' sponsors a rider, the rider will be riding their sponsor's bike in the video, which is a form of advertising, even though it's not in your face like this video. The name on the frame will be seen as the rider rides past the camera, the presence of the brand name/logo is promoting the brand, which is what we call advertising. You see this rider absolutely shredding on this bike and you might think, "Hmmm I wouldn't mind buying this as my next bike". Same goes for when you see sponsor logos at the start of edits, it's advertising space.

 Because just like on Facebook, no one clicks on the sidebar ads so they insert them into the main "newsfeed". Too bad because the actual riding footage was top notch.

 First off, I have nothing but respect for Hunter.

Okay, moving on. This is an ad, a well produced ad (thank you Anthill and Hunter), but still an ad. How does this serve the PB community? If I want my content interrupted with ads, I'll go to YouTube.

Tell you what Pinkbike, I'll rather you go the Netflix route and charge me a low monthly subscription fee so I can access the goods without the advertising.

 My upper comment "Too Bad… So Sad…" was because I felt tricked into watching the Ad. I was not referring to Hunter by any means.

 90 % of Pinkbike content is an ad.
Sometimes more for product, sometimes for the rider or for a location.
I don't care as long as it's not too much in my face and cool to watch.

 I think that was what bothered me. Usually it's more publicity type stuff. A video and then some details in text about what we are looking at. Even some BS like "we worked with our team to find the perfect ratios" or something to provide context around why I'm watching your ad. Or even in the video if someone were talking about it would be better. Not just, here's a commercial. I think the other video ads are at least pretending to not be a straight commercial.

 It says XTR in the title... I guessed it was gunna be more of an add than a mint edit. It was exactly what I expected. My guess is that shimano sent a wedge of notes in pinkbikes direction. Pinkbikes a business right?

 Do you live under a rock?? Hunter is in several edits and a few freeride videos, happens to be a hell of a rider/builder.

 So you aren't relevant unless doing comps? BS, Hunter is relevant because he captures the quintessence of mountain biking, the adventurous spirit, the mastery of man over machine.

 Matt Hunter not relevant??? Unless there are a ton of XC movies I've never heard of, Matt Hunter has been in a lot of major MTB movies over the past decade, not to mention his countless features in the likes of Mountain Bike Action, Dirt Rag, Decline, etc.

 I think that's what is awesome about Hunter. He has made a name for himself in this industry without doing all the comps. He did it on his own terms in his own style. I think that is what draws a lot of people to him. He isn't on some pro tour schedule (see what I did there ). He is out charging and exploring for the sake of it. Presenting a side of mountain biking that is about adventure. That's what mountain biking is to some people, adventure.

Also, in terms of popularity in the general mountain bike community, I bet just as few people that know about Hunter know about Semenuk or Gwin Or even Peaty. Probably because they don't live out their nonriding time on PB or similar sites.

And who knows, maybe he did some comps in the beginning of his career.

 Just look at skateboarding or bmx, many even look down on those that do competitions because they think they are sellouts or that competitions take away from the culture of the sport. Mountain biking started because it was fun, matt reminds us that it is about shreddin and havin a good time, that is why we all started mountain biking.

 Yeah, found the whole thing pretty corny, and it didn't really highlight the products well at all.

 Yes, you are right. The video felt really broken up without any flow. Beautifully filmed, but choppy (as hell?) editing without the continuity you would expect. Those green component graphics would have looked fantastic as a simulated HUD view. Instead, they were interrupting the riding while drifting lazily around like helium balloons on a plain black background. I wanted to reach out and grab them like a 4 year old in a bubble machine... then whoa, you are suddenly zooming back to the riding. Waste of big money there and a missed opportunity! A shot from Matt's onboard POV camera would have looked great behind them to simulate his nighttime head's up display. They could have saved some money by foregoing the jolting zooms and lazy 3D rotations and it would have kept the riding going through those segments. On the plus side… the logo reassembling at the end was really cool!!!

 I would have thought the same, but had to quit on the vid half way through.

 I thought maybe shimano had some new light there were gonna advertise!

 No shit that's exactly what I was thinking! you need a shimano 2x11 to equal a sram 1x11 gear range. The whole point is to shit can the front mech. I can't for the life of me tell you what shimano was thinking....

 I'm pretty sure it will not work